Core Viewpoint - Zanhua County is transforming its agricultural landscape by focusing on mountain agriculture, developing high-efficiency and specialized farming practices, and integrating ecological and economic benefits, leading to significant improvements in local livelihoods and environmental sustainability [1][2][3]. Agricultural Development - Zanhua County has cultivated over 1 million mu of specialty economic fruit trees, generating a total output value of nearly 2.9 billion yuan, significantly contributing to the county's economic growth [3]. - The county has successfully transitioned from traditional crops to high-value fruit crops, such as cherries, which have become a major source of income for local farmers [2][3]. Industry Transformation - The traditional jujube industry is being revitalized by converting jujube trees to sour jujube, with 50,000 mu of sour jujube planted, leading to increased profitability from 4,000 yuan per mu for jujubes to 20,000 yuan per mu for sour jujubes [4]. - The establishment of a complete industrial chain for sour jujube, including deep processing and research, has attracted significant investment, enhancing the local economy [4][5]. Brand Development - The launch of the "Zanhua Sour Jujube" regional public brand has stimulated brand building, with annual processing of 300,000 tons of sour jujube and an output value exceeding 5 billion yuan [5]. - Over 300 specialized sour jujube companies have been established, creating thousands of jobs and making Zanhua a hub for sour jujube processing and sales [5]. Tourism Integration - The integration of agriculture and tourism has led to the development of new business models, such as vineyard tourism and educational experiences at the Chinese Bee Museum, attracting significant visitor numbers and revenue [7][8]. - In 2024, Zanhua County is expected to receive 5.62 million tourists, generating a total tourism expenditure of 6.54 billion yuan, reflecting a strong growth in the tourism sector [8].

菜地覆膜具有抑制杂草、保湿抗旱、减少病虫害等作用。 "普通地膜碎成塑料微粒后留在土壤中，对蔬菜和土壤都是一种潜在危害，回收时还费工费时；这 种全生物可降解地膜就可完全降解成水和二氧化碳归于土壤，实现绿色有机生产。"梅大姐给每块覆膜 的蔬菜地做上标记，探索最佳的材料和厚度。"如果地膜在蔬菜的生长期内完全降解了，就会导致杂草 丛生，也不利于蔬菜生产。"梅大姐介绍，目前，这套全生物降解地膜技术正在试验中，等技术成熟稳 定后，将加大面积推广使用。 这片高山上的"天然冷库"正在讲述更多"清凉"故事。除了梅大姐高山生态农场，规划面积2000亩 的"浙西雪乡"蔬菜标准地一期项目已于去年开园投产，建成连栋与单体钢架大棚6万㎡，以及容量 900m3的蓄水池，配套微蓄微灌、肥水一体化、冷链物流等设施，可年供优质蔬菜1000万公斤。目前， 临安区高山蔬菜种植面积共3.98万亩，形成了以清凉峰、龙岗、昌化、湍口等镇为主的西北部山地蔬菜 产业带，以太湖源、高虹等镇为主的东部山地蔬菜产业带，涌现了浪广、国石、上溪、木公山等一批市 场知名度高的蔬菜专业村，带动周边200多名村民实现家门口就业，人均年增收8000元。 眼下，该区正在积极谋划 ...

Core Viewpoint - The article highlights the innovative approaches taken by rural areas in Sichuan, particularly Qilong Village, to leverage digital platforms for agricultural and tourism development, thereby enhancing local economies and promoting rural revitalization [1][2][4]. Group 1: Digital Transformation in Agriculture - Qilong Village has established a media company, "Haoshi Media," with a shareholding structure of 42% for the village collective, 38% for university students, and 20% for villagers, aiming to promote local agricultural products and tourism through digital channels [2][3]. - The initial challenges faced by the media company included financial constraints, leading to a pivot from traditional promotional content to live-streaming sales, which proved successful with sales reaching 121,300 yuan in a single session [2][3]. Group 2: Community Engagement and Economic Growth - The combination of "village collective + villagers + university students" has fostered a collaborative environment for cultural dissemination and economic revitalization in Qilong Village [2][3]. - Local residents have shown increased interest in digital marketing, with some, like the deputy village head, adopting social media to promote their products, indicating a shift towards a "traditional + online" sales model [3]. Group 3: Tourism and Hospitality Development - Qilong Village has developed 13 unique homestays that attract visitors, enhancing the local tourism experience by integrating tea culture and agricultural activities [3][4]. - The village is implementing a "village + enterprise" and "village + homestay" model to optimize resource utilization and stimulate economic growth, including the establishment of a logistics service company to support homestay operations [3][4].

Group 1 - The core viewpoint of the article emphasizes the shift in consumer preferences towards high-quality, personalized, and functional agricultural products, leading to the introduction of new consumption scenarios [1] - The Ministry of Agriculture and Rural Affairs and other departments have jointly issued the "Implementation Plan for Promoting Agricultural Product Consumption," which includes 23 specific measures across 9 areas to adapt to new consumption trends [1][2] - The plan aims to optimize supply, innovate circulation, and activate the market to create growth points and expand new spaces in agricultural product consumption [1][2] Group 2 - The focus on optimizing supply includes enhancing the quality of agricultural products, promoting new processing products, and developing convenient, nutritious options to meet the demands of younger consumers [2] - The quality safety monitoring rate of agricultural products has remained high at 97.9% in the first half of the year, with significant increases in the certification of green and organic products [2] - The plan also highlights the importance of local specialty foods and the integration of food processing with agricultural production to boost consumption [3] Group 3 - The establishment of an efficient circulation system is crucial for reducing losses and improving the quality of agricultural product consumption, with a focus on enhancing the cold chain logistics network [4][5] - The annual consumption scale of fresh agricultural products in China reaches 10 billion tons, emphasizing the need for robust logistics support [4] - The Ministry of Agriculture is actively working on improving cold chain logistics at the production level, with significant increases in cold storage capacity [5] Group 4 - To activate the market, the plan encourages the integration of agriculture, culture, and tourism, promoting new consumption experiences and expanding sales channels [6][7] - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue by 2024, indicating a growing trend in experiential consumption [6] - Various promotional activities, such as the "Chinese Farmers' Harvest Festival," are expected to drive significant agricultural product consumption [7]

"水稻抽穗开花了，长得不错。"像往常一样，延边大学农学院农学系教授傅民杰来到光东村，直奔地 头，细细查看，认真记录长势。 延边大学的"吉林和龙稻米科技小院"在光东村有3公顷试验田，师生常年扎根，开展科研。"在这片试验 田中培育的新品种——延大802，适合吉林省、黑龙江省等冷凉区域种植，已通过审定。"傅民杰自豪地 说。 稻田就是流动的课堂。行走间，记者遇到吉林农业大学的学生。"我们的激光辐照水稻育秧技术在这里 大有用场。"吉林农业大学智慧农业研究院博士研究生周磊说。 "对，苗好半年粮。"傅民杰笑着说，今年育苗期大家一起尝试了激光辅助育苗技术，植株抗性得到了提 升，接下来要把新技术教给农民。 种好米，靠科技。"跟着专家种，技术有人教，种地有底气。到9月，稻穗沉得能把秆子压弯，那才叫稻 花香呢。"光东村党支部书记金宪语气中透着自豪。 海兰江畔，青山起伏，稻浪滚滚，走进吉林省延边朝鲜族自治州和龙市光东村，"海兰江畔稻花香"的歌 词具象化了。 傅民杰每次到村里，都要和"新农人"金君交流一番。种的是新品种，用的是无人机、物联网等新技术， 金君找准了科技种粮的路子。"我们的米粒更精、更亮、更香，我们的品牌叫'吗西达'，就是 ...

央视网消息：这个夏天，苏州白塔西路的荷花早市火了。花农们凌晨四点采荷，辗转50公里公交来到这里，开启一天的生意。 这条绵延出去近百米的街道就是荷花早市了。七八月份是荷花季，来早市买一束鲜切荷花，是苏州本地人的传统。而现在，很多外地人也 闻着这缕荷香，远道而来。 荷花早市的摊主中很多是来自苏州东山镇、金庭镇的本地花农，他们的早市是从凌晨三四点开始的。 跨越太湖，历经50多公里，两个多 小时的公交线路，一筐筐来自太湖河畔的荷花来到了早市。 赫福，是一个来自英国的自媒体人，来中国30多年了，一直从事国际传播相关工 作。荷花早市的火爆出圈，让他非常好奇。 四点钟起床采荷，五点二十五分坐上前往苏州市区的公交车，七点多抵达早市摆摊卖荷。前往荷花早市的途中，经常有荷农在路上相遇， 互相打招呼，但这样的场景出现时间并不长。诸云良是江苏苏州金庭镇的荷农。他说，之前荷塘里的荷花是卖不出价的，花谢之后留下的莲蓬 才是主要收入来源。 江苏省苏州市金庭镇东蔡村党委书记陈英豪表示，原来荷花相关的农户也就十几户，面积估算下来有两三百亩。原来鱼塘种植四角菱，现 在种了荷花拿到苏州去卖，也能增加经济收入，本来荷花是卖不到钱的。 市集上不少花农 ...

Group 1 - The core viewpoint of the news is the implementation of the "Implementation Plan for Promoting Agricultural Product Consumption" by ten departments, aiming to optimize supply, innovate circulation, and activate market potential for diversified and quality agricultural consumption [1] - The plan emphasizes the integration of agriculture, culture, and tourism to expand new consumption spaces, with specific measures for enhancing rural leisure tourism and cultural activities [1] - Financial institutions are addressing funding needs for rural leisure tourism development through diversified financial services, exemplified by the collaboration between Postal Savings Bank and the Ministry of Agriculture [1] Group 2 - Postal Savings Bank plans to invest 100 billion yuan in loans to key rural tourism areas from 2025 to 2027 to enhance financial services for rural tourism and agriculture [1] - The Jiangsu Suining Rural Commercial Bank provided a 10 million yuan loan to support the development of the Liyu Mountain Villa, which has successfully integrated agricultural experiences and tourism [2] - The bank has already invested 190 million yuan in cultural tourism loans to support local tourism development [3] Group 3 - The Shijiazhuang Gaocun Rural Credit Cooperative is integrating local tourism resources with financial services, providing financial and technological support for rural tourism projects [3] - A customized ticketing solution was developed for the Pear Ideal Country Amusement Park to streamline ticket sales and enhance visitor experience [3][4] - Jiangsu Changshu Rural Commercial Bank is improving payment environments in scenic areas, promoting various payment methods including digital currency to enhance visitor experience [4]

第23届南海（阳 江）开渔季启动 在即，农文旅盛 宴抢"鲜"看→_ 南方+_南方plus 8月8日，广东省 新闻办举行第二 十三届南海（阳 江）开渔季新闻 发布会。 记者在会上获 悉，第二十三届 南海（阳江）开 渔季活动将于8 月15日至17日在 阳江市海陵岛拉 开帷幕。届时， 3400余艘阳江渔 船将有序驶向丰 饶的南海渔场， 是历届开渔季出 动渔船最多的一 次。 千帆竞发，阳江 向海"逐鲜" 此外，祭海活 动、渔家婚嫁习 俗、沙滩音乐 节、世界模特大 赛、夜光风筝嘉 年华、西海岸滨 海摄影大赛、大 角湾烟花秀等13 项配套文化活动 将同步举办，在 沉浸式呈现传统 民俗之外，也为 开渔季注入时尚 活力。 一年一度的开渔 活动，既是我省 沿海各地"千帆 竞发"的"发令 枪"，也是展示 渔业文化、推动 农文旅融合的重 要平台。自首届 开渔活动起，阳 江市委、市政府 就确定了"以活 动促产业、以产 业兴旅游"的模 式，经过多年的 实践探索，活动 已成为广东省内 引爆旅游热点、 撬动关联消费和 塑造文旅品牌 的"顶流" 。 发布会上，阳江 市人民政府副市 长关天表表示， 今年开渔活动亮 点可以用"南海 千帆竞发、疍 ...

Core Insights - Sichuan province aims to build 2 million acres of "ton grain fields" this year, focusing on areas with suitable agricultural characteristics such as Chengdu, Deyang, and Meishan [4][7] - The "Tianfu Rural" public brand aims for a 3% increase in the number of brand entities and a 5% increase in product quantity compared to last year, with a sales target of over 20 billion yuan [4][9] - The province is enhancing rural living conditions through digital management and environmental improvements, with a total investment of 171.75 billion yuan for various projects [11][12] Group 1: Agricultural Development - The average yield of rice and wheat in the Chengdu Chongzhou area has reached 1015 kg per mu, showcasing the success of the "ton grain field" initiative [4][5] - The province plans to implement 49 high-standard farmland projects and promote innovative agricultural machinery to increase crop yields [8] - A total of 1.2 million agricultural technicians will assist farmers in optimizing crop management and pest control [8] Group 2: Brand Promotion and Sales - The "Tianfu Rural" brand has seen a 20% year-on-year increase in sales, with 4055 brand entities and 20548 products contributing to a total sales volume of 9.597 billion yuan [9][10] - Live streaming sales by community leaders have emerged as a significant method for promoting local agricultural products, with some villages achieving sales exceeding 9 million yuan [10] Group 3: Rural Environment Improvement - The province has implemented 60 key projects for rural living environment improvement, achieving a 95% sanitation rate for rural toilets and a 77% effective management rate for rural wastewater [11] - The "Hundred-Thousand-Ten Thousand" project aims to enhance rural living conditions through digital management and environmental upgrades, with 2000 shortfall villages targeted for improvement [11][12]

Core Viewpoint - The article highlights the successful launch of a live-streaming e-commerce competition in Huaiji County, aimed at promoting local agricultural products and enhancing the county's market presence through innovative marketing strategies [3][4][31]. Group 1: Event Overview - On August 2, a live-streaming competition took place in the Wangjing Ecological Park, featuring twenty live-streaming rooms where new farmers showcased Huaiji's unique agricultural products [2][3]. - The event was part of the "12221" market system construction project, which aims to deepen the high-quality development of rural areas as per provincial directives [6][31]. - The competition involved 20 teams of new farmers, integrating local cultural resources to broaden the marketing channels for Huaiji's agricultural products [7][8]. Group 2: Sales Performance - The live-streaming event generated nearly 70,000 yuan in sales, demonstrating the effectiveness of the e-commerce approach in promoting local products [9][24]. - The winning team, "Ah Mei Zuo Xiang Cun," achieved a remarkable single-session sales figure of 47,700 yuan, showcasing the potential of live-streaming as a sales channel [30][29]. Group 3: Marketing Strategies - The competition featured expert judges who evaluated participants based on their marketing techniques, including flow conversion and live-streaming performance [16][17]. - Participants effectively utilized traceability marketing techniques and creatively integrated local cultural IP, significantly enhancing brand value [18][21]. Group 4: Future Implications - The event is seen as a crucial step in implementing the "12221" market system in Huaiji, marking the first deep integration of cultural IP with agricultural marketing in the province [31][36]. - The county plans to continue developing the e-commerce live-streaming industry chain, aiming to expand the reach of Huaiji's agricultural products nationwide [39].