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成都龙泉驿:羽球跃动东安湖,释放文商旅体融合新动能
Huan Qiu Wang· 2025-10-20 03:01
Core Insights - The Chengdu Dong'an Lake Cup Global Chinese Badminton Invitational successfully concluded, showcasing the event's ability to promote cultural and economic integration in the Longquanyi District [1][3] - The event attracted nearly 3,400 athletes from 19 countries and regions, highlighting its international appeal and the unifying spirit of the Chinese community [3][4] Group 1: Event Overview - The event was themed "Feathering China, Leaping Glory," emphasizing its broad international influence and large participation scale [3] - A diverse age range of participants, from young athletes to senior enthusiasts, illustrated the event's inclusivity and community spirit [3] Group 2: Economic Impact - The event implemented an innovative "1+1+N" activity system to convert "event traffic" into "city retention," enhancing local economic activity [4] - Various cultural and tourism initiatives were launched to stimulate consumption among participants and their families, positively impacting sectors like accommodation, dining, and shopping [7] Group 3: Cultural Significance - The Dong'an Lake International Tourism Resort has become a key part of Chengdu's "Three Cities, Three Capitals" branding initiative, recognized as a cultural landmark [8] - The venue hosted multiple high-profile events, including concerts and cultural festivals, further solidifying its status as a vibrant cultural hub [8][9] Group 4: Future Prospects - The international exposure and economic boost from the event are expected to drive sustainable development in the region, enhancing its cultural tourism profile [9] - Future plans include hosting more globally influential events and optimizing consumer experiences to contribute to Chengdu's goal of becoming a world-class cultural tourism city [9]
别被“新型旅游项目”忽悠
Jing Ji Ri Bao· 2025-10-20 00:06
Group 1 - The tourism market showed vibrant activity during the recent National Day and Mid-Autumn Festival holidays, but there are increasing fraudulent schemes targeting consumers, such as free travel and investment scams [1] - New types of scams in the tourism sector include high upfront fees for timeshare vacations and lifetime memberships, low-cost travel prepayments that lead to financial loss, and investment schemes promising high returns, particularly targeting the elderly [1] - Traditional regulatory methods are struggling to address these evolving scams, which have expanded beyond conventional forced shopping to include new patterns like "partnering to exploit familiar customers" and international outreach [1] Group 2 - The integration of new technologies like artificial intelligence and blockchain is expanding the regulatory landscape of the tourism market, shifting from fixed locations to dynamic virtual environments [2] - Some cities are experimenting with non-on-site regulatory methods, such as video AI recognition and data analysis, which have shown initial success and should be further explored and expanded [2] - Consumers are advised to remain cautious and avoid scams by choosing qualified travel agencies and thoroughly understanding promotional offers before participating [2]
简阳:画好走向世界起点融合图 让游客驻足带走“文化”
Zhong Guo Xin Wen Wang· 2025-10-16 08:45
Core Viewpoint - The article emphasizes the strategic development of Jianyang as a key city in Chengdu's international connectivity, focusing on transforming airport traffic into sustainable urban growth through cultural, commercial, tourism, and sports integration [1][2]. Group 1: Urban Development Strategy - Jianyang aims to establish itself as an "international airport hub city" and a significant node in the Chengdu-Chongqing economic zone, with a focus on urban explosion, customer attraction, and industrial aggregation [2]. - The city is accelerating its goal to become a top 100 county with a GDP of over 100 billion yuan and a sub-center of Chengdu [2]. Group 2: Cultural and Economic Integration - The integration of culture, commerce, tourism, and sports is viewed as a systematic project rather than a simple combination, with a focus on enhancing the influence and reputation of Jianyang as "Tianfu Gateway, Airport Jianyang" [5]. - The local government has approved a plan to promote this integration, emphasizing cultural enrichment, commercial stability, tourism promotion, and sports energy [5]. Group 3: Tourism Growth - During the recent National Day and Mid-Autumn Festival, Jianyang received 397,000 tourists, a year-on-year increase of 10.3%, with tourism revenue reaching 154 million yuan, up 11% [6]. - Visitors highlighted the cultural richness and hospitality of Jianyang, showcasing the success of its integrated development approach [6]. Group 4: Cultural Identity and Memory - Jianyang leverages its rich cultural history, including the legacy of the four scholars and local traditions, to create memorable cultural experiences for visitors [7][8]. - The city is developing cultural IPs to enhance visitor engagement, such as the "Scholar's Banquet" that combines local cuisine with cultural storytelling [7][8]. Group 5: Innovative Visitor Experience - Jianyang is redefining the transit experience for travelers at Tianfu International Airport, offering unique local products and services to enhance the visitor experience during layovers [9]. - Collaborative packages with airlines and travel platforms are being introduced to encourage longer stays and deeper engagement with the local culture [9][10]. Group 6: Long-term Visitor Attraction - The city is focusing on creating diverse experiential scenarios across various domains, including rural tourism, sports, and night activities, to transform tourism from mere sightseeing to immersive experiences [10]. - Jianyang is positioning itself as a welcoming destination for global visitors, aiming to attract them through its cultural offerings and unique experiences [10].
国庆中秋大假接待游客近200万人次 成都邛崃市谋求可持续“长红”发展
Mei Ri Jing Ji Xin Wen· 2025-10-15 15:33
邛崃凭借"高性价比+深度体验"的组合,成为消费者心中的"宝藏目的地"。针对追求"松弛感"与"近郊微度假"的"帐篷青年"群体,天台山、川西竹海等景区 精准推出"低成本、高体验"的产品,为提振消费信心提供了可行路径。相关人士认为,"当大城市面临消费顾虑时,邛崃通过营造'值回票价'的消费环境,让 游客敢于消费、乐于消费。" "38块钱喝壶茶、吃两样点心,还能在江边坐着看风景。今年国庆中秋,天天忙到脚不沾地,假期结束我们才有时间休整两天。"近日,成都邛崃市夹关镇万 福茶食店长钟琳玥的感叹,道出了这个长假的火爆。 今年国庆中秋长假,游客不再满足于在邛崃"一日游"的走马观花,而是愿意停留过夜,让消费从"点"延伸成"线",带动"吃住行游购娱"全链条消费。"游客停 留时间的延长,对我们的接待能力尤其是中高端供给提出了更高要求。"夹关镇综合便民服务和智慧蓉城运行中心相关负责人表示。 除了展现深厚的文化底蕴,邛崃更通过"邛酒音乐嘉年华"等兼具现代感与时尚感的活动,为古老文化注入新活力,成功吸引年轻客群。这个假期,"文君故 里醉美邛崃"的城市品牌进一步深入人心,成为文旅市场的"流量密码"。 未来,邛崃将聚焦"更具显示度的文旅产业" ...
重大项目提速建设 成都切换“冲刺模式”助力四川攻坚四季度
Mei Ri Jing Ji Xin Wen· 2025-10-15 08:58
Core Insights - Chengdu is rapidly shifting into a "sprint mode" to boost consumption and accelerate major industrial projects as it enters the last quarter of 2025 [1] - The city is focusing on significant infrastructure and industrial projects to enhance its modern industrial system [3] Group 1: Infrastructure Development - The Chengdu Railway Station expansion project is currently in its third construction phase, with over 1,500 workers and more than 30 large machines on site, aiming for completion by 2027 [2] - The station will feature 10 platforms and 18 tracks, integrating various transportation modes for seamless transfers [2] Group 2: Investment Growth - From January to August 2025, Chengdu's fixed asset investment (excluding rural households) increased by 3.3%, with the secondary industry investment rising by 21.3% [3] - A total of 573 major industrial projects were introduced in the first eight months, marking a 93.58% year-on-year increase, with a total investment of 5,115.8 billion yuan, up 23.06% [3] Group 3: Key Projects - The construction of a gene drug production base by Kanghong Pharmaceutical is set to be the first in Southwest China to meet both Chinese and U.S. GMP standards, with an expected production capacity of 100,000 units annually [4] - The Chengdu Baile Outlet project, expected to open by April 2027, aims to integrate cultural and commercial tourism, leveraging the nearby panda breeding base to attract significant consumer traffic [6][7] Group 4: Consumer Trends - During the recent National Day and Mid-Autumn Festival holidays, Chengdu's online and offline consumption reached 871.9 billion yuan, reflecting a 10.8% year-on-year growth [4] - The development of panda-themed commercial projects is anticipated to enhance consumer engagement and increase sales of panda-related products significantly [7]
新华视点丨金秋文旅亮点纷呈 消费新场景激发经济强劲动能
Xin Hua Wang· 2025-10-14 06:55
Core Insights - The article highlights the innovative exploration in cultural and tourism consumption across various regions in China, emphasizing the deep integration of cultural, commercial, and tourism sectors as a means to stimulate economic growth [1]. Group 1: Sports Events and Consumer Engagement - Beijing, as a "Double Olympic City," has hosted multiple sports events, creating a surge in spectator enthusiasm. The Shijingshan District has launched ticket stub-themed activities, allowing fans to enjoy various discounts at major shopping areas [3]. - The vibrant array of sports events in Beijing not only showcases the robust vitality and broad prospects of the sports industry but also promotes the deep integration of cultural, commercial, and tourism sectors, serving as a strong engine for consumer spending [5]. Group 2: Cultural Festivals and Local Experiences - The first Coffee Culture Carnival in Qujing, Yunnan, combines food experiences, artistic performances, and special consumption vouchers, allowing citizens and tourists to enjoy a rich cultural feast [7]. - In Hebei's Hengshui, a lively agricultural sports event and a unique rice-crab co-culture trial field attract numerous visitors, providing them with distinctive experiences [9][11]. Group 3: Night Markets and Culinary Attractions - The night market in Hotan, Xinjiang, has become a popular destination for tourists, filled with various food stalls and vibrant performances, enhancing the nighttime consumption atmosphere [13][15]. Group 4: Agricultural Tourism and Cultural Heritage - The Ziqiao Mountain Terraced Fields in Xinhua, Hunan, are at their peak viewing period, drawing visitors to experience the stunning terraced landscapes and the rich agricultural culture [17]. - Local initiatives have been implemented to create agricultural experience projects, ecological trails, and rural homestays, integrating intangible cultural heritage performances to enhance visitor experiences [19]. Group 5: Immersive Cultural Experiences - In Xuzhou, Jiangsu, the innovative "Han Emperor Feast" immersive experience allows tourists to participate as "guests" in a Han dynasty banquet, providing a unique cultural engagement [21]. - To enhance the dining experience, the project offers professional Han dynasty makeup services, transforming modern visitors into "Han nobility" under the guidance of a professional team [23]. Conclusion - The innovative models of cultural and tourism activities across various regions not only provide consumers with rich experiences and tangible benefits but also effectively activate consumption potential, showcasing the vitality of cities and rural areas while stimulating strong economic momentum [25].
晶采观察|读懂“假日经济”里的消费新趋势
Yang Guang Wang· 2025-10-12 00:57
Group 1 - The National Day and Mid-Autumn Festival holiday saw 888 million domestic trips, highlighting a growing trend towards travel in smaller cities, which accounted for 61% of total visitors [2][3] - Emerging consumption trends include "county tourism" and "rural tourism," with popular destinations such as Alshan in Inner Mongolia and Tengchong in Yunnan gaining traction [2][3] - The release of consumption potential is supported by government policies, including a 69 billion yuan fund for replacing old consumer goods and personal consumption loan interest subsidies [3] Group 2 - New consumption demands are emerging, driven by innovative experiences such as interactive robot-themed areas and smart services in restaurants and auto dealerships [3] - The integration of culture, commerce, tourism, and sports during the holiday period reflects a structural change in consumer demand and indicates a maturing tourism market [4] - The holiday economy is evolving, suggesting that China's economic potential will continue to expand significantly [4]
晶采观察丨读懂“假日经济”里的消费新趋势
Yang Guang Wang· 2025-10-11 06:21
Group 1 - During the recent National Day and Mid-Autumn Festival holiday, a total of 888 million domestic trips were made across the country, highlighting a significant consumer trend towards travel and leisure activities [1] - The data indicates that tourists from third-tier cities and below accounted for 61% of the total visitor numbers, showcasing a shift towards smaller cities and rural tourism [1] - Popular destinations included Alshan in Inner Mongolia, Tengchong in Yunnan, Dunhuang in Gansu, Wuyuan in Jiangxi, and Yanji in Jilin, reflecting diverse travel preferences and the strength of China's economic recovery [1] Group 2 - The consumption market is experiencing a shift towards new experiences, with many new store openings becoming popular destinations during the holiday, supported by government policies aimed at stimulating consumer spending [2] - The release of 69 billion yuan for the fourth batch of consumption subsidies and the acceleration of personal consumption loan interest subsidies are contributing to the growth of new consumption patterns [2] - The integration of culture, commerce, tourism, and sports during the holiday, exemplified by events like the "China Grand Slam" in Beijing, indicates a structural change in consumer demand and the maturation of the tourism market [2]
“双节”期间,海南26场赛事点燃消费热情
Hai Nan Ri Bao· 2025-10-11 01:46
Core Insights - The "Double Festival" period in Hainan saw the organization of 26 sports events, attracting nearly 10,000 participants and over 300,000 spectators, significantly promoting the development of mass fitness and integrating sports with tourism [2][4][5] Group 1: Event Highlights - Hainan hosted 26 various sports events during the "Double Festival," including 14 mass sports events and 12 competitive and youth sports events, showcasing the province's commitment to high-quality development in sports [2] - The 2025 Hainan Island International Road Cycling Race attracted over 600 participants, highlighting the appeal of Hainan's unique tropical coastal scenery [3] - The first international event of the upgraded China International Ocean Kayak Open attracted nearly 300 athletes from over ten countries, enhancing Hainan's visibility on the international sports stage [3] Group 2: Tourism and Economic Impact - The concept of "traveling with events" emerged as a new highlight in Hainan's tourism consumption, with events extending the stay of participants and spectators, thus creating new consumption scenarios [3] - The "ticket root economy" model was introduced, linking event tickets with local businesses, which transformed single-event attendance into multi-scenario consumption experiences, boosting related industries such as accommodation, dining, and shopping [5] - The integration of sports events into tourism and commerce has injected new vitality into Hainan's holiday economy, with significant growth in sports consumption compared to the previous year [5] Group 3: Future Developments - Hainan plans to continue leveraging sports events to promote national strategies for mass fitness and sports consumption, aiming to cultivate distinctive sports brands and enhance the economic impact of sports in the region [6]
成都文旅消费全国第二:“文商旅体融合” 激活 2862 万游客的立体消费体验
Jing Ji Guan Cha Bao· 2025-10-09 12:02
Core Insights - Chengdu ranks second in national cultural tourism consumption, attracting 28.6 million visitors and generating 29.35 billion yuan in total tourism expenditure during the "super golden week" [1][2] - The city experienced a 13.4% increase in consumption, significantly outpacing the 5.3% growth in visitor numbers, indicating a rise in both quantity and quality of tourism [1] Visitor Experience Transformation - The shift from "check-in" to "deep experience" is evident, with 14.16 million visitors to A-level tourist attractions, a year-on-year increase of 8.1% [2] - The proportion of out-of-town visitors reached 37.3%, with 10.68 million visitors, marking a 6.4% increase [2] - Average tourist spending was 1,025.3 yuan, up 7.7%, with total online and offline consumption reaching 76.75 billion yuan, an 11% growth [2] Innovation and Service Enhancement - Chengdu's tourism boom is attributed to proactive planning and targeted strategies, launching over 300 cultural tourism activities covering various aspects of travel [3] - Digital cultural innovation has emerged as a new driver, with events attracting significant attendance, such as the "Digital Cultural Innovation Golden Week" [3] - The integration of electronic consumption vouchers has stimulated offline spending, generating over 119 million yuan in additional revenue [3] Rural Tourism Activation - Rural tourism has become a growth area, with events like the "Village Sugar Conference" attracting visitors to the countryside [4] - Key monitored commercial streets saw a 5.0% increase in foot traffic and a 5.4% rise in revenue during the holiday [4] Cross-Industry Integration - Events like the Chengdu Rowing Open and concerts have enhanced consumer engagement, leading to increased spending in surrounding areas [4] - This model of "visiting a city for an event" has transformed tourism from mere check-ins to comprehensive consumption experiences [4] Long-term Growth Strategy - Chengdu's tourism growth is a result of long-term ecosystem cultivation, with a focus on leveraging cultural IPs and enhancing digital and rural tourism [7] - The city aims to maintain its appeal by promoting an open and inclusive atmosphere, ensuring that visitors feel a lasting connection to the city [7]