Core Insights - The Jiangsu Province Urban Football League (referred to as "Su Super") has sparked a "ticket root economy" trend, with Changzhou emerging as a notable "flow city" due to its unique cultural and commercial integration efforts [1] Group 1: City Confidence and Self-Mockery - Changzhou has embraced self-mockery as a form of city confidence, turning its four consecutive losses into a source of local pride and engagement, with initiatives like the "borrowed strokes" campaign gaining popularity [2] - The city launched a "scenic area free ticket" policy that successfully attracted over 150,000 tourists during the Dragon Boat Festival, leading to a 25% increase in local dining, accommodation, and retail consumption [2][3] - The local sports bureau introduced a promotional package priced at 9.9 yuan, which sold out in just three minutes, indicating a strong local consumer response [2] Group 2: Cultural and Tourism Integration - The "Su Super" league serves as a platform for cultural and tourism integration in Changzhou, with the city leveraging its sports events to promote local culture and tourism [4] - The introduction of the "Dinosaur Thirteen Sister" toy, a fusion of local dinosaur IP and football, has successfully converted online buzz into tangible sales, with over 10,000 units sold within three days [4][5] - The collaboration between the local tourism department and the dinosaur park has enhanced visitor engagement, with a significant increase in online traffic and ticket bookings during match days [4] Group 3: Supportive Business Environment - The presence of local businesses, such as the "East Ha Northeast Street Barbecue," as sponsors of the "Su Super" league highlights the inclusive business environment in Changzhou, where even small enterprises can contribute to local sports [6][7] - The city's government has implemented measures to optimize the business environment, such as establishing service points and facilitating government-business cooperation, which has attracted numerous small and micro enterprises [7]

Core Insights - The "Hello Nanjing · Read 'Ning' a Thousand Times Without Tiring" 2025 Nanjing Cultural Tourism Festival was launched on June 12, showcasing Nanjing's high-quality cultural tourism development and inviting global tourists [1] - The festival will run until July 11 and includes the release of "Ten Measures to Promote the Development of Inbound Tourism in Nanjing," aimed at enhancing inbound tourism through various initiatives [1] Group 1: Inbound Tourism Development - The ten measures include incentives for travel agencies, support for inbound transportation, strengthening educational tourism, and optimizing customs and transportation networks [1] - A special "Le You Card" was introduced for foreign tourists, offering features like quality network access, convenient payment, and smart travel solutions [1] Group 2: Business Tourism Potential - The inbound business tourism market in Nanjing is highlighted as vibrant and full of potential due to its advantageous location, rich resources, and improving global recognition [2] - The festival will host series of educational activities for international youth, promoting the "Study in Nanjing, Growth Journey" brand [2] Group 3: Cultural and Recreational Activities - The festival features over a hundred themed activities, including ecological food, cultural exhibitions, sports events, and family educational experiences [2] - Didi Chuxing will offer discounted rides during the festival to enhance visitor convenience [2] Group 4: Regional Collaboration - Nanjing is collaborating with surrounding cities to promote inter-city tourism through joint marketing and resource sharing, enhancing the overall competitiveness of the regional tourism industry [3] - A micro-documentary titled "Love Living in the Six Dynasties Water and Mist" was launched, showcasing Nanjing's rich historical and cultural heritage [3] Group 5: City Walk Initiative - The "2025 Most Beautiful Nanjing City Walk Route Recommendation Activity" was launched, encouraging public participation in recommending scenic routes [4] - A market featuring food, intangible cultural heritage, and creative products was opened, promoting local specialties and cultural exchanges among cities [4]