作为首钢园"会展小镇"的核心地标，四高炉改造升级为"5.0版"，成为会客枢纽。升级改造后的会场可 容纳千人，既可承办全球服务贸易峰会等高端会议，又能通过开放式观景平台让人们感受工业美学。 漫步在首钢园内，"工业风+现代感"融合场景随处可见：原脱硫车间改造为兼具办公与洽谈功能的综合 空间；冷却塔下的"篮球公园"成为年轻人挥洒汗水的乐园；首钢滑雪大跳台旁新增的"顽酷心跳塔"项 目，吸引游客排队体验高空视角下的园区全景……在举办服贸会的同时，首钢园内还举办20余场配套活 动，凸显科技感、文化味、国际范，形成"参展+打卡""观展+消费"的双驱动模式。 据介绍，未来石景山区和首钢集团将进一步推动城园融合，坚持"展会+产业+消费"一体化推进，构 建"能办展、能游玩、能购物、能住宿"的综合性"会展小镇"。同时，高标准培育会展全产业链，支持国 内外会展组织机构落地，为重大展会活动提供全方位、综合性服务保障。 《 人民日报 》（ 2025年09月15日 03 版） 2025年服贸会期间，北京首钢园入园客流达75.5万人次，再创历年新高。曾经的"十里钢城"变身火爆 的"会展小镇"，这座承载着百年工业记忆、冬奥文化遗产的园区，书写 ...

作为首钢园"会展小镇"的核心地标，四高炉改造升级为"5.0版"，成为会客枢纽。升级改造后的会场可 容纳千人，既可承办全球服务贸易峰会等高端会议，又能通过开放式观景平台让人们感受工业美学。 漫步在首钢园内，"工业风+现代感"融合场景随处可见：原脱硫车间改造为兼具办公与洽谈功能的综合 空间；冷却塔下的"篮球公园"成为年轻人挥洒汗水的乐园；首钢滑雪大跳台旁新增的"顽酷心跳塔"项 目，吸引游客排队体验高空视角下的园区全景……在举办服贸会的同时，首钢园内还举办20余场配套活 动，凸显科技感、文化味、国际范，形成"参展+打卡""观展+消费"的双驱动模式。 据介绍，未来石景山区和首钢集团将进一步推动城园融合，坚持"展会+产业+消费"一体化推进，构 建"能办展、能游玩、能购物、能住宿"的综合性"会展小镇"。同时，高标准培育会展全产业链，支持国 内外会展组织机构落地，为重大展会活动提供全方位、综合性服务保障。 （文章来源：人民日报） 2025年服贸会期间，北京首钢园入园客流达75.5万人次，再创历年新高。曾经的"十里钢城"变身火爆 的"会展小镇"，这座承载着百年工业记忆、冬奥文化遗产的园区，书写着京西城市复兴与产业升级的答 卷 ...

北京商报记者了解到，目前燕京八绝博物馆已建成2座备案博物馆、3座场馆，年均举办超100场文化活动，展览覆盖20多个国家和地区，200余期"燕京八绝 长安讲堂"更让非遗大师走进公众，鲜活诠释了"活态"的价值。 在以"老字号博物馆的创新消费密码"为主题的圆桌对话环节，北京燕京八绝博物馆馆长柏群表示，老字号办博物馆有天然优势。特色产品、深厚文脉、工艺 大师资源以及独有的制作工具与技法，都是核心支撑，而"活态传承"更是其区别于其他博物馆的关键。 北京商报讯（记者 翟枫瑞）在全方位构筑消费新格局的大语境中，老字号已成为打造独特创新消费场景、深度挖掘消费潜能的重要力量。9月14日，作为深 蓝智库年度论坛系列活动，以"寻找老字号消费力"为主题的2025寻找老字号消费力沙龙在服贸会期间举办。 此次沙龙聚焦探讨老字号如何在保护传承传统文化的同时，通过创新实现品牌年轻化、时尚化、国际化，引领国潮消费新风尚。沙龙活动由北京市商务局指 导，北京商报社、北京老字号协会主办，深蓝媒体智库作为智库平台。 作为全国文化中心，北京正以"博物馆之城"建设为重要抓手，不断夯实文化根基、彰显文明魅力。如今，随着深化改革提振消费专项方案的落地，老字号 ...

Core Viewpoint - The 2025 China International Service Trade Fair showcases the integration of industry, culture, and tourism in Beijing's Economic and Technological Development Area, emphasizing the theme "Come to Yizhuang, See the Future" [1][11]. Group 1: Industrial and Technological Tourism - The exhibition features eight themed industrial tourism routes, including journeys focused on smart manufacturing, aerospace, and autonomous driving, highlighting the innovative capabilities of local enterprises [4]. - Notable exhibits include technology models from Xiaomi Auto, creative products from Coca-Cola, and commemorative items from Star River Power, showcasing the unique stories and cultural significance of the region's industries [4]. - The Economic and Technological Development Area aims to become a demonstration zone for industrial technology tourism, merging technological innovation with cultural development [4]. Group 2: Ecological and Cultural Integration - The "Listening to Deer" section presents a micro-ecological landscape, featuring models of deer and promoting the area's ecological heritage, particularly the return of the milu deer species [5][6]. - The area emphasizes biodiversity and ecological preservation, with initiatives to create a "garden city" that harmonizes urban development with natural beauty [7]. - Events like the Beijing Yizhuang Half Marathon highlight the region's natural attractions, such as the Paulownia Flower Avenue, enhancing the cultural experience for visitors [6]. Group 3: Future Events and Experiences - The exhibition promotes the upcoming 2025 GT World Challenge, featuring a racing simulation experience that immerses visitors in the excitement of motorsport [8]. - A variety of large-scale cultural and sports events, including robot marathons and technology art festivals, are showcased, reflecting the dynamic integration of industry and culture [8][9]. - The fair aims to enhance urban vitality and meet diverse consumer demands by leveraging local industrial advantages to provide quality services [11].

9月12日，首钢园内人气渐浓，参会人员络绎不绝。今年服贸会举办40余项丰富多彩的配套活动，打造 服务消费新业态，举办艺术表演、消费市集、体育赛事、交流酒会等文商旅体融合的多元化活动，促进 服务消费、服务贸易和服务投资融合发展。 ...

Group 1: Cultural Industry Development - The cultural industry is experiencing high-quality development driven by technological empowerment and accelerated ecosystem formation, becoming a strong engine for growth [1] - The 2025 China International Service Trade Fair showcases immersive technology experiences, traditional cultural innovation, and integrated cultural tourism services, redefining cultural experiences and communication [1] Group 2: Tourism Industry Transformation - The global tourism industry is undergoing profound structural adjustments, with AI and big data reshaping the tourism value chain and development patterns [2] - There is a call for the tourism sector to focus on digital empowerment, fostering new business models like digital virtual tourism and cultural experience tourism [2] Group 3: Cultural and Technological Integration - The integration of traditional culture and modern technology is evident at the service trade fair, with AI, VR, and AR technologies prominently featured [8] - Digital technologies are revitalizing traditional culture, enhancing audience engagement through personalized and interactive experiences [10][12] Group 4: Innovative Cultural Products - The fair features a variety of new cultural products, including collaborations with local parks and museums, showcasing over 506 new cultural items, with many making their debut [6] - Innovative products like AI digital guides and MR technology in exhibitions are enhancing visitor experiences and breaking traditional display limitations [10][12] Group 5: International Collaboration and Cultural Exchange - The event promotes international collaboration in tourism, encouraging resource sharing and information exchange among global tourism cities [2] - Activities celebrating cultural exchange and mutual learning are highlighted, with participation from various countries and organizations [7]

此外，颐和园AI数字人作为"智慧客服"亮相展区，仅用不到一秒即可为游客生成个性化游览方案，银河 通用人形机器人GalbotG1、中影年年3DAI交互数字人等智能科技产品也吸引了大量观众互动体验。科 大讯飞的"电视大屏智能直播同传系统"还实现了多语种实时翻译，该技术已在故宫博物院应用，为外国 游客提供多语种讲解服务。 一方面，区块链、AIGC、AR/VR、8K超高清等前沿技术构建了丰富多元的"AI+"互动场景，有效助推 文化新质生产力发展。观众可实时体验通过全球首个8K超高清第二现场分发平台同步播出的歌剧《费 加罗的婚礼》，或沉浸于3A级画质VR作品《梦回圆明园》，在虚拟世界中感受历史场景的真实还原。 PICO打造的XR沉浸交互体验区也让观众得以"走进"虚拟世界，与故事角色互动，开启冒险之旅。 另一方面，本次专题展紧密围绕北京中轴线申遗、博物馆之城建设、视听文艺精品创作等重大文化主 题，系统梳理并挖掘北京深厚的历史文化资源，积极推动非遗元素与时尚设计跨界融合，大力培育文化 IP创新开发，全面展现首都文化产业高质量发展的蓬勃活力。 展区以场景化、体验式设计为主线，不仅搭建了"长城脚下"主题景区，还推出"京剧文化之 ...

其中，趣享平谷聚焦农旅、商旅融合，通过展示农业迪士尼、花卉园、宠物园以及平谷万达、周几咖啡 等十大消费场景，让市民体验平谷乐活田园、奇趣农耕和时尚潮流的无限魅力。智享平谷则聚焦研学与 教育、科技、旅游融合，通过智慧赋能，展示"研学+"文化传承、农业大观园、国防教育、现代食品营 养谷、艺术体验等十大研学场景，让市民在畅游中乐享知识盛宴。 同时，平谷还推出"宅石·印迹""沉睡的青铜""丫髻·秘境""剪纸·生花"等走秀节目，将原生态技艺展示与 现代舞台美学融合，通过走秀、演示、讲解、互动等方式，带领现场观众开启穿越千年的非遗传承之 旅。 为增强参与感，平谷展区每日发放800枚"桃醉平谷"主题文创冰箱贴。观众只需关注"北京平谷"官方抖 音号并在展区内拍摄短视频进行发布，经工作人员确认后，即可兑换精美冰箱贴。 北京商报讯（记者 吴其芸）9月11日，记者在2025年中国国际服务贸易交易会（以下简称"服贸会"）上 获悉，2025年服贸会文旅服务专题平谷展区以"首都桃花源 世界休闲谷"为主题，展览展销、游购打 卡、非遗演绎、招商推介四个功能分区，通过多维度展示与互动，向国际国内展示"高大尚"平谷城市形 象与文商旅体的深度融合 ...

Group 1 - The 2025 Service Trade Fair is showcasing the "Peach Blossom Source of the Capital" theme in the Pinggu exhibition area, highlighting the integration of culture, commerce, and tourism [1] - The exhibition features four functional zones: exhibition and sales, tourism experience, intangible cultural heritage performances, and investment promotion, aimed at presenting Pinggu's urban image and its deep integration with cultural and commercial tourism [1] - The exhibition is divided into four segments: Enjoy Pinggu, Leisure Pinggu, Active Pinggu, and Smart Pinggu, showcasing ten consumption scenarios, ten leisure scenarios, ten sports scenarios, and ten educational scenarios respectively [2] Group 2 - The Enjoy Pinggu segment focuses on the integration of agriculture and tourism, featuring attractions like Agricultural Disneyland and flower gardens, allowing visitors to experience the charm of rural life and modern trends [2] - The Leisure Pinggu segment emphasizes the integration of cultural tourism and forest tourism, promoting high-quality rural leisure experiences and showcasing scenic spots like Jin Hai Lake and Yaji Mountain [2] - The Active Pinggu segment promotes the concept of "traveling with sports events," featuring various sports activities such as aviation sports and triathlons, encouraging visitors to enjoy the excitement of outdoor adventures [2] - The Smart Pinggu segment integrates education, technology, and tourism, showcasing educational experiences and cultural heritage through various interactive scenarios [2] Group 3 - The event includes various unique activities, such as performances that blend traditional crafts like paper-cutting with modern aesthetics, showcasing Pinggu's rich historical culture [3] - Pinggu district is promoting its food safety initiatives by displaying products from the capital's shared central kitchen, contributing to Beijing's goal of becoming a leading food safety city [3] - To enhance audience engagement, the exhibition distributes 800 themed creative refrigerator magnets daily, encouraging participation in related activities [3]

9月10日至14日，2025年中国国际服务贸易交易会（以下简称"服贸会"）将在北京首钢园举办。 作为全球服务贸易领域规模最大、内容最丰富的综合性展会之一，本届服贸会以"数智领航，服贸焕 新"为主题，70余个国家和国际组织参展，近2000家企业线下亮相，彰显联通内外的平台功能。 服贸会处处可见"动"的韵律——配套活动多元，互动场景生动，促进发展的新动能持续涌动。今日起， 北京青年报推出"动起来的服贸会"特别策划，以一线视角记录现场精彩，以深度笔触解读趋势动能，展 现服贸会澎湃活力。 首钢园三高炉下，巨大的工业遗存与糖果色快闪店形成奇妙的碰撞；极限公园跑酷比赛的欢呼声与六工 汇广场流淌的音乐声交织…… 活力，是中国国际服务贸易交易会最生动的底色。步入第12个年头的服贸会，今年首次在首钢园一址举 办，借助工业遗存场景和空间特色，首钢园优化空间布局，通过多元化的精彩活动，着力打造集办展、 游玩、购物、住宿等多功能于一体的活力"会展小镇"。 多元活动带来非凡体验 北京市文化和旅游局将以"旅游点亮美好生活"为主题举办"露营艺术生活荟"活动；石景山区将推出"服 贸会我来了"文旅嘉年华系列活动；西城区将举办"服贸茶韵"和"老 ...