"实话实说，我觉得营销是个中性词。其实，营销做得好，显然在正常的情况下是一种夸奖。但对我这 样一个工程师，对小米这样一个技术公司来说只靠营销，大家不妨仔细琢磨琢磨。"他说。 图源：雷军视频号 "营销不是坏事，但是产品是基础。我们在小米研发和产品上花的精力远超大家想象。"小米集团创始 人、董事长兼CEO雷军在1月7日晚的直播中谈及"营销大师"的标签。 图源：雷军视频号 雷军回忆称，"营销大师"这个标签源于2013年或2014年一档娱乐节目，节目中两个团队PK，一个由他 领队，另一个由刘强东领队。对方小组商量千万别跟雷军比营销，理由是他能卖出几十万台手机，后来 这一说法就被放大了。 "现在我一听到'营销'这两个字，都有点恶心。要是友商说小米营销做得好，那多半是污蔑，或者带有 恶意。"雷军坦言，当初在节目里那样说只是为了制造效果，本就是开玩笑，没想到被友商和竞争对手 加以利用。 "保护用户是企业的底线，必须坚定地站出来维护用户和车主的利益。绝不与诋毁车主的KOL合作。同 时，雷军承认公关部在处理此次事件中存在不足，公司因此决定对其进行批评和处罚。"雷军坦言，希 望大家给予公关部改过的机会，并呼吁米粉朋友们保持理性， ...

雷军表示，当初是为了节目效果，本来是开玩笑，结果被友商、被竞争对手利用了。"现在我听到营销这两 个字，我都有点恶心。如果遇到友商说小米营销好的时候，多半都是污蔑，或者是恶意的。" IT之家 1 月 7 日消息，小米创办人、董事长兼 CEO 雷军今日在直播中首度回应了"一个杯子开 15 次会"，他 表示根据会议记录来看，至少 16 次，并不是专门为了杯子开会，而是在这些会议中讨论过这个产品。 IT之家注意到，雷军还谈及了"营销大师"的标签。他回忆称，"营销大师这个标签是怎么贴上的，13 年或 14 年一个娱乐节目中两个团队 PK，一个团队是我领导的，一个团队是刘强东领导的，他们的小组就商量说千 万不要跟雷军比营销，因为他能卖几十万台手机，后来就被放大了。" ...

雷军指出，营销本身是一个专业领域，是一个中性词。任何公司都需要营销，但将小米的成功归因于营 销，而忽视其产品的技术实力，是一种片面甚至恶意的污蔑。他强调，小米的成功源于出色的产品，而 不是单纯的营销策略。 1月7日，雷军在直播中回应了他被贴上"营销大师"标签一事。 雷军更是表示，现在听到"营销"两个字时，自己甚至会感到不适，因为这种标签被恶意利用，误导了消 费者。他呼吁营销行业的从业者尊重这一专业领域，不要将营销污名化。 雷军提到，这一标签源于2013年或2014年的一个娱乐节目，当时他和刘强东分别领导两个团队进行 PK。节目中刘强东的团队表示"不要和雷军比营销"，因为雷军能卖几十万台手机。这一说法被放大 后，被竞争对手利用，成为攻击小米的一种手段。雷军还笑着说，有机会见到刘强东会好好讨论这件 事。 此外，在直播中雷军还笑称，不如将2026跨年演讲主题定为"营销"。 ...

Core Viewpoint - The founder and CEO of Xiaomi, Lei Jun, discussed the label of "marketing master" during a live broadcast, explaining its origins and implications for the company [1]. Group 1: Marketing Perception - Lei Jun recounted that the "marketing master" label was attributed to him during a competitive entertainment program about 13 or 14 years ago, where his ability to sell hundreds of thousands of phones was highlighted [1]. - He expressed discomfort with the term "marketing," suggesting that it has been misused by competitors to undermine Xiaomi's reputation, indicating that praise for Xiaomi's marketing is often insincere or malicious [1]. - Lei Jun emphasized that while marketing can be a neutral term and a compliment when done well, it is misleading to suggest that a technology company like Xiaomi relies solely on marketing [1].

Core Viewpoint - The founder and CEO of Xiaomi, Lei Jun, discussed the label of "marketing master" during a live broadcast, explaining its origins and implications for the company [1]. Group 1: Marketing Perception - Lei Jun recounted that the "marketing master" label was attributed to him during a competitive entertainment program about 13 or 14 years ago, where his ability to sell hundreds of thousands of phones was highlighted [1]. - He expressed discomfort with the term "marketing," suggesting that it has been misused by competitors to undermine Xiaomi's reputation [1]. - Lei Jun clarified that while effective marketing can be a compliment, it is misleading to suggest that Xiaomi relies solely on marketing, especially given the company's engineering and technological focus [1].

1997年，一个24岁的年轻人，花5000元买下一项矫正驼背的专利，当时没有人能料到，这个名为"背背佳"的产品，将在一年后，将年轻人推上「中国最年 轻亿万富翁」的位置。 而这，仅仅是他漫长创业生涯的开端。 从背背佳、好记星、E人E本、8848钛金手机，到如今占据茶桌的小罐茶，这些散落在不同人生阶段、却总能精准击中一代人需求的产品，背后站着同一 个名字，"营销鬼才"杜国楹。 杜国楹的人生可谓跌宕起伏，25岁成为亿万富翁，27岁负债4600万，29岁还清负债东山再起。有人总结他的创业模式，"做起来赚钱后就立马退出，进攻 新领域"，而每一次，他都能踩中时代的脉搏，精准拿捏人性。 在中国加入WTO掀起全民学英语的热潮下，好记星以学英语"不用死记硬背"的特点，打败市面上主攻查单词的电子词典； 在iPad横空出世的年代，E人E本却靠广告轰炸，硬是炸出三年销售额超10亿的业绩； 在iPhone6s刚刚上市的年代，8848钛金手机却在第一年，以远超iPhone的价格卖出10万部。 如今，杜国楹又以"小罐茶，大师作"的广告语，一举将茶叶的价格提高到令人咂舌的程度。 掀起一波又一波消费浪潮的同时，杜国楹也深陷舆论漩涡。有人说他编 ...

Core Viewpoint - Xiaomi is leveraging the presence of AI talent, specifically the young AI expert Luo Fuli, to enhance the visibility of its newly launched AI model, Xiaomi MiMo-V2-Flash, despite skepticism regarding the actual contributions of Luo to the model's development [5][10][18] Group 1: Xiaomi's AI Model Launch - Xiaomi officially launched its self-developed AI model, Xiaomi MiMo-V2-Flash, which is claimed to perform comparably to DeepSeek-V3.2 [3][9] - The initial version of the MiMo model was open-sourced on April 30 but did not gain significant attention [9] - The MiMo-V2-Flash model reportedly reduces input costs to 0.7 yuan per million tokens, which is half of DeepSeek-V3.2's cost [42] Group 2: Talent Acquisition and Marketing Strategy - Luo Fuli, referred to as a "genius" in AI, was reportedly recruited with a salary of tens of millions, highlighting Xiaomi's strategy to attract top talent [3][5] - The marketing strategy appears to prioritize generating buzz around Luo's presence rather than focusing solely on the technical merits of the AI model [8][10] - Xiaomi's approach to marketing, reminiscent of past strategies, aims to create a strong public image of valuing technology and talent [11][13] Group 3: Challenges and Market Position - Despite the talent acquisition, Xiaomi is still considered a newcomer in the AI model space, facing competition from established players like Alibaba and Baidu [7][21] - The complexity and resource-intensive nature of AI model development necessitate more than just talent; significant computational resources and data are also critical [7][18] - Xiaomi's ongoing efforts in AI and other high-tech fields, such as electric vehicles and chip development, reflect its ambition to remain competitive in cutting-edge technology [21][29][32] Group 4: Future Considerations - Xiaomi's future success in the AI domain may depend on its ability to balance marketing with genuine technological advancements [40][44] - The company needs to shift public perception from being seen as a marketing-driven entity to one that is recognized for its technological capabilities [40][41] - Historical examples suggest that Xiaomi has the potential to achieve breakthroughs in new fields, but the outcome in the AI sector remains uncertain [51]

Core Insights - The essence of marketing is compared to a romantic relationship, emphasizing that it involves complex interactions of recognition, feedback, competition, and timing rather than just selling products [4][5] Group 1: Marketing Dynamics - Direct selling is likened to a blunt proposal of wealth, which lacks emotional context and can appear abrupt [4] - Advertising is represented by a friend conveying one's wealth, highlighting the importance of trust and third-party endorsements in reducing communication costs [4] - Ideal marketing occurs when the consumer approaches the brand, indicating deep brand recognition and spontaneous demand generation [4] Group 2: Consumer Feedback and Market Constraints - Customer feedback is crucial for guiding marketing direction, as many brands fail by ignoring genuine consumer needs, leading to ineffective marketing strategies [4][5] - Market limitations, such as policy constraints and competitive barriers, are essential considerations in marketing decisions [5] Group 3: Long-term Marketing Strategies - The notion that there are no permanent customers, only ongoing value alignment, is illustrated by a scenario where a partner leaves for someone wealthier [5] - Post-failure analysis in marketing is essential for learning and improving future strategies, akin to reflecting on past experiences [5] - Delayed returns on investment and the eventual response from consumers after a period signify the importance of brand maturity and the power of sustained value [5][6]

Core Viewpoint - The recent announcement by Emei Mountain A to provide benefits such as free admission to shareholders holding 500 shares or more has led to a short-term increase in stock price, but it ultimately fell by 4.84% on December 3, indicating limited long-term impact on stock performance [1][3]. Group 1: Shareholder Return Activities - Over 30 A-share companies have announced shareholder return initiatives this year, with 8 in the cultural tourism sector, 11 in food consumption, and 7 in beauty and home products, primarily offering experiences or physical products [3]. - The shareholder return activities have not significantly influenced stock prices, with most stocks showing stable performance despite the announcements [3]. Group 2: Market Reactions and Analyst Insights - Analysts suggest that shareholder return activities are more about brand promotion and investor relations management rather than core performance improvement, leading to only short-term emotional market reactions [5][10]. - There is a concern that if these return activities are misrepresented as "physical dividends" or lack proper disclosure, they may attract regulatory scrutiny [7]. - The distinction between shareholder return activities and cash dividends is emphasized, urging investors to focus on the core operational capabilities and long-term growth potential of companies [8].

Core Viewpoint - The article discusses the complex dynamics of public relations in the marketing landscape, highlighting a recent conflict involving the restaurant chain Xibei and its marketing partner Huayi Huayi, emphasizing the challenges and strategies in navigating public perception and brand reputation [3][5]. Group 1: Incident Overview - Xibei recently faced public scrutiny but was able to recover and improve its reputation through employee salary increases and effective management [5][16]. - The conflict reignited when Huayi Huayi's founder, Hua Shan, publicly defended Xibei, framing it as a victim of online attacks, which drew criticism from internet personality Luo Yonghao [5][18]. - Luo's response to the situation, which included a threat to release recordings if no apology was made, ultimately shifted the focus back to Xibei, allowing it to emerge as a perceived winner in the public narrative [10][20]. Group 2: Xibei's Position - Xibei has been able to leverage the situation to enhance its brand image, positioning itself as a sincere and customer-focused company amidst the controversy [21][22]. - The brand's strategy of focusing on product quality and customer satisfaction aligns with consumer expectations in an era of information overload and frequent disputes [21][22]. - The public's reaction to Luo's endorsement of Xibei's recent improvements indicates a shift towards valuing authenticity and accountability over idealized brand images [21][22]. Group 3: Huayi Huayi's Role - Huayi Huayi is known for its unique marketing strategies, combining traditional cultural elements with modern branding techniques, which have garnered both praise and criticism [25][27]. - The agency's approach has led to significant financial investments from clients seeking effective marketing solutions, but it has also faced backlash for its design choices and perceived lack of originality [27]. - The ongoing conflict with Luo highlights the need for Huayi Huayi to adapt its public relations strategies to maintain relevance in a rapidly changing marketing environment [27][28].