Core Viewpoint - The white liquor market has experienced a slight price adjustment after a significant rebound, with the average retail price of the top ten products decreasing slightly after reaching a recent high [1]. Price Trends - The total price for a bundled sale of the top ten products today is 9118 yuan, down by 25 yuan from yesterday [1]. - The market remains active, with trading volumes approximately 50% higher than usual [1]. - Among the top ten products, four saw price increases while six experienced declines, indicating a structural characteristic in the market [1]. Price Changes of Key Products - Moutai (Premium) and Yanghe Dream Blue M6+ both increased by 5 yuan per bottle, leading the market [1]. - Wuliangye (Pu Wuliangye 8th generation) rose by 4 yuan per bottle, marking three consecutive days of price increases [1]. - Gujing Gong (Gujing Gong 20) saw a slight increase of 1 yuan per bottle [1]. - On the downside, Xijiu Junpin decreased by 14 yuan per bottle, which is a significant adjustment [1]. - Other products like Qinghualang and Guojiao 1573 saw declines of 10 yuan and 7 yuan per bottle, respectively [1][3][4].

Core Viewpoint - Guizhou Moutai announced a quantity control policy, leading to a significant increase in the market price of its products, particularly the Flying Moutai, which saw fluctuations in both wholesale and retail prices [1][5][9] Price Fluctuations - On December 13 and 14, the wholesale price of 25-year Flying Moutai (53 degrees/500ml) increased by 90 yuan to 1590 yuan per bottle, while the original box price rose by 95 yuan to 1570 yuan per bottle [1] - On December 15, the wholesale price of 25-year Flying Moutai (scatter bottle) decreased by 30 yuan to 1560 yuan, and the original box price fell to 1560 yuan as well [3][5] - The retail prices in Jinan for scatter bottles ranged from 1595 yuan to 1600 yuan, with original box prices around 1650 yuan [4][6] Market Sentiment - Retailers reported a surge in consumer interest and sales volume following the announcement of the quantity control policy, with some noting that prices were adjusted multiple times within a single day [1][6] - There is a noticeable consumer hesitation regarding purchasing due to the volatility in prices, with some potential buyers opting to wait for further price adjustments [9] E-commerce Pricing - Online platforms showed relative price stability, with Pinduoduo's price for Flying Moutai at 1580 yuan per bottle, while JD.com listed it at 1615.9 yuan, reflecting a slight increase from earlier in the month [8] - The price for the 70th Anniversary commemorative edition remained stable at 7900 yuan per bottle, indicating a strong demand for collectible items [5] Future Outlook - Industry analysts suggest that the price of Flying Moutai may continue to fluctuate based on market demand and supply dynamics, particularly as the year-end approaches, which is typically a peak consumption period for liquor [9] - There is an expectation that prices may rise slightly as demand increases, but significant price hikes are not anticipated [9]

新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 消息面上，茅台新控量政策消息传开后，市场价格立即予以反应。酒商反馈称，昨天天津飞天茅台拿货 已经涨到1630元/瓶，两日涨幅超过150元/瓶。第三方平台"今日酒价"数据显示，12月14日，25年飞天茅 台(原箱)较前一日大涨70元，报1590元/瓶；25年飞天茅台(散瓶)较前一日也大涨70元，报1570元/瓶。但 天津和江苏酒商称，控量消息传开后，由于周末茅台经销商休息，黄牛开始坐地抬价，一天价格多次调 整，甚至改成时价拿货。 MACD金叉信号形成，这些股涨势不错！ 格隆汇12月15日｜A股市场白酒股逆势上涨，其中，皇台酒业涨停，酒鬼酒涨4%，金徽酒、舍得酒 业、古井贡酒涨超2%，金种子酒、水井坊、迎驾贡酒、口子窖、今世缘、顺鑫农业、伊力特涨超1%， 贵州茅台一度涨超1%。 此前有媒体称，茅台各省区经销商联谊会近日召开会议，讨论明年经销渠道战略：2026年或将聚焦茅台 1935、飞天茅台、精品茅台三大核心单品，分别锚定600元+、1500元+、2000元+价格带；茅台生肖 酒、公斤茅台等非标茅台产品或将减量，具体幅度未定；非标茅台产品将市场化运作，经销 ...

Group 1 - The core viewpoint of the article highlights a significant rebound in the retail prices of the top ten liquor products, with the total price reaching 9143 yuan, an increase of 70 yuan from the previous day, marking a six-day high [1] - The market is experiencing a broad-based price increase, with a notable rise in trading volume, exceeding the usual levels by over 50% [1] - The price of Feitian Moutai has increased by 20 yuan per bottle, leading the price surge, while other brands like Xijiu Junpin and Yanghe Dream Blue M6+ also saw price increases [1][5] Group 2 - A false notification purportedly from Kweichow Moutai regarding product supply and price control circulated on social media, causing market fluctuations; however, Moutai has officially denied the authenticity of this document [2] - Moutai emphasized that all official communications regarding supply and pricing policies will be released through their official channels, warning against reliance on unofficial sources [2] - Experts have cautioned that such misinformation can disrupt the sensitive supply-demand dynamics in the liquor market, especially towards the end of the year [2]

Core Insights - The white liquor market has experienced a significant rebound in retail prices, with the average price of the top ten products rising to 9143 yuan, an increase of 70 yuan from the previous day, marking a six-day high [1] - Market confidence and trading activity have notably improved, with transaction volumes increasing by over 50% compared to normal levels [1] Price Movements - The price of Feitian Moutai increased by 20 yuan per bottle, leading the price surge [1] - Other notable price increases include Xijiu Junpin (+10 yuan), Yanghe Dream Blue M6+ (+9 yuan), and Qinghua Lang (+8 yuan) [1] - The only product to see a price decrease was Qinghua Fen 20, which fell by 4 yuan per bottle [1] Market Dynamics - A false notification claiming to be from Kweichow Moutai regarding supply and price control circulated on social media, causing market fluctuations [2] - Kweichow Moutai quickly refuted the claims, emphasizing that all official communications regarding supply and pricing will be made through their official channels [2] - Experts warn that such misinformation can disrupt the sensitive supply-demand dynamics in the white liquor market, especially towards the end of the year [2]

Core Insights - The white liquor market has shown a strong rebound in retail prices, with the average price of the top ten products rising to 9143 yuan, an increase of 70 yuan from the previous day, marking a six-day high [1][8] - Market confidence and trading activity have significantly improved, with transaction volumes increasing by over 50% compared to normal levels [1][8] - A recent false announcement claiming to be from Kweichow Moutai regarding supply and price control caused market fluctuations, but the company quickly refuted the claims [3][9] Price Movements - The market experienced a broad increase in prices, led by Kweichow Moutai, which rose by 20 yuan per bottle, driving overall price increases [2][8] - Other notable price increases include: - Xijiu Junpin: +10 yuan - Yanghe Dream Blue M6+: +9 yuan - Qinghua Lang: +8 yuan - Guojiao 1573: +7 yuan - Premium Moutai: +5 yuan - Wuliangye Pu 58: +6 yuan - Crystal Jian Nan Chun: +5 yuan - Gu Qing Gong 20: +4 yuan - The only product to see a price decrease was Qinghua Fen 20, which fell by 4 yuan [2][6][11] Data Collection Methodology - The data for the "Wine Price Reference" is collected from approximately 200 sampling points across various regions, including designated distributors, social distributors, major e-commerce platforms, and retail outlets [1][8] - The aim is to provide an objective, real, scientific, and traceable dataset regarding the market prices of well-known white liquors [1][8]

| C | 洋河梦之蓝M6+ | 579/瓶 | | | --- | --- | --- | --- | | 52度/550ml | | | | | 古井贡古20 | 52度/500ml | 506/瓶 | | | 习酒君品 2) | 53度/500ml | 680/瓶 | 10元 | | 青花郎 | | 758/瓶 | 8元 | | 53度/500ml | | | | | 水晶剑南春 | | 410/瓶 | 570 | | 52度/500ml | | | | | M. Buy also a minten a many and | | 人同ターニス切八十七日のヘアドー ニュア ドア 10 ア | | 新浪财经"酒价内参"过去24小时中收集的数据显示，白酒市场十大单品的终端零售均价周一迎来强劲反 弹，结束此前弱势整理格局。如果十大单品各取一瓶整体打包售卖，今日总售价为9143元，较昨日大幅上 扬70元，创下六天来新高。市场信心与交易活跃度显著回升，"酒价内参"统计到的成交量较平日放量50% 以上。今日市场呈现久违的普涨格局，渠道情绪有所回暖。飞天茅台价格环比大幅上涨20元/瓶，领涨全 场，成为拉动整体价格上行的 ...

此外据媒体报道，今年上半年茅台管理层曾与京东、阿里达成共识，要求"电商渠道主动融入茅台渠道 生态，反对不正当竞争"。 前不久在三季度业绩说明会上，茅台集团总经理、贵州茅台代总经理王莉也透露，当前茅台正在努力与 各大网络平台建立假冒侵权信息绿色处置通道，配合各级市场监管部门推动协同共治。 回顾2025年以来的市场走势，飞天茅台零售价格呈现出单边下行态势。6月11日散瓶批发价首次跌破 2000元心理关口后，降价通道正式开启：6月22日跌至1900元以下，6月25日再破1800元，虽7月7日短暂 反弹至1880元，但8月29日再度失守1800元，10月底跌破1700元，11月末跌破1600元。 【#经销商称茅台1天上调4次价格#】近日，据媒体报道，贵州茅台酒价出现明显异动。有深圳经销商透 露，2025年飞天茅台酒的价格在一天之内上调了4次价格。12月13日傍晚，拿货价格为1580元/瓶。北方 某省的渠道经销商亦证实了这一点。 二级市场方面，截至12月12日，贵州茅台(600519.SH)股价收报1420.65元/股，总市值17790亿元。（21 财经） 贵州茅台(600519) < 白 闭市 12-12 15:00 ...

Core Insights - The retail average price of the top ten liquor products in the white liquor market remained stable, showing signs of stabilization after a period of decline [1] - The total price for a bundled sale of one bottle from each of the top ten products is 9,073 yuan, indicating a slight recovery in the market [1] Price Movements - Among the products that saw price increases, Xijiu Junpin rose by 6 yuan per bottle, while Qinghua Lang increased by 4 yuan per bottle [1] - Other notable price increases include Qinghua Fen 20 (up 3 yuan), Feitian Moutai and Wuliangye Pu 58 (both up 2 yuan) [1] - Conversely, the largest price drop was observed in Guojiao 1573, which fell by 7 yuan per bottle, followed by Yanghe Dream Blue M6+ (down 4 yuan) and Guqingong Gu 20 (down 3 yuan) [1]

12月12日，25年飞天茅台（原箱）较前一日下跌15元，报1495元/瓶；25年飞天茅台（散瓶）较前一日 下跌15元，报1485元/瓶，引发社会关注。 经视直播记者联系贵州茅台酒股份有限公司，工作人员回应称价格受市场等多重因素影响；专家指出需 求不足是主因，短期内或有波动，但长期上涨空间有限。 图/网络截图 中南财经政法大学金融学院副教授冀志斌表示，茅台、五粮液等高端白酒近期均呈降价趋势，主要原因 是市场需求不足。高端白酒属于奢侈品，受经济环境影响更为显著，波动周期也较一般商品更大。此 外，白酒作为消费品与消费偏好紧密相关。随着饮食结构多元化，宴席上选择啤酒、红酒、饮料等替代 白酒的人逐渐增多，这也是未来发展趋势，导致白酒价格进一步上涨空间有限。 对于茅台酒价格是否会继续波动，冀志斌表示，短期来看，春节临近是白酒销售旺季，价格可能出现反 弹，但不排除囤货经销商会趁机大量出货，抑制价格回升。从长期趋势看，白酒消费减少可能带动价格 下行，但若通过限制产量等措施，亦可对价格形成支撑。 欢迎留言讨论 周 州 好自酒服份有限公司品 PRODUCE O KWEICHOW MOUTAICO, LIL 9 可用 变清晰 去水 ...