非遗的活化利用为文旅融合增添强大动能。"根与魂"非遗展演香江流芳；"非遗点亮生活展"获评全国创 新与影响力双案例。景德镇古窑、婺女洲度假区、上饶婺源篁岭成为非遗进景区"五好"典范，推动古老 技艺与旅游体验深度交融，让非遗可见、可感、可消费。 从滕王阁的璀璨夜景到武功山的金色草甸，从婺源篁岭的晒秋盛景到瓷都窑火的千年传承……江西省着 力推动文旅深度融合、做大做强文旅产业，让"诗和远方"成为更多人的生活日常。 今年以来，江西坚持以文塑旅、以旅彰文，力争把文旅产业真正打造成为支柱产业、民生产业、幸福产 业，不断推动文化和旅游更深层次融合、更高质量发展。如今，一幅流动的"如画江西风景独好"画卷正 在赣鄱大地上徐徐铺展。 文化为基：赓续文脉，焕发新生 赣鄱文脉好似赣江之水，汇聚千流；又如庐山云海，吞吐万象；更像瓷都窑火，熔铸古今。今日之江 西，守正创新，让深厚的文化底蕴与时代脉搏同频共振。 江西坚持"保护第一、传承为先"，筑牢文化遗产保护防线。第四次全国文物普查扎实推进，新公布第七 批省级文物保护单位，夯实资源家底；推进赣江流域先秦遗址考古调查，持续叩问区域文明之源；开展 廊桥保护三年行动、省级以上文保单位"两线"测绘 ...

证券日报网讯12月18日，锋尚文化（300860）在互动平台回答投资者提问时表示，公司始终积极关注全 球顶级体育。世界杯作为规模最大、商业价值最高的足球盛事，其带来的文旅融合、品牌曝光和商业合 作机会与公司业务高度契合。公司正密切关注与世界杯相关的文化演艺、创新文旅及品牌营销等合作可 能性。 ...

齐鲁晚报·齐鲁壹点记者 孙远明 文旅消费持续扩大，新业态新场景塑造新增长极。"十四五"期间，实施文旅消费全面提升工程，持续强 化节庆活动拉动效应和惠企利民措施，开展一系列文旅消费促进活动，充分挖掘消费潜力。近三年来， 全省每年举办各类文旅消费促进活动上万场，推出景区、酒店、餐饮、旅游商品等各类优惠红包累计达 上亿元，直接带动消费超600亿元。夜经济、旅游演艺、数字文旅、康养旅游等融合业态快速发展，涌 现出八大局文化旅游休闲街区、《国秀琅琊》精品演艺、济南宏济堂文旅康养共同体等一批新业态新场 景新供给代表性项目。特别是"好客山东·齐鲁1号""半岛1号"的推出，创新交旅融合新场景、新模式， 深受游客欢迎。 政策体系不断完善，发展环境持续优化。省委、省政府先后出台《关于促进文旅深度融合推动旅游业高 质量发展的意见》《关于进一步扩大文化和旅游消费的工作方案》等重要政策文件，从规划引导、财政 支持、土地保障、市场监管、工作措施等方面，构建起全链条、多维度的政策支撑体系，为文旅产业高 质量发展提供充分的政策供给。 刘少华表示，下一步，将持续培强市场主体，深化大项目带动战略，强化金融赋能，深化文旅融合，不 断培育新业态、新 ...

Core Viewpoint - Shandong Province is advancing the integration of culture and tourism during the 14th Five-Year Plan period, achieving high-quality development and completing various objectives successfully [1] Group 1: Cultural and Artistic Development - Over the past five years, Shandong has focused on reform and excellence in artistic creation, producing an average of over 40 large-scale and 100 small-scale performances annually, enhancing the "Good Drama Shandong" brand [2] - Notable works include the national award-winning ethnic opera "Yimeng Mountain," which has been performed over 300 times, and the drama "Smoke and Fire in the World," which won the 18th Wenhua Award [2] - The province has supported 150 national art fund projects with over 87 million yuan in funding, promoting cultural tourism through high-quality performances [2] Group 2: Public Cultural Services - Shandong has established a comprehensive public cultural service network, achieving near-total coverage with 1821 cultural service centers across towns and over 64,000 in villages [3] - The number of national first-class libraries increased from 79 to 128, and first-class cultural centers rose from 105 to 133, maintaining the top position in the country [3] - The development of smart libraries and public cultural cloud services has improved access to cultural services for the public [3] Group 3: Tourism Industry Development - The province has hosted high-quality development conferences for the cultural tourism industry, enhancing the structure and efficiency of the sector [4] - From January to October, Shandong welcomed 860 million domestic and international tourists, a 10.5% increase year-on-year, generating a total tourism revenue of 1,066.57 billion yuan, up 11.2% [4] - Innovative tourism products and events, such as the "Good Guest Shandong" culinary competition, have engaged over 100 million participants and generated over 1.3 billion yuan in consumption [4] Group 4: Cultural Heritage Protection - Shandong has made significant strides in cultural heritage protection, discovering over 14,000 new sites during the fourth national cultural relics census [5] - The province has established over 2600 intangible cultural heritage workshops, with more than 1.2 million related businesses and a total annual output value of 160 billion yuan [5] - The production of traditional crafts, such as the export of Linyi willow weaving reaching 1.6 billion yuan, highlights the province's commitment to cultural preservation [5] Group 5: Cultural Influence and International Promotion - Shandong has enhanced its cultural influence through initiatives like the International Confucius Cultural Festival and the Nanshan World Civilization Forum [6] - The province received 1.387 million inbound tourists from January to October, a 47.3% increase, generating 930 million USD in tourism revenue, up 50.1% [7] - Promotional activities in countries like Italy and Malaysia have further elevated the global reputation of Shandong's cultural offerings [7]

齐鲁晚报·齐鲁壹点 姜曼 12月18日，记者获悉，"十四五"以来，临沂市始终坚持以文塑旅、以旅彰文，通过政策赋能、项目带 动、业态创新、融合发展，推动文旅产业实现跨越式发展，成为全市经济增长的重要引擎，今年上半年 实现文化产业增加值126.82亿元，旅游产业增加值189.81亿元，同比分别增长5.6%、7.7%，今年接待人 数和旅游收入即将跨越"一亿人次、千亿产业"。 培育体系与保障机制持续完善。出台《临沂市旅游产业千亿攻坚行动方案（2024-2026年）》，实施企 业培优工程，18家企业入选省"百企领航"培育计划。搭建"政金企"合作对接平台，联合市委金融办、中 国人民银行临沂分行、国家金融监督管理总局临沂监管分局等部门印发《关于金融支持临沂红色旅游融 合高质量发展的政策措施》，探索实施旅游景区经营权质押和门票收入权质押业务，推出"民宿贷""红 色易贷""文旅振兴贷"等特色金融产品。召开文旅企业融资工作推进会，持续举办金融助力文旅产业发 展"政金企"对接、文旅康养供需对接、数字赋能文旅产业供需对接等活动，为市场主体搭建发展壮大平 台。 下一步，临沂市将围绕"点靓沂河、激活蒙山、突破全域"三大战役，深化"1+7 ...

Core Viewpoint - The Shandong provincial government is actively promoting the integration of culture and tourism during the "14th Five-Year Plan" period, focusing on transforming resource advantages into industrial development advantages and fostering innovation in cultural initiatives [1]. Group 1: Policy Innovations - The implementation of the "Implementation Opinions on Promoting High-Quality Development of Culture and Tourism in the Yellow River Basin" includes 14 detailed measures to systematically promote the utilization of Yellow River cultural resources [3]. - The revision of the "Shandong Provincial Cultural Heritage Protection Regulations" aims to integrate with national cultural park initiatives and strengthen legal protections for cultural resources [3]. - New mechanisms for project funding, talent cultivation, and cultural product development have been established to invigorate cultural innovation [3]. Group 2: Cultural Expression and Heritage - Efforts are being made to reinterpret and present Shandong's rich cultural resources, including the establishment of a database for Shandong cultural genes [3]. - The province has launched various cultural heritage initiatives, including the Dawangkou National Archaeological Park and themed tourism routes, enhancing the visitor experience [3]. - The total number of national museums in Shandong has reached 189, the highest in the country, with an average of 5,000 exhibitions held annually during the "14th Five-Year Plan" [3]. Group 3: New Product Development - The "Good Guest Shandong. Qilu No. 1" tourist train has been launched, offering affordable travel packages that combine train tickets, scenic spots, and hotel discounts [4]. - New maritime tourism products have been developed, including five new routes and over 300 promotional policies to attract visitors [4]. - The "Art Village Construction" initiative collaborates with art institutions to enhance rural cultural experiences and has organized over 500 themed events [4]. Group 4: Operational Mechanisms - A new incentive mechanism for cultural product development has been established, promoting a revenue-sharing model that encourages market-driven transformation of cultural resources [5]. - The "Qi Baishi in Shandong" project has led to the development of over 90 series and nearly 400 cultural products, significantly boosting sales in local museums [5]. - From January to October, sales figures for cultural products in various museums have shown substantial growth, with Qingzhou Museum achieving sales of 31.69 million yuan, a 44.6% increase year-on-year [5].

聚力精品打造与强基焕新。"十四五"期间新增微山湖旅游区、青岛奥帆海洋文化旅游区、周村古商城3家国家5A级旅游景区，及烟台金沙滩、荣成好运 角、德州齐河黄河生态城3家国家级旅游度假区，两类顶级品牌新增数量均位居全国第一。新培育推出69家4A级旅游景区、两家省级旅游度假区，全省4A 级及以上旅游景区达到270家，省级及以上旅游度假区达到47家，形成了梯队化、高品质的产品储备。同时，积极争取国家旅游发展基金，精准提升景区 公共服务设施，有效推动了全省景区"强基焕新"。 强化顶层设计与政策引领。制定实施《完善现代旅游业体系加快旅游强省建设的行动方案》《山东省文旅融合发展规划》，明确中长期发展目标与行动路 径。聚焦关键领域与新兴业态，出台乡村旅游、休闲度假旅游、海洋旅游、工业遗产保护利用、邮轮旅游、艺术赋能乡村等一系列专项方案，形成"总体 规划+专项行动"的政策体系。 齐鲁晚报.齐鲁壹点记者孙远明 12月18日下午，山东省政府新闻办举行新闻发布会，邀请省文化和旅游厅主要负责同志等介绍"十四五"时期山东推进文旅融合发展情况。会上，山东省文 化和旅游厅党组副书记、副厅长刘少华介绍，"十四五"以来，山东坚持以深化供给侧结构性 ...

Core Viewpoint - The article highlights the development and significance of the Zhucheng Intangible Cultural Heritage Street, which aims to integrate traditional crafts into modern markets, particularly focusing on the wedding industry and educational tourism [1][3][5]. Group 1: Overview of Zhucheng Intangible Cultural Heritage Street - Zhucheng Intangible Cultural Heritage Street is located in a 3A-rated tourist area, covering an area of 2,600 square meters and showcasing 22 representative intangible cultural heritage projects [1]. - The street is set to open for exploratory public access on April 30, 2025, leveraging its unique geographical location and diverse heritage projects to serve as a demonstration window for Zhucheng's intangible cultural heritage [1]. Group 2: Innovative Development and Market Integration - The street focuses on creatively transforming and innovatively developing intangible cultural heritage products, aiming to integrate traditional crafts into the wedding market [3]. - By embedding personalized and culturally rich intangible heritage products into the wedding service chain, the initiative seeks to create a new path for the fusion of traditional heritage with modern wedding scenarios [3]. Group 3: Educational and Practical Engagement - The street serves as a comprehensive base for educational tourism, allowing students to engage with various intangible cultural heritage practices, thereby enhancing their learning experience [6]. - It has welcomed 95 educational teams from universities, totaling over 6,300 participants, indicating a strong interest in hands-on learning experiences related to intangible cultural heritage [8]. Group 4: Community and Event Engagement - The street actively organizes and participates in various intangible cultural heritage display events, enhancing the visibility and appeal of these projects [9]. - The integration of 12 representative projects into local events, such as the "V Super" football cup and the 2025 Zhucheng Half Marathon, demonstrates the street's commitment to community engagement and cultural promotion [9][10].

国外木偶表演团队的表演艺术家向观众展示他的木偶。彭银高 摄（C视觉） 《偶寄·桃花源》剧照。南充市文化广播电视和旅游局供图 40余位木偶艺术家在阆中古城展演木偶绝技。梁德 摄（C视觉） 三十一支木偶表演团队带来七十余场惠民演出，吸引十万人次观演 木偶艺术周联动全城景点、商超，形成消费新热潮 近日，一场行进式演出，将南充市人民广场变成"没有围墙的国际剧场"。来自阿尔及利亚、阿根廷、塞尔维 亚等国家和地区的木偶表演团队压轴出场，引得不少市民游客合影。"太精彩了，没想到能在家门口看到这么多国 家的木偶表演。"南充市民刘淑珍感慨。 这是第四届南充国际木偶艺术周带来的精彩一幕。本届木偶艺术周于12月初举行，其间，来自全球20个国家 和地区的31支木偶表演团队齐聚南充，带来70余场惠民演出，吸引十万人次观演。同时，木偶艺术周联动全城景 点、商超，形成消费新热潮。 作为城市文化与世界对话的契机，与南充相约11载的这场艺术盛会为南充带来了什么？ 先后举办四届，南充国际木偶艺术周品牌渐响，今年的第四届更是创下规模之最——参演总人数达到350余 人，不仅有境内外木偶艺术家和知名学者，还有广东省木偶艺术剧院、河南省木偶剧团等多支国 ...

在"体验经济"层面，城市乐园也尝试开拓创新业务。王涛举例，为分享设计的"星星人冰淇淋"、兼具美 感与仪式感的"MOLLY奶油蛋糕"等主题甜品，不仅成为游客打卡分享的热点，也旨在"让每一份甜蜜， 都成为旅程中值得回味的亮点"。 面对未来，王涛表示，泡泡玛特城市乐园仍是"未完成"的状态。即将亮相的1.5期升级，是持续迭代的 重要一步。"我们将继续打造更多演艺互动和主题活动，希望城市乐园场景常新，体验常变，在为消费 者带来全新体验的同时，也能契合旅游消费的'复游'需求，以潮流IP助力文旅融合创新，为'京彩'生活 贡献独特的潮流文化力量。" 运营数据显示，这一创新业态已展现出跨地域、跨年龄的吸引力。据王涛介绍，城市乐园的非家庭用户 占比接近60%，外埠游客占比同样达到约60%，其中不乏全球游客。据了解，2025年，该乐园位列北京 入境游热门景区第六名，较去年提升三个位次。王涛认为，这组数据背后，正体现了"以文兴旅、以旅 促商"的联动效应——独特的IP文化吸引了广泛客群，使城市乐园成为北京文旅消费的新亮点。 以线下乐园的体验深化消费者与IP的情感连接，是乐园运营的核心逻辑。"我们希望让城市乐园成为潮 流消费的新场景。" ...