全域旅游
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人文经济激活消费新动能丨从“追箭”到“留客” 文昌航天IP激活全域旅游热
Xin Hua Wang· 2026-01-15 05:04
Core Insights - The article discusses the transformation of Wenchang, Hainan, from a location primarily known for rocket launches to a comprehensive tourism destination, driven by the integration of space culture into local tourism [1][3]. Group 1: Tourism Development - Wenchang has seen a significant increase in tourism, with the number of hotels and guesthouses in Longlou Town rising from 5 in 2016 to over 150 currently, achieving over 95% occupancy rates on launch days [2]. - The local economy has benefited from this tourism boom, with over 5,000 people finding employment related to space tourism [2]. - The shift from a "watching rockets" experience to a "comprehensive experience" has led to longer stays and increased spending by tourists [1][2]. Group 2: Integration of Space Culture - The local government has systematically developed the space IP by integrating it with existing cultural resources, such as the Confucian Temple and coconut groves, creating a complete consumption chain [2]. - Companies are actively developing educational and tourism products that combine space themes with local experiences, such as "watching launches + beach activities" and "science education + cycling" [2]. - The establishment of various space-themed venues, including the Wenchang Space Science Center and the Extreme Star Meteorite Museum, has created a matrix of space science education opportunities [3]. Group 3: Future Prospects - Wenchang aims to further promote the deep integration of space culture and tourism, aspiring to become a globally attractive "Space Tourism Capital" [3].
冰雪燃太行 山西陵川解锁四季精彩
Ren Min Wang· 2026-01-14 01:13
Core Insights - The article highlights the transformation of Lingchuan County in Shanxi Province, which is leveraging its winter tourism potential through the development of the Qicai Taihang Cloud Ski Resort and various winter activities to overcome the traditional "summer peak, winter slump" tourism pattern [3][4][14] Group 1: Winter Tourism Development - Lingchuan County has historically faced a decline in tourism during the winter months, with local accommodations often left vacant [3][4] - The Qicai Taihang Cloud Ski Resort, opened in 2022, has become the largest international ski destination in the region, providing a significant boost to winter tourism with a capacity to host 5,000 visitors daily [4][6] - The county's strategy includes hosting events like the China-Austria Ice and Snow Cultural Carnival, which has successfully increased visitor numbers, with over 10 million tourists expected in 2025 [6][9] Group 2: Economic and Cultural Integration - The integration of winter sports with local culture, cuisine, and wellness has been emphasized, creating a multi-dimensional tourism experience [9][12] - The county has introduced six winter tourism routes and various themed packages to enhance visitor engagement and spending [12] - Local businesses, including 62 new guesthouses, have benefited from the influx of tourists, with a notable increase in winter bookings [12][14] Group 3: Resource Utilization and Innovation - Lingchuan's approach reflects a shift in resource perception, turning its cold climate into a competitive advantage rather than a limitation [3][14] - The development of diverse experiences, such as ice sculptures and local culinary offerings, has contributed to a year-round tourism model, moving from a seasonal focus to a more sustainable, all-season strategy [14] - The county's collaboration with international partners has facilitated the exchange of knowledge and resources, enhancing its tourism offerings [6][14]
“引客入济”,书写双向奔赴
Qi Lu Wan Bao· 2026-01-13 16:26
褚思雨通讯员蒋琰 济宁报道 "机票即门票,住宿还能免费游三孔景区,省心又省钱,这次来济宁的体验感满分!"冬日的曲阜三孔景区内, 第二次到访的外籍游客文静一边欣赏古建筑,一边向身边的同伴分享喜悦。她直言,这样的暖心举措让她 萌生了多逛几天的想法。 这个寒冬,济宁的文旅暖意不止于此。从机场到车站,从景区到街区,一系列"引客入济"举措落地生根,让八 方游客感受到这座城市的温情与魅力。去年,这场城市"邀约"与游客的双向奔赴愈发热烈——济宁市实 现文旅热度与发展质量的双提升,为建设世界文化旅游名城筑牢根基。 济宁文旅推出"一张机票游济宁"活动。 行程票据 即可解锁旅游礼包 "没想到凭机票能享这么多优惠,这既是诚意揽客,更见城市胸怀!"日前,在济宁大安机场的抵达大厅,来自 沈阳的游客齐先生,了解到凭手中机票7天内可享济宁多家景区优惠,他当即决定调整行程,和同行好友在 济宁玩上两天。 2025年,济宁文旅推出"一张机票游济宁"活动,航空游客凭有效机票及身份证件,7天内可畅享16家旅游景 区、4家文博场所、4家剧场的29项优惠权益。"活动旨在让游客以更实惠、更便捷的方式,深度体验济宁 的自然风光与文化底蕴,让远客欣然前来,让 ...
中国国家版本馆中央总馆开放周末研学 沉浸式感受中华文脉
Xin Lang Cai Jing· 2026-01-09 08:21
Core Insights - The China National Version Museum has opened a weekend study activity reservation channel, allowing the public to engage in immersive cultural exploration guided by professionals [1] - The museum serves as a national-level cultural institution that integrates various forms such as libraries, museums, archives, and art galleries, showcasing over 30 million items of diverse cultural resources [1] - The museum's mission includes promoting Chinese cultural heritage, enhancing cultural confidence, showcasing national image, and facilitating civilizational dialogue [1] Group 1 - The study activities are designed to last 2-3 hours, featuring a dedicated itinerary that includes an introduction to the museum, a version craft exhibition, and a showcase of traditional Chinese art [2] - The version craft exhibition focuses on the interpretation of contemporary version concepts, while the "Cultural Heritage" exhibition presents over 400 artifacts illustrating the evolution of ancient Chinese civilization [2] - The museum has a professional team for guiding the study activities, comprising multi-disciplinary talents, including award-winning museum guides and language specialists fluent in English, French, and Japanese [4] Group 2 - The study activities are developed by the Changping Cultural Tourism Group, aiming to transform static collections into dynamic cultural experiences, particularly for youth, to foster cultural identity and pride [4] - The initiative also aims to enhance the cultural tourism offerings in Changping District, contributing to the development of a comprehensive tourism brand [4] - Future plans include optimizing service details and designing targeted study products based on the needs of different groups [5]
“十四五”海北旅游入账151.25亿元
Xin Lang Cai Jing· 2026-01-08 19:02
Core Insights - The article highlights the development of Haibei Tibetan Autonomous Prefecture as an international ecological tourism destination, leveraging its unique ecological resources and historical significance since the start of the 14th Five-Year Plan [1] Group 1: Tourism Development - Haibei Prefecture has received a total of 35.979 million visitors, generating a tourism revenue of 15.125 billion yuan [1] - The region has established a spatial layout of "one core leading, two belts linking, and three areas collaborating," integrating red heritage, ecological protection, and folk revitalization into overall industrial development [1] - A five-dimensional tourism system has been constructed focusing on "lake viewing, flower viewing, bird watching, gazelle watching, and fish watching," promoting activities like mountaineering, skiing, and glacier exploration to stimulate economic growth [1] Group 2: Integration of Industries - The integration of cultural tourism with sports, health care, and educational tourism is being promoted, exemplified by events like the Qilian Mountain Super Marathon, which converts event traffic into consumer spending [1] - The region has connected 31 red education sites, establishing the Atomic City as a model for the integration of red tourism and development [1] - New business formats such as hot spring health care, stargazing camping, and ecological research tourism are emerging, creating a year-round tourism model with attractions available in all seasons [1] Group 3: Transportation and Infrastructure - A "fast entry, slow travel" transportation network is being constructed, linking roads, railways, and airports to connect key scenic spots, forming a convenient travel circle with core attractions accessible within half an hour [2] - Smart tourism initiatives are being implemented, including full WiFi coverage in key scenic areas and the establishment of an online service platform for "Haibei Tourism" that offers itinerary queries and guided tours [2] - A rapid complaint handling mechanism for tourism has been established, along with special market inspections to address issues like unreasonable low-price tours, continuously optimizing the consumption environment in the region [2]
甘肃全力打造文旅强省
Xin Lang Cai Jing· 2026-01-07 23:22
Core Viewpoint - The Gansu Provincial Committee of the Communist Party of China has approved the suggestions for the 15th Five-Year Plan, focusing on the development of the cultural tourism industry and the establishment of Gansu as a strong cultural tourism province [1][2]. Group 1: Cultural Tourism Development - The plan emphasizes the cultivation and expansion of cultural tourism operators to promote innovative development in the sector [1]. - It aims to leverage red cultural resources, such as the Long March and the Red Army, to enhance youth education and create a significant ideological education brand in Gansu [1]. Group 2: Infrastructure and Branding - The suggestions outline the goal of establishing Gansu as a major national base for cultural heritage and innovation, with projects like the Great Wall and Long March cultural parks [2]. - There is a focus on enhancing the Dunhuang Academy's status in world heritage protection and research, aiming to create influential tourism destinations [2]. Group 3: Integrated Tourism Strategy - The plan promotes the development of a comprehensive tourism model that integrates agriculture, culture, sports, and commerce, fostering a new pattern of tourism and wellness industry convergence [2]. - It encourages the creation of national cultural tourism brands and the development of smart tourism, while improving the connectivity of tourism facilities and services [2].
修文县“点线面”三维发力 激活温泉季旅游消费
Xin Lang Cai Jing· 2026-01-07 20:19
Core Viewpoint - The article emphasizes the strategic development of Xiuwen County's winter tourism by leveraging its high-quality hot spring resources through a "point-line-surface" approach, aiming to transform "cold resources" into a "hot economy" and invigorate the tourism market [1][2]. Group 1: Point Development - Xiuwen County is focusing on key hot spring resource clusters such as Liutun and Liuguang, accelerating the quality improvement of major hot spring projects like Taoyuan River Duofang Pavilion and Qian Gui Liuguang [1]. - The county aims to enhance core competitiveness through facility upgrades, service optimization, and innovative experiences, while promoting deep integration of hot spring wellness with ecological sightseeing, folk experiences, and leisure entertainment [1]. Group 2: Line Integration - The county is deeply exploring cultural resources such as Yangming culture, red culture, and ethnic culture to promote the integration of culture and tourism [2]. - A series of themed activities, including "New Year Special Drinks," "Room Fortune Bags," "New Year Fireworks Show," and "First Soak of the New Year," have been planned to create a festive atmosphere during the hot spring season, with 16 events scheduled to attract visitors [1][2]. Group 3: Comprehensive Support - To enhance the visitor experience, Xiuwen County is improving transportation networks, smart navigation systems, and tourism facilities, addressing hardware shortcomings [2]. - The county has completed upgrades to 7 tourism toilets since 2025, maintaining a tourist complaint resolution rate and satisfaction rate of over 95%, ensuring a safe and convenient environment for visitors [2]. Group 4: Future Development - Xiuwen County plans to continue deepening the "point-line-surface" collaborative development model, enriching the supply of winter tourism products, and optimizing tourism service guarantees to showcase its cultural tourism charm [2].
为了百万甘孜群众的幸福生活—— 写在甘孜藏族自治州成立70周年之际
Si Chuan Ri Bao· 2026-01-04 06:14
Core Viewpoint - The Ganzi Tibetan Autonomous Prefecture has achieved significant development milestones over the past 70 years, culminating in its complete poverty alleviation in 2020, marking a new chapter in its history [1][2]. Economic Development - Ganzi's economic total has grown from 34 million yuan in 1950 to 38.846 billion yuan in 2019, representing a substantial increase [2]. - Per capita GDP rose from 66 yuan in 1950 to 32,440 yuan in 2019, indicating a significant improvement in living standards [2]. - Urban residents' disposable income increased from 253 yuan in 1950 to 34,831 yuan in 2019, while rural residents' disposable income grew from 88 yuan to 12,808 yuan in the same period [2]. Infrastructure and Transportation - Ganzi has implemented a "Transportation Battle" resulting in a total road mileage of 34,263 kilometers, with rural roads being the most extensive in the province [3]. - The region is the only one in the country with three branch airports above 4,000 meters, showcasing its unique geographical advantages [3]. Industrial Growth - Ganzi has seen a leap in industrial development, with the primary industry value increasing from 29.85 million yuan in 1950 to 6.652 billion yuan in 2019, a 222.8-fold increase [6]. - The secondary industry value rose from 2 million yuan to 8.902 billion yuan, a 4,451-fold increase, while the tertiary industry value surged from 1.67 million yuan to 23.292 billion yuan, a 13,947.8-fold increase [6]. - The region is focusing on tourism, clean energy, and modern agriculture, aiming to create a comprehensive tourism development framework and a green modern industrial system [5]. Ecological Protection - Ganzi has established an ecological protection red line of 69,700 square kilometers, the largest in the province, and has the highest number and area of nature reserves [9]. - The forest area has expanded from 2.838 million hectares at the founding of New China to 5.3097 million hectares, with a forest coverage rate increasing from 19% to 35% [10]. - The region is committed to ecological civilization and environmental protection, implementing various ecological construction projects and promoting sustainable practices [8][10].
推动文旅融合、调整农业结构、强化配套支撑 阿坝乡村搭建全域旅游大舞台
Si Chuan Ri Bao· 2026-01-04 03:58
Core Viewpoint - The recent cultural and tourism festivals in Aba Prefecture, Sichuan Province, highlight the region's rich natural beauty and cultural heritage, attracting a significant number of tourists and promoting rural revitalization through integrated tourism and agriculture [2][3][4][5]. Group 1: Cultural and Tourism Events - The 12th Autumn Rural Cultural Tourism Festival was held in Heishui County, showcasing local ethnic music and cultural heritage, which enhances the region's appeal to visitors [3][4]. - Aba Prefecture has become a national model for comprehensive tourism development, achieving full coverage of A-level scenic spots and hosting various cultural events that attract tourists from all over [2][4]. Group 2: Agricultural and Tourism Integration - The establishment of the International Mountain Agriculture Technology Innovation Alliance in Jiuzhaigou indicates the potential for agricultural development in the region, with a focus on integrating agriculture and tourism [5][6]. - Aba has seen the emergence of specialized agricultural clusters, including highland vegetables and unique livestock products, which are popular among tourists, contributing to the high-quality development of rural tourism [6]. Group 3: Regional Cooperation and Development - Collaborative efforts between Zhejiang Province and Aba Prefecture aim to enhance tourism through strategic partnerships, including the establishment of tourism routes and support for local tourism initiatives [7][8]. - The introduction of wellness tourism initiatives, such as the establishment of a health retreat base in the Four Girls Mountain Scenic Area, reflects the growing focus on tourism development in the region [8].
元旦假期陕西文旅市场供给丰富
Shan Xi Ri Bao· 2026-01-04 00:35
Core Insights - The New Year's holiday in Shaanxi featured a variety of activities, with Xi'an being listed among the top ten popular destinations nationwide according to Ctrip's travel report [1][2] - The opening of the Xi'an to Yan'an high-speed railway has significantly increased tourist traffic to local attractions, leading to the introduction of "high-speed travel packages" [3][4] Group 1: Tourism Activities - Xi'an hosted the "Chang'an Lantern Festival" and various themed performances that attracted many visitors [1] - The fifth Ice Waterfall Festival at the Yellow River Hukou Scenic Area welcomed the New Year with stunning ice formations [2] - Copper City launched three premium tourism routes and over 30 activities centered around winter sports and family experiences [2] Group 2: Visitor Statistics and Trends - Ctrip reported that the top five popular attractions in Xi'an during the holiday were the Terracotta Army Museum, Shaanxi History Museum, Xi'an City Wall, Datang Ever Bright City, and Huaqing Palace [2] - The opening of the Xi'an to Yan'an high-speed railway has led to a significant increase in daily visitor numbers at the Hukou Waterfall Scenic Area [4] - The integration of red tourism, hot springs, and folk festivals in areas like Xianyang and Baoji has created a complementary tourism product matrix with Xi'an [4]