Core Insights - The sales performance of the top 100 real estate companies in China has declined, with a total sales amount of 1018.17 billion yuan from January to April, representing a year-on-year decrease of 6.7% [1] - The overall sales in April saw a significant month-on-month drop of 10.4%, indicating a slowdown in growth momentum and a temporary bottleneck in demand [3] - Major state-owned enterprises such as Poly Developments, Greentown China, and China Overseas Land & Investment lead the sales rankings, with 13 companies achieving sales exceeding 20 billion yuan in the first four months [1] Sales Performance - The top 100 real estate companies experienced a total sales amount of 1018.17 billion yuan in the first four months of 2025, down 6.7% year-on-year [1] - In April alone, the sales performance hit a historical low, reflecting a significant decline in market activity [3] - The sales figures for major cities like Beijing, Shanghai, and Shenzhen have decreased due to supply constraints, while lower-tier cities continue to struggle with long inventory turnover and weak demand [3] Market Strategies - In response to market pressures, many real estate companies are focusing on the upcoming May Day holiday to stimulate market activity through various promotional strategies [3] - Companies are accelerating product upgrades to meet market demand for affordable and improved housing options, while also employing flexible pricing strategies and diverse promotional methods [3] - For instance, Longfor Group is implementing attractive promotional tactics during the May Day period, including price discounts and online live-streaming events to engage consumers [3] Future Outlook - The Central Political Bureau has emphasized the need to "continuously consolidate the stable trend of the real estate market," indicating a supportive direction for the industry [4] - As policies supporting both supply and demand in the real estate sector are expected to be implemented, there is optimism that the market in core cities may recover further, leading to a stabilization of the industry [4] - Industry experts believe that if companies can launch products that meet market needs, the real estate market may gradually achieve a stop in decline and stabilize [4]

"五一"假期，多地结合房地产利好政策，推出形式及内容多样的购房节活动，助推楼市热度。 与此同时，记者在深圳市场实探发现，政策刺激下改善型置业者需求进一步释放，房企也加快入市步伐。 改善型置业者入市积极 "我们项目在5月1日开放营销中心，提前进行VIP登记可以额外享受开盘99折购房优惠。"在深圳龙岗百鸽笼片区，一处新房项目的营销经理对记者表示，"公司原本 计划在暑期开盘，但在政策的推动下，公司决定提前开盘。" 有望率先"止跌回稳" 今年3月和4月的楼市"金三银四"，深圳楼市的表现好于其他一线城市，尤其是新房去化周期连续七个月呈回落态势。记者从深圳市住房和建设局获悉，2025年1月1 日至4月28日，深圳全市新建商品住宅、二手住宅合计成交约3.5万套，同比增长54.6%。继3月"小阳春"行情后，4月房地产市场持续巩固回暖态势。 进入二季度，深圳新房市场有望迎来供应的"小高峰"。深圳市房地产中介协会认为，深圳陆续有按新规设计的新房项目入市，这些新房在产品设计和居住品质上更 具优势，也将会进一步刺激市场需求。此外，结合政策支持层面分析，当前政策支持也持续发力。 记者实地走访深圳部分楼盘访发现，不少新盘在"五一"假期期 ...

Group 1 - In April, three "sunshine disks" appeared in Shanghai, indicating a competitive real estate market with high demand for new projects [1] - The top 100 real estate companies in China reported a total sales amount of 1119.86 billion yuan in the first four months of the year, a year-on-year decrease of 10.2% [1][2] - The sales performance of major real estate companies showed a decline across different tiers, with the average sales of the top 10 companies decreasing by 9.9% year-on-year [2] Group 2 - The number of companies with sales exceeding 10 billion yuan decreased, with 25 companies in this category, down by 3 from the previous year [2] - Core cities like Beijing, Shanghai, and Shenzhen are expected to see sales volume largely dependent on the supply of high-end residential properties [3] - Recent high-priced projects in Shanghai reflect a strategic shift among real estate companies towards precision investment and focusing on quality properties [3] Group 3 - The land market in core cities remains active, and new home sales are expected to continue showing year-on-year growth, driven by favorable policies and increased supply of quality projects [4]

今年以来，房地产市场延续止跌回稳态势。从研究机构的统计数据来看，1—4月，百强房企销售总额同 比降幅较1—3月基本持平，4月单月降幅有所扩大。业内人士认为，短期核心城市市场有望继续修复， 但城市分化行情仍将延续，5月楼市成交或将延续弱修复态势。 中指研究院的数据显示，1—4月，百强房企销售总额为11198.6亿元，同比下降10.2%，降幅较1—3月基 本持平。4月单月，百强房企销售额同比下降16.9%，较3月单月降幅有所扩大。1—4月销售总额超百亿 房企25家，较去年同期较少3家，五十亿房企52家，较去年同期减少5家。 从销售操盘金额来看，据克而瑞研究中心统计，4月，百强房企实现销售操盘金额2846.8亿元，环比降 低10.4%，同比降低8.7%。1—4月累计，百强房企实现销售操盘金额10181.7亿元，同比降低6.7%。 4月，部分上市房企举行业绩发布会，公示2024年年度业绩报告并公布2025年发展战略。中指研究院指 出，从销售目标上看，代表房企对2025年销售目标较为谨慎，上市房企已鲜少提及具体销售目标，大多 判断将维持在近年平均水平，说明房企不再唯"销售金额"论，将聚焦高质量发展部分，提升签约回款 率 ...

根据国家统计局公布的70大中城市商品住宅价格指数，2025年2月新建商品住宅价格同比/环比分别下跌 5.2%/0.1%(2025年1月：-5.4%/-0.1%)，二手商品住宅价格同比/环比跌幅也有所好转，分别下跌 7.5%/0.3%(2025年1月：-7.8%/-0.3%)。 政府工作报告再提明确行业止跌回稳目标，料后续楼市持续修复 3月国务院政府工作报告首次将"稳住楼市股市"写入年度经济工作要求，并再次强调要"持续用力推动房 地产市场止跌回稳"。交银国际认为，当前国家的整体政策重心已从短期救市逐渐转向长效机制建设， 通过存量盘活、金融支持和需求松绑等推动行业转型。尽管3月的销售情况同比仍略有承压，但在低基 数的背景下，预计"银四"市场或将持续修复，应持续关注各线城市之间、国企与民企之间的分化情况。 投资启示 智通财经APP获悉，交银国际发布研报称，根据克而瑞的初步数据，2025年3月前百开发商的全口径销 售总额由2月的1,981亿元环比提升73.9%至3,445亿元。据跟踪的23家主要上市开发商3月销售额也明显 复苏，环比提升67.6%，其中多数开发商同比跌幅均有所收窄。尽管3月的销售情况同比仍略有承压， ...