这里是成华，一座在数字浪潮中勇立潮头的创新之城。当千年蜀都的深厚底蕴与现代科技的澎湃动 能在此交汇，一座城市的创新基因被彻底唤醒。成都，中国西部的科技创新策源地的核心区域。成华正 以开放包容的姿态，热情拥抱未来，谱写以科技创新引领发展的崭新篇章。 驱动这股创新浪潮的是成华区精心构建的多层次、全链条政策支持体系。聚焦科技创新与成果转化 的关键环节，政策涵盖企业梯度培育、核心技术研发激励、高端人才引育、高效成果转化平台搭建以及 创新生态持续优化等核心领域。这套精准有力的"组合拳"，为创新主体提供了坚实的后盾和广阔的舞 台，让创新的种子在成华这片沃土上破土而出、茁壮成长。 在成华，科技不是冰冷的代码，而是赋能千行百业、点亮美好生活的温暖力量。技术加文化的跨界 融合成为数字文创的硅巷，成为创意与灵感迸发的源泉。从智能高效的智慧交通网络，到以人为本、科 技赋能的未来社区构想；从解放生产力的农业机器人精准作业，到虚实相生、引人入胜的元宇宙文旅体 验…… 超过1000个鲜活的应用场景，如同璀璨繁星，将前沿科技深度融入城市的血脉与肌理，让科技 触手可及。 在2023年度，成华区财政科技投入6617万元，比上年增加1122万元 ...

Group 1 - The event "Digital Cultural Creation: Chengdu Journey" showcased over 20 international companies and more than 100 local digital cultural creation enterprises, resulting in the signing of 8 major projects with a total value exceeding 3 billion yuan [1] - The signed projects focus on various sectors including musical theater, esports, and e-commerce live streaming, with different districts in Chengdu leveraging their unique resources to accelerate the development of differentiated industry tracks [1] - Chengdu's digital cultural creation industry has seen rapid growth, with the core industry scale reaching 381.9 billion yuan last year, producing notable IPs such as "Nezha" and "Honor of Kings" [2] Group 2 - The "Chengdu-Deyang-Meishan-Zigong" digital cultural creation investment opportunity list was released, offering over 140 investment opportunities with a total cooperation amount exceeding 110 billion yuan [2] - Chengdu's digital cultural creation industry support policy package was promoted, focusing on five key areas including ecosystem construction, new productivity cultivation in the cultural sector, and talent development [2] - The event highlighted the launch of the "Chengdu Music Talent Work Incubation Plan," aimed at fostering music talent through collaboration with various industry leaders and educational institutions [1]

Core Viewpoint - The stock price of Pop Mart (9992.HK) has been rising continuously this year, leading to increased market interest in its A-share partner, Yuanlong Yatu (002878.SZ), which has seen a rapid increase in stock price, with a cumulative rise of over 62% in just eight days [2][11]. Company Overview - Yuanlong Yatu, officially known as Beijing Yuanlong Yatu Cultural Communication Co., Ltd., was established in 1998 and is a leading innovative integrated marketing service provider in China. The company was listed on the Shenzhen Stock Exchange in June 2017 [5]. - As a national high-tech enterprise, Yuanlong Yatu has seen a rapid increase in patent applications, exceeding 400 by the end of 2024 [6]. Financial Performance - The company has experienced a significant decline in performance over the past two years, reporting its first annual loss since its listing in 2024, with a loss of 184.1 million yuan. The gross profit margin has also reached a new low [10]. - The first quarter of 2025 showed a net profit of 24.77 million yuan, a year-on-year decrease of 13.74%, although the gross profit margin showed a noticeable recovery [10]. Market Dynamics - The new media marketing industry is facing intensified competition, which has slowed the growth of Yuanlong Yatu's related businesses and negatively impacted its performance in 2024 and the first quarter of 2025. This led to a one-time full impairment of goodwill amounting to 171 million yuan by its subsidiary, Qianma Network, resulting in a loss on the consolidated financial statements for 2024 [10]. - Despite poor performance, Yuanlong Yatu's stock price surged, with a cumulative increase of over 43% in June alone, and an annual increase of over 66%, marking its best performance since listing [11]. Strategic Initiatives - Yuanlong Yatu is actively pursuing a "Big IP + Technology" strategy, expanding its presence in the C-end market through various channels, including self-operated cultural and creative life museums, specialty stores, and pop-up stores [10]. - The company has entered into a strategic cooperation agreement with Jiangsu Registration and Settlement Center to develop digital cultural products, indicating a focus on digital innovation [13][16]. Digital Innovation - The company’s subsidiary, Shanghai Owa Universe Digital Technology Co., Ltd., has launched the "Gao Mi" digital avatar project, which has gained significant attention and is part of the digital asset trading market [15]. - The "Gao Mi" digital avatars have seen their trading prices soar, with some exceeding 23,000 yuan, reflecting the growing interest in digital collectibles [15].

Group 1 - The 2025 "Invest in Chengdu" Global Investment Conference will be held on June 18, 2023, focusing on themes of cooperation, innovation, and future development [1] - The conference will highlight six core themes: artificial intelligence, aerospace, low-altitude economy, biomedicine, digital cultural creativity, and foreign trade, aiming to establish Chengdu as a global industrial innovation hub [1] - Chengdu plans to sign significant industrial projects during the conference, targeting new sectors such as space infrastructure and AI chips, and will launch the "Chengdu Global Investment Partner" initiative [1] Group 2 - In the first five months of this year, Chengdu attracted 497 major industrial projects, a year-on-year increase of 182%, and foreign investment reached $6.56 billion, up 58.89% [2] - Chengdu has a robust industrial foundation with over 5,000 large-scale industrial enterprises and an industrial output value of nearly 500 billion yuan in 2024 [2] - The city aims to enhance its service sector's foreign investment share to 82.7% by 2024, with a 61.6% year-on-year growth in foreign direct investment in the service sector in the first quarter of this year [2] Group 3 - Chengdu is advancing the opening of its service sector by addressing pain points for foreign enterprises, including talent management, customs for special items, and cross-border data and capital flow [3]

Group 1 - The 20th China Western International Expo showcased over 3,000 enterprises, signing 416 investment cooperation projects with a total investment amount of 354.3 billion yuan, highlighting the investment potential of Western China [1] - The expo served as a platform for Western regions to demonstrate achievements in technology innovation, industrial upgrading, and foreign trade expansion, with Qinghai province presenting over 20 quality enterprises to enhance market influence [2] - Chengdu's exhibition focused on breakthroughs in artificial intelligence, aerospace, and digital cultural creativity, with companies like WoFei ChangKong establishing their global headquarters in Chengdu and planning to create an industrial park [3] Group 2 - The expo emphasized regional cooperation, featuring guest provinces and countries, and showcased successful collaborations in fields like artificial intelligence and new energy [4] - Zhejiang province highlighted its cooperation with Western regions, including a 23 billion yuan investment in a new materials industry base in Sichuan [4] - The Chengdu-Chongqing economic circle is accelerating development, with plans to promote 200 selected investment projects totaling over 1.1 trillion yuan at the upcoming investment promotion conference [4] Group 3 - The expo attracted enterprises from 62 countries and regions, with significant participation from Southeast Asia, the Middle East, Africa, and Latin America, marking a new high in internationalization [6] - The previous 19 expos have cumulatively attracted over 100 countries and regions, 68,000 enterprises, and 580,000 participants, establishing the expo as a high-level open platform for cooperation [6]

Core Viewpoint - Chengdu government has launched a series of policies to foster the digital cultural and creative industry, aiming to create more iconic "Chengdu-made" products and experiences [1] Policy Initiatives - Four main policies focus on film, sci-fi content creation, gaming and esports, and support for startups [1] - The policies are designed to address the challenges faced by digital cultural enterprises, providing practical support and funding [4][12] Industry Response - Local digital cultural enterprises have reacted positively to the new policies, highlighting the importance of targeted support for startups [4][5] - Companies like Star Reading Stone emphasize the need for financial assistance to overcome immediate challenges and foster creativity [4] - Light Factory's CEO notes the policies' alignment with their business, particularly in film production and services [5] Ecosystem Development - The policies aim to build a collaborative ecosystem within Chengdu's digital cultural industry, enhancing overall effectiveness [5] - Emphasis is placed on talent cultivation and the integration of digital copyright professionals to address industry-specific challenges [5] Talent Acquisition - Companies face challenges in attracting creative talent, which is crucial for innovation and growth [7] - The policies are seen as a means to leverage advantages in attracting skilled professionals to the region [7] Financial Support - The policies provide comprehensive financial support for startups, including immediate funding and incentives for research and development [9][13] - This support is viewed as a significant boost for companies to focus on product development and quality [9] Specific Policy Measures - The "Chengdu Policies for Promoting the Film Industry" includes 17 measures targeting various aspects of film production and distribution [12] - The "Sci-Fi 13 Measures" is the first city-level policy in China to support sci-fi content creation, focusing on building a high-level sci-fi industry cluster [12] - The gaming and esports policy outlines 15 measures to enhance content creation and industry integration [12] Startup Support - The "Policies for Cultivating Digital Cultural Startups" includes 10 measures providing comprehensive support from space to funding and talent [13] - This initiative is recognized as a pioneering effort in China to focus on the nurturing of digital cultural startups [13]

Core Viewpoint - The CPOP (Chinese Pop Culture) exhibition in Hangzhou is a significant opportunity for the innovation and development of Chinese pop culture IPs, showcasing 20 outstanding IPs that performed well in overseas markets in 2023 and 2024 [5][6]. Group 1: CPOP Exhibition - The CPOP exhibition features a vibrant combination of industrial and comic aesthetics, allowing visitors to engage with various interactive experiences and purchase limited edition merchandise [5][6]. - The event runs from May 28 to June 10, operating daily from 12:00 to 21:00 [5]. Group 2: Cultural Industry Development - The 21st China International Animation Festival in Xiaoshan is integrating national trends of "Guochao" (national tide), metaverse, and cross-industry fusion, creating a high-experience anime carnival [8]. - Xiaoshan has transitioned from manufacturing to self-creation, with local companies like Kying Network launching original IPs and achieving significant engagement metrics, such as over 100 million views for derivative content [9]. Group 3: Policy and Economic Impact - The Xiaoshan government is actively promoting a vibrant urban culture by focusing on new sectors like digital audio-visual, e-sports, and game animation, aiming to enhance cultural and technological integration [11]. - The local government has initiated a cultural industry development plan, establishing a cultural investment fund to attract private and social capital for industry growth [10]. Group 4: Ecosystem and Future Prospects - Xiaoshan is building a "tropical rainforest" ecosystem for cultural industries, where leading companies develop IPs while smaller studios focus on niche markets, supported by favorable policies and financial resources [13][14]. - The region is set to create platforms for better communication among enterprises, enhancing collaboration and optimizing cultural industry infrastructure [14].

2025.05. 29 本文字数：2899，阅读时长大约5分钟 导读 ：成都力争到2027年六大核心产业总规模突破5000亿元，到2030年，建成三大千亿级产业集群。 作者 | 第一财经 李秀中 《哪吒》电影爆火之后，成都加码出台数字文创产业系列扶持政策，打造更多的"成都创""成都造"现 象级文创产品。 5月29日，成都市政府新闻办召开新闻发布会，宣布成都将出台加快推动数字文创产业高质量发展的 系列产业政策，突出"精准高效"扶持、"真金白银"投入，构建从顶层设计到政策惠企的工作体系，力 争到2027年六大核心产业总规模突破5000亿元，到2030年，建成三大千亿级产业集群。 成都的目标定位就是全力打造数字文创"三高地三中心"，即全国影视动漫创制高地、全国游戏电竞聚 合高地、全国创意设计品牌高地、全国数字音乐<演艺>潮流中心、全国网络文学策源中心、全国数 字文化装备智造中心。 成都市委宣传部副部长、市新闻出版局（市版权局）局长王炯在发布会上介绍，近年来，成都不断推 动数字文创产业高质量发展，人才、技术、资本等要素集聚发展，天府长岛数字文创园、成都影视城 等园区建设成势见效，聚集链主企业11家、上市企业7家，获批 ...

Core Insights - The success of the animated film "Nezha: The Devil's Child" has significantly enhanced the reputation of Keke Dou Animation and has expanded its influence from Chengdu to the entire country and even overseas [1] - Keke Dou Animation has attracted talent from prestigious institutions like Peking University, indicating its growth potential and appeal in the cultural industry [1][10] - The company has been recognized as one of the "Top 30 Growth Cultural Enterprises" in China, marking a significant achievement for Chengdu's cultural industry [1][11] Company Development - Keke Dou Animation, originally a small studio with only three members, has evolved into a prominent player in the animation industry, thanks to support from incubation programs and capital investment [5][6] - The studio's transformation was facilitated by the Chengdu Digital New Media Innovation Incubation Base, which provided comprehensive support including policy consultation and business connections [5] - The collaborative environment in Chengdu's Tianfu Changdao Digital Cultural Park has allowed Keke Dou Animation to work closely with other animation companies, enhancing the production quality of "Nezha: The Devil's Child" [8][9] Industry Growth - Chengdu's cultural industry has shown remarkable growth, with over 6,000 digital cultural enterprises in the high-tech zone and a reported revenue of 114.1 billion yuan in 2024, reflecting a year-on-year growth of 25.2% [9] - The cultural industry in Chengdu achieved an added value of over 280 billion yuan in 2024, ranking first in the new cultural vitality index nationwide [11] - The city has produced several successful intellectual properties (IPs) such as "Nezha" and "Honor of Kings," contributing to its reputation as a hub for cultural innovation [11]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair highlighted the vibrant development and broad prospects of Chengdu's cultural industry, with a focus on collaboration in major cultural projects and the transformation of Chengdu Media Group into a new type of intelligent media group [1][3]. Group 1: Major Cultural Projects - Chengdu Media Group announced three major cooperation lists during the investment promotion meeting, covering significant cultural industry park collaborations, cultural export initiatives, and cultural technology project partnerships [1]. - The "2+3+N" park operation ecosystem was introduced, focusing on upgrading two major parks: Dongjiao Memory and the International Intangible Cultural Heritage Expo Park, enhancing operational quality through business optimization and innovative scenarios [3]. Group 2: New Cultural Projects - The group is advancing three new cultural projects with a total investment of 6 billion yuan, targeting emerging industries such as digital culture and artificial intelligence, expected to significantly boost the city's cultural industry [7]. - Chengdu Smart Media City, set to open in July, will serve as a base for micro-short film production in Western China, while the White Egret Bay Science and Technology Park is also scheduled for July launch [7][9][11]. Group 3: Cultural Export Initiatives - The group aims to develop two major cultural export projects: the second Panda Home Cultural Creative Competition and the 2025 Bahrain Silk Road Panda Lantern Festival, enhancing international cultural exchange [14][16]. - The first Panda Home competition attracted over 10,000 original works from more than 20 countries, with the second edition focusing on market-oriented and international operations [14]. Group 4: Cultural Technology Projects - Chengdu Media Group introduced the "Everyday AI TV Intelligent Communication Platform," which offers AI-driven media asset management and content creation, achieving over 100 million views annually [18][21]. - The AI + Mental Health Safety Solution, developed in collaboration with Sichuan University, aims to provide a comprehensive monitoring system for students' mental health, promoting a safer educational environment [23].