中国证券业协会数据显示，证券业从业人数连续3年下滑，从2022年末35.61万人，减少至2025年末32.78 万人，近3万人离场。从结构来看，"一般证券业务"人员连续两年减少超过2万人。证券经纪人数量更是 每年下滑，8年间（2018年至2025年）累计减少逾6万人。 在此行业背景下，仔细分析招商证券2025年人员数据，一组数据变化格外引人注目：公司一般证券业务 人员从年初的5396人增至年末的6359人，实现净增963人，而证券经纪人同期从843人锐减至仅13人。这 一增一减之间，正是从业者结构从传统"通道+人海"模式向"专业+科技"模式的升级。 数据来源：choice 经纪人时代落幕：从843人到13人 证券经纪人数量从年初843人锐减至年末仅13人，成为招商证券2025年最显著的人员变动。而中信证 券、中金公司、国信证券等机构已实现经纪人全面清零，这一现象标志着以经纪人拉新、获取交易佣金 为核心的传统展业模式，在证券行业正逐步退出历史舞台。 这一变化的背后，是多重因素共同作用的结果：监管政策引导行业向专业化转型、客户需求从单一交易 向综合财富管理升级、数字技术替代传统销售渠道、以及券商盈利模式从通道业务 ...

专题：聚焦2025基金四季报：AI应用、商业航天、核聚变，谁领2026投资主线？ 近日，中国证券投资基金业协会发布的数据显示，截至2025年12月底，我国公募基金总规模攀升至37.71万亿元，较上月增加约6957.48亿元， 连续第九个月创下历史新高。 据21世纪经济报道记者统计，2025年全年公募基金规模激增4.89万亿元，增幅达14.9%。 从全年整体增长结构看，2025年各类基金规模均实现正增长。其中，债基规模大增60%，股票型基金大增36%。 规模近38万亿元 近日，中国证券投资基金业协会发布的最新数据显示，截至2025年12月底，我国公募基金总规模攀升至 37.71万亿元，较前一月增长约6957.48 亿元。 这已是该规模连续第九个月刷新历史纪录。从2025年4月底的33.12万亿元增长至2025年12月底的37.71万亿元。 与2024年末的32.83万亿元相比，2025年全年规模激增4.89万亿元，增幅高达14.9%。 截至2025年12月底，境内共有公募基金管理机构165家，包括150家基金管理公司和15家取得公募资格的资产管理机构。 在各类基金中，货币市场基金仍以15.03万亿元的规模占据首 ...

Core Viewpoint - The A-share brokerage sector is experiencing significant profit growth, with 17 listed brokerages reporting an average net profit of 5.85 billion yuan for 2025, reflecting a year-on-year increase of 92.92% [1] Group 1: Performance of Leading Brokerages - Four leading brokerages, including CITIC Securities and Guotai Junan, are expected to report net profits exceeding 10 billion yuan, driven by resilience in self-operated, wealth management, and investment banking sectors [2] - Shenwan Hongyuan anticipates a net profit of 10.1 billion to 11.1 billion yuan for 2025, marking a year-on-year growth of 61.59% to 77.59% [2] - Guotai Junan expects a net profit of 27.53 billion to 28.01 billion yuan, representing a year-on-year increase of 111% to 115% [3] Group 2: Performance of Smaller Brokerages - Among smaller brokerages, Guolian Minsheng reported a net profit of 2.01 billion yuan, a staggering increase of approximately 406% [5] - Other smaller brokerages, such as Huaxi Securities and Hongta Securities, also showed strong performance with net profit growth exceeding 50% [5] - However, companies like Guorong Securities and Zhongshan Securities faced significant declines in net profit, highlighting a disparity in performance within the sector [6] Group 3: Market Conditions and Valuation - Despite strong earnings, brokerage stock prices have remained stagnant, indicating a mismatch between profitability and valuation [7] - The A-share brokerage index rose by 4% in 2025, while the CSI 300 index increased by 18%, suggesting potential for valuation recovery [8] - Analysts predict that the brokerage sector still holds strategic allocation value, with expectations for significant valuation recovery [8] Group 4: Future Outlook - The sector is expected to benefit from favorable policies aimed at stabilizing growth and boosting the capital market, alongside a conducive liquidity environment [9] - The current low valuation levels present opportunities for defensive rebounds, with recommendations to focus on strong leading brokerages and those with competitive advantages in wealth management and proprietary trading [10]

近日，中国证券投资基金业协会发布数据显示，截至2025年12月底，我国公募基金总规模攀升至37.71 万亿元，较上月增加约6957.48亿元，连续第九个月创下历史新高。 股票型基金同样表现亮眼，规模增长超2500亿元。同期，混合型基金、基金中基金（FOF）以及合格境 内机构投资者（QDII）基金规模也均实现不同幅度增长。 而混合型基金份额虽略有减少，但净值由3.6万亿元增至3.68万亿元，增幅4.73%。此外，FOF（基金中 基金）单月增超88亿元，规模连续四个季度环比抬升。 据21世纪经济报道记者统计，2025年全年公募基金规模激增4.89万亿元，增幅达14.9%。 从全年整体增长结构看，2025年各类基金规模均实现正增长。其中，债基规模大增60%，股票型基金大 增36%。 规模近38万亿元 近日，中国证券投资基金业协会发布的最新数据显示，截至2025年12月底，我国公募基金总规模攀升至 37.71万亿元，较前一月增长约6957.48亿元。 这已是该规模连续第九个月刷新历史纪录。从2025年4月底的33.12万亿元增长至2025年12月底的37.71万 亿元。 与2024年末的32.83万亿元相比，2025 ...

未来，国海证券将继续秉持专业专注、全心全力的理念，以客户为中心，不断提升综合金融服务能力， 携手合作伙伴共同推动行业高质量发展，为客户、股东与社会创造可持续价值。 国海证券长期致力于可持续高质量发展，连续入选"国有企业上市公司ESG 先锋100指数"，多次荣获 ESG与社会责任相关奖项，此次获评正是对公司长期践行社会责任、对标国际标准的积极肯定。 国海证券研究所作为"领航研究机构"，已形成覆盖超30个行业、9大板块的矩阵式研究体系，连续多年 在新财富等权威评选中屡获佳绩，报告产出量与市场影响力持续攀升，公募佣金分仓排名稳步前进，彰 显了扎实的投研底蕴与市场话语权。国海证券资管始终以"追求可持续的绝对收益"为核心理念，围 绕"低波动、低回撤、有竞争力"的管理目标，持续优化完善相应的投研体系，加强加深对多资产、多策 略的布局、投资与研究，对投资和研究进一步进行了科学化细化和专业化分工，围绕客户需求打磨产品 力。国海证券持续推进财富管理转型，以"她财富"品牌为抓手，深耕普惠金融与财富管理服务，通过内 容创新与服务模式升级，有效触达并服务广大投资者，助力公司赢得"卓越财富管理机构"称号。 在近日举办的"共同发声 价值 ...

｜2026年1月27日星期二｜ NO.1券商资管公司公募管理规模去年增长显著，千亿元级阵营扩容至5家 近日，随着公募基金2025年四季报披露完毕，各家券商及券商资管公司(以下统称"券商资管")的最新公 募基金管理规模也浮出水面。截至2025年末，共有5家券商资管公司公募基金管理规模在千亿元以上。 其中，东方红资产管理以2162.68亿元的管理规模居于榜首，较2024年末增长30.05%。其次是华泰证券 资管，管理规模为1808.28亿元，较2024年末增长29.15%。中银证券、财通资管的管理规模也排名居 前，分别为1339.33亿元、1197.6亿元，均较2024年末出现小幅下滑，降幅分别为1.88%、7.47%。得益 于并购整合，国泰海通资管管理规模为1110.58亿元，跻身管理规模千亿元行列，较2024年末增长 37.6%。长江资管、山证资管管理规模分别为390.98亿元、370.83亿元，较2024年末增长47.39%、 49.04%。 点评：券商资管公募规模扩容凸显财富管理转型成效，龙头机构凭借品牌效应持续吸纳资金，头部效应 强化。并购整合加速行业洗牌，中小机构需差异化竞争。长期看，资管业务实力提升 ...

｜2026年1月27日 星期二｜ NO.1 券商资管公司公募管理规模去年增长显著，千亿元级阵营扩容至5家 近日，随着公募基金2025年四季报披露完毕，各家券商及券商资管公司（以下统称"券商资管"）的最新 公募基金管理规模也浮出水面。截至2025年末，共有5家券商资管公司公募基金管理规模在千亿元以 上。其中，东方红资产管理以2162.68亿元的管理规模居于榜首，较2024年末增长30.05%。其次是华泰 证券资管，管理规模为1808.28亿元，较2024年末增长29.15%。中银证券、财通资管的管理规模也排名 居前，分别为1339.33亿元、1197.6亿元，均较2024年末出现小幅下滑，降幅分别为1.88%、7.47%。得 益于并购整合，国泰海通资管管理规模为1110.58亿元，跻身管理规模千亿元行列，较2024年末增长 37.6%。长江资管、山证资管管理规模分别为390.98亿元、370.83亿元，较2024年末增长47.39%、 49.04%。 点评：券商资管公募规模扩容凸显财富管理转型成效，龙头机构凭借品牌效应持续吸纳资金，头部效应 强化。并购整合加速行业洗牌，中小机构需差异化竞争。长期看，资管业务实力 ...

Core Viewpoint - The recent launch of dedicated insurance sections in the apps of major securities firms marks a significant shift in wealth management strategies, indicating a new phase in the competition among brokerages [2][3][10]. Group 1: Launch of Insurance Sections - Major securities firms such as CITIC Securities, Ping An Securities, and China Merchants Securities have introduced "insurance sections" in their official apps, reflecting a growing focus on insurance products [3][5]. - CITIC Securities' app now features 20 insurance products, including health insurance, life insurance, and annuities, while Ping An Securities offers a wide range of products including health, accident, and pet insurance [3][5]. - The insurance sections are designed to enhance the user experience and provide a comprehensive suite of financial products [2][3]. Group 2: Sales Performance and KPIs - Several brokerage branches in Shenzhen have been assigned specific sales KPIs for insurance products, indicating a push for performance in this new area [9][10]. - Sales targets for individual employees range from 100,000 to 500,000 yuan, but many employees report difficulties in meeting these targets [9][10]. Group 3: Market Context and Expert Insights - The push for insurance product sales by brokerages is seen as a response to the cyclical nature of their traditional revenue streams, with insurance providing a more stable income source [10][12]. - Experts suggest that the integration of insurance products can enhance customer loyalty and lifetime value, positioning brokerages as comprehensive wealth managers rather than just investment advisors [12][14]. - The recent regulatory environment has facilitated this shift, allowing brokerages to expand their offerings and better meet diverse investor needs [11][12]. Group 4: Competitive Landscape - Traditionally, banks have dominated the insurance agency space, but brokerages are leveraging their unique client base, which is more familiar with capital markets, to sell investment-linked insurance products [13][14]. - While brokerages face challenges such as a lack of insurance expertise and service infrastructure, their entry into the insurance market is expected to stimulate innovation and competition within the industry [13][14].

Core Viewpoint - The article discusses the significant transformation in the securities brokerage industry, highlighting the reduction of traditional brokers and the rise of investment advisors as firms shift from sales-driven models to wealth management-focused strategies [2][5]. Group 1: Decline of Securities Brokers - The number of securities brokers has decreased by over 5,000 in the past year, reflecting a broader trend of industry contraction [2]. - From early 2018 to the end of 2025, the number of brokers in the industry dropped from over 90,000 to 22,400, a reduction of more than 68,000 brokers over eight years [3]. - Major firms like CICC and China Merchants Securities have seen drastic reductions in their broker counts, with CICC achieving a "zero" broker count and China Merchants reducing from over 800 to just 13, a decline of over 90% [4]. Group 2: Factors Driving Change - The shift from "transactional trading" to wealth management has led to a reevaluation of talent needs, with a focus on professional skills over sheer numbers [3][4]. - Increased market competition and the decline in commission rates have pressured traditional revenue streams, exacerbated by reforms in public fund fees [4]. - The advancement of financial technology has reduced the demand for traditional broker roles, as online services and automated tools take precedence [4]. Group 3: Rise of Investment Advisors - The number of investment advisors has surged, increasing from over 40,000 in 2018 to 86,000 by the end of 2025, with a notable addition of over 5,000 advisors in the past year [6]. - Leading firms are investing in expanding their advisory teams, with companies like Huatai Securities and CITIC Securities increasing their advisor counts significantly [6]. - Smaller firms are also adopting strategies to enhance their advisory capabilities, focusing on reducing interchangeable roles while boosting the quality and scale of their advisory teams [6]. Group 4: Transition from Brokers to Advisors - Many investment advisors are former brokers transitioning into advisory roles, with firms assessing potential candidates based on their qualifications and client service abilities [7]. - The core competitive advantage in advisory services lies in building a highly skilled team capable of providing tailored solutions and asset management [7]. - The industry faces challenges in bridging the gap between traditional sales roles and the more complex demands of asset management and client relationship building [7]. Group 5: Evolving Skill Requirements - The current market demands investment advisors to possess skills in asset allocation, client relationship management, and the use of digital tools [8]. - Firms are developing training programs to enhance advisor capabilities, focusing on both technical skills and client engagement strategies [8]. - Companies are implementing structured support systems to ensure consistent delivery of strategies and insights across their advisory teams [8].

Core Insights - The training program focused on the transformation of wealth management in the securities industry, emphasizing the importance of enhancing professional service capabilities in line with regulatory guidance [1][2] - The event brought together experts from various institutions to share insights on macro trends, buyer transformation, advisory services, talent development, and practical business applications [1][2] Group 1: Training Objectives and Content - The training aimed to provide thought leadership and practical guidance for institutions to improve their professional service levels and accelerate the transition to high-quality wealth management [1] - The curriculum included key modules such as macroeconomic trends, buyer capability reshaping, client-centered advisory service transformation, and brokerage practices in fund advisory [1] Group 2: Industry Insights and Implications - The participation of senior experts from leading firms provided valuable perspectives on the evolution of wealth management, highlighting the need for a client-centric approach and continuous professional development [2] - The insights gained from the training are expected to assist companies in developing a more systematic and professional wealth management service framework, particularly in the context of China's economic shift towards high-quality development [2]