锁定1.10！"暖冬 年货节·爱心促 振兴"消费帮扶 主题市集即将开 市_南方+_南方 plus 春节将至，年味 渐浓，家家户户 开始张罗年货。 办年货，不仅是 迎接新年的仪 式，更承载着人 们对团圆与美好 的期盼。 次"用消费传递 爱心"的温暖行 动。 广东区域协作消费帮扶产品交易中心往期活动。资料图片 好物云集，年货 一站式购齐 展的战略部署， 深入实施消费帮 扶，1月10 日，"暖冬年货 节·爱心促振 兴"消费帮扶年 货节主题市集将 在广东区域协作 消费帮扶产品交 易中心外广场 （地址：广州市 白云区机场路 1111号）热闹开 市，这不仅是一 今年，这份期盼 里还将多一层意 义。为深入贯彻 国家关于乡村振 兴与区域协调发 场年货采购的盛 会，更是一 来自梅州的客家 风味，咸香中带 着客家人热情淳 朴的民风；清远 瑶乡的腊肉，经 过山间松烟慢 熏，每一片都蕴 山茶油、贵州的 藏着时间的味 道；广西的优质 刺梨汁、云南的 野生菌菇……这 些产品跨越山 水，从帮扶地区 的田间地头，直 接来到广州市民 的面前，不仅品 质优良，更承载 着地方风土文 化，让消费者在 采购年货的同 时，也能感受到 来自远方的真挚 情 ...

Core Idea - The article announces the recruitment of "Year Flavor Ambassadors" to promote local agricultural products and cultural heritage through short videos and live broadcasts, aiming to enhance consumption assistance and support rural revitalization [4][7]. Group 1: Recruitment Details - The recruitment is open from now until January 20, 2026 [9]. - Eligible participants include influencers, short video creators, rural bloggers, and local lifestyle sharers who are passionate about their hometowns and willing to contribute to public welfare [10][11]. Group 2: Participation Requirements - Selected ambassadors must actively engage in topics related to showcasing local agricultural products, cultural customs, and rural tourism routes through quality short video content and themed live broadcasts [14][15][16]. - Ambassadors will receive a custom promotional poster and priority support for publicity as typical figures in rural revitalization [17][18]. Group 3: Content Promotion - The Southern Rural Newspaper will select at least 20 high-quality videos for promotion on its platforms, providing provincial-level traffic support and exposure for the content [19][20]. - The recruitment process is free of charge, and the final list of selected ambassadors will be published on relevant platforms [22].

Group 1 - The core concept of the news highlights the innovative "direct sourcing + digital supply chain" model employed by Qian Dama, which connects rural farmers with urban consumers, ensuring fresh produce reaches the market quickly [1][3] - Qian Dama has established stable partnerships with over 3,000 farmers through its order agriculture model, resulting in an average annual income increase of over 20,000 yuan per household and a total consumption assistance amount of 2.3 billion yuan [3] - The company actively participates in the branding and operationalization of local agricultural products, enhancing their value and competitiveness through standardized planting guidance and quality control systems [3] Group 2 - Qian Dama integrates social responsibility into its business model by creating a lightweight public welfare approach that allows consumers' daily shopping behaviors to support disadvantaged groups, fostering a cycle of goodwill among businesses, consumers, and beneficiaries [4]

Core Viewpoint - The Guangdong Regional Collaborative Consumption Assistance Product Trading Center has launched an online consumption activity titled "Early Winter Warm Gift - Newcomer Welfare Club" to promote high-quality agricultural products from assistance areas and provide consumers with tangible benefits during winter [2][3][4]. Group 1 - The trading center's WeChat mini-program has initiated a 30-day online consumption event aimed at new users, offering exclusive benefits [7][10]. - New users can register to receive 100 points, join exclusive groups, and unlock discounts, enhancing the shopping experience [12][13]. - The event will run until January 23, 2026, providing a month-long opportunity for consumers to enjoy discounts and support rural revitalization [12][17]. Group 2 - The trading center has attracted participation from dozens of merchants across 12 provinces, including Guangxi, Guizhou, Xinjiang, and Tibet, each offering selected popular products at discounted prices [15][16]. - The initiative aims to boost sales of various product categories while contributing to rural development through consumer spending [17][25]. - Since its trial operation in November 2024, the trading center has successfully organized numerous production and sales matching activities, generating nearly 60 million yuan in sales and over 1.5 billion yuan in transaction amounts [29][28]. Group 3 - The mini-program integrates features for product display, selection, and ordering, providing a seamless shopping experience with thousands of specialty assistance products available [38][37]. - The program includes various sections to facilitate consumption assistance, aligning with the peak shopping season for the New Year [45][46]. - Future plans for the mini-program include expanding product categories to make consumption assistance a part of daily life, reinforcing the connection between consumer purchases and rural revitalization efforts [48][49].

齐鲁晚报.齐鲁壹点陈乃彰通讯员夏丽萍 除了"带货"助力产业振兴，威海市总工会更通过业务"赋能"，帮助对口地区工会提升服务职工的能力与 水平。 "这橙子真新鲜！皮薄、汁多，甜得恰到好处，吃完我得再买几箱送给亲戚朋友！"日前，威海光威集团 职工王晓玲收到了一份特别的礼物——她从"齐鲁工惠"APP上抽中的10斤装云阳鲜橙。橙香沁人，情意 更浓。与王晓玲一样，当天共有1000名威海职工通过线上活动，收到了这份跨越山海而来的"甜蜜馈 赠"。 2025年，威海市总工会向云阳县总工会提供10万元专项帮扶经费，用于为1000名职工开展心理测评，并 为500名职工提供团队心理辅导，为当地职工撑起一把"心灵晴伞"。同时，向门源县总工会支援20万 元，专项用于职工交流培训，并为100名一线职工送上健康体检服务，切实提升他们的获得感与幸福 感，在东西协作的画卷上，绘出了一幅有温度的"幸福图景"。 这正是威海市总工会深化东西部协作与对口支援工作的一个生动缩影。 此外，威海市总工会还结合工会会员服务卡推广工作，将云阳.威海消费帮扶示范馆纳入会员服务商家 体系。持卡职工到店消费，可在会员价基础上再享九折优惠，实现"帮扶"与"惠工"双赢。 ...

Core Viewpoint - The event "Guangxi Supply and Marketing Cooperative enters the Bay Area and 2025 Guangdong-Guangxi Cooperation Consumption Assistance Docking Activity" was held in Shenzhen, Guangdong, showcasing local agricultural products to expand market reach in the Greater Bay Area [1][2] Group 1 - The resource county supply and marketing cooperative organized two local companies to exhibit over ten types of specialty agricultural products, enhancing the market presence of local agricultural goods [1][2] - Featured products included "Zhenpin" resource grass fish, Wokang oranges, and highland radishes, along with other unique agricultural products like highland winter bamboo shoots and monk fruit, attracting significant interest from buyers [2] - Resource Mountain Agricultural Products Co., Ltd. and Guangdong Jinyang Publishing Co., Ltd. reached a signing intention for a cooperation project worth approximately 5 million yuan, further broadening sales channels for agricultural products [2] Group 2 - The resource supply and marketing cooperative plans to conduct over 30 "Supply and Marketing Fair" activities by 2025, with online and offline sales of agricultural products exceeding 2.8 million yuan and over 20 signed cooperation projects amounting to more than 40 million yuan [2] - Agricultural products worth over 54 million yuan have been sold to eastern regions, indicating a strong market demand for local specialties [2] - The county supply and marketing cooperative aims to leverage the Guangdong-Guangxi cooperation mechanism to focus on brand cultivation and market expansion for agricultural products, contributing to rural revitalization and farmers' income growth [2]

Group 1 - The event in Shenzhen showcased over 400 specialty agricultural products from 60 enterprises in Guangxi, emphasizing the collaboration between Guangdong and Guangxi for consumer assistance [1] - The event featured various product categories, including fresh fruits like mangoes and oranges, high-quality rice, and traditional handicrafts, attracting significant interest from buyers [1] - The total signed amount during the event reached 51.8 million yuan, highlighting the successful engagement of local businesses and consumers [1] Group 2 - Since 2025, the Guangxi Supply and Marketing Cooperative has established platforms to promote Guangxi's specialty products in the Bay Area, including physical exhibition centers and an online platform called "Gui Gong Yun Ji" [2] - In 2025, Guangxi hosted over 3,700 assistance activities, achieving a transaction volume of 430 million yuan, indicating strong market integration efforts [2] - The "832 platform" reported steady sales growth, reaching nearly 800 million yuan in 2025, with cumulative sales of agricultural products from impoverished areas exceeding 3 billion yuan [2]

Core Viewpoint - The event held in Shenzhen aims to promote the "Tianyang Quality Products" brand and deepen market penetration in the Greater Bay Area, serving as a platform for high-quality agricultural products from Guangxi to enter this market [2][3][4]. Group 1: Event Overview - The Guangxi Supply and Marketing Cooperative organized a consumption assistance event in the Greater Bay Area, focusing on connecting local agricultural products with consumers [2][4]. - The event is part of a broader strategy to enhance cooperation between Guangdong and Guangxi, specifically targeting the expansion of sales channels for local products [16][20]. Group 2: Agricultural Production Highlights - Tianyang District is recognized as a major production area for subtropical fruits and vegetables, particularly known for its cherry tomatoes, with a planting area of 230,000 acres and an annual output of 720,000 tons, generating over 1.8 billion yuan in value [6][7][8]. - The district's agricultural products include a variety of high-quality items such as Tianyang cherry tomatoes, fragrant rice, and mangoes, which are showcased at the event [9][10][11]. Group 3: Market Impact and Future Plans - The event successfully attracted interest in over 30 types of local products, leading to multiple preliminary purchasing intentions [15]. - The Tianyang District aims to leverage the cooperation mechanism with the Greater Bay Area to enhance market connections and support rural revitalization efforts [17][22].

Core Insights - The "Consumption Assistance New Year Action" was launched in Guangdong, focusing on innovative practices and achievements in consumption assistance, with over 300 participating enterprises from supported regions [1][3] - The initiative aims to transform consumption assistance from a "blood transfusion" model to a "blood-making" model, enhancing local industries and generating income for rural areas [3][4] Group 1: Industry Development - The program has developed a replicable market-oriented assistance model, integrating customized agriculture, industry, and educational support, exemplified by the success of birch sap sales exceeding 100 million [3] - The initiative has extended its successful practices to the Xinjiang camel milk industry, achieving cumulative sales of 180 million through quality control and brand empowerment [3] Group 2: Collaborative Mechanisms - A dual-platform collaboration mechanism has been established, creating a comprehensive assistance system that includes incubation and promotion of products, enhancing the market circulation of specialty agricultural products [3][4] - The initiative integrates digital welfare management capabilities to provide a one-stop solution for procurement, facilitating the market access of local agricultural products [4] Group 3: Community Engagement - The offline community service network, comprising over 7,000 community stores, has effectively connected consumers with assistance products, achieving over 900 million views in live broadcasts and selling more than 250 product types [4] - The initiative aims to strengthen collaboration between key production and sales areas, focusing on improving product quality and upgrading industries to promote rural revitalization [4]

Core Insights - The cooperation between Ningbo and Huanggang focuses on leveraging each city's strengths to achieve mutual benefits, guided by government initiatives and community participation [1] - The partnership has established a "four-wheel drive" mechanism for effective collaboration, resulting in over 30 substantial cooperative outcomes in three years [1] Group 1: Transportation and Logistics - In 2025, a "Huangzhou Station - Ningbo Zhoushan Port" rail-sea intermodal cooperation agreement was signed, leading to a direct shipping route for bulk materials [2] - The rail-sea intermodal transport has reduced comprehensive logistics costs for Huanggang enterprises by 9% and shortened product export times by 30% [2] Group 2: Industry Cooperation - Huanggang has a significant crayfish farming industry, and a new investment of 5 million yuan by Ningbo Xiangshan Port Fisheries Development Co., Ltd. aims to lower feed costs and improve product quality [2] - The silk gourd fiber industry has been developed into a full industrial chain with support from Ningbo, benefiting nearly 2,000 farming households through value-added processing [2] Group 3: Broader Industrial Layout - Major projects like the second phase of the Kabeiyi automotive cable project in Macheng are expected to generate an annual output value of 300 million yuan [3] - The collaboration has led to the establishment of six provincial-level innovative industrial clusters in Huanggang, ranking among the top in Hubei province [3] Group 4: Cultural and Tourism Integration - A cross-regional cooperation alliance for red tourism development was formed in 2025, involving Ningbo, Huanggang, and Lishui to promote red tourism resources [3] - The "Dabie Mountain - Siming Mountain Red Tourism Circle" has become a highlight, with nine national-level boutique routes launched [3] Group 5: Consumer Support - The first "Ningbo - Huanggang Specialty Agricultural Products Exhibition" in Ningbo facilitated cooperation agreements worth nearly 800 million yuan between 86 agricultural enterprises and supermarkets [3] Group 6: Innovative Sales Models - The upgraded "two local warehouses" model has established a network of Huanggang landmark quality product pavilions, achieving sales exceeding 200 million yuan by the end of 2025 [4]