Workflow
场景创新
icon
Search documents
2025服贸会|北京商业经济学会会长王成荣:借IP活化与场景创新 老字号破圈激活新型消费潜力
Bei Jing Shang Bao· 2025-09-14 10:13
Group 1 - The core theme of the event is the exploration of how time-honored brands can innovate while preserving traditional culture, aiming for brand rejuvenation and leading the new trend of domestic consumption [1][3] - The event highlighted the importance of integrating cultural, commercial, and tourism elements, with successful time-honored brands deeply rooted in these areas for decades or even centuries [1][3] - The discussion emphasized the need for time-honored brands to activate their intellectual property (IP) and innovate to regain relevance among younger consumers, focusing on trendy products and effective marketing strategies [3][4] Group 2 - Challenges faced by time-honored brands in cross-industry integration include the need for a cautious approach, suggesting that brands should prioritize breaking through either product or customer circles to minimize risks [4] - Companies are encouraged to research the needs of target demographics, particularly Generation Z, to create experiences that provide emotional value and cater to various consumer desires [4] - The concept of "experience sweet spot" is introduced, where products or services that deliver both joy and happiness can significantly enhance emotional value for consumers, aiding time-honored brands in sustainable cross-industry integration [4]
2025服贸会|北京内联升程旭:以双品牌策略触达新用户 用场景创新激活消费潜力
Bei Jing Shang Bao· 2025-09-14 10:13
北京商报讯(记者 翟枫瑞)在全方位构筑消费新格局的大语境中,老字号已成为打造独特创新消费场景、深度挖掘消费潜能的重要力量。9月14日,作为深 蓝智库年度论坛系列活动,以"寻找老字号消费力"为主题的2025寻找老字号消费力沙龙在服贸会期间举办。 在以"借力文商旅融合老字号破圈有道"为主题的圆桌对话环节,北京内联升鞋业有限公司总经理程旭表示,跨界的核心是"跨用户",破圈的关键是"破原有 消费群体"。内联升作为中华老字号、国家级非遗,虽凭借手工制鞋工艺积累了几代老顾客的信任,但随着时代变迁,年轻人对品牌认知不足,传统产品和 工艺也难以满足新需求。为此,内联升在2018年推出副线品牌"大内联升",以双品牌策略打开新局面。通过子品牌,内联升与国内外潮流设计师、艺术家、 明星、潮牌、游戏及影视作品展开跨界合作,这类合作能让传统门店无法触达的用户,了解内联升的品牌故事与文化内涵,是拓展用户群的重要营销方式。 同时,内联升在保留非遗传统工艺的基础上,引进新技术、新材料,开发不同品类产品,满足消费者多样化功能需求。 对于老字号持续跨界融合,程旭强调,品牌需坚持"目标导向"。无论是与国际潮牌贝普联名引发潮流圈轰动,还是推出话剧《 ...
首批20个“滨州场景机会清单”发布
Sou Hu Cai Jing· 2025-09-12 12:27
Core Insights - The "Binzhou Scene Opportunity List" was released, focusing on leveraging local industrial strengths to attract investment and promote project development [1][3] - The city aims to transform its investment strategy from offering incentives to providing opportunities, enhancing the quality and effectiveness of investment attraction [3] Group 1: Investment and Economic Development - The city government has been actively engaged in three major initiatives: investment attraction, project construction, and industrial economy development [3] - The "5210N" advanced manufacturing industry cluster has been established, showcasing the city's unique industrial characteristics [3] - The release of the scene opportunity list aims to clarify available resources and project needs for businesses, linking technological innovation with market demand [3] Group 2: Industry Focus Areas - The scene opportunity list emphasizes key sectors such as high-end aluminum, food processing, aquaculture, low-altitude economy, new-generation information technology, and local specialty industries [3] - The city is leveraging its large-scale "5210N" industry cluster and rich digital application scenarios to drive scene innovation [3]
抢先Meta量产!前锤子科技CTO创业的AI眼镜已交付数百万元订单|独家
Tai Mei Ti A P P· 2025-09-02 10:50
Core Insights - BleeqUp Ranger, the first AI sports glasses from the brand "致敬未知" backed by Alibaba, has successfully completed the delivery of hundreds of millions in orders after its crowdfunding launch at MWC this year [1][3] - The product is set to officially launch at IFA 2025 on September 5 and will be available in the domestic market starting September 16 [1] - BleeqUp Ranger is positioned for outdoor sports, integrating features such as professional-grade sports goggles, HD AI sports camera, directional audio headphones, and a one-button intercom module [3][6] Company Overview - "致敬未知" was founded in 2022 by Wu Dezhou, a former partner at Smartisan Technology and the general manager of Huawei Honor's product line, who has a notable background in the mobile phone industry [3] - The company has received investments from various institutions, including Alibaba Ventures and other capital firms [3] Market Context - The AI glasses market is experiencing a surge, with a report from Counterpoint indicating a projected 210% year-on-year growth in global smart glasses shipments in 2024, and an expected 60% growth in 2025 [6] - The entry of major players like Meta and Oakley into the smart glasses market signifies a shift from generic to vertical market focus, emphasizing the importance of niche targeting for new entrants [4][6] - The competition in the AI glasses sector is intensifying, with many companies, including giants like Xiaomi and Alibaba, entering the fray, leading to a "battle of the glasses" in the domestic market [3][6]
中国民生银行济南分行:科技金融精准滴灌,为科技企业发展注入“民生力量”
Qi Lu Wan Bao· 2025-08-29 00:17
面对这一情况,民生济南分行持续开展客户走访,根据企业实际情况,在授信闲置期做好结算、员工信 用卡、消费贷款等综合金融服务,持续跟进了解客户的各类金融需求。一季度,该企业因为一笔收购业 务占用了大量资金,出现了临时性资金紧张。该行迅速响应,第一时间为客户定制综合金融服务方案, 并结合其在人民银行科技金融再贷款名单内的优势,设计利率优惠融资方案,帮助客户降低融资成本。 截至目前,该行已为企业成功发放贷款2500万元,新增保函业务350万元,为企业拓展自身业务提供助 力,同时也为该企业多家子公司开立了结算账户,便利了企业资金调拨和支付,实现从"单一授 信"到"综合金融服务"的突破。 这一"破局"实践,正是民生济南分行探索场景创新的缩影。该行围绕科技企业经营全场景,打造了一系 列定制化产品与服务:对于企业多银行账户管理难题,该行推出"财资云"平台,免费为企业搭建金融管 家系统;对于商场、物业等经营场景,该行研发了"物管通"产品,大幅降低管理方资金结算人工成 本……从基础的结算、信贷服务,到供应链协同、员工金融,该行将金融服务嵌入企业研发、生产、销 售、并购的每一个关键环节,实现了从"被动服务"到"主动赋能"的转变。 ...
1040.1亿元!成都高新区民营经济2025半年报公布
Sou Hu Cai Jing· 2025-08-27 13:02
Core Insights - Chengdu High-tech Zone has shown significant growth in the private economy, with 25,200 new private enterprises established in the first half of 2025 and a private economic added value of 1,040.1 billion yuan [1] - The zone has implemented a comprehensive service mechanism to enhance enterprise support, addressing common issues in policy, market, finance, and talent through a specialized task force [1][2] - The introduction of innovative service models, such as "免申即享" (automatic benefits without application), has streamlined access to financial support for enterprises, resulting in a 30% rate of automatic benefit enjoyment [3] Group 1: Economic Growth - In the first half of 2025, the private economy in Chengdu High-tech Zone achieved an added value of 1,040.1 billion yuan, reflecting its vibrant development [1] - A total of 3,584 enterprises were visited, with over 1,000 enterprise requests resolved and a completion rate of 97.97% [1] Group 2: Service Mechanisms - The "进万企、解难题、优环境、促发展" service mechanism was established to enhance enterprise service quality and support development [1][2] - The zone has launched 20 technology innovation application scenarios, leading to the implementation of 8 application scenarios, including AI smart diagnosis and unmanned buses [2] Group 3: Financial Support - Chengdu High-tech Zone has improved its financial service system for private enterprises, resulting in a total of 6 billion yuan in new pre-credits and 5.67 billion yuan in new credits [2] - The automatic benefit model has allowed enterprises to receive subsidies directly, with 5.19 billion yuan in industrial support funds disbursed to over 12,500 enterprises [3] Group 4: Future Outlook - The zone aims to continue enhancing its service philosophy of "responding to needs and not disturbing when unnecessary," further stimulating innovation and development in the private economy [4]
新鲜感带来吸引力(编辑手记)
Ren Min Ri Bao· 2025-08-26 22:09
Core Insights - Traditional commercial entities are experiencing a decline in foot traffic due to single consumption experiences and intense homogenized competition, prompting a need for transformation and innovation in consumer engagement [1] Group 1: Consumer Demand and Experience - The continuous upgrade of consumer demand necessitates traditional commercial entities to innovate their experiences to attract consumers [1] - The introduction of fresh experiences is not limited to architectural renovations but also includes the integration of diverse business formats to provide more consumer choices [1] Group 2: Innovative Business Models - New business models such as lifestyle markets tailored to the preferences of elderly consumers, park-style commercial districts utilizing natural landscapes, and courtyard-style commercial spaces that reflect local life are being developed [1] - The integration of various business formats such as shopping, dining, exhibitions, performances, and sports events is enhanced through technological, ecological, and cultural empowerment, creating an immersive consumer experience [1] Group 3: Future Expectations - There is an expectation for more regions to align with consumer needs and psychology by effectively integrating unique resources and strategically planning commercial formats [1] - The continuous expansion of new scenarios and fulfillment of new demands is anticipated to unleash greater consumer vitality [1]
海底捞(6862.HK):经营调整扰动盈利 2H同店或有改善
Ge Long Hui· 2025-08-26 19:50
Core Viewpoint - Haidilao reported a revenue of 20.7 billion yuan for 1H25, a year-on-year decrease of 3.7%, and a net profit of 1.76 billion yuan, down 13.7% year-on-year, indicating challenges in maintaining growth amidst a competitive market [1][2]. Financial Performance - 1H25 revenue breakdown: restaurant operating income was 18.58 billion yuan (down 9.0% YoY), while takeaway business revenue reached 928 million yuan (up 59.6% YoY) [1][2]. - The overall gross margin was 60.2%, a decrease of 0.8 percentage points YoY, influenced by increased material costs [2]. - The net profit margin was 8.5%, down 1.0 percentage points YoY, reflecting short-term operational adjustments impacting profitability [2]. Business Strategy - The company is focusing on scene innovation, dish innovation, and brand innovation, with a cautious approach to expanding the main brand while incubating new brands like "Pomegranate" and "Woodpecker" [1][3]. - As of 1H25, Haidilao operated 1,363 restaurants, with 1,322 self-operated and 41 franchised, and a net addition of 28 franchise stores during the period [3]. Market Position and Future Outlook - The company aims to enhance customer experience through differentiated services and has transformed nearly 30 late-night dining theme stores [1]. - The company expects to optimize same-store sales performance in 2H25 as customer experience improves and base pressure diminishes [1][2]. Profit Forecast and Valuation - The net profit forecasts for 2025-2027 have been revised down by 17.7%, 13.8%, and 10.5% to 4.314 billion yuan, 4.767 billion yuan, and 5.281 billion yuan, respectively [3]. - The target price has been adjusted to 20.92 HKD, based on a 25x PE ratio for 2025 [3].
青岛成立百企联盟,发力AI场景创新
Da Zhong Ri Bao· 2025-08-25 01:43
Core Insights - Qingdao is accelerating its efforts in AI scene innovation to drive industrial development, establishing a platform for communication and collaboration among over 132 enterprises and institutions [1][2][3] Group 1: Formation of the Alliance - The Qingdao AI Scene Innovation Alliance was initiated by Qingdao Metro Group in collaboration with 132 enterprises and institutions, aiming to create a platform for AI industry cooperation and resource sharing [1][2] - The alliance includes major industry players such as Qingdao International Airport Group, Haier Group, and Hisense Group, indicating a strong collective effort in scene innovation [2][3] Group 2: Focus on Scene Innovation - Scene innovation is emphasized as a key to breaking through in the increasingly competitive AI landscape, particularly as the industry shifts towards practical applications [3][4] - Qingdao's AI industry has a solid foundation with diverse sectors and leading enterprises, positioning it as a testing ground for new technologies [3][4] Group 3: Development of Benchmark Scenarios - The alliance aims to develop replicable benchmark scenarios in areas such as smart manufacturing, smart ocean, smart home, smart transportation, and low-altitude economy [4][5] - Initial benchmark scenarios include smart transportation and smart ocean, showcasing the application of AI in enhancing operational efficiency and resource management [5][6] Group 4: Technological Advancements - The smart transportation scenario incorporates AI models to improve operational management, achieving over a 50% reduction in overall failure rates through predictive maintenance [5][6] - The smart ocean scenario utilizes AI for sustainable resource management, with models like "Wenhai" predicting ocean conditions with 3000 times the efficiency of traditional methods [6] Group 5: Collaborative Research Initiatives - The alliance has initiated collaborative research agreements among various groups to develop transportation and municipal AI models, marking the establishment of a "scene co-research" mechanism [6] - A comprehensive list of 350 opportunity and capability scenarios across various sectors has been published, inviting more AI enterprises to contribute to Qingdao's industrial ecosystem [6]
四轮驱动 多元激活——市南暑期消费热力图鉴
Sou Hu Cai Jing· 2025-08-14 14:01
Group 1 - The core idea of the articles revolves around the vibrant consumer landscape in Qingdao, particularly in the Shinan District, which is leveraging "scene innovation" to blend historical heritage with modern vitality [1][13] - The district is accelerating its development as an international consumption center, transforming into a testing ground for the "experience economy" [1][13] - During the Qingdao Beer Festival, the average daily foot traffic reached 352,900, indicating the activation of consumption potential in historical spaces [1] Group 2 - The integration of historical elements with modern consumption experiences is exemplified by the Hai Tian Rong Li hotpot restaurant, which combines dining with storytelling about the site's history [2][5] - Merchants are focusing on long-term operations to convert festival traffic into regular customers, utilizing strategies like membership accumulation and product optimization [5] - The Shinan District's coastal resources are being transformed into unique consumption experiences, moving beyond traditional sightseeing to immersive activities [5][6] Group 3 - Various innovative consumption scenes are being created, such as the "wild," "intoxicated," and "exciting" themes at the Qingdao Olympic Sailing Center, enhancing the overall consumer experience [5][6][8] - The integration of entertainment and shopping is evident in the Qingdao Yinzuo Mall, which hosts live music events and interactive competitions, creating a lively atmosphere [9] - The concept of "resource linkage" is being employed in shopping centers, where events and promotions are designed to attract diverse consumer groups [10] Group 4 - Traditional markets are adapting to modern consumption trends, with initiatives like live streaming and cold chain services to enhance customer experience while maintaining local charm [12] - The floating market and night market in Qingdao are popular for their fresh seafood offerings, reflecting the city's culinary culture and attracting both locals and tourists [12] - The interconnectedness of various consumption scenes in Shinan District creates a rich tapestry of experiences that combine historical depth, modern energy, and cultural warmth [13]