文旅融合
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2025年“超级黄金周”酒店业观察:2350万接待人次背后的文旅新图景
Hua Xia Shi Bao· 2025-10-11 14:31
值得注意的是,北京作为首都和重要旅游目的地,在这个黄金周期间表现尤为突出。据不完全统计,北 京市核心区域酒店入住率持续保持在90%以上,其中前门、王府井、什刹海等热门商圈酒店更是一房难 求。10月9日,华信东方(北京)国际旅行社运营负责人李伯轩对《华夏时报》记者表示:"今年国庆期 间,北京热门区域酒店的入住率达到100%,平均房价较去年同期上涨15%,特别是能够观赏中秋明月 的景观房,提前两周就已预订一空。" 本报记者 张蓓 见习记者 陈炳衡 北京报道 2025年国庆中秋叠加的8天"超级黄金周"正式收官,酒店行业迎来期盼已久的业绩爆发。华住集团与锦 江酒店(中国区)最新数据显示,两大巨头假期合计接待人次突破2350万,其中华住接待1055万人次, 同比增长36%;锦江接待超1300万人次,同比增长30%。这份成绩单不仅展现了国内旅游市场的强劲复 苏,更折射出文旅消费的新趋势。 10月11日,北京伯豪瑞廷酒店总经理芦键对《华夏时报》记者表示,"对五星级酒店来说,十月黄金周 一直是传统旺季,一直是酒店行业全年的突出盈利点,黄金周期间,伯豪瑞廷酒店平均入住率达到 75%,这表明在多方努力下,市场逐步趋于稳定,对此感 ...
湖南衡阳:城文农旅“组合拳”激活双节消费新动能
Sou Hu Cai Jing· 2025-10-11 13:03
Core Insights - The article highlights the successful integration of cultural and tourism sectors in Hengyang's Zhengxiang District, which has led to a significant increase in both visitor numbers and consumer spending during the National Day holiday [1] Group 1: Market Activation - During the holiday, the Yumu Mountain scenic area received 110,000 visitors, marking a 5.6% year-on-year increase, showcasing the effectiveness of cultural tourism initiatives [1] - The district's strategy focuses on a comprehensive approach to tourism, emphasizing the integration of various business models to enhance market vitality [1] Group 2: Cultural and Economic Integration - The Zhengxiang District promotes deep collaboration between scenic areas and commercial zones, creating immersive consumer experiences [3] - New pathways over 3,800 meters long connect 18 cultural landmarks at Yumu Mountain, enhancing visitor engagement with local heritage [3] - The "Craftsmanship and Heritage: New Life of Intangible Cultural Heritage" exhibition features various local art forms, attracting numerous visitors through diverse cultural experiences [3] Group 3: Diverse Consumer Experiences - Museums in the area host a series of activities focused on intangible cultural heritage, providing visitors with varied experiences [4] - The district's commercial areas have transformed into vibrant cultural performance venues, hosting events like the Starlight Singing Party and traditional performances, which drive consumer engagement [4] Group 4: Service Enhancement - The district has organized a special food festival to promote local cuisine, integrating food with tourism and commerce for a comprehensive visitor experience [5] - Accommodation options around scenic areas have been upgraded, with themed inns and leisure farms catering to overnight guests, enhancing the overall visitor experience [8] - The local tourism bureau actively provides updated travel routes and activity guides to ensure a seamless experience for tourists, focusing on comfort and satisfaction [8]
丹阳 “十一” 假期文旅市场供需两旺,多元业态点燃消费活力
Yang Zi Wan Bao Wang· 2025-10-11 07:12
Group 1: Market Performance - During the "Golden Week" from October 1 to 8, Danyang's cultural tourism market showed strong supply and demand, with 548,000 visitors recorded, a 95.7% increase from last year's 280,000 visitors [1] - The main sources of visitors included cities within Jiangsu province such as Nanjing, Changzhou, and Suzhou, as well as from outside the province including Shanghai, Anhui, and Zhejiang, indicating Danyang's strong appeal in the tourism sector [1] Group 2: Innovative Business Models - Danyang focused on cultural and tourism integration by breaking traditional boundaries with innovative business models, highlighted by the grand opening of "Canal 1958" during the National Day holiday, attracting over 220,000 visitors, a 29% increase year-on-year [2] - The business model combines eyewear services with leisure activities, creating a diverse experience for visitors, including markets and performances, catering to various consumer needs [2] Group 3: Consumer Engagement and Events - The Huanglian Mountain Scenic Area organized immersive cultural tourism activities during the holiday, attracting 223,000 visitors, with a peak of over 80,000 visitors on October 5 [3] - Danyang launched a "coupon campaign" with 200,000 yuan in vouchers to stimulate consumption, covering a wide range of sectors including food, accommodation, and attractions, effectively energizing local spending [3] Group 4: Cultural Enrichment Initiatives - Various cultural venues in Danyang hosted activities themed around "Celebrating with the Nation," with the Danyang Memorial Hall receiving over 8,400 visitors, showcasing historical exhibitions that ignited patriotic sentiments [5] - The Danyang Art Museum held engaging events, including public experience classes and exhibitions, attracting significant public interest and participation [6] Group 5: Overall Economic Impact - Danyang's multi-faceted approach to cultural tourism, consumer promotion, and cultural enrichment has led to a prosperous tourism market, contributing to the high-quality development of the regional economy [6]
6.3亿元销售额书写假日经济新篇章,青岛双节消费市场活力迸发
Xin Lang Cai Jing· 2025-10-11 04:23
文 | 徐雅琳 国庆期间,浮山湾畔以"大美中国"为主题的绚烂灯光秀点亮了岛城的金秋夜空,将节日的喜庆氛围渲染得淋漓尽致,与城市跃动的消费脉搏同频共 振。 遍布全市的商业综合体内,涌动的人流穿梭在各色店铺之间,熙熙攘攘的消费场景汇聚成这个假期最温暖的市场热潮。 据青岛市商务局数据,今年国庆中秋假期,青岛市十大重点商贸监测企业(集团)实现销售额6.3亿元,较去年同期增长6.4%,这份亮眼的成绩单生 动诠释了消费市场的复苏活力。 在"家国同庆、月圆琴岛"的主题引领下,商旅文体健展多元业态的深度融合与持续创新,为青岛消费市场注入了源源不断的新动能,释放出蓬勃发 展的内生动力。 图片来源:摄图网 区市联动,全域激活消费新动能 双节期间,青岛各区市呈现出"一区一特色"的促消费氛围,全域联动、多业态参与的假日消费格局迅速形成。 市南区的浮山湾灯光秀成为市民游客争相打卡的热点,这场以"大美中国"为主题的光影表演分为四个篇章,以绿水青山为底色,伴随红绸丝带飘 动,一幕幕展现祖国的发展成就,传递着大美中国的家国情怀。与青岛风光主题灯光秀编组播放的演出,为市民游客营造了浓厚的节庆氛围。 图片来源:青岛市商务局 市北区台东步行街推出 ...
三亚丝路欢乐世界国庆盛典圆满收官 「丝路奇遇・秋日幻境」创文旅融合新范式
Zhong Guo Neng Yuan Wang· 2025-10-11 03:47
Core Insights - The "Silk Road Adventure: Autumn Fantasy" event in Sanya successfully showcased a new paradigm of "cultural tourism integration, technological empowerment, and industrial linkage" during the National Day celebrations, marking a significant cultural tourism milestone for Hainan Free Trade Port [2][27]. Group 1: Event Highlights - The event spanned eight days, featuring various performances including a youth singing contest that celebrated the 76th anniversary of New China with patriotic songs [3][6]. - The "South China Sea Rock Festival" combined powerful guitar melodies and drum beats, creating an energetic atmosphere that resonated with the youth [5]. - The "Mountain and Sea Electronic Music Festival" offered a vibrant experience with stunning light shows and electronic sound effects, reflecting the creativity and vitality of the younger generation [8]. Group 2: Cultural Innovations - The "Dunhuang Feitian Meets Hainan Li Brocade" theme area became a popular cultural attraction, featuring a special performance by the Silk Road Tianyin Girl Group using 8K ultra-high-definition projection technology [20]. - The non-heritage rattan weaving workshop allowed visitors to create their own rattan crafts, while the Venice mask area introduced a special "Jade Rabbit Mask Painting" activity, blending traditional skills with international elements [22]. - The "Taste Exploration" interactive experience at the Maritime Silk Road Market encouraged visitors to sample international delicacies, creating an immersive cultural experience through food [25]. Group 3: Demographic Insights - The event attracted a youthful audience, with 68% of visitors aged between 18-35, indicating that innovative expressions like electronic music and anime IP tours are key to engaging younger generations [27]. Group 4: Future Implications - The event has positioned Sanya Silk Road Happy World as a cultural confidence exhibition space and a testing ground for technological aesthetics, suggesting a new paradigm for the cultural tourism industry in the Free Trade Port [27][28].
昌江“双节”旅游财丁两旺,实现双增长
Hai Nan Ri Bao· 2025-10-11 01:59
昌江"双节"旅游财丁两旺,实现双增长 山海黎乡有何圈粉密码? "双节"期间,昌江沙渔塘社区海上落日吸引游客驻足。 本版图片除署名外均由海南日报全媒体记者 刘阳秀 摄 水煮白切乌烈羊。(资料图) 昌江海尾国家湿地公园一角。薛美丽 摄 10月6日,"奔跑吧·少年"第三届全国青少年武术俱乐部公开赛(海南昌江站)举行。 A 活动引流 点燃文旅消费新热点 假日伊始,昌江的夜空便被音乐点燃。"这里的音乐氛围太棒了!海边落日更是美得让人心动!"10月2日 晚,为期4天的国庆沙渔塘沙滩落日音乐节激情上演,来自湖南的游客肖珺在现场激动不已。第一次来海南看 海就选择了昌江的她,对当地的滨海风光赞不绝口,连连感叹"氛围十分浪漫"。 当晚,几公里外的棋子湾同样热闹。"金秋十月・国庆沙滩音乐派对"暨自媒体运营交流活动火热开场, 动感音乐、特色小吃吸引大量游客驻足。在石碌镇的昌江文化公园,"逐梦山海 舞动黎乡"青少年舞蹈公开赛 也同步举行,全省300多名青少年同台竞技,展现青春风采。 海南日报全媒体记者 刘阳秀 当国庆与中秋相遇,长达8天的假期能玩出多少新花样? 昌江黎族自治县以"八大文体旅活动"和"6条主题旅游路线"作出了有力回应。从 ...
首届西藏喜马拉雅文化艺术与古物双年展开幕 助力文旅融合
Zhong Guo Xin Wen Wang· 2025-10-11 01:40
藏族美术史、民俗学、文博等领域专家带来的学术讲座,为文化爱好者搭建了深度交流的平台,现 场和线上文博爱好者踊跃与专家探讨文化传承与创新的路径。 从静态展览到动态体验,从学术研讨到公益实践,此次双年展不仅是一场文化盛宴,更是西藏践 行"以文塑旅、以旅彰文"战略的生动实践。未来,西藏唐卡艺术博物馆将搭建更多文化交流平台,为区 域文化繁荣与经济发展注入持久动能。 (李林) 展会以"艺术唤醒高原,美学浸润圣城"为核心理念,旨在通过古物展览、学术分享、文创市集等多 元形式,让传统美学与现代生活碰撞交织,既为观众呈现一场兼具历史厚度与时代活力的文化盛宴,更 生动呈现西藏文旅融合发展的丰硕成果。 展会上,2000余件来自西藏、四川、青海等地的藏品集中亮相,吸引观众驻足欣赏。在文化集市区 域,200家资深古玩商家、30家特色文创企业与10家优质餐饮企业共同打造出充满烟火气的文化体验空 间。 原标题:首届西藏喜马拉雅文化艺术与古物双年展开幕 助力文旅融合 中新网拉萨10月10日电 10日,由西藏文化旅游创意园区管理委员会指导、西藏唐卡艺术博物馆主 办的首届西藏喜马拉雅文化艺术与古物双年展在西藏唐卡艺术博物馆开幕。 ...
“十四五”成绩单丨让“诗与远方”相得益彰!看文旅如何深度融合发展
Yang Shi Xin Wen Ke Hu Duan· 2025-10-11 01:34
今年是"十四五"规划收官之年。五年间,我们的生活变化千千万,高铁通到了家门口;天更蓝、水更清,绿意在眼前与心间蔓延;大飞机翱翔蓝天,神舟航 天员往返天地间;乡村振兴让村庄更美、日子更甜;年GDP有望突破140万亿元。"十四五",家在改变,国在奋进。成绩单上,有高分,有满分,也有尚未 写完的答案。今天开始将推出系列报道"十四五"成绩单,一起梳理梳理这五年家的账本、国的账单,看看国家如何把一个个规划变成现实。在刚刚过去的国 庆中秋假期,很多人出门旅游,看山看水看风景,买东买西市场旺。"十四五",文旅深度融合发展,让"诗与远方"的风景不一般。 "十四五"规划纲要提出,坚持"以文塑旅、以旅彰文",打造独具魅力的中华文化旅游体验,建设一批富有文化底蕴的世界级旅游景区和度假区。 "有朋自远方来,不亦乐乎",随着我国"免签朋友圈"不断扩充,过境免签时长延长至240小时,"China Travel"成为全球社交媒体热词。2024年,入境游客人 次达1.32亿,同比增长60%以上。国之交在于民相亲,民相亲在于心相通。不同肤色的人们在文旅交融中实现着"各美其美,美美与共"的理想。 责编:张靖雯、卢思宇 五年来,全国旅游供给体系实 ...
东太湖S湾:在这邂逅“诗与远方”
Su Zhou Ri Bao· 2025-10-10 22:36
随着一声发令枪响,在东太湖S湾的赛道上,百余名专业自行车手如离弦之箭,朝着终点冲刺。 这是昨天(10月10日)举行的2025第十三届环太湖国际公路自行车赛暨长三角穿越赛吴江苏州湾环 湖赛上的一幕。一个个矫健的身姿,为这段宛如灵动丝带的湖畔赛道注入了澎湃的运动激情。"这是我 第一次在这里参赛,我觉得湖边赛段的风景格外惊艳。"新西兰选手贾什·肯奇说。 名如其"形",这便是东太湖S湾,像一个大大的"S"依偎在太湖的臂弯里。S的一头,连着城市的烟 火暖意;S的另一头,则牵着人与自然和谐共生的美好愿景。 数据显示,从9月28日东太湖S湾正式亮相起,假期八天不间断的文旅活动,让这湾湖岸成为了约 60万游客的旅游目的地,同比增长20%。 君到太湖见,光景处处新。借助这个"城市会客厅",吴江正用年轻与潮流为钥,解锁这湾水域的更 多"打开方式",吸引人们了解东太湖、走进东太湖,在"家门口"邂逅诗与远方。 十站齐发:构建四级服务场景 驱车200多公里,杭州摩友伍先生在吴江的东太湖边,找到了一处可以歇脚,又能"发呆一整天"的 驿站。 摩途驿站是东太湖S湾的4号驿站。它的走红并非偶然,而是东太湖S湾在驿站规划上"串联跑步、 骑行、水 ...
【汉中】2025“双节”假期文旅市场活力十足
Shan Xi Ri Bao· 2025-10-10 22:27
Core Viewpoint - The article highlights the vibrant cultural and tourism activities in Hanzhong during the National Day and Mid-Autumn Festival, showcasing the integration of cultural heritage and tourism development, which enhances the city's appeal and economic growth [1][6]. Cultural and Tourism Activities - Hanzhong hosted a series of engaging events, including the "Dragon Tour Tianhan" intangible cultural heritage parade, attracting nearly 10,000 participants on its opening day [2]. - The city featured various performances, such as traditional dragon dances and interactive NPCs, creating an immersive cultural experience for visitors [2][4]. - The Hanzhong Museum and other cultural sites saw significant visitor traffic, with nearly 200,000 attendees during the holiday period, reflecting the success of cultural exhibitions and interactive experiences [3][4]. Economic Impact - The integration of sports events, such as the youth hockey tournament, further promoted tourism and cultural exchange, with around 150 athletes participating [4][5]. - Hanzhong's strategy of hosting over 10 brand sports events attracted more than 1,500 participants and numerous spectators, demonstrating the effectiveness of sports in driving tourism consumption [5]. - The city launched 180 promotional activities across various sectors, enhancing the overall tourism experience and boosting local economic activity [6][7]. Cultural Heritage and Innovation - Hanzhong emphasized the importance of cultural heritage through innovative programs, such as the "Six Arts of Gentlemen" experience area and traditional paper-making workshops, allowing visitors to engage with historical practices [3][4][9]. - The city is committed to preserving its cultural identity while adapting to modern tourism demands, ensuring that cultural elements remain dynamic and relevant [9][12]. Ecological and Cultural Synergy - Hanzhong's development strategy focuses on the synergy between cultural richness and ecological sustainability, aiming to create a "green and beautiful" city that attracts tourists while preserving its natural environment [8][10]. - The city has made significant strides in ecological conservation, with initiatives that have led to a substantial increase in the population of native species, such as the crested ibis, enhancing its biodiversity appeal [11][12]. Future Development Goals - Hanzhong aims to establish a "billion-level cultural tourism industry cluster," guided by strategic planning and project implementation to enhance cultural and tourism integration [8][13]. - The city plans to continue leveraging its cultural advantages and ecological resources to foster high-quality development in the tourism sector, ensuring a sustainable and vibrant future [13].