临近马年春节，多地发放促消费"红包"。 在北京，2026年新春惠民观影活动启动，投入近3000万元新春惠民观影补贴，覆盖全市300余家影院。 在广州，春节前后将发放多轮5000万元政府餐饮消费券，并撬动广东银联等金融机构，美团、抖音等平 台企业推出更多商业优惠券。 业内人士认为，马年春节有9天假期，假期延长叠加一系列促消费政策落地，预计今年春节期间的消费 总量将较去年显著增长。 春节消费发放三大礼包 北京等多地可用发票抽奖 2025年底的中央经济工作会议，将坚持内需主导，建设强大国内市场放在今年工作任务的首位。春节假 期，是促消费、扩内需的好时机。 马年春节，公众将迎来9天假期。贝壳财经记者注意到，从中央到地方，均发布了促春节消费的相关政 策。 据了解，今年春节，商务部联合9部门策划了"乐购新春"春节特别活动，为消费者准备了三大礼包—— 以旧换新、有奖发票及金融支持。 2月11日起，消费者可通过银联云闪付、支付宝、微信支付等平台内的"有奖发票"专区或小程序，上传 或录入符合条件的发票信息，授权后即可参与实时抽奖。 消费券"真金白银"促消费 预计春节消费总量将同比提升 在地方，多地也推出"真金白银"促消费政策。 ...

Core Viewpoint - The Hainan province is launching over 200 Spring Festival promotional activities from now until March 3, aimed at boosting consumer spending across various sectors [2]. Group 1: Promotional Activities Overview - The promotional activities cover eight major categories: "Island-wide Discounts," "New Year Gifts," "Online Shopping," "Culinary Celebrations," "Duty-Free Benefits," "Invoice Lottery," "Financial Support," and "Cultural Tourism" [2][3]. - Activities include purchasing New Year goods, upgrading home appliances, duty-free shopping, dining experiences, live-stream shopping, and tourism [2]. Group 2: Specific Initiatives - In the "Island-wide Discounts" category, major shopping districts and supermarkets will host events such as markets, food tasting, and cultural performances, offering discounts, member rewards, and interactive lotteries [2]. - The "New Year Gifts" category features government subsidies and merchant discounts for purchasing home appliances and mobile phones, with brands like Gree, Midea, Huawei, and Xiaomi participating [2]. - The "Online Shopping" segment includes a live-streaming e-commerce festival, allowing consumers to shop for local products like tropical fruits and seafood [2]. Group 3: Culinary and Duty-Free Promotions - The "Culinary Celebrations" category will distribute dining vouchers for family reunion meals and feature food festivals and cultural experiences [3]. - The "Duty-Free Benefits" category includes the opening of five duty-free stores and various promotional activities such as gift boxes and consumption vouchers [3]. Group 4: Additional Incentives - The "Invoice Lottery" initiative in Haikou allows individuals to participate in a lottery with a maximum prize of 800 yuan by obtaining electronic invoices from various sectors [3]. - Financial institutions like China Construction Bank and Bank of Communications are offering consumer red envelopes and discounts at duty-free shops and restaurants [3]. - The "Cultural Tourism" category will feature events such as village performances and special exhibitions in museums [3].

Core Viewpoint - Inner Mongolia Autonomous Region is launching a large-scale consumption promotion event themed "Happy Shopping for the New Year" to stimulate consumer spending during the upcoming Lunar New Year, with an investment of over 65 million yuan in consumer vouchers and nearly 400 promotional activities across various sectors [1] Group 1: Event Overview - The consumption promotion event will focus on key sectors such as department stores, automobiles, home appliances, dining, and cultural tourism [1] - A total of over 65 million yuan will be allocated for the issuance of consumer vouchers [1] - The event aims to create a festive atmosphere for both local residents and visitors, enhancing the overall consumer experience [1] Group 2: Regional Initiatives - Hohhot City offers up to 20,000 yuan off car purchases, 1,500 yuan subsidies for mobile phone purchases, and dining vouchers worth 1 million yuan [1] - Baotou City is distributing 4 million yuan in consumer vouchers across all categories, with over 80 promotional events in major shopping areas [1] - Ordos City has introduced a "trade-in + consumption subsidy + special activities" package to benefit consumers [1] - Hulunbuir City is hosting over 60 promotional events and distributing 8 million yuan in consumer vouchers [1] - Xingan League has issued over 8.5 million yuan in consumer vouchers covering daily consumption [1] - Chifeng City has launched over 8.4 million yuan in consumer subsidies across various sectors including department stores, dining, home appliances, automobiles, and cultural tourism [1] Group 3: Collaborative Efforts - The event involves collaboration among government, banks, and enterprises, promoting a deep integration of online and offline activities [1] - The initiative aims to deliver tangible benefits and a lively festive atmosphere to households, effectively activating the consumption potential in Inner Mongolia [1]

Core Viewpoint - The city of Xining has launched a "Lucky Invoice" program as part of a consumer promotion initiative, offering a total prize pool of 140 million yuan funded by the central government, aimed at stimulating consumption across various sectors [1][2]. Group 1: Program Details - The "Lucky Invoice" program runs from February 10 to July 31, targeting eight industries: retail, catering, accommodation, cultural arts, entertainment, tourism, sports, and resident services [1]. - Consumers can participate by spending at least 100 yuan and obtaining a digital invoice, with the ability to upload invoices through UnionPay's "Lucky Invoice" section, and later through platforms like Alipay [1][2]. - Participants can enter the draw up to five times daily and fifteen times monthly, with the same invoice not allowed to be uploaded to different platforms [1]. Group 2: Prize Structure - The program features two prize formats: "Instant Win" with a total of 98 million yuan in prizes, and "Regular Grand Draw" with 42 million yuan, with the first draw scheduled for March 3 [2]. - Instant Win prizes include amounts of 100 yuan, 80 yuan, 50 yuan, and 20 yuan, while the Grand Draw offers prizes of 800 yuan, 500 yuan, and 200 yuan [2]. - Consumers can upload invoices from February 10 to 28 to participate in the first round of prize distribution starting March 1 [2]. Group 3: Regulatory Measures - A joint regulatory mechanism involving the commerce, taxation, and finance departments has been established to oversee the special funds for the program, ensuring proper use and preventing fraud [2]. - Consumers can report issues related to invoice operations or merchant compliance through designated hotlines [2]. Group 4: Future Initiatives - In 2026, Xining plans to launch a series of themed shopping seasons, including "New Year Renewal" and "Spring Harmony," with over 70 promotional events aimed at boosting consumption in key sectors like automotive and electronics [3]. - The initiative will include various promotional strategies such as trade-ins and online sales to enhance consumer engagement [3].

本报讯 海口市政府昨日召开新闻发布会，介绍今年海口元宵促消费活动有关情况。作为春节年俗的压 轴节庆，元宵佳节一直承载着人们的美好期盼。为营造喜庆祥和的节日氛围，丰富市民游客的文旅体 验，进一步激发消费活力，海口市将举办2026年元宵促消费活动。 烟花晚会21:00至21:20在美源游艇码头举行 记者在发布会上了解到，海口元宵促消费活动共五个部分。 主题市集 将于3月3日（元宵节）10：00至22：30在世纪公园举办，现场将汇聚海南知名食品饮料企 业、优质房地产项目、专业金融机构以及领先通讯服务商等多类展商，集中展示展销各类特色商品与服 务。 无人机表演 将于3月3日（元宵节）20：45至21：00在万绿园举行。通过无人机编队表演展示海口城市 文化及热门景区景点，传播城市形象，营造节日氛围。 2026海口元宵烟花晚会 将于3月3日（元宵节）21：00至21：20在海口美源游艇码头举行。此次烟花表 演燃放等级I级，礼花弹总数量约2760发，烟花总数约33931发；燃放礼花弹直径最大为12号，是目前国 内烟花燃放最高级别礼花弹。 市民和游客可在海口湾休闲区、海口FUNBAY自在湾街区、万绿园滨海沿线、世纪公园西侧滨 ...

Core Viewpoint - The Chinese government is implementing a series of initiatives to boost consumer spending during the 2026 Spring Festival, including substantial subsidies and promotional activities across various sectors [1][2][3][4]. Group 1: Consumer Subsidies and Promotions - Over 360 million yuan in consumer subsidies will be provided through various forms such as consumption vouchers, ticket discounts, and linked promotions [1][3]. - The Ministry of Commerce, in collaboration with nine departments, has planned the "Happy Shopping Spring Festival" special event, which includes trade-in programs, prize invoices, and financial support [1][2]. - Financial institutions are encouraged to leverage their networks and resources to assist in organizing promotional activities and offering consumer subsidies [2]. Group 2: E-commerce and Retail Performance - From the start of the online New Year goods festival until February 8, the national online retail sales reached 989.73 billion yuan, indicating strong consumer demand [2][4]. - The retail landscape is characterized by enhanced integration of online and offline experiences, with new formats such as cloud exhibitions and live broadcasts driving consumer engagement [2]. Group 3: Cultural and Tourism Initiatives - The broadcasting industry will actively participate in the "Happy Shopping Spring Festival" by providing engaging content that stimulates new consumer demands [3]. - The Ministry of Culture and Tourism is launching various themed activities to enrich cultural life and enhance consumer experiences during the festival [3]. Group 4: Market Supply and Stability - The supply of essential goods is stable, with significant increases in inventory levels for key items such as grains, meat, and vegetables ahead of the festival [4]. - The Ministry of Commerce will continue to monitor market conditions and ensure the supply of essential goods during the Spring Festival [4].

Core Viewpoint - The Chinese government is implementing various consumer support measures, including over 360 million yuan in subsidies, to stimulate consumption during the Spring Festival period, with a focus on enhancing market supply and promoting consumer activities [1][3][5]. Group 1: Consumer Support Measures - Various forms of consumer subsidies will be provided, including consumption vouchers, ticket discounts, and promotional offers, totaling over 360 million yuan [1][3]. - Financial institutions are encouraged to leverage their networks and resources to assist in organizing consumer activities and offering value-added services, such as consumption red envelopes and discounts [2][3]. Group 2: E-commerce and Retail Performance - The online retail sales reached 989.73 billion yuan from the start of the New Year goods festival until February 8, showcasing a strong demand for essential goods [2][5]. - The festival activities have included hundreds of events organized by local governments, e-commerce platforms, and brand merchants, enhancing consumer engagement through digital experiences [2]. Group 3: Cultural and Tourism Initiatives - The cultural and tourism sectors are launching various themed activities to enrich cultural life during the Spring Festival, including 22 themed events under the "Cultural Welcoming Spring" initiative [3][4]. - Popular cultural venues and performance spaces are encouraged to extend their operating hours to accommodate more visitors [4]. Group 4: Market Supply and Stability - The supply of essential goods remains stable, with significant increases in inventory levels for key items such as grains, meat, and vegetables, ensuring adequate market supply during the holiday [5]. - The Ministry of Commerce emphasizes the importance of expanding domestic demand and enhancing consumer experiences to support high-quality economic development [5].

据美团闪购相关工作人员介绍，即时零售消费连接大量本地实体门店，2025年以来，南京消费者在平台 积极领用国补购物，产生的消费显著带动南京本地数码家电门店销量增长。今年平台将与更多品牌实体 门店合作落地国补，助力促消费政策红利更好惠及实体门店。针对消费者激增的国补购物需求，平台上 线了专属履约服务，国补订单均由受过专项培训的骑手配送，当面拆封、激活、拍照，确保市民安 心"国补购机，即买即用"。 多多 校对陶善工 日前，南京召开"焕新消费、乐购南京"专题发布会。春节假期前后，南京将开展促消费活动400余场， 全面激发新春消费市场活力，推动消费提质扩容。南京将大力落实国家提振消费专项行动，积极推进家 电以旧换新及数码产品购新补贴惠及市民。 各大购物平台积极响应南京新春促消费活动。记者了解到，为了让南京市民春节期间获得更加实惠、便 利的"国补购机"体验，助燃新春消费市场，2月12日起，购物平台美团闪购联合本地各大数码品牌门店 上线南京国补。南京市民在美团App搜索"国家补贴"，即可进入相关页面，按规则领用15%的国补优 惠，选购手机、平板和智能穿戴设备，下单后最快30分钟送达。此外，平台还推出了100元起的南京市 民 ...

随着2026年"史上最长春节假期"临近，一场由政策引领、金融全线参与的消费促进行动已全面铺开。 券商中国记者发现，近期，银行、支付机构等金融机构积极响应政策号召，纷纷推出形式多样、力度空前的促 消费活动。 从线上专属活动专区到线下特色市集，从境内消费满减到境外消费返现，一系列精准、普惠的金融举措正密集 落地。 政策定调，打造春节消费盛宴 2月11日，国务院新闻办公室举行新闻发布会，商务部副部长盛秋平详细介绍了2026"乐购新春"春节特别活 动。此次活动时间聚焦于2月15日至23日（农历腊月二十八至正月初六）的9天春节假期，旨在打造一场全域联 动、全民乐享的春节消费盛宴。 据悉，各地已统筹安排高达20.5亿元资金，计划在假期内通过发放消费券、补贴、红包等多种形式，直接惠及 广大消费者。这一顶层设计为金融机构参与促消费指明了方向，提供了政策与资金协同的有力支撑。 1月23日，《2026"乐购新春"春节特别活动方案》（以下简称"方案"）正式发布。方案围绕2026年春节9天假 期，以繁荣节日市场、丰富群众文化生活、激发假期消费活力为目标，致力于打造一场全域联动、全民乐享的 消费盛宴。 近段时间以来，建设银行策划开展" ...

中新网西宁2月12日电(祁增蓓)记者12日从西宁市政府新闻办公室召开的"乐购西宁开票有奖"有奖发票 及促消费系列活动新闻发布会上获悉，作为全国开展有奖发票试点工作的50个城市之一，西宁市于2026 年2月10日至7月31日启动有奖发票试点活动。活动奖项总额达1.4亿元，覆盖零售、餐饮、住宿等八大 民生行业。 图为"乐购 西宁 开票有喜"有奖发票及促消费系列活动新闻发布会现场。 祁增蓓 摄 西宁市商务局副局长杨斐介绍，活动期间，消费者可通过银联云闪付"有奖发票"专区上传发票，后期还 将新增支付宝平台。每位消费者每日最多参与5次活动，每月最多参与15次活动，同一张发票只能选择 一个平台参与，不得重复上传。 资料图为 青海省2025年新春非遗展演暨"非遗年货购物月"活动现场，民众购买青海特色美食——大月饼。 马铭 言 摄 据介绍，本次活动形式分为"即开即奖"和"定期抽大奖"两种。"即开即奖"活动设置100元、80元、50 元、20元四个奖项，奖项金额共计9800万元；"定期抽大奖"活动设置800元、500元、200元三个奖项， 奖项金额共计4200万元，获得的奖金将直接发放至中奖用户本人银行卡账户中。 针对发票种类 ...