Core Points - The United Nations World Tourism Organization held an award ceremony in Huzhou, Zhejiang Province, announcing the list of "Best Tourism Villages" for 2025, with four villages from China selected, bringing the total number of Chinese villages recognized to 19 [2] - Jikayi Village in Ganzi Prefecture is highlighted as a key destination for cultural and ecological tourism, integrating traditional customs, rural vacation experiences, and non-material cultural heritage practices [2] - Jikayi Village has established a forest school in 2015, focusing on ecological education and attracting international students, thereby enhancing its competitive edge in rural development [2] - The village has successfully combined cultural elements with tourism, creating immersive experiences that promote heritage protection alongside tourism development [2] Economic Impact - In 2024, 92% of Jikayi Village's workforce will be engaged in tourism-related activities, with an average annual income of 34,290 yuan per person, which is 26% higher than the county average [3] - The village exemplifies a sustainable development model that harmonizes culture and tourism, as well as traditional and modern practices [3]

Core Points - The United Nations World Tourism Organization announced the "Best Tourism Villages" awards, with four villages from China recognized, bringing the total to 19, the highest in the world [1] - The evaluation criteria emphasize sustainability, the balance between local community rights and tourism development, and the importance of environmental protection and cultural heritage [3][5] - The awarded villages exemplify harmony with nature, cultural integration, and significant improvements in local residents' income, showcasing the transformation of ecological resources into economic benefits [6][8] Evaluation Criteria - Sustainability is a key focus, highlighting the need for harmony between people and nature, as well as the integration of local economic and social development with tourism [3] - The evaluation process particularly emphasizes environmental protection and cultural preservation [3] - The benefits to local residents from tourism development are a critical consideration in the evaluation [5] Characteristics of Awarded Villages - The awarded villages represent a model of ecological civilization, demonstrating that tourism can develop without harming the environment [6] - They also reflect a deep integration of culture and tourism, with initiatives like cultural education bases being highlighted [6] - Significant income increases for local residents were reported, with some villagers seeing their income triple, indicating successful economic transformation through tourism [6] Pitfalls to Avoid - Over-commercialization is a major risk, where the influx of tourists can disrupt local lifestyles and turn villages into commercial zones [9] - A focus on short-term tourist demands can lead to a loss of identity and purpose for the villages, emphasizing the need for long-term planning [9] - The introduction of external capital should not overshadow the needs of local farmers, ensuring that tourism development benefits the community sustainably [11] Lessons for Other Villages - The focus should be on the quality of life and not just the scenic views; the essence of tourism lies in the quality of life experienced by residents [12] - Not all villages are suitable for tourism; local characteristics and market demands should guide development decisions [12][14] - A balanced approach is recommended, where villages should pursue agriculture or tourism based on their unique circumstances rather than a one-size-fits-all strategy [14]

Core Points - The United Nations World Tourism Organization held the "Best Tourism Villages" award ceremony in Huzhou, Zhejiang Province, announcing the list for 2025, which includes 52 villages from 29 countries, with four villages from China making the list [1][2] Group 1: Selected Villages - The four selected villages from China are Huanggang Village in Guizhou, Jikayi Village in Sichuan, Dongluo Village in Jiangsu, and Digan Village in Zhejiang, contributing to a total of 19 selected villages from China [1][2] Group 2: Characteristics of Selected Villages - The selected villages exhibit diverse characteristics in natural geography, cultural forms, and development paths, showcasing a rich and varied development context for rural tourism [2] - Geographically, the villages are located in diverse terrains, including southwestern mountainous areas, highland canyons, and Jiangnan water towns, reflecting different ecological conditions for rural development [2] - Culturally, the villages display rich forms of expression, such as the living heritage of the Dong ethnic group's songs, the agricultural civilization of the Su Bei water town, the colorful customs of the Ganzi Tibetan people, and the ecological wisdom of Jiangnan's mulberry-fish ponds, highlighting the depth and vibrancy of Chinese culture [2] Group 3: Development Models - Each village has adopted unique development models tailored to their local conditions: Huanggang Village promotes comprehensive rural revitalization through the protection of intangible cultural heritage, Dongluo Village integrates agriculture and tourism through flower fields, Jikayi Village explores the synergy between natural ecology and colorful customs, and Digan Village creatively transforms traditional fishing and mulberry culture into modern business formats [2] - These practices exemplify the principle that "lucid waters and lush mountains are invaluable assets" and showcase the significant achievements of ethnic cultural characteristics in the integration of culture and tourism [2]

Core Points - The United Nations Tourism Organization announced the "Best Tourism Villages" list for 2025, with four villages from China included, bringing the total to 19 [1] Summary by Categories New Entries - The four newly recognized "Best Tourism Villages" in China are: - Zhejiang's Digan Village, known for its well-preserved "Sankey Fish Pond System" and the heritage of Chinese silk weaving [1] - Sichuan's Jikayi Village, a significant cultural origin of the Jiarong Dongnu, integrating ethnic culture with ecological tourism [1] - Jiangsu's Dongluo Village, located between a water forest and the Qiantang River, part of a world irrigation heritage site [1] - Guizhou's Huanggang Village, a preservation site for the ancient "rice-fish-duck" agricultural culture of the Dong ethnic group, maintaining traditional practices for over a thousand years [1] Contribution to Sustainable Development - These villages collectively showcase the diverse development of rural tourism in China and contribute to global sustainable development with Chinese wisdom and solutions [1]

Core Points - The United Nations World Tourism Organization awarded four villages in China as part of the 2025 "Best Tourism Villages" list [1] - The selected villages showcase diverse natural landscapes, cultural forms, and development paths, reflecting the rich and varied development of rural tourism in China [5] Group 1 - The four newly selected villages are: - Zhejiang's Digan Village, known for its well-preserved "Sankey Fish Pond System" and silk weaving techniques [1] - Sichuan's Jikayi Village, a significant cultural origin of the Jiarong Dongnu, integrating ethnic culture with ecological tourism [1] - Jiangsu's Dongluo Village, located between water forests and the Qiantang Canola Flower Scenic Area, part of a world irrigation heritage site [1] - Guizhou's Huanggang Village, a preservation site for the ancient "rice-fish-duck" agricultural culture of the Dong ethnic group [1] Group 2 - These villages serve as successful case studies for unleashing rural tourism consumption potential and fostering new rural development dynamics [5] - They contribute to global sustainable development by providing Chinese wisdom and solutions [5]

Core Viewpoint - The meeting focused on accelerating the comprehensive revitalization of ethnic villages, emphasizing the importance of this initiative for promoting national unity and high-quality development [1][2] Group 1: Key Suggestions and Initiatives - Suggestions included accelerating urban-rural integration, strengthening rural talent development, empowering ethnic village industries through culture, and developing ecological industries based on unique resources [1] - Emphasis on enhancing infrastructure to support rural tourism and improving agricultural technology promotion effectiveness [1] Group 2: Responsibilities and Strategic Focus - The need to understand and implement Xi Jinping's important discourse on rural revitalization, enhancing the sense of responsibility and urgency in promoting ethnic village revitalization [1] - Focus on key tasks such as cultivating new agricultural business entities, developing rural characteristic industries, and strengthening agricultural technology innovation [2] Group 3: Collaborative Efforts - The meeting highlighted the role of the Political Consultative Conference in leveraging its talent and intelligence to address issues like food security, talent bottlenecks, and ecological livability [2] - Continuous research and precise policy recommendations are essential for contributing to the comprehensive revitalization of rural areas [2]

Core Insights - The establishment of charging stations in rural areas has significantly improved the convenience of electric vehicle charging for residents, facilitating the transition to electric mobility [1][2] - The integration of charging infrastructure has positively impacted local tourism, attracting more visitors and increasing revenue for local businesses [2] Group 1: Charging Infrastructure Development - Jiangshan City has accelerated the deployment of charging facilities in rural areas through government-enterprise collaboration and precise services, addressing the "last mile" issue for electric vehicle charging [1] - A "one-stop" installation service has been introduced, allowing residents to request charging station installations, with professional teams providing comprehensive support from site inspection to installation [1] - Over the past three years, more than 7,000 charging stations have been installed in rural areas of Jiangshan City, catering to both local residents and tourists [1] Group 2: Impact on Tourism - The availability of shared charging stations has become a competitive advantage for rural tourism, with local farmers promoting their services by highlighting the presence of charging facilities [2] - During the summer season, the village received over 20,000 visitors, generating more than 1 million yuan in tourism revenue, a 30% increase year-on-year, with 70% of visitors arriving in electric vehicles, marking a nearly 30 percentage point increase from the previous year [2]

Group 1: Tourism Market Performance - During the Mid-Autumn and National Day holidays, Beijing received a total of 25.094 million tourists, generating a total tourism expenditure of 31.65 billion yuan, representing year-on-year increases of 3.6% and 4.7% respectively [1] - The most popular tourist areas included Tiananmen Square, Wangfujing, Olympic Park, and the Summer Palace, among others [1] Group 2: Themed Tourism and Cultural Activities - The city launched 10 "Follow the Events to Tour Beijing" routes, promoting a surge in "event tourism" [2] - Over 4,200 cultural and tourism activities were held, with nearly 100 themed routes introduced [1][2] - Red tourism routes connecting historical sites attracted over 3.7 million visitors [2] Group 3: Performance of Cultural Events - A total of 2,497 commercial performances were held, attracting approximately 670,000 attendees and generating ticket sales of about 218 million yuan, a year-on-year increase of approximately 118% [3] - Major events like Zhang Yixing's concert and the Beijing Grand Canal Music Festival saw significant attendance and revenue growth [3] Group 4: Outdoor Music and Cultural Engagement - Numerous outdoor music events were organized, enhancing community engagement through performances in shopping areas and parks [4] - The integration of various art forms, such as symphonic music and traditional opera, contributed to a vibrant cultural atmosphere [4] Group 5: Inbound Tourism Growth - Inbound tourism saw rapid growth, with 119,000 international visitors and a 54.1% increase in spending, totaling 1.23 billion yuan [5] - Popular attractions among foreign tourists included Universal Beijing Resort and the Forbidden City [5] Group 6: Service Quality and Infrastructure Improvements - The average hotel occupancy rate increased by 3.5 percentage points, reflecting improved service quality in the hospitality sector [6] - The city implemented measures to enhance tourist services, including multilingual support and streamlined processes at major transport hubs [5][6]

Core Insights - The "rural tourism" sector is experiencing significant growth, driven by a variety of unique activities that blend natural ecology, agricultural experiences, and cultural traditions, showcasing the vitality of the rural cultural tourism industry [1] Group 1: Tourism Activities - In Zhouyao Village, Henan, traditional pottery experiences, rural libraries, and folk music festivals have been introduced, combining local medicinal herbs with culinary experiences for visitors [3] - In Deqing County, Zhejiang, nearly 900 diverse guesthouses are nestled in scenic areas, leading to the emergence of cafes, cultural experiences, and art exhibitions that attract numerous tourists [5] - In Jiangping Ancient Village, Huaihua, visitors can enjoy local performances and learn traditional singing under the guidance of instructors, enhancing the immersive rural experience [5] Group 2: Visitor Statistics - The rural tourism sector has seen a continuous increase in both visitor numbers and tourism revenue, with 24.88 million visitors and a revenue of 9.244 billion yuan in the first half of the year, representing year-on-year growth of 7.9% and 8.6% respectively [12] Group 3: Market Trends - The growth of rural tourism is attributed to upgraded demand, optimized supply, and technological empowerment, with improved transportation and public services facilitating access to rural areas [14] - The sector has evolved beyond the traditional "farm stay" model, with high-end guesthouses and cultural experiences becoming more prevalent, catering to diverse consumer preferences [16] - There is a noticeable trend of segmented demand, with younger travelers favoring "reverse tourism," families preferring educational experiences, and older adults seeking wellness and nostalgia [16]

Core Viewpoint - The article highlights the tourism development in Ningde, Fujian Province, particularly focusing on the attractions and activities in the coastal village of Dongbi and the artistic atmosphere in Longtan Village, showcasing the region's unique blend of natural beauty and cultural experiences [1][3][5]. Group 1: Tourism Activities - The "Seeking Ballads Between Mountains and Seas: Dongbi Night Party" event attracted numerous visitors from October 2 to 5, featuring music, beautiful scenery, and interactive experiences [3]. - Visitors enjoyed various activities such as shell collecting, seafood tasting, and participating in local performances, enhancing their overall experience [1][3]. Group 2: Cultural and Artistic Development - Longtan Village has transformed into a cultural hub since 2017, attracting over 130 new residents who have contributed to the local economy through creative industries, including homestays, cafes, and art studios [5]. - The village now attracts over 600,000 tourists annually, showcasing the impact of cultural initiatives on local tourism [5]. Group 3: Scenic Attractions - Ningde City boasts over 100 scenic spots, combining mountains, seas, rivers, islands, lakes, and forests, making it a popular destination for travelers [5]. - The Fuding Taima Mountain scenic area, known for its unique features, launched a National Day themed event incorporating modern technology, such as AI and robotics, to enhance visitor engagement [5][7].