2025年，酒店住宿业高质量发展的主线贯穿始终，商务部等九部门联合发布《关于促进住宿业高质量发展的指导意见》，标志着我国住宿业正式进入从"量 的增长"转向"质的突破"的关键阶段。 如今，酒店等住宿设施已经从食宿功能拓展为美好生活方式的载体、文化展示传播的窗口，成为满足人民高品质生活需求的关键支点之一，大众对其发展提 出了更高要求。促进住宿业高质量发展，不仅是行业自身的升级需要，更是实现旅游强国目标、建设现代旅游业体系的要求，是服务构建新发展格局、扩大 内需战略的重要抓手，也关乎消费信心的提振、就业空间的拓展、文化自信的彰显，以及中国服务品牌的国际竞争力的提升。 创新让住宿业焕发活力 2025年，盘活存量是我国酒店业高质量发展的重要着力点。针对存量资产改造难点，一些酒店集团在品牌端、产品端、工程端以及金融端形成了成熟的赋能 体系，通过功能焕新、业态焕新和价值焕新实现功能与价值重塑。例如，将老旧酒店、历史建筑改造为文化主题酒店，通过文化焕新实现功能重构和价值重 塑。 （来源：中国旅游报） 转自：中国旅游报 酒店工作人员整理床铺 视觉中国 供图 □ 杨宏浩 增量投资主要集中在中高端、特色酒店以及生活方式类、主题类酒 ...

Core Viewpoint - During the "14th Five-Year Plan" period, Hainan aims to enhance its attractiveness as a leading international tourism destination by focusing on marine tourism, aerospace tourism, and ecological tourism [1][2] Group 1: Marine Tourism - Hainan will establish a new benchmark for marine tourism, focusing on three types of projects: high-end consumption, deep experience, and innovative integration [1] - High-end projects will include attracting international cruise companies to set up regional headquarters and operate high-end routes under the "Belt and Road" initiative [1] - Deep experience projects will involve specialized operations for deep-sea diving, offshore sightseeing, and fishing competitions [1] - Innovative integration projects will feature marine technology experience centers and smart ocean ranches [1] Group 2: Aerospace Tourism - Hainan plans to leverage the Wenchang Space Launch Site to develop itself into a "Aerospace Tourism Capital," attracting social capital for construction [2] - Key developments will include a large aerospace theme park, immersive experience centers, and supporting facilities like aerospace-themed hotels and educational bases [2] - The initiative will also extend to aerospace cultural creativity and digital experience products [2] Group 3: Ecological Tourism - Hainan will focus on two major "green necklaces": the Ring Island Tourism Road and the Tropical Rainforest National Park Tourism Road [2] - Development plans include high-quality resort hotels, camping sites, and leisure stations along these routes [2] - Experience products will be developed around rainforest exploration, rural homestays, and wellness vacations, complemented by smart tourism platforms and professional self-driving services [2] Group 4: Future Opportunities - Hainan's tourism industry is entering a golden opportunity period, inviting global investors to share in the benefits of the free trade port and co-create the future of tourism [2]

Core Insights - The article discusses the comprehensive deployment of the spirit of Xi Jinping's important speech during his inspection in Henan, focusing on promoting cultural prosperity and building a strong cultural tourism province [2] Group 1: Industry Development - The cultural tourism industry in Henan achieved a milestone last year, receiving over 1 billion visitors and generating over 1 trillion yuan in tourism revenue, but still faces challenges such as lagging urban tourism compared to cities like Changsha, Xi'an, and Chengdu [2] - To become a pillar industry, Henan's cultural tourism must focus on cultural transformation, industry capability, international communication, and operational entities [2] - The province aims to enhance its cultural tourism capabilities by creating a modern cultural tourism system and implementing projects like "cultural empowerment" and "street renewal" to revitalize historical cultural districts [2] Group 2: IP Development and Marketing - Henan has seen the emergence of popular cultural tourism IPs like Wansui Mountain Wuxia City, and to sustain this momentum, the province plans to create an IP matrix and strengthen its main brand "Walking Henan, Understanding China" [3] - The strategy includes integrating IP with technology to develop immersive experiences and promoting IP elements across the entire tourism value chain [3] - Innovative marketing strategies will be employed, utilizing new media to create buzz around IPs through events and collaborations with influencers [4] Group 3: Future Directions - The article emphasizes the need for regional collaboration to create a unified cultural tourism development community, leveraging the historical significance of the Yellow River ancient capital group [4] - It advocates for breaking industry boundaries to promote integration across culture, tourism, and technology, and expanding into various tourism sectors such as educational tourism and wellness tourism [4] - The focus will be on nurturing specialized enterprises in key areas like digital cultural tourism, cultural creativity, and tourism performance to drive structural adjustments and industry chain reshaping [4]