沉浸式体验馆
Search documents
海南描绘“十五五”旅游新蓝图:发力海洋、航天、生态三大方向
Zhong Guo Xin Wen Wang· 2025-11-21 16:53
Core Viewpoint - During the "14th Five-Year Plan" period, Hainan aims to enhance its attractiveness as a leading international tourism destination by focusing on marine tourism, aerospace tourism, and ecological tourism [1][2] Group 1: Marine Tourism - Hainan will establish a new benchmark for marine tourism, focusing on three types of projects: high-end consumption, deep experience, and innovative integration [1] - High-end projects will include attracting international cruise companies to set up regional headquarters and operate high-end routes under the "Belt and Road" initiative [1] - Deep experience projects will involve specialized operations for deep-sea diving, offshore sightseeing, and fishing competitions [1] - Innovative integration projects will feature marine technology experience centers and smart ocean ranches [1] Group 2: Aerospace Tourism - Hainan plans to leverage the Wenchang Space Launch Site to develop itself into a "Aerospace Tourism Capital," attracting social capital for construction [2] - Key developments will include a large aerospace theme park, immersive experience centers, and supporting facilities like aerospace-themed hotels and educational bases [2] - The initiative will also extend to aerospace cultural creativity and digital experience products [2] Group 3: Ecological Tourism - Hainan will focus on two major "green necklaces": the Ring Island Tourism Road and the Tropical Rainforest National Park Tourism Road [2] - Development plans include high-quality resort hotels, camping sites, and leisure stations along these routes [2] - Experience products will be developed around rainforest exploration, rural homestays, and wellness vacations, complemented by smart tourism platforms and professional self-driving services [2] Group 4: Future Opportunities - Hainan's tourism industry is entering a golden opportunity period, inviting global investors to share in the benefits of the free trade port and co-create the future of tourism [2]
总编有约·“两高四着力”大家谈丨加快构建现代文旅产业体系
He Nan Ri Bao· 2025-07-29 23:23
Core Insights - The article discusses the comprehensive deployment of the spirit of Xi Jinping's important speech during his inspection in Henan, focusing on promoting cultural prosperity and building a strong cultural tourism province [2] Group 1: Industry Development - The cultural tourism industry in Henan achieved a milestone last year, receiving over 1 billion visitors and generating over 1 trillion yuan in tourism revenue, but still faces challenges such as lagging urban tourism compared to cities like Changsha, Xi'an, and Chengdu [2] - To become a pillar industry, Henan's cultural tourism must focus on cultural transformation, industry capability, international communication, and operational entities [2] - The province aims to enhance its cultural tourism capabilities by creating a modern cultural tourism system and implementing projects like "cultural empowerment" and "street renewal" to revitalize historical cultural districts [2] Group 2: IP Development and Marketing - Henan has seen the emergence of popular cultural tourism IPs like Wansui Mountain Wuxia City, and to sustain this momentum, the province plans to create an IP matrix and strengthen its main brand "Walking Henan, Understanding China" [3] - The strategy includes integrating IP with technology to develop immersive experiences and promoting IP elements across the entire tourism value chain [3] - Innovative marketing strategies will be employed, utilizing new media to create buzz around IPs through events and collaborations with influencers [4] Group 3: Future Directions - The article emphasizes the need for regional collaboration to create a unified cultural tourism development community, leveraging the historical significance of the Yellow River ancient capital group [4] - It advocates for breaking industry boundaries to promote integration across culture, tourism, and technology, and expanding into various tourism sectors such as educational tourism and wellness tourism [4] - The focus will be on nurturing specialized enterprises in key areas like digital cultural tourism, cultural creativity, and tourism performance to drive structural adjustments and industry chain reshaping [4]