以下文章来源于财经三分钟 ，作者杨瑞 作者：杨瑞 来源：财经三分钟 谁还记得雷军那八个意味深长的狗头表情包？ 当初网友追着质问小米宣传里的"小字陷阱"时，他没做任何文字回应，只甩了八个狗头。这波操作 至今让人费解。 是默认？是无奈？还是想打个哈哈蒙混过关？ ------------------------------- 没人能精准解读，却成了小米"小字争议"里最具标志性的注脚。 财经三分钟 . 4 亿中产财经资讯平台，专注深度财经商业报道。由财经媒体人杨瑞团队执笔，出品《广州租售同 权》、《北京学区房多校划片》、《国家抢占人工智能制高点》等多篇千万级刷屏文章。 ▲ 图源：新华社 文章里那句"某品牌手机高调标注'逆光之王'，偏僻角落却注解是'产品设计目标'"，网友几乎瞬间 就将矛头对准了小米。一张张小米过往的宣传海报被翻出，小字里的"猫腻"再次被摆到阳光下。 ml XIAOMI 17 Pro 系列 "逆分 II 搭载全新影像系统「徕卡光影大师」 如今新华社一篇《"大字吸睛、小字免责"，这样的小把戏该退场了》，直接将这一行业陋习推上风 口浪尖。 woeix LE 之生是产品设计目标 十六年 下品达 ▲ 图源： 小 ...

▲某电商平台friggbeauty旗舰店截图。图/新京报 仅仅用外用氨糖产品喷一喷，就能补充关节营养、修复软骨？只需服用叶黄素产品，便可防治近视、恢复 视力？今年早些时候，新京报曾报道部分医疗保健领域商家虚假夸大宣传、误导消费者的现象。 其次，监管存在滞后性问题。当前监管多依赖"曝光后整改"的事后模式，对电商平台上某些动态更新的营 销内容缺乏实时监测，且不同平台、地区之间的监管标准不一，给商家留下"打游击"的空间。 再者，消费者认知短板被商家精准利用。软骨修复、近视防控在医学上均为复杂难题，口服氨糖仅能辅助 缓解骨关节炎症状，叶黄素也只对缓解视疲劳或延缓年龄相关性黄斑病变可能有一定作用。然而，商家通 过虚构"海外品牌""医生推荐"等权威背书，很容易让缺乏专业知识的消费者落入陷阱。 值得警惕的是，这种"狡兔三窟"式的虚假宣传，不仅误导消费者延误正规治疗，更会透支整个医疗保健行 业的公信力。当合规企业严守宣传边界时，不良商家却依靠虚假话术抢占市场，长此以往，恐将形成"劣 币驱逐良币"的恶性循环。 要破解这一困局，不能仅依赖舆论曝光和突击整改，而必须构建系统化的长效监管机制。一方面，应强化 平台的前置审核责任，要求 ...

出品 | 电商行业 作者 | 林羽 "老婆饼里没有老婆，夫妻肺片里没有夫妻，鱼香肉丝里没有鱼肉，煲仔饭里也没有孩子。"这些流传甚广的美食调侃，本质上是大众对文字误导的轻松吐 槽，消费者往往一笑而过，毕竟尝到的是真美味。 不过，当类似的文字套路蔓延到行业宣传中，成为品牌商家牟取利益的小把戏，这种无伤大雅的文字游戏也就变了味。 （来源：电商行业） 终究还是逃不过。 近日，新华社刊发了一篇以《"大字吸睛、小字免责"，这样的小把戏该退场了》为题的评论文章，对部分企业过度营销、玩弄文字游戏的现象展开犀利批 评。 这篇文章虽未直接点名相关厂商，但举例时的一句"逆光之王是产品设计目标"，让网友们几乎瞬间就锁定了小米。 新华社锐评厂商文字游戏 小米和雷军被点了 现在有些商家玩起文字游戏来，那叫一个"炉火纯青"。 图源：新华社微博 比如活动海报宣称全场5折，结果大大的"5折"后面跟个极小的"起"字；再比如拉用户时表示"下载APP必得大额红包"，旁边又用小字标注"仅限新人或以实 际情况为准"......这种"大字吸睛、小字免责"的宣传套路，近几年在多个行业愈演愈烈，甚至成为汽车、科技行业心照不宣的营销手法。 媒体将这种手法总结为 ...

央广网北京12月8日消息（总台中国之声记者任梦岩）据中央广播电视总台中国之声《新闻纵横》 报道，睡觉打呼噜是困扰不少人的生活难题，不知道您试过多少办法解决问题？在电商平台上搜索"止 鼾"，会看到各式各样的"止鼾神器"——有的像鼻环一样，号称夹在鼻子里就能快速止鼾；有的像在鼻 子上插个"小电风扇"往里送气；还有的号称贴一副膏药就能达到止鼾效果；甚至有号称通过"电磁脉 冲"刺激肌肉止鼾的产品…… 国家食品药品监督管理总局发布的《医疗器械分类目录》明确，以达到改善打鼾状况或扩张鼻孔的 止鼾器、通气鼻贴等产品被明确划分为第二类医疗器械。第二类医疗器械指的是具有中度风险，需要严 格控制管理以保证其安全、有效的医疗器械。 《中华人民共和国广告法》第十七条也明确规定，除医疗、药品、医疗器械广告外，禁止其他任何 广告涉及疾病治疗功能，并不得使用医疗用语或者易使推销的商品与药品、医疗器械相混淆的用语。 这些产品的价格从两元到200多元不等，共同的特性是都不属于医疗器械，按照相关法规要求，不 能宣传其具有止鼾功能，但在各大电商平台上，这些产品不仅被宣传为"止鼾神器"，有的干脆是"三 无"商品。此类商品为何能"畅行"电商平台？ 浙 ...

网通社·人物 曾有人说，艺人有赞美声和骂声都是值得高兴的事，因为对他们来讲，最重要的就是保持声量，有声量就有关注度，有关注度就有商业价值。 12月3日，雷军在其个人微博通过三条微博释放了两个重要信息，一个是当日上午10点小米汽车的「现车选购」面向全部用户开放，另一个是小米SU7连续 两年获中国质量协会"用户满意度第一名"。 两个信息看似都是非常正向，却依旧收获了大量吐槽声。 从现在这个时间点往回看，小米SU7的正式交付，已经成为小米和雷军的转折点。 从雷军宣布造车后小米汽车受到万众期待，到小米SU7交付后接连出现品控质疑，再到虚假宣传、夸大宣传引发无数批评，仅不到两年时间，小米和雷军此 前建立的信任，近乎崩塌。 上世纪九十年代，雷军在金山软件成名，凭借务实的技术能力和清晰的商业判断，把一家软件公司从边缘带到主流。 2010年小米创立，他以"为发烧而生"的理念，重新定义了国产手机的性价比，也带动了互联网硬件时代的浪潮。 那时的雷军敢想、敢做、敢拼，被人们认为是极具情怀和执行力的创业者。他让中国制造业找到了互联网化的通路，也让"国货崛起"有了具体的代名词。 2021年，雷军宣布"愿意押上我人生所有积累的战绩和荣誉 ...

Core Viewpoint - The article highlights the deceptive advertising practices of businesses that use large fonts to attract attention while hiding important disclaimers in small print, undermining consumer trust and damaging the overall market environment [2][9][10]. Group 1: Advertising Practices - The common advertising tactic of "big font for attraction, small font for disclaimers" has been summarized by the media as "three blows" [3]. - A smartphone brand advertised itself as the "king of backlighting" in large letters, but clarified in small print that this was merely a design goal, raising questions about the integrity of such claims [4]. - A clothing brand claimed to be the "global sales leader" for three consecutive years, with small print indicating that the data was based on an August 2023 survey, which seems misleading [6]. Group 2: Consumer Impact - This advertising strategy can lead to consumer rights violations, as consumers may easily fall into traps set by misleading large-font claims [7]. - When consumers realize they have been misled, they often face difficulties in asserting their rights, as businesses use small print disclaimers to defend themselves, leading to disputes [9]. - The prevalence of this practice has increased, causing consumers to develop distrust and caution in their purchasing decisions, which ultimately harms businesses' reputations [9]. Group 3: Regulatory Recommendations - There is a call for regulatory bodies to establish clear standards for advertising, ensuring that core product features, pricing, and promotional conditions are presented in a clear and discernible manner [12]. - The article emphasizes that the essence of business is integrity, and the foundation of advertising is truthfulness, urging companies to rely on quality products and sincere service rather than deceptive practices [12].

Core Viewpoint - The article highlights the deceptive advertising practices of companies that use large fonts to attract attention while hiding important disclaimers in small print, undermining consumer trust and damaging the overall market environment [1][5][9]. Group 1: Advertising Practices - Companies often employ the "big font attracts attention, small font exempts liability" strategy, summarized by the media as "three blows" [6]. - Examples include a smartphone brand claiming to be the "king of backlighting" while clarifying in small print that this is merely a design goal [7]. - A clothing brand boasts of being the "global sales leader" for three consecutive years, with small print indicating the data is based on an August 2023 survey, raising questions about the validity of such claims [7]. Group 2: Consumer Impact - Such advertising tactics can lead to consumer deception, making it easy for individuals to fall into traps set by misleading claims [8]. - Consumers may develop distrust towards brands that engage in these practices, leading to cautious spending and reluctance to purchase [9]. - The prevalence of "small print exemptions" can create disputes when consumers seek redress after feeling misled, often leaving them in a difficult position [9]. Group 3: Legal and Regulatory Aspects - Advertising laws and consumer protection regulations mandate that advertisements must be truthful and clear, prohibiting misleading information [10]. - Courts typically assess the visibility of disclaimers based on the average consumer's attention, meaning that hidden disclaimers may not absolve companies from liability [10]. - There is a call for regulatory bodies to enforce standards that ensure core product features, pricing, and promotional conditions are clearly communicated [10]. Group 4: Market Integrity - The article emphasizes that the reliance on deceptive advertising can harm a company's reputation and lead to a loss of consumer trust [8][9]. - The trend of using "small print exemptions" threatens honest businesses, potentially leading to a market where integrity is compromised [9]. - A shift towards quality products and genuine service is advocated as a means to restore consumer confidence and promote a healthier market environment [10].

Core Viewpoint - The article highlights the deceptive advertising practices of companies using large eye-catching text for promotions while hiding important disclaimers in small print, which undermines consumer trust and damages the overall market environment [2][5]. Group 1: Advertising Practices - Companies often employ the "big text attracts attention, small text exempts liability" strategy, summarized by the media as "three blows" [3]. - Examples include a smartphone brand claiming to be the "king of backlighting" while clarifying in small print that this is merely a design goal [4]. - A clothing brand boasts of being the "global sales leader" for three consecutive years, with small print indicating the data is based on an August 2023 survey, raising questions about the validity of such claims [4]. Group 2: Consumer Impact - Consumers are easily misled by the prominent claims, leading to skepticism about the quality and materials of products from companies that engage in such advertising tactics [5]. - The small print often goes unnoticed, allowing companies to use exaggerated claims while attempting to shield themselves from accountability [5]. - This practice can lead to disputes when consumers seek to assert their rights after feeling deceived, as companies may use the small print as a defense [5]. Group 3: Industry Implications - The prevalence of the "big text, small text" phenomenon is increasing across various sectors, from manufacturers to retailers, both online and offline [5]. - This trend can erode consumer trust, causing cautious spending behavior, while businesses relying on such tactics risk damaging their reputations [5]. - The article calls for a collaborative effort to address these deceptive practices, emphasizing the need for clear and truthful advertising to foster a trustworthy market environment [6].

Core Viewpoint - The article highlights the deceptive advertising practices of companies that use large, eye-catching text to attract consumers while hiding important disclaimers in small print, undermining consumer trust and damaging the overall market environment [3][7]. Group 1: Advertising Practices - Companies often employ the "big text attracts attention, small text exempts responsibility" strategy, which has been summarized by the media as "three blows" [4]. - Examples include a smartphone brand claiming to be the "king of backlighting" while stating in small print that this is merely a design goal, raising questions about the integrity of such claims [5]. - Another example involves a clothing brand promoting itself as the global sales leader for three consecutive years, with the small print indicating that the data source is from a survey conducted in August 2023, which seems misleading [5]. Group 2: Consumer Impact - This advertising tactic can lead to consumer rights violations, as consumers may easily fall into traps set by misleading large print [6]. - Consumers may develop distrust towards brands that engage in such practices, leading to cautious spending and reluctance to purchase [7]. - When consumers seek to defend their rights after feeling deceived, companies often use the small print as a defense, resulting in disputes and complicating the consumer's ability to seek redress [6][7]. Group 3: Industry Consequences - The prevalence of the "big text, small text" phenomenon is increasing, raising concerns about the integrity of the market [7]. - Companies relying on such deceptive tactics for short-term gains risk damaging their long-term reputation, as negative public sentiment can quickly erode years of goodwill [7]. - The widespread use of small print disclaimers can lead to a situation where honest companies are driven out of the market by those engaging in dishonest practices [7]. Group 4: Regulatory Recommendations - The article calls for a collaborative effort to address the "big-small text trap," emphasizing the need for clear standards regarding the presentation of core product information [8]. - It suggests that advertising should be truthful and clear, with a focus on making disclaimers easily noticeable to consumers [8]. - Strengthening enforcement against misleading advertising, particularly in high-risk sectors like automotive, finance, and food, is essential to ensure compliance and protect consumers [8].

哈喽，大家好，今天小睿这篇评论，主要来扒一扒年轻人挤破头打卡的原创市集，为啥成了义乌货的溢 价舞台？ 如今，文创市集、复古市集已成为城市夜间消费的新地标，文旅部公布的三批国家级夜间文化和旅游消 费集聚区中，345个集聚区里半数以上都有市集业态加持。 年轻人带着对"独一无二"的期待，愿意为"情绪价值"和"自我表达"买单，却频频发现，花300元买的"中 古孤品"戒指，1688上仅售30元；标榜"原创自制"的果壳风铃，竟是批量批发的义乌货。 市集的走红绝非偶然，它精准踩中了当代年轻人的消费痛点。 复旦大学经济学院教授韦潇曾指出，年轻人涌向市集并非单纯"买东西"，而是追求"情绪价值+社交货币 +自我表达"的复合体验，这是"体验式消费"升级后的"意义感消费"。 从社会学角度看，市集的火爆源于年轻人对"共享美学"的追求。 不止于购物的"共享美学"狂欢 人民论坛网的分析显示，当代年轻人厌倦了快节奏都市生活的孤独感，市集作为开放的公共空间，让他 们在交流中建立情感连接，摆脱内卷压力。 数据更能印证这一趋势，某二手交易平台2024年注册用户突破6亿，95后、00后占比超一半，而线下市 集的青年参与者占比更是高达七八成。 政策与 ...