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单场直播50万人观看!邢楼大集凭什么火出圈?
Xin Lang Cai Jing· 2026-02-19 06:34
Core Viewpoint - The farmer singer competition in Jiangsu Pizhou has revitalized local culture and commerce, attracting significant attention on short video platforms and fostering community engagement [5][8][19]. Group 1: Event Overview - The farmer singer competition took place during the Spring Festival, featuring local participants who showcased their singing talents, resulting in high viewer engagement with over 120,000 viewers for the finals and a total of over 100 million views for related videos [8][19]. - The event was held in a grassroots setting without extravagant decorations, emphasizing local culture and community participation [5][7]. Group 2: Community Engagement - The competition attracted over 1,500 participants, with 170 contestants performing, highlighting the community's enthusiasm and involvement [8]. - Local villagers actively participated in supporting the event, contributing to a sense of pride and identity within the community [14][16]. Group 3: Economic Impact - The event has revitalized the local market, with various stalls selling local products, and has been instrumental in promoting local brands, leading to increased sales and visibility for local goods [12]. - The local government facilitated the event with minimal costs, focusing on leveraging existing resources to enhance community engagement and economic activity [7][12]. Group 4: Cultural Significance - The event also featured traditional cultural performances, such as the "Pizhou Running Bamboo Horse," showcasing the region's intangible cultural heritage and fostering interest among younger generations [11]. - The integration of local culture into the event has strengthened community ties and encouraged the preservation of local traditions [11][14]. Group 5: Future Prospects - The local government aims to develop a comprehensive cultural tourism strategy, linking various local experiences to sustain the event's popularity and economic benefits over the long term [21]. - The initiative aligns with national policies promoting rural revitalization and cultural tourism, indicating a strategic direction for future development [19][21].
乡韵悠悠 年味融融
Xin Lang Cai Jing· 2026-02-18 00:52
Core Viewpoint - The article highlights the vibrant rural tourism activities during the Spring Festival in China, showcasing various cultural events, local cuisines, and unique experiences that attract tourists to rural areas [6]. Group 1: Cultural Activities - In Beijing's Miyun district, a lively lantern festival features 24 unique lantern displays, including "Fish Leaping Over the Dragon Gate" and "Peking Opera Masks," attracting families and children [2]. - Yunnan's Lahu ethnic group celebrates the "抢新水" (grabbing new water) tradition on the first day of the lunar new year, symbolizing prosperity and happiness for the coming year [3]. - Various towns in Miyun have organized cultural events, including folk flower fairs and traditional performances, enhancing the festive atmosphere [2]. Group 2: Culinary Experiences - In Fujian's Sanming, the "First Village of Sha County Snacks" offers local delicacies like dumplings and special New Year banquets, inviting visitors to enjoy traditional flavors [4]. - The article mentions unique culinary events such as the "Xihua Whole Cow Feast" and "Nanzhu Long Table Banquet," promoting local food culture [4]. - In Tibet's Linzhi, a communal dining experience featuring local dishes like roasted pork creates a warm and inviting atmosphere for tourists [4]. Group 3: Accommodation and Local Engagement - Rural accommodations, such as themed homestays in Ningxia's Xingguang Village, are fully booked, indicating a strong interest in rural tourism [5]. - The article describes immersive experiences where visitors can participate in traditional activities like calligraphy and paper-cutting, enhancing their connection to local culture [5]. - In Tibet's Longzi County, innovative booking methods and scenic views from homestays attract tourists seeking unique experiences [5]. Group 4: Economic Impact and Trends - The integration of culture, agriculture, and tourism is driving the growth of rural tourism, transforming transient visitors into overnight guests and increasing local economic benefits [6]. - The article emphasizes the positive impact of rural tourism on local communities, providing opportunities for income generation and cultural preservation [6].
慕田峪 “乡约食光”市集亮相
Xin Lang Cai Jing· 2026-02-17 21:44
Core Viewpoint - The "Shoulv Travel · Xiangyue Shiguang" food caravan market launched at the Mutianyu Great Wall, showcasing traditional Chinese cuisine and cultural experiences during the Spring Festival [1] Group 1: Event Overview - The food caravan market features renowned brands under Shoulv Group, presenting unique culinary offerings at the foot of the Great Wall [1] - The event includes traditional performances and local customs, enhancing the festive atmosphere for visitors [1] - The market will run until March 3, covering the entire Spring Festival holiday [1] Group 2: Cultural and Culinary Focus - The event emphasizes the integration of agriculture, culture, and tourism, focusing on three core elements: Great Wall culture, suburban folk customs, and the craftsmanship of time-honored brands [1] - Traditional dishes from brands like Donglaishun and Quanjude are highlighted, blending classic flavors with modern innovations [1] - The initiative aims to revitalize traditional tastes by incorporating new year elements and rural characteristics [1]
逛慕田峪长城吃老字号美食,“首旅旅行·乡约食光”美食大篷车市集启动
Xin Lang Cai Jing· 2026-02-17 09:07
Group 1 - The "Shoulv Travel · Xiangyue Shiguang" food truck market officially launched at the foot of the Mutianyu Great Wall on February 17, coinciding with the Lunar New Year [1] - The event features traditional delicacies from well-known brands like Donglaishun and Quanjude, blending traditional craftsmanship with modern flavors, attracting both locals and tourists [3] - The food truck market will run until March 3, covering the entire Spring Festival holiday, and aims to provide an immersive cultural tourism experience by integrating food, culture, and local customs [5] Group 2 - The initiative emphasizes the integration of agriculture, culture, and tourism, focusing on three core areas: Great Wall culture, suburban folk customs, and the craftsmanship of time-honored brands [5] - The company plans to continue leveraging its resource integration and innovative model to create more culturally rich and market-viable tourism projects that resonate with the public [5]
“粤美村晚”,为什么火了?
Nan Fang Nong Cun Bao· 2026-02-17 01:35
Core Viewpoint - The "2026 'Yue Mei Village Evening' New Year Celebration" has gained popularity by integrating local culture and community participation, showcasing a vibrant cultural feast that promotes rural revitalization and cultural confidence [10][14][39]. Group 1: Event Overview - The "Yue Mei Village Evening" activities began on January 16, 2026, with over 20 demonstration points already hosting events before the New Year's Eve [10][12]. - The events feature a blend of local flavors, showcasing community spirit and cultural heritage through various performances [11][14]. - The first event in Guangzhou attracted over 80,000 online and offline viewers, highlighting the community's pride and engagement [34][36]. Group 2: Cultural Significance - The initiative aims to strengthen cultural confidence and promote Xi Jinping's thoughts on socialism with Chinese characteristics in rural areas [16][18]. - The activities are designed to enrich the spiritual and cultural lives of the people, reinforcing the cultural identity of the Chinese nation [39][41]. - The "Yue Mei Village Evening" represents a shift from traditional performances to a more participatory model, empowering local communities [41][62]. Group 3: Community Involvement - The events emphasize the role of local residents as primary participants, with many performances featuring community members [62][66]. - In various villages, local talents have taken center stage, showcasing original performances that reflect their cultural heritage [66][70]. - The events have successfully attracted participation from all age groups, fostering community bonds and enhancing local cultural vibrancy [96][98]. Group 4: Economic and Social Impact - The "Yue Mei Village Evening" serves as a platform for local economic development, with activities promoting local products and businesses [106][120]. - The events have facilitated community engagement and collaboration, enhancing social cohesion and governance at the grassroots level [102][104]. - The initiative has also contributed to the integration of agriculture, culture, and tourism, promoting sustainable rural development [138][140].
江畔花市再现“春江花月夜”
Xin Lang Cai Jing· 2026-02-16 21:33
□ 本报记者 张 晨 2月14日,扬州市广陵区头桥镇言蹊花卉基地里张灯结彩、年味已浓。"没想到这个小镇竟然种了这么多 见都没见过的鲜花。"在这片被张若虚笔下《春江花月夜》赞美过的土地上,新春花卉市集热闹"开 市",众多游客见到了现代版"春江花月夜"盛景。 (来源:新华日报) 头桥镇位于长江北岸,唐代这里是江海交汇地,与"春江潮水连海平"所描绘的江景地点十分相似。基地 落户这里后,一年四季繁花盛开,小镇不仅成了国内闻名的鲜花种植基地,更成为千万游客前来赏花、 购花的热门旅游地。头桥镇也注意到言蹊花卉在"花卉圈"的粉丝量和影响力,以其为核心建立了花卉产 业社区,将花卉产业从单纯种植向观光、购物、研学等方向升级。 游客徐潇雨从扬州城区驾车40多分钟赶来,这是她第一次感受江畔小镇的风土人情,"原以为江边就是 芦苇荡、农田,没想到这里竟一年四季鲜花盛开。"虽还未到百花盛开的季节,但市集上已是缤纷多 彩。徐潇雨被一款黑色马蹄莲吸引驻足,连忙拿起手机拍照:"黑色马蹄莲象征'事业上一鸣惊人的黑 马',是网上花店的马年爆款,没想到这里就有。" "货品的稀缺性是赢得市场的法宝。"言蹊花卉基地主理人彭路清介绍自己的经营思路,基地主 ...
广东台山番茄迎丰收 农文旅融合绘就致富新画卷
Zhong Guo Xin Wen Wang· 2026-02-15 13:12
"我今年种植的这一片田约有0.6亩,已摘了好多茬蔬菜番茄,个头大的近400克。近期每逢五十墟日, 就摘些去摆摊卖。另外,我隔三岔五会摘些熟番茄运到花瓶村那边批发给收购商。"台山四九镇车蓢恒 丰村种植户刘浩然一边采摘一边介绍。他坚持用花生麸作底肥,种出的番茄个大饱满、酸甜可口,摘下 来就能直接吃。 "现在很多番茄种植户都选用嫁接苗,早的话会安排在九月份移植,最晚也要在十月上旬移植,90天后 进入丰产期,整个采摘期约3个月,后期管理得当的话,可延至4个月。"台山四九镇上坪村的种植户伍 启祥透露,目前可选种的蔬菜番茄品种较多,移植前要完成起垄、施足底肥,移植后要加强田间管理。 他今年种有6亩蔬菜番茄,以批售给收购商为主。 眼下,在台城、四九、都斛、端芬、海宴等镇(街)的沿途公路,个别采摘园将"草莓""圣女果"等标识立 在路口处,吸引着过路的市民和游客纷纷入园采摘。 中新网广州2月15日电题:广东台山番茄迎丰收农文旅融合绘就致富新画卷 近日,广东台山市四九镇东冠村种植户黄链喜笑颜开:"昨天收了3500多公斤番茄,最高峰一天收6000 多公斤,都是附近种植户当天采摘送来的,主要销往中山、佛山等地的批发市场。今年行情不错 ...
秦将马“驮”来好日子
Xin Lang Cai Jing· 2026-02-15 00:02
近日,陕西省宝鸡市凤翔区检察院检察官前往六营村胡新明泥塑工作室,详细了解泥塑产业发展中面 临的知识产权保护等法律需求。图为检察官现场观摩胡新明(中)的精湛技艺。 时值年关,关中平原冬日晴好。 "在外读书时,我发现很多人喜欢非遗文化,但传统泥塑造型单一、颜色朴素,年轻人不喜欢,就想着 回来做些创新。"胡锦伟拿起一款卡通版"秦将马"告诉记者,他把动画、卡通元素融入传统泥塑,还开 发了研学体验包,每年接待上百所高校的学生来实践。谈及返乡的选择,他眼神坚定:"父亲捏了一辈 子泥塑,这门手艺不能丢,回来不仅是传承,更是想让泥塑走出乡村,走到更远的地方。" 泥塑产业越做越大,守护的力量也始终相伴。廖卫军告诉记者,村里的泥塑曾被外村人仿冒产品和包 装,令手艺人很是头疼。如今,凤翔区检察院在村里设了知识产权保护点,给大家吃下了"定心 丸"。"检察官常来村里普法,讲知识产权保护的知识,现在村民都懂法了,遇到侵权的事,先沟通调 解。"廖卫军说,检察官还会定期来村里做法律咨询,帮着大家梳理维权流程,仿冒纠纷少了很多,"法 律给咱泥塑产业保驾护航,大家伙儿才能安心做手艺,这是最实在的帮助。" 夕阳西下,六营村的工坊里依然灯火通明。廖 ...
(新春走基层)浙江柯城:统战赋能非遗工坊 解锁共富密码
Xin Lang Cai Jing· 2026-02-14 11:25
早在2016年,中国"二十四节气——中国人通过观察太阳周年运动而形成的时间知识体系及其实践"列入 联合国教科文组织人类非物质文化遗产代表作名录,源自九华乡妙源村的"九华立春祭"是该项目的社区 代表之一。在此背景下,立春启航共富工坊与国家级非物质文化遗产代表性项目传统面食制作技艺(邵 永丰麻饼制作技艺)跨界相融,在柯城区委统战部的精准赋能下,成为乡村共富的"金钥匙"。 "生产端,我们对接百年非遗的精工品质,销售端,我们直通民营企业的优质客流与网络平台的广阔市 场。村民只管种好原料,实现三方共赢。"妙源村党支部书记舒红飞说,为将资源转化为优势,柯城区 委统战部指导妙源村立足本地立春文化特色和地方特色农业基础,推动村集体与邵永丰麻饼、区网联会 所属网络带货公司深度合作,构建起稳固的"村+企+平台"合作三角。 中新网衢州2月14日电 (张斌 骆泽明)春节临近,在浙江衢州柯城九华乡妙源村立春启航共富工坊,村民 依然在忙碌,做好邵永丰麻饼原料的种植管护与打包工作,保障节日年礼需求。 近年来,柯城区委统战部以资源整合、平台搭建、服务赋能为核心抓手,撬动民营企业、网联会、知联 会等各方统战力量,协同助力立春启航共富工坊发展, ...
(乡村行·看振兴)扬州广陵区头桥新春花市闹新春 绘就乡村振兴新图景
Xin Lang Cai Jing· 2026-02-14 10:21
Core Viewpoint - The "Spring Flower Market" in Yangzhou's Head Bridge Town is a vibrant cultural event that combines flower sales, folk experiences, and community services, marking the celebration of the Year of the Horse [1][5]. Group 1: Event Highlights - The event features traditional performances such as lion dances and fortune god parades, engaging the audience and enhancing the festive atmosphere [2]. - A cultural showcase includes classic segments from Yang Opera and intangible cultural heritage performances, highlighting local artistic vitality [2]. - The market is organized into four themed experience areas, including a core flower area with various floral offerings, a local delicacies section, a pet-friendly zone, and a public welfare service area [2]. Group 2: Economic and Community Impact - The signing of projects related to smart agriculture and cold chain storage during the event signifies a boost in local agricultural innovation and industry upgrades [5]. - The successful hosting of the market reflects the achievements in industry innovation, cultural tourism integration, and public service in the region [5]. - Future plans for Head Bridge Town include further development of the pet economy, smart agriculture, and cultural tourism integration, aiming to contribute to modernized practices in China [5].