8月12日，财政部联合商务部、中国人民银行、金融监管总局等相关部门发布《个人消费贷款财政贴息政策实 施方案》和《服务业经营主体贷款贴息政策实施方案》，通过财政和金融的联动，支持促消费、扩内需。 8月13日，国新办就个人消费贷款贴息政策和服务业经营主体贷款贴息政策有关情况举行新闻发布会。会上， 财政部金融司司长于红表示，总体来看，这两项贴息政策涉及的侧重点都是广覆盖、低门槛，也没有设置复 杂的申请程序，尽量让大家做到"省钱又省心"，只需要满足一些基本的、必要的条件，就可享受政策的支持， 确保精准发挥提振消费、扩大内需的政策效果。 ▲财政部金融司司长于红 "首先，居民享受个人消费贷款贴息的条件，核心是要有真实的消费行为。"于红表示，从今年9月开始的一年 时间里，无论是日常生活性的小额消费，还是买车、装修、购置家具家电或手机电脑等较大额度的商品消 费，或者是旅游、养老、生育、教培、医疗等服务消费，只要是在相关机构获得了消费贷款，其中实实在在 花出去用于消费的部分，都可以享受贴息支持，每人单笔消费最高享受的贷款贴息是500元，多笔消费可以叠 加享受。 关于执行的具体规则，于红介绍，对于单笔5万元以下的消费，按照实际金 ...

具体来看，《个人消费贷款财政贴息政策实施方案》提出，2025年9月1日至2026年8月31日期间，居民 个人使用贷款经办机构发放的个人消费贷款(不含信用卡业务)中实际用于消费，且贷款经办机构可通过 贷款发放账户等识别借款人相关消费交易信息的部分，可按规定享受贴息政策。 根据个人消费贷贴息方案，贴息范围包括单笔5万元以下消费，以及单笔5万元及以上的家用汽车、养老 生育、教育培训、文化旅游、家居家装、电子产品、健康医疗等重点领域消费。对于单笔5万元以上的 消费，以5万元消费额度为上限进行贴息。政策到期后，可视实施效果研究延长政策期限、扩大支持范 围。 金融促消费再迎政策利好。8月12日，财政部、人民银行、金融监管总局三部门日前制定了《个人消费 贷款财政贴息政策实施方案》。同日，财政部、民政部等九部门制定了《服务业经营主体贷款贴息政策 实施方案》。 此外，关于贷款经办机构，《个人消费贷款财政贴息政策实施方案》明确，包括6家国有大型商业银 行、12家全国性股份制商业银行、5家其他个人消费贷款发放机构。鼓励地方财政部门结合实际情况对 其他经营个人消费贷款业务的金融机构给予财政贴息支持，扩大政策覆盖面。 《服务业经营主体 ...

Group 1 - The Ministry of Finance announced a loan interest subsidy policy for service industry operators to stimulate consumption and expand domestic demand, as part of the government's broader economic strategy [1][2] - The policy aims to lower financing costs for service industry operators, thereby enhancing consumer potential and market vitality [1][2] Group 2 - The subsidy applies to loans issued by banks to eight specific service sectors, including catering, health, and tourism, with contracts signed between March 16, 2025, and December 31, 2025 [2] - The policy is designed to improve consumption infrastructure and service supply capabilities, with potential for extension based on its effectiveness [2] Group 3 - The subsidy standard includes a maximum loan amount of 1 million yuan per entity, with a one-year subsidy period at a rate of 1% [3] - The central and provincial finances will cover 90% and 10% of the subsidy, respectively, which is expected to significantly reduce financing costs for eligible operators [3] - This initiative is anticipated to enhance service quality and competitiveness in the industry, ultimately contributing to high-quality development [3]

消费领域迎来重磅利好政策。 一是6家国有大型商业银行，包括中国工商银行股份有限公司、中国农业银行股份有限公司、中国银行股份有限公 司、中国建设银行股份有限公司、交通银行股份有限公司、中国邮政储蓄银行股份有限公司。 二是12家全国性股份制商业银行，包括中信银行股份有限公司、中国光大银行股份有限公司、华夏银行股份有限公 司、中国民生银行股份有限公司、招商银行股份有限公司、兴业银行股份有限公司、广发银行股份有限公司、平安银 行股份有限公司、上海浦东发展银行股份有限公司、恒丰银行股份有限公司、浙商银行股份有限公司、渤海银行股份 有限公司。 据财政部网站消息，财政部、中国人民银行、金融监管总局印发《个人消费贷款财政贴息政策实施方案》，其中提 出，2025年9月1日至2026年8月31日期间，居民个人使用贷款经办机构发放的个人消费贷款（不含信用卡业务）中实 际用于消费，可按规定享受贴息政策，年贴息比例为1个百分点，且最高不超过贷款合同利率的50%。 与此同时，8类消费领域服务业经营主体也迎来利好政策。财政部、民政部等九部门印发《服务业经营主体贷款贴息 政策实施方案》，明确对住宿、养老、旅游等8类消费领域服务业经营主体符合 ...

Group 1 - The core viewpoint of the news is the implementation of personal consumption loan interest subsidy policies by multiple banks in response to the State Council's meeting on July 31, aimed at reducing credit costs and stimulating consumption [2][3][6] - Major banks, including Industrial and Agricultural Banks, are actively working to implement these policies, optimizing processes and simplifying procedures to ensure timely benefits for consumers [2][3] - The specific execution details of the subsidy policy are still pending, but there are existing precedents in regions like Sichuan, Chongqing, and Hangzhou, with subsidy rates generally around 1.5% [4][5][6] Group 2 - Sichuan has implemented a consumption loan subsidy policy since September 2023, providing a 1.5% subsidy for loans used for specific consumer goods, with over 580 million yuan already disbursed [5][6] - Different regions have varying subsidy standards and implementation processes, with Chongqing initially setting a 1.5% rate and later increasing it to 2%, while Hangzhou's cap is also at 1.5% [6] - The policy aims to create a positive feedback loop between demand and supply, enhancing consumer willingness and capacity while alleviating liquidity pressures on service industry entities [6]

Group 1 - The State Council's executive meeting on July 31 proposed the implementation of interest subsidy policies for personal consumption loans and loans for service industry operators, aiming to lower credit costs and stimulate consumption potential [3][4][5] - Major state-owned banks, including Industrial and Commercial Bank of China (ICBC) and Agricultural Bank of China (ABC), have expressed their commitment to actively implement these policies, simplifying application processes and ensuring effective delivery to consumers and service operators [3][4][5] - Previous pilot programs in regions like Sichuan, Chongqing, and Hangzhou have already implemented similar interest subsidy measures, with subsidy rates around 1.5% [7][8] Group 2 - The policies are designed to enhance market vitality and stimulate domestic consumption, with a focus on reducing financing costs for both residents and service industry operators [3][5][12] - Banks are expected to leverage digital tools and innovative financial products to support consumption and meet the financial needs of consumers effectively [5][10] - The implementation of these policies is anticipated to lower the effective interest rates on personal loans, potentially bringing them below 3%, thereby easing the repayment burden for consumers [11][12] Group 3 - The execution of the interest subsidy policy will require banks to streamline their processes, ensuring that eligible consumers can access the benefits quickly and efficiently [9][10] - The financial sector is expected to adapt by creating tailored loan products that align with consumer needs in key areas such as automotive, home appliances, and home renovations [10][11] - The overall impact of the subsidy policy is projected to benefit both consumers and banks, enhancing consumer confidence and potentially increasing loan volumes for banks [12]

数据显示，今年上半年社会消费品零售总额中商品零售累计增长5.1%，高于去年全年的3.2%；而服务 零售额累计增长5.3%，低于去年全年的6.2%。由此可以看出，相较于商品消费，服务消费的增长略显 疲态。 7月30日召开的中央政治局会议强调，要有效释放内需潜力。深入实施提振消费专项行动，在扩大商品 消费的同时，培育服务消费新的增长点。 高瑞东表示，扩大服务消费对于当前稳就业稳经济意义重大。一是，服务消费具有本地化、即时性、消 费频次高的特征，既能够弥补商品消费持续补贴后带来的透支效应，也能够对冲外需回落的潜在压力。 二是，从发展阶段来看，当前我国消费结构正从商品消费主导向服务消费主导加速转变，服务消费发展 空间较大，将成为未来扩内需的重要抓手。三是，服务业是我国吸纳就业的主体，如餐饮住宿、批发零 售、文化旅游等行业都是劳动密集型行业，扩大服务消费对于稳就业具有更强的带动作用，从而畅 通"就业—收入—消费"的良性循环。 7月31日召开的国务院常务会议部署实施个人消费贷款贴息政策与服务业经营主体贷款贴息政策。光大 证券首席经济学家高瑞东在接受证券时报记者采访时表示，上述两项贷款贴息政策进一步从供需两端协 同提振消费 ...