文旅融合

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以实际行动为谱写中原大地 推进中国式现代化新篇章贡献力量
Zheng Zhou Ri Bao· 2025-05-29 00:52
用"文旅+"讲好河南故事 "在'十四五'规划实施收官、'十五五'发展谋篇布局的关键时期,习近平总书记亲临河南考察,为全 省发展掌舵领航、把脉定向,为做好各项工作提供行动指南和根本遵循。我们将切实把思想和行动统一 到总书记关于河南工作的重大要求上来。"管城区委书记张艳敏说。聚焦创新引领,着力建设现代化产 业体系;聚焦固本强基,着力改善民生、加强社会治理;聚焦文旅融合,着力推动文化繁荣兴盛;聚焦 绿色发展,着力加强生态环境保护。用好管城区丰厚历史文化资源,以商都历史文化区建设为引领,统 筹推进标志性文物展示、文化内涵挖掘、老城有机更新,加快亳都·新象、北庆里1926等文旅街区和豫 州韵等文化场馆建设,深化游径打造和动线组织,持续打造"郑州有戏""巍巍亳都""漫步商都"等文化 IP,全力打造"优秀传统文化传承创新展示地"。 激活文旅文博新发展引擎 "殷殷嘱托为文旅产业高质量发展指明了方向,我们深感责任重大,也让我们更加坚定信心。文旅 融合不仅是经济产业,更是满足人民美好生活需求的幸福工程。"银基文旅集团品牌公关经理郑瑞龙 说。 科创引领不断出新出彩 "殷殷嘱托,厚望如山。习近平总书记在河南考察时的重要讲话精神,为我 ...
全域营销赋能 菜百股份再塑行业标杆
Bei Jing Ri Bao Ke Hu Duan· 2025-05-28 22:17
Core Viewpoint - Beijing Caibai Department Store Co., Ltd. (Caibai Co., 605599.SH) is solidifying its leading position in the increasingly competitive gold and jewelry industry through steady performance growth, innovative product development, and forward-looking channel layout [1] Group 1: Quality as the Foundation - Quality is viewed as the lifeline of the company, with a standardized operation and quality control system established since 1998, adhering to ISO9002 standards [8] - The company has implemented a comprehensive quality management system, ensuring that each product undergoes rigorous inspection across multiple dimensions before reaching consumers [8] - Caibai Co. operates a fully direct chain model, enhancing consumer trust and brand influence through standardized operations and smart store construction [7][8] Group 2: Innovation-Driven Marketing Network - The company is reshaping its marketing network by integrating technology and business logic, creating a multi-dimensional consumption network that includes online, offline, and cultural scenarios [9] - Caibai Co. has established a self-operated official mall and expanded its presence on major e-commerce platforms, forming a traffic matrix that includes live streaming sales as a core engine [9][10] - The flagship store, Caibai Jewelry Xiangyun Store, exemplifies the upgrade of consumer experience through a museum-style layout, enhancing cultural engagement and product visibility [10] Group 3: Cultural Integration - The company leverages cultural elements as a strategic support for brand development, collaborating with cultural landmarks to create unique cultural products that enhance brand value [11] - Caibai Co. has developed a cultural chain that promotes traditional craftsmanship and engages with consumers through various educational initiatives, enhancing brand social value [12] - The growth trajectory of Caibai Co. illustrates the path for brand advancement in the era of cultural consumption, emphasizing the integration of cultural elements into commercial operations [12][13] Group 4: Future Strategy - The company aims to continue its focus on the triad of quality, innovation, and culture, driving the transition from product consumption to cultural consumption in the gold and jewelry sector [13] - Caibai Co. is positioned to provide actionable solutions for the rejuvenation of traditional brands and the expansion of the consumer market through its comprehensive marketing ecosystem [13]
天府文旅: 关于与遂宁市中国死海旅游度假区管理委员会签署发展合作框架协议的进展公告
Zheng Quan Zhi Xing· 2025-05-28 10:53
Strategic Cooperation Progress - The company signed a cooperation framework agreement with the Suining China Dead Sea Tourism Resort Management Committee on December 2, 2024, to promote diversified development in the film and tourism sectors [1][4] - The agreement aims to leverage both parties' strengths to explore market opportunities and deepen collaboration in the cultural industry, promoting high-quality integration of regional tourism, culture, and film industries [1][4] Project Cooperation Agreement - A project cooperation agreement was signed on May 28, 2025, between the company's subsidiary, Chengdu Guangying Tianfu Film and Tourism Cultural Development Co., Ltd., and the Suining China Dead Sea Management Committee [1][2] - The agreement outlines the establishment of a project cooperation team and a joint meeting system to regularly discuss major issues related to the cooperation [5] Impact on the Company - The signing of the project cooperation agreement is expected to facilitate diversified development in the film industry in Daying County and enhance collaboration in the film and tourism sectors, aligning with the company's strategic development direction [6] - The agreement does not constitute a performance commitment, and the impact on the company's future operating performance remains uncertain, depending on the specific project's progress and implementation [6]
超火!龙舟“弯道飘移”、叠滘“郭富城”出圈,传统文化成为区域发展新引擎
2 1 Shi Ji Jing Ji Bao Dao· 2025-05-28 09:31
21世纪经济报道记者 唐唯珂 广州、佛山报道 随着端午假期临近,旅游市场再次升温。作为中国首个入选世界非物质文化遗产的传统节日,端午节期 间的划龙舟、吃粽子等民俗正逐渐成为游客选择旅行目的地的重要考量因素。 OTA数据显示,与去年相比,端午民俗体验游的搜索热度同比增长50%。游客热衷于参与各地的赛龙 舟、包粽子、佩香囊等传统活动,感受浓厚的节日氛围。 还未到正式比赛日,5月27日晚间,佛山叠滘夜训现场灯火通明,两岸围观训练的游客、村民和"长枪短 炮"挤满了叠滘S湾、C湾、L湾。 当晚有叠滘"郭富城"之称的龙舟队队员,这个18岁的小伙刚结束一天的实习工作。他在训练空隙向21世 纪经济报道记者表示,"我是被同学拉'入坑'的,"他擦着汗笑道,"那家伙是本村人,天天跟我念叨龙舟 多有意思,我已经跟着朱氏龙船队连续参加四年比赛了,队里很多人都是十几岁就开始扒龙舟,也有父 子齐上阵扒龙舟。" 这支队伍的训练强度可不小——每年清明一过就开始筹备,每晚8点半到深夜的河道就成了他们的"健身 房"。"白天当打工人,晚上当划桨人。" 问起坚持的理由,小伙子眼睛一亮:"赢比赛后全队去烧烤、到沙滩玩,那感觉比拿奖金还爽!"现在他 正和 ...
非遗体验、亲子互动、生态观光 密云区三大主题线路解锁端午新玩法
Huan Qiu Wang· 2025-05-28 07:49
精品线路+多样活动,解锁端午创新玩法 来源:人民网 2025年端午节将至,北京市密云区以"粽情山水 乐游密云"为主题,精心策划了一系列文旅融合活动及 三条精品旅游线路,为市民游客提供丰富多彩的假日出行选择。 书香诵读+传统习俗,文化密云点亮端午 端午节期间,密云区将推出十余项特色活动,让游客在游玩中感受传统文化的魅力。 5月31日,将在新城子镇棉花棠民宿举办"温馨端午 '粽'情书香"直播诵读活动,以线上直播形式演绎经 典诗词与端午民俗,展现密云深厚文化底蕴。 古北水镇以"童乐古北·粽玩一下"为主题,围绕"亲子+传统",打造童游古北、同伴古北、童趣古北等三 大板块,推出一系列端午传统习俗体验活动、近十项手工DIY活动及二十余场演艺活动,让家庭游客尽 享亲子时光。 密云区文旅局相关负责人表示,此次活动以"生态优先、绿色发展"为理念,通过文旅深度融合推动乡村 振兴,助力文旅产业高质量发展。市民可通过"密云文旅"微信公众号查询活动详情及预约信息。这个端 午,来密云,与山水相约,与文化相融,共度一个别样假期。 为满足不同游客需求,密云区整合景区、民宿、美食等全区优质的文旅资源,推出三大主题旅游线路。 其中,粽情山水游线 ...
“中国味”吸引更多新友故交(文旅棱镜)
Ren Min Ri Bao Hai Wai Ban· 2025-05-28 01:52
Core Insights - Tea serves not only as a beverage but also as a cultural symbol, enhancing the global perception of Chinese culture and attracting foreign tourists to experience it [1] - Over 60% of surveyed inbound tourists indicated that experiencing Chinese culture is their primary reason for visiting China, highlighting the significance of cultural elements like tea, ceramics, and the Great Wall in attracting visitors [1] Group 1 - Various innovative cultural tourism products are emerging across China, such as tea-themed educational courses and homestays in Hangzhou, allowing tourists to engage in tea picking and processing [2] - In Jingdezhen, tourists can participate in pottery workshops, witnessing the transformation of clay into ceramics, showcasing the artistic process [2] - In Guangzhou, visitors can experience the intricate process of making Xiangyunsha fabric, known as "soft gold," enhancing their understanding of Chinese craftsmanship [2] Group 2 - The continuous innovation in cultural expression is enriching the "Chinese flavor," making it more appealing and diverse for tourists [2] - There is an expectation for more varied cultural tourism products to attract a larger number of foreign visitors, fostering a deeper connection with Chinese culture during their travels [2]
紧抓黄河重大国家战略历史机遇 奋力开创高质量发展新局面
Zheng Zhou Ri Bao· 2025-05-28 00:41
Group 1 - The core message emphasizes the importance of implementing Xi Jinping's important speech during his visit to Henan, focusing on practical actions to contribute to the modernization of Zhengzhou as a national central city [1][2][4] - The local government aims to strengthen the industrial system, particularly in modern food and equipment manufacturing, and develop a talent innovation demonstration zone based on local universities [2][4] - There is a commitment to enhance public services in key areas such as employment, education, healthcare, and rural revitalization, while also promoting ecological protection and cultural heritage [2][5][7] Group 2 - The city is prioritizing the strict implementation of land protection policies and the development of comprehensive land use planning to support ecological safety and high-quality development [4][5] - The ecological environment sector is focusing on green development, pollution prevention, and the integration of ecological protection with economic growth, aiming to enhance the quality of life for residents [5][6] - Cultural tourism is being promoted as a key industry, with initiatives to integrate cultural and tourism sectors, thereby enhancing the significance of the Yellow River culture [7]
千年文脉碰撞创新基因 武汉文旅“蝶变”向世界展翅
Chang Jiang Ri Bao· 2025-05-28 00:31
Core Viewpoint - Wuhan is experiencing a significant boost in cultural tourism, positioning itself as a world-renowned cultural tourism destination through the integration of traditional and modern elements [1][6]. Group 1: Cultural and Tourism Development - Wuhan has a rich cultural heritage with a history of 3,500 years, which serves as the foundation for its cultural tourism development [2]. - The city is constructing a cultural identity system to revitalize its historical culture through innovative expressions [2]. - Major cultural projects are being accelerated, including the "One Bridge, Two Mountains" world-class scenic area, which integrates resources like the Yellow Crane Tower and the Zhiyin Cultural Tourism Area [2][3]. Group 2: Economic Impact and Consumer Engagement - The "performance + cultural tourism" model in Wuhan has led to a significant increase in the number of performances, with over 11,000 commercial performances in the first quarter, a 14% year-on-year increase [3]. - The combination of various economic activities, such as flower viewing, sports events, and exhibitions, has created a "flow matrix" that boosts tourism consumption [3][4]. - During a recent concert, hotel occupancy rates near the venue increased by 31.1% year-on-year, demonstrating the positive impact of events on local businesses [3]. Group 3: Global Marketing and International Appeal - Wuhan is enhancing its international appeal, with a 70% year-on-year increase in inbound tourism orders during the recent holiday period [5]. - The city is actively promoting itself internationally through cultural exchanges and tourism marketing in countries like Spain, Germany, and France [5]. - Social media exposure from international influencers visiting Wuhan has reached over 40 million, showcasing the city's attractions to a global audience [5]. Group 4: Innovative Cultural Products - The emergence of innovative cultural products, such as the "Hawk Dance Flowing Light" refrigerator magnets and "Garlic Bird" plush toys, has led to significant sales, exceeding 10 million yuan each [4]. - These products not only serve as souvenirs but also act as mobile carriers of Wuhan's culture, contributing to the city's cultural identity [4].
新华时评丨从“中国游”“中国购”看中国经济热力
Xin Hua She· 2025-05-27 19:09
Group 1 - The core appeal of "China Heat" is driven by policy initiatives that enhance the travel experience for international tourists, including visa-free access and improved payment systems [2][5] - The number of countries benefiting from China's visa-free policy has increased to 43, with significant growth in foreign tourist entries during peak travel periods [2] - The growth in payment transactions from foreign visitors indicates a rising trend in international tourism spending in China, with transaction numbers and amounts increasing by 244.86% and 128.04% respectively compared to the previous year [2] Group 2 - The quality and competitiveness of "Made in China" products have improved, attracting foreign tourists to purchase a wide range of goods, from electronics to clothing [3] - The diverse product offerings in China's consumer market, including high-tech items and luxury goods, are appealing to international consumers [3] - Foreign tourists' purchases reflect their trust in Chinese manufacturing and recognition of China's development [3] Group 3 - The integration of culture and tourism in China has led to a rise in the popularity of modern cultural products among foreign visitors [4] - Tourists are increasingly drawn to China's rich cultural heritage and modern urban appeal, enhancing their travel experience [4] - The combination of quality products, diverse consumption scenarios, and convenient services continues to elevate the attractiveness of "China Travel" [4] Group 4 - China's ongoing industrial upgrades, diverse consumption ecosystem, and commitment to openness are key factors in attracting global tourism [5] - The significance of "China Travel" and "China Purchase" extends beyond economic benefits, fostering international exchange and connectivity [5]
快马抵京!5月29日,茂名邀首都人民吃杨贵妃同款荔枝
Nan Fang Nong Cun Bao· 2025-05-27 17:00
快马抵京!5月 29日,茂名邀首 都人民吃杨贵妃 同款荔枝_南方 +_南方plus 新一季茂名荔枝 刚刚上市,即刻 快马加鞭,运往 京城,邀请首都 人民共品这 颗"杨贵妃同款 荔枝" 。 5月底,茂名荔枝开始上市,红彤彤的荔枝挂满枝头。 5月29日,"荔枝 熟了"茂名邀您 吃杨贵妃同款荔 枝推介会,即将 走进北京全国农 业展览馆。据介 绍,本次推介会 将以"品鉴+对 接"为核心,联 动盒马、京东、 新发地等10余家 头部渠道商,通 过"盲猜品鉴互 动""营养主题分 享""荔枝开吃仪 式"等环节,现 场促成采购合 作,致力擦 亮"茂名荔枝"金 字招牌,助力茂 名荔枝卖出好价 钱,实现荔农增 收。 据了解,茂名坚 持从荔枝产业全 链条全环节发 力,联动产区和 销区市场,开展 47项具体工作, 全力打通荔枝销 售"全通道",促 进荔枝丰销。 一是抓供给端提 质,塑造优质产 品促销售。实施 品种改良工程, 推动荔枝优质品 种率由60%提高 到80%。在茂名 荔枝产业大数据 平台接入 DeepSeek大模 型,推动AI秒级 诊断病虫害准确 率提高至95%。 组织80多名荔枝 种植专家对全市 46个荔枝主产镇 全覆盖开展 ...