文旅融合
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陕西 三秦四季 畅旅欢歌
Xin Lang Cai Jing· 2026-02-11 23:57
Group 1 - The core theme for Shaanxi in 2025 is high-quality development, focusing on building a culturally strong province and promoting cultural prosperity, industrial quality enhancement, sustained tourism consumption growth, and deepening cultural exchanges [2] - Shaanxi aims to create distinctive cultural brands, with notable achievements including four works winning prestigious awards and the flourishing of local cultural icons like Shaanxi opera [2] - The province plans to achieve significant breakthroughs in cultural and tourism industry development by coordinating eight key industry chains and implementing 52 major tasks [2] - There will be an emphasis on improving public cultural services, with the establishment of 15 new cultural venues and 185 new public cultural spaces, ensuring comprehensive coverage of cultural service infrastructure [2] - Shaanxi is committed to building a robust intangible cultural heritage protection system, highlighted by the creation of a national cultural ecological protection zone and significant sales from cultural heritage events [2] Group 2 - In 2026, Shaanxi will focus on deepening cultural system reforms and aims to achieve a trillion-level development target while enhancing product supply and promoting tourism consumption upgrades [3] - The province will implement a strong foundation renewal action for tourist attractions and continue to cultivate the "Three Qin Four Seasons" tourism brand [3] - Shaanxi is dedicated to prioritizing the people's needs and advancing cultural prosperity to contribute to the modernization of the province [3]
广西 秀甲天下 壮美广西
Xin Lang Cai Jing· 2026-02-11 23:56
(来源:中国旅游报) 转自:中国旅游报 2025年12月3日,"广西旅游年"首趟银发旅游专列上游客合影留念。何毅 摄 2025年,广西积极繁荣发展文化事业、文化产业和旅游业,深入推进文旅融合,全区文化和旅游高质量发展取得积极成效。文艺创作精品迈向新高,举办首 届全国戏曲新人新作展演、"三月三"国际民歌邀请赛等活动;文化遗产保护传承深入人心,全国文物普查扎实推进,推进灵渠等申遗工作;广西旅游年活动 出圈出彩。推出景区"一票3日使用制"等12项政策措施,稳步推进桂林世界级旅游城市建设;推动中越德天(板约)瀑布跨境旅游合作区提质升级,举办面 向东盟文化交流合作论坛,实施入境旅游促进计划;推动数字赋能产业发展新优势,不断完善"一键游广西"平台,优化文旅市场消费环境。预计2025年接待 游客量同比增长10.5%,旅游收入同比增长11.0%。文旅消费对经济增长贡献率持续提升,文旅产业支柱作用日益凸显。 新的一年,广西将加快编制和认真落实"十五五"文化和旅游发展规划,积极培育文旅新质生产力,大力激发文化创新创造活力、深入挖掘文物内涵价值、深 度推进文旅融合发展、加快建设国际旅游目的地、提高文旅产业发展数字化水平,进一步擦亮 ...
内蒙古 歌游内蒙古 唱响四季欢歌
Xin Lang Cai Jing· 2026-02-11 23:56
2025年,内蒙古坚持"以文塑旅、以旅彰文",全力推动文旅高质量发展。坚持深耕厚植,文旅融合纵深推进。草原林海、沙漠瀚海、长河大湖、冰天雪地的 生态优势加速转化为文旅动能,首批13家自治区旅游名县脱颖而出,六大秋季旅游产品惊艳亮相,20条研学主题线路、45条冰雪旅游线路串联起全域美景, 159项冰雪活动让"欢乐冰雪季"品牌声动草原,"全域全季"旅游图景愈发明晰。坚持服务至上,暖心体验赢誉八方。以游客需求为导向,全力优化旅游环 境,实现旅游投诉、负面反馈双下降超50%,游客满意度升至全国前列。"i游内蒙古"全域智慧文旅平台上线即受热捧,景区网络覆盖率提升至92%,智慧赋 能让旅途更便捷高效,"宾至如归"的文旅体验深入人心。坚持固本培元,文化事业繁荣发展。聚力精品创作,勇攀艺术高峰,《走进光里》等文艺作品荣获 文华奖、荷花奖、群星奖等,《千古马颂》入选第二批全国旅游演艺精品名录。文物活化利用成效显著,新增2个国家考古遗址公园,"中东铁路(呼伦贝尔 段)"获评国家文物局年度文物主题游径优秀案例,非遗传承保护系统推进。 2026年,内蒙古将牢牢把握铸牢中华民族共同体意识工作主线,锚定文化强区建设目标,以更大力度推进文 ...
吉林 白山松水 吉祥吉林
Xin Lang Cai Jing· 2026-02-11 23:56
2025年,吉林锚定文化和旅游深度融合发展方向,统筹资源禀赋与产业优势,推动全省旅游业实现规模扩容与品质升级的双重跃升。文旅融合发展成效彰 显。东北抗联遗址出土文物特展举办,百场红色故事宣讲深入开展,全省330处革命旧址串珠成链;吉林省近现代史展等文旅新地标亮相;非遗传承保护体 系日趋完善,数字化平台搭建、品牌化活动开展、专业化人才培育协同推进;《守岛夫妻哨》等精品力作斩获文华奖、荷花奖,群众精神文化需求得到满 足。全域旅游呈现"四季皆旺"蓬勃发展格局。锚定"万亿级"产业目标,持续提升长春现代化都市圈、大长白山区域、G331和G334公路沿线及松花江、鸭绿 江、图们江流域旅游发展能级。"清爽吉林·22℃的夏天""长白天下雪"双品牌提质增效,文旅产业跃升为经济增长重要支柱。冰雪经济优势持续巩固。聚力打 造高品质冰雪旅游目的地,推动冰雪全产业链发展。创新推出中小学生"冰雪假期",引爆冰雪旅游市场;3家滑雪场人气和滑雪里程排名跻身全国前十。 转自:中国旅游报 吉林省长白山天池冬日壮丽美景。 吉林省文化和旅游厅 供图 2026年,吉林将锚定"十五五"开局,以改革带动、规划引领丰富群众精神文化生活,赓续吉林文脉,加快培 ...
北京 古都新韵 乐游京华
Xin Lang Cai Jing· 2026-02-11 23:56
(来源:中国旅游报) 转自:中国旅游报 2025年6月1日,2025北京入境旅游发展大会海外旅行商体验"北京新发现"入境旅游主题线路。北京市文化和旅游局 供图 2025年,北京接待游客数量和旅游花费均创历史新高,文旅拉动消费作用日益凸显。北京入境旅游发展大会举办,新增25家旅游全球战略合作伙伴,发布实 施优化入境旅游服务专项行动方案,入境游便利化国际化水平持续提升,入境游客及旅游花费增长显著。假期文旅活动丰富多彩。文商旅体展融合消费持续 扩大,"旅游+演艺""旅游+非遗""旅游+科技"融合发展效应显著,北京国际文旅消费博览会、"动漫北京·文旅嘉年华"激发经济活力,"漫步北京"等品牌影响 力持续提升,文旅高质量发展迈出坚实步伐、呈现强劲态势。 2026年,北京将紧紧围绕建设国际一流旅游城市、全球旅游目的地和旅游强国建设先行区,积极统筹国内国际两个市场,在都市和京郊两个赛道共同发力, 全面提振文旅消费。进一步强化科技赋能、创新驱动、业态融合、国际合作,建设文化和旅游公共服务、精品创作、产业发展、全球推广、市场治理"五大 体系",构建全域全季全时的大旅游发展格局,奋力开启"十五五"首都文化和旅游高质量发展新篇章。 ...
近10万人次涌入!横店,又火了!“酒店满房”“一天几百单”……
Xin Lang Cai Jing· 2026-02-11 23:56
2026横店上元灯会以21组影视级灯组和"戏精、霸总、武侠、妖界、仙侠、音乐"六大片场为主观赏区和 体验区,融合多个经典、爆款影视IP,打造绮丽梦幻的"人、妖、仙"三界奇境,遍布整个园区,设计、 制作成本近千万元。 总台央视记者 刘彦霖:除了观赏,"入戏"是这次灯会的另一大体验。通过设置民俗问答、传统技艺体 验等互动环节,游客可以从旁观者直接变成参与者;同时,换上古装戏服参与微电影拍摄,生成专 属"影视片段";也可以走进影视剧原拍摄地,生成一张专属海报。 据了解,自1月18日横店上元灯会开启至今,累计接待游客近10万人次。此次灯会将持续至正月十五, 预计在元宵节期间还将迎来新的客流高峰。 本文转自【央视财经】; 临近春节,各地灯会都已经开启,作为影视拍摄基地,浙江横店的灯会有哪些亮点和新玩法? 科技灯组与舞台演艺深度融合,让横店的实景演出、沉浸式剧目更具视觉冲击力。演艺团队根据灯光效 果精准编排动作、场景与剧情,实现了灯随戏动、戏因灯亮的最佳效果,进一步提升了观众的观赏体 验。 高品质的灯光演艺产品,持续吸引各地游客前来观赏体验,也直接带动了周边住宿、餐饮、旅拍等配套 产业的人气回升。相关负责人介绍,以往大多 ...
黑龙江 北国好风光 美在黑龙江
Xin Lang Cai Jing· 2026-02-11 23:56
Core Insights - In 2025, Heilongjiang Province's cultural and tourism industry achieved significant high-quality development, with a total of 311.56 million domestic and international visitors, representing a year-on-year increase of 10.3%, and total visitor spending reaching 431.24 billion yuan, up 16.5% [3] - The province saw a remarkable growth in inbound tourism, with the number of inbound visitors and their spending increasing by 47.8% and 52.3% respectively [3] Group 1: Policy and Economic Impact - The effectiveness of policy guidance was notable, with multiple support policies introduced, including over 400 million yuan in discounts, and events like concerts driving consumption by over 1.3 billion yuan [3] - The integration of culture and tourism was deepened, with over 2,000 activities held and 22 educational trains launched, while cultural products won several national awards [3] Group 2: Industry Development and Branding - Strong momentum in industry upgrades was observed, with 133 key projects promoted and an annual investment of 4.2 billion yuan, including the creation of 41 immersive experience spaces [3] - The brand influence continued to expand, with over 1 billion exposures on new media and live sales in the "cultural tourism + e-commerce" sector exceeding 240 million yuan, earning multiple national marketing awards [3] Group 3: Future Plans for 2026 - In 2026, Heilongjiang will focus on building high-quality ice and snow tourism and summer vacation destinations, promoting sustainable development in the cultural tourism sector [4] - Key initiatives include upgrading ice and snow tourism products, developing over 100 key projects, and enhancing cultural activities [4] - The province aims to improve infrastructure, enhance smart service levels, and optimize inbound convenience while strengthening market regulation and visitor satisfaction [4]
山东 好客山东 行稳致远
Xin Lang Cai Jing· 2026-02-11 23:56
Group 1 - The core objective for Shandong's cultural tourism system in 2025 is to achieve the goals set for the "14th Five-Year Plan," with steady progress and quality improvement in various initiatives [1] - Significant events such as the 2025 China International Confucius Cultural Festival and the 2025 Shandong Provincial Cultural Tourism Industry High-Quality Development Conference have been successfully held, enhancing the cultural tourism industry framework [1] - The "Bring Guests to Shandong" campaign and the 2025 "Enjoy Qilu, Happy GO Shandong" themed tourism year have been launched, along with activities like the "Good Guest Shandong · Food Competition" [1] Group 2 - From January to November 2025, Shandong received 941 million domestic and international tourists, generating a total tourism revenue of 1.13 trillion yuan, representing year-on-year growth of 10.57% and 11.25% respectively [1] - The province implemented a special action to enhance inbound tourism services, welcoming 1.387 million inbound tourists, a 47.3% increase, and achieving inbound tourism revenue of 930 million USD, up by 50.1% [1] - The public cultural service facility network is continuously improving, with 15 locations in Shandong selected as national "Village Evening" demonstration points for 2025 [1] Group 3 - In 2026, Shandong plans to strengthen market entities, deepen large project-driven strategies, enhance financial empowerment, and further integrate cultural tourism to cultivate new business formats, scenarios, models, and capabilities [2]
年味“晒”上街 消费“热”起来 在绵阳,民俗与国宝都是春节“顶流”丨万千气象看四川
Sou Hu Cai Jing· 2026-02-11 23:48
这正是安州区首届迎新春民俗巡游大"晒"活动的现场。当天,来自安州10个乡镇的300余名演职人员,以巡游展演与舞台竞演相结合的方式,将各乡镇沉 淀多年的优秀民俗文化"拉出来晒一晒",不仅晒出了传统年俗的热闹与活力,更"晒"出了文旅融合促消费的蓬勃气象。 封面新闻记者 陈彦霏 摄影报道 2月11日,"万千气象看四川"主题采访活动来到四川绵阳。绵阳市安州区城区街道上锣鼓喧天,人声鼎沸。欢快的秧歌队伍扭着喜庆的步子,大头玩偶憨 态可掬地与路人互动。 上午9点半,巡游队伍从安州区文化广场出发。记者在现场看到,队伍绵延数百米,舞龙舞狮、秧歌、花车……许多沿街的市民早早守候,举起手机记录 下这难得的盛景。 巡游队伍(受访者供图) "安州各个乡镇其实都有非常好的过年民俗,扭秧歌、舞龙舞狮不少都有几十年的传统了。但以往比较分散,各自精彩。今年我们策划首届民俗巡游 大'晒',就是想把全区优秀的民俗文化整合起来,统一展示,让群众能一站式、直观地感受到我们安州深厚的民俗文化底蕴,让年味更浓、更活。"安州 区文广旅局局长张琳琳说。 据了解,此次巡游不仅是一场展示,更是一场竞赛。当天下午,各支队伍将上午巡游的内容进行艺术化提炼,搬上舞台 ...
雄安新区推出“乐购新春”消费系列活动
Xin Lang Cai Jing· 2026-02-11 22:53
Core Viewpoint - Xiong'an New Area is launching a series of consumption activities titled "Happy Shopping for the Spring Festival" to enhance local economic activity and attract visitors during the 2026 Spring Festival [1] Group 1: Consumption Activities - The activities are centered around six themes: good food, good accommodation, good transportation, good tourism, good shopping, and good entertainment [1] - Various measures will be implemented, including the issuance of consumption vouchers, hosting special events, and introducing favorable policies to engage residents and tourists [1] Group 2: Specific Initiatives - In the "Good Food" category, consumption vouchers are issued for dining, offering discounts such as "spend 200 get 60 off" and "spend 100 get 30 off," which can be combined with bank vouchers for a maximum discount of 110 yuan [1] - For "Good Accommodation," a trade-in policy for digital and home appliances will provide a 15% subsidy, with a maximum of 1500 yuan for home appliances and 500 yuan for digital products [1] - The "Good Transportation" initiative includes a car consumption carnival from February 1 to March 31, with 15 million yuan allocated for subsidies ranging from 1500 to 7000 yuan based on vehicle price [1] Group 3: Cultural and Entertainment Activities - The "Good Tourism" aspect features the third Spring Festival Carnival, which includes a variety of cultural and tourism integration activities, such as "Little Horse Parade" and "Intangible Cultural Heritage Iron Flower" [2] - In the "Good Shopping" category, over 100 merchants in five core business circles and six characteristic commercial streets will offer government consumption vouchers, with discounts up to 200 yuan when combined with bank promotions [2] - The "Good Entertainment" segment will host over 600 cultural and sports activities, promoting traditional cultural experiences through events like the Folk Culture Carnival and "Celebrating the New Year in the Library" [2]