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超23亿人次将踏上旅途!创意文旅点燃中国旅游市场
Xin Hua Wang· 2025-10-03 01:33
Core Insights - The combination of the National Day and Mid-Autumn Festival has led to a significant increase in travel enthusiasm among the public, with an estimated 2.36 billion trips expected during the 8-day holiday [1] - The integration of culture and experience in tourism activities has become a highlight of the holiday market, transforming tourists from passive observers to active explorers [2] - The launch of the National Day cultural consumption month has resulted in over 29,000 cultural tourism events and the distribution of more than 480 million yuan in consumption subsidies [2] Group 1 - The travel volume during the holiday reflects the robust vitality of the Chinese economy and the strong potential of the cultural tourism market [1] - The Wansui Mountain Wuxia City in Kaifeng has been likened to a "Chinese version of Disneyland," offering immersive experiences through interactions with NPCs [1] - The "cultural + experience" approach has been adopted in various regions, enhancing the uniqueness of local tourism offerings [1][2] Group 2 - The opening of the "Bo Du · New Image" commercial district in Zhengzhou, featuring a popular IP exhibition, has attracted a significant number of young visitors [2] - The 19th Benxi (International) Maple Leaf Festival in Liaoning has drawn many photographers, showcasing the beauty of autumn foliage [3] - Data from travel platform Ctrip indicates a substantial increase in tourism consumption in Liaoning, with day tour orders up by 43% and private group orders up by 81% [3]
国庆假期首日 十堰文旅市场火力全开
Ren Min Wang· 2025-10-03 01:01
尽管天气阴沉,却丝毫挡不住大家出游的热情!国庆假期首日,第一波游客已经抵达十堰。各大景区人气爆棚, 热闹非凡。一起来看看吧! 雨中共武当,仙山云雾中 作为国际知名的旅游胜地,武当山可是出了名的"招人稀罕"。国庆长假首日,全国各地的游客慕名而来,一睹仙 山美景。雨中登金顶,在烟雨蒙蒙中观赏古建筑群,仙山武当更添一丝神秘与庄严。 武当山武术非遗表演更是吸引了众多游客驻足观看,掌声不断。这个双节假期,武当山活动丰富多彩,从非遗展 演到太极之夜,从博物馆体验到夜游活动,让游客全方位感受武当文化的魅力。 古韵新演绎,西关印象潮玩正当时 没有一点点悬念,国庆假期第一天,房县西关印象景区迎来大批游客,街头演艺遍布每个角落,歌声与掌声此起 彼伏。 原标题:挡不住根本挡不住!国庆假期首日,十堰文旅市场火力全开~ 作为开街五周年的重要活动,这里深挖诗经、黄酒、忠孝文化,为游客打造了复合型文旅空间。 野人谷探秘,原始部落狂欢 房县野人洞景区人头攒动,"野人"部落欢呼着迎接游客到来,喷火杂技惊险又刺激。假期期间,房县整合各类资 源,推出了近30项文旅活动,为游客呈现一场传统与趣味交融的假日盛宴。 龙潭河畔,偶遇"取经天团" 郧西县龙 ...
“江风为歌 剧影为画”,两江游览文旅“大餐”贺祖国华诞
Chang Jiang Ri Bao· 2025-10-03 00:57
Core Insights - During the second day of the National Day holiday, Wuhan Cultural Tourism Group's Two Rivers Tour Company experienced a peak in visitor traffic across its four docks, with online booking orders increasing nearly 20% compared to last year [1][3]. Group 1: Visitor Experience - Eleven brightly decorated cruise ships, adorned with red flags, sailed on the Yangtze River, creating a vibrant scene alongside the light show "Long Live the Motherland" [1]. - Tourists enjoyed a spicy crab buffet at the Yuehan Dock, which was well-received, enhancing their overall experience of food and scenery [1]. - Passengers on the "Two Rivers Sunny River" cruise were captivated by the "Yangtze Book Garden," enjoying hand-crafted coffee while reading, creating a unique and pleasant atmosphere [2]. Group 2: Cultural Activities - The "Yellow Crane Tower" cruise featured actors portraying historical figures like General Yue Fei, leading to an immersive experience with the performance of the historical drama "Man Jiang Hong: Yue Fei in Wuhan," which resonated with the audience [2]. - The "Junlv" cruise showcased the film "Founding of a Republic," prompting tourists to wave their national flags during the flag-raising scene, serving as an immersive patriotic education experience [2]. Group 3: Operational Details - During the National Day holiday, the Two Rivers Tour Company operated 11 cruise ships daily from 19:00 to 22:00 at the four docks, offering a series of cultural activities themed "Beautiful Yangtze Welcomes the National Day, Lights of Two Rivers Praise the Motherland" [3].
千年名楼 “数字新生”:诗词 “活” 在飞檐斗拱间
Chang Jiang Ri Bao· 2025-10-03 00:50
诗词走廊吸引众多游客打卡。 在馆内,三屏联动的多幕戏影厅传来游客的欢声笑语,多场景沉浸式互动体验让黄鹤楼文化以更鲜活的方式走进游客心中。AI互动联 诗屏前,来自珠海的一家三口正兴致勃勃地"联诗"中。"我平时就喜欢古诗词,这个AI联诗特别有意思,不仅能检验自己的诗词储备,还能 学到新的知识,感觉和黄鹤楼的文化氛围特别搭。"14岁的初中生小张专注地与屏幕互动,答对了所有的诗词填空。"妈妈,原来辛式酒楼 的故事是这样的!"来自甘肃的杨女士带着她的女儿小萱,正欣赏着皮影戏投影。皮影戏舞台通过动画皮影与投影技术,为游客描绘出黄鹤 楼与辛式酒楼的故事。来自仙桃的胡先生和他的家人触摸着可360度旋转旋转宋、清两代"电子版黄鹤楼",身临其境感受到黄鹤楼的演变历 程。胡先生说,"这个3D模型让我可以更加细致地了解黄鹤楼建筑构造特点。" 国庆中秋长假第二天,武汉黄鹤楼公园游人如织。长江日报记者探访发现,展示馆内,诗句在光影中流传;"机器臂"打出黄鹤楼激光 书签;扫一扫,古诗被"唤醒"……千古名楼正以数字技术为笔,勾勒出文旅融合的新图景,多元场景引来众多游客沉浸式体验。 文化展示馆:数字技术让古楼"可触可感" 走进黄鹤楼文化展示馆 ...
全省各地国庆假期文旅活动掠影
Xin Hua Ri Bao· 2025-10-02 23:41
Group 1: Suzhou Waterway Development - The launch of the Taihu Scenic No. 17 waterway connects two lakeside towns, enhancing cultural tourism collaboration [1] - The round-trip ticket priced at 98 yuan includes boat fare, scenic area access, and shuttle bus services, providing value for tourists [1] - Local authorities have created a comprehensive travel guide with various themed itineraries to cater to different tourist needs [1][2] Group 2: Nantong Cultural and Tourism Events - The Nantong Yangtze River Sports Park has become a popular destination, hosting the 2025 Nantong Cultural Tourism Carnival, which runs until October 7 [3] - The carnival features over 100 local brands and activities across all aspects of tourism, including dining, accommodation, and entertainment [3][4] - Youth engagement in traditional crafts is promoted through local markets, enhancing cultural appreciation among younger generations [3] Group 3: Lianyungang Light and Shadow Show - The "Light and Shadow of a Thousand Years" show at Lianyungang's ancient city utilizes 3D mapping technology to create an immersive experience [5][6] - The performance blends historical and modern elements, showcasing the city's cultural heritage and attracting significant public interest [6] Group 4: Jiangning Sports and Tourism Integration - Jiangning District's "District Super" football league has attracted nearly 4,000 spectators, boosting local tourism and commerce [7] - The integration of sports events with local attractions has led to increased visitor numbers and heightened consumer activity in nearby areas [7] Group 5: Jingjiang Cultural Celebrations - The "Encounter Jingjiang" concert attracted over 30,000 visitors, combining music and local cuisine to enhance the festive atmosphere [8][9] - Various cultural activities, including poetry contests and exhibitions, are organized to celebrate the holiday and promote local culture [9] Group 6: Lishui Music Festival Impact - The 14th Mido Music Festival in Lishui drew over 60,000 attendees, with a significant portion coming from outside the region [10] - The festival's success has led to high occupancy rates in local accommodations and substantial revenue generation for the tourism sector [10]
“演出+”“赛事+”“科技+”……假期文旅市场持续升温——文旅场景上新 消费活力焕新
Xin Hua Wang· 2025-10-02 23:21
Core Insights - The cultural and tourism consumption is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by various activities and government initiatives [1][5] - The Ministry of Culture and Tourism has launched a nationwide cultural and tourism consumption month, featuring over 29,000 events and distributing more than 480 million yuan in subsidies [1] Group 1: Cultural and Tourism Activities - New immersive experiences, such as the semi-mobile music drama "Yao Xi Sheng," are attracting audiences by blending traditional culture with modern technology [2] - Visitors are increasingly seeking deeper, personalized cultural experiences, such as traditional craftsmanship and creative cultural products [3] Group 2: Event-Driven Travel - Sporting events are becoming a new trend in travel, with initiatives like ticket discounts and local consumption vouchers enhancing the experience for attendees [4][5] - The integration of sports events with tourism is stimulating new consumption patterns, as seen in the initiatives in Suining and Chengdu [4] Group 3: Technological Integration - Innovative cultural spaces, such as the M511 Light and Shadow Hub in Hangzhou, are utilizing technology to create immersive experiences that attract visitors [7] - The combination of technology and art is enriching the cultural tourism offerings, exemplified by VR exhibitions and interactive installations [7] Group 4: Diverse Cultural Products - Unique performances, like the "Ice Glacier Pearl" water dance show in Xinjiang, highlight the integration of technology and cultural elements, enhancing the appeal of tourism products [8] - The blending of tourism with agriculture and industry is leading to a more diverse range of cultural tourism products [8]
“生态疤痕”变身绿色“聚宝盆”
Ren Min Ri Bao· 2025-10-02 22:01
Core Viewpoint - The transformation of abandoned mining sites into eco-tourism attractions demonstrates a successful model of ecological restoration and economic revitalization in Huzhou, Zhejiang Province [1][2][3]. Group 1: Ecological Restoration - Huzhou has implemented ecological restoration of abandoned mining sites, turning them from "ecological scars" into green "treasure troves" through market-driven mechanisms [1]. - The Qing Shan mining area, which was closed in 2011, had significant safety hazards and environmental issues, including three open-pit depressions and a total area of approximately 100 acres [2]. - The ecological restoration plan for the heart-shaped water area involved stabilizing slopes and creating a water body with a maximum capacity of nearly 5 million cubic meters, covering about 463 acres [2]. Group 2: Economic Development - The transformed heart-shaped water area has become a scenic spot, attracting over 1 million visitors since the launch of the "Deep Blue Plan" for eco-tourism development [3]. - The local government has partnered with the Deep Blue Plan (Zhejiang) Ecological Tourism Development Co., which has repurposed mining facilities into various leisure attractions, including a café and camping sites [3]. - The initiative has created over 30 job opportunities in the village and has been replicated in surrounding areas, showcasing a shift from traditional government funding to a model involving both government guidance and social capital investment [3]. Group 3: Broader Impact - Huzhou has taken the lead in promoting green mining practices nationwide, having completed the restoration of over 400 abandoned mines and re-greening more than 25,000 acres [4]. - The integration of ecological restoration with land reclamation has allowed for the development of new industries, such as tea cultivation and photovoltaic power generation, turning former mining sites into valuable economic assets [4].
探寻旅游消费新密钥 2025长三角慢生活旅游发展大会在安徽祁门举办
Sou Hu Cai Jing· 2025-10-02 21:33
Core Insights - The 2025 Yangtze River Delta Slow Life Tourism Development Conference was held in Qimen County, Anhui, focusing on "exploring the keys to tourism consumption and promoting sustainable development" [1] - The conference released an honor list of "Yangtze River Delta Slow Life Tourism Consumption Experience Quality Destinations," with 60 units selected [1][8] - Experts discussed various topics, including enhancing tourism product quality, improving visitor satisfaction, and converting "flow" into "stay" to promote sustainable tourism development in the region [1][3] Policy and Market Trends - Since 2025, national policies have been introduced to boost cultural and tourism consumption, including 48 measures to support new business models like tourism trains and aerial tours [3] - The shift from traditional sightseeing to immersive experiences is highlighted, with "slow travel" becoming a key driver for tourism consumption potential [3] - The Yangtze River Delta region is experiencing new opportunities for deep integration of tourism and related industries, with innovative products and services emerging [3] Expert Insights and Strategies - Experts emphasized that "slow life" tourism should not equate to "slow service," advocating for smart technology as a crucial tool for enhancing visitor experiences and operational efficiency [5] - Various experts presented on topics such as the economic impact of quality tourism services and the integration of cultural and sports tourism for psychological healing [5][6] - Case studies from regions like Jiangsu's tourism areas showcased innovative practices in tourism integration and service enhancement [6] Regional Development and Initiatives - Qimen County was recognized as a "Quality Research Base" and is promoting "tea tourism" as a new development brand [8][10] - The county aims to develop four key areas: tea tourism integration, ecological health, cultural experiences, and outdoor activities, leveraging local projects to enhance its unique advantages [11] - The conference served as a platform for collaboration and knowledge sharing among cities in the Yangtze River Delta to explore new development paths in slow life tourism [11]
秋雨难挡出游热!济南文旅次日热度不减,多元体验点燃消费活力
Sou Hu Cai Jing· 2025-10-02 15:29
海报新闻记者 王潆梅 通讯员 王小曼 济南报道 国庆中秋"双节"假期进入次日(10月2日),尽管泉城济南有连绵秋雨,但文旅市场仍延续首日旺势, 以"老城焕新+新潮场景+生态休闲+夜间经济"的多元供给,构建起覆盖全人群、全时段的文旅引力场, 不仅凸显千年泉城的文化底蕴与新生魅力,更以"存量客流深度体验、新增客流持续涌入"的叠加效应, 为全省假日文旅市场注入"济南动能"。记者从济南市文化和旅游局了解到,截至当日14时,济南纳入监 测的30家景区接待游客54.35万人次,实现营业收入1597.76万元,虽受天气影响同比略有下降,但全市 15.29万人次的持证留宿旅客量、铁路民航公路合计31.1万人次的发送量,仍印证了市场的强劲韧性。 老城焕新:文化IP"活"起来千年街巷成"打卡新地标" 国庆期间,济南老城片区焕发新生,成为展示城市底蕴的"鲜活窗口"。其中,焕新亮相的后宰门街凭 借"业态升级"吸引大批游客:社区酒馆、泉水精酿铺传递市井烟火,非遗木艺工坊、石叶书店泉水主题 绘本分享留住文化爱好者,而济南首个李清照IP沉浸式空间"清照小院",更让游客身着汉服参与宋词吟 唱、笺纸手作,在沉浸式体验中触摸"易安文化"的温度。 ...
双节·畅游丨文旅消费热度攀升,多元业态激发市场活力
Sou Hu Cai Jing· 2025-10-02 13:20
Core Insights - The consumer market in the city remains vibrant during the National Day holiday, indicating strong supply and demand dynamics [1] - Travel agencies report high tourist interest, with innovative promotional policies introduced by local tourism departments and scenic spots to enhance visitor experience [3] - The holiday economy is reflected in commercial districts, where new business formats and immersive experiences are being introduced to attract consumers [3] Group 1 - The travel demand is robust, with citizens eager to explore local attractions during the holiday [1] - Travel agencies are implementing creative discount policies, such as multi-day ticket usage and special dining services, to extend visitor stays and improve experiences [3] - The integration of cultural heritage and modern design is evident in the non-heritage creative market, attracting significant tourist engagement [5] Group 2 - Commercial districts are launching various promotional activities to stimulate consumption, including social media engagement campaigns that reward visitors [5] - The holiday period showcases new characteristics in the consumer market, such as cultural tourism integration, innovative business models, and enhanced consumer experiences [5] - The overall performance of the consumer market during the holiday sets a positive tone for the fourth quarter [5]