文旅融合
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老丝厂又热闹起来了
Ren Min Ri Bao· 2025-12-01 22:11
Core Viewpoint - The transformation of the former Bazhong Silk Factory into the "Bacheng Memory · 1958" cultural and creative industry park represents a successful case of industrial heritage revitalization through cultural tourism integration, enhancing urban renewal and economic development in the region [1][2]. Group 1: Project Background and Development - The Bazhong Silk Factory ceased operations in March 2001 and was left idle for years until the introduction of supportive policies in 2021 aimed at revitalizing revolutionary old areas [1]. - The park has been included in the sixth batch of Sichuan Province's industrial heritage list, showcasing its significance in preserving industrial history while promoting modern cultural tourism [1]. Group 2: Operational Strategy - The park operates under a "state-owned enterprise + merchant co-management" model, which enhances operational quality and effectiveness through shared customer resources, complementary business types, and mutual promotion [2]. - Various activities such as beer festivals, photography exhibitions, and culinary competitions are regularly held to attract visitors, while also introducing features like specialty dining, children's entertainment, and VR experiences to cater to diverse audience needs [1][2]. Group 3: Community Impact - The revitalization of the old silk factory has led to improved infrastructure, with wider roads and better lighting, contributing to a lively atmosphere that encourages community engagement [2]. - The integration of industrial heritage with cultural tourism has created a new dynamic, allowing the old factory to regain its vibrancy and significance in the local community [2].
“遇见云南”广场舞点亮夜经济
Ren Min Ri Bao· 2025-12-01 22:05
Core Insights - The "Meet Yunnan" night ethnic square dance activities have significantly boosted Yunnan's night economy, attracting over 8 million participants across 7,000 events from July to November 2025 [1][6] - The initiative has successfully created a vibrant atmosphere of shared enjoyment among locals and tourists, enhancing cultural exchange and community engagement [3][6] Group 1: Event Overview - The Yunnan Provincial Department of Culture and Tourism reported the successful organization of over 7,000 night ethnic square dance events across 129 demonstration sites [1] - The activities have mobilized 35,000 instructors and volunteers, showcasing the strong community involvement [1] - The events are characterized by their regularity, high quality, and distinct ethnic features, making them a popular attraction for both locals and visitors [1][6] Group 2: Cultural Significance - The square dance "Pluck the String and Jump" from Chuxiong Yi Autonomous Prefecture won the Stars Award at a national cultural event, highlighting the success of Yunnan's grassroots cultural initiatives [2] - Various ethnic performances, including traditional dances and music, have been integrated into the night events, enriching the cultural tapestry of Yunnan [2][3] - The initiative promotes national unity and cultural prosperity through diverse artistic expressions [2][3] Group 3: Training and Support - A rigorous training system has been established to ensure the authenticity and standardization of dance performances, with professional instructors providing targeted training [4] - The training includes a curriculum that covers representative dance styles from various ethnic groups, ensuring a comprehensive cultural representation [4] - Volunteer cultural ambassadors play a crucial role in organizing and demonstrating the dances, enhancing community participation [4] Group 4: Economic Impact - The night square dance activities are part of a broader strategy to enhance Yunnan's cultural tourism brand, building on seven years of previous night cultural performances [6] - The initiative aims to create a new consumption landscape by linking square dancing with local food, heritage displays, and night markets, driving growth in dining, shopping, and transportation sectors [6] - Cross-departmental collaboration is emphasized to increase the event's reach and impact, fostering a well-known cultural brand [6] Group 5: Future Development - The "Meet Yunnan" series will continue to evolve, focusing on unique local characteristics and enhancing cultural experiences for participants [7] - Efforts will be made to engage volunteers and improve the quality of cultural experiences, encouraging deeper integration of tourists into local culture [7] - A sustainable development framework will be established to ensure effective resource allocation and performance assessment of demonstration sites [7][8] Group 6: Safety and Management - A comprehensive support system and strict safety management protocols have been implemented to ensure the successful execution of the night dance activities [8] - The Yunnan Provincial Department of Culture and Tourism oversees the coordination of resources and funding, ensuring organized and responsible event management [8] - Safety measures include fixed performance locations and regular schedules to enhance control and order during events [8]
湖南广电出手 湖南省市国资协力推进*ST张股重整
Shang Hai Zheng Quan Bao· 2025-12-01 19:21
Core Viewpoint - Hunan Broadcasting and Television Group has officially entered the restructuring of *ST Zhang stock, marking a significant step in revitalizing the tourism industry in Zhangjiajie and promoting the region as a world-renowned tourist destination [1][2]. Group 1: Strategic Cooperation and Investment - A strategic cooperation signing ceremony was held between Hunan Broadcasting and Television Group, Zhangjiajie Municipal Government, and Zhangjiajie Economic Development Investment Group, aimed at restructuring *ST Zhang stock and revitalizing its assets [1]. - A total of 17 investors, including major companies like Electric Broadcasting Media and Mango Cultural Tourism, plan to invest approximately 1.586 billion yuan in the restructuring process [1][4]. Group 2: Tourism Resource and Business Model - Zhangjiajie City possesses unique tourism resources, including a world geological park and several national-level scenic spots, making *ST Zhang stock the largest tourism group in the area [2]. - The company operates a comprehensive resource model that includes travel agencies, scenic spots, tourism transportation, hotels, and online marketing platforms [2]. Group 3: Restructuring Goals and Plans - The restructuring plan aims to revitalize existing assets like the Dayong Ancient City while attracting quality industry resources and additional capital to optimize business operations [5]. - The restructuring is part of a broader strategy to enhance the cultural and tourism integration in Hunan Province, with a focus on creating new tourism products and experiences [3][4]. Group 4: Future Development and Innovation - The initiative includes the development of a series of innovative products and experiences, such as the "Ecological Fantasy" and "Mango IP" themed attractions, aimed at transforming Dayong Ancient City into a trendy cultural landmark [3]. - Hunan Broadcasting has positioned the deep integration of culture and tourism as a core strategy, leveraging its media advantages to promote tourism projects across the province [3].
烟花深处有“新”声
Zheng Quan Ri Bao· 2025-12-01 16:49
Core Viewpoint - Dayao Town, a key area for the firework industry in Hunan Province, is experiencing a booming production and sales season, showcasing its significance in the global firework market, with one in three fireworks worldwide originating from this town [1] Industry Overview - Dayao Town is recognized as a national model for characteristic towns, with a complete firework industry chain encompassing eight segments, including production, logistics, and tourism, dominating over 70% of the national market for raw materials [1] - The total annual output value of the firework industry chain in Dayao Town is projected to reach 22 billion yuan in 2024, with 476 upstream and downstream enterprises providing employment for 45,000 people and distributing approximately 3 billion yuan in salaries [2] Financial Innovation - The introduction of financial products, such as the "firework logistics financial loan," has transformed previously dormant assets into active capital, enabling companies to leverage their inventory for financing, which has led to significant growth in production value [2] - A specific company reported an increase in production value from 120 million yuan to 170 million yuan after utilizing a 5 million yuan loan, creating 120 new jobs in the process [2] Cultural and Ecological Integration - The development of Dayao Town reflects a broader vision of creating livable and business-friendly rural areas, transitioning from a focus solely on firework production to a more integrated approach that includes talent retention, financial innovation, and cultural tourism [3] - The newly built Li Tian Theater, with an investment of over 10 million yuan, serves multiple purposes, including hosting small firework shows and private events, highlighting the town's commitment to blending industry with cultural experiences [2][3]
湖南广电与张家界市达成战略合作:打造“青春大庸城” 预计明年7月份开园
Zheng Quan Ri Bao Wang· 2025-12-01 13:11
Core Insights - Hunan Broadcasting and Television Group (Hunan TV) has signed a strategic cooperation framework agreement with Zhangjiajie City Government and Zhangjiajie Economic Development Investment Group, marking its entry into the restructuring of Zhangjiajie Tourism Group [1] - The collaboration aims to integrate cultural and tourism resources, enhancing the local tourism industry and contributing to Hunan's goal of becoming a world-class tourist destination [2] Group 1: Strategic Collaboration - The partnership is a key initiative to implement Hunan Province's strategy of building a world tourism destination centered around Zhangjiajie [2] - Hunan TV's subsidiaries, Hunan E-Guang Media and Mango Super Media, have invested approximately 15.86 billion in Zhangjiajie Tourism Group, reflecting confidence in the company's post-restructuring value [2][3] - The collaboration follows a previous strategic agreement between Zhangjiajie Tourism Group and Hunan E-Guang Media, focusing on resource integration and industry mergers [2] Group 2: Resource Integration and Transformation - Zhangjiajie Tourism Group, known as the "first stock of mountain and water tourism," possesses significant tourism assets, including various transportation and accommodation services [3] - The partnership aims to leverage Hunan TV's media resources and technological capabilities to enhance Zhangjiajie Tourism Group's offerings, transitioning it from a traditional operator to an innovative comprehensive cultural tourism service provider [3][4] - The collaboration is expected to activate existing tourism assets and broaden profit margins through a new business model that combines content creation and digital technology [4] Group 3: Future Prospects - The restructuring of Zhangjiajie Tourism Group is seen as a critical move for optimizing tourism resource allocation in Hunan [4] - The project at Duyong Ancient City is set to be a transformative initiative, aiming to attract more visitors and enhance Zhangjiajie's status as a global tourist destination [4] - With ongoing infrastructure projects, the partnership is anticipated to facilitate a shift from sightseeing tourism to a more comprehensive vacation experience in Zhangjiajie [4]
成都双流第七批工作队精准援建巴塘助力绘就乡村振兴新图景
Zhong Guo Jing Ji Wang· 2025-12-01 10:56
基建提质增效 绘就乡村新风貌 "晴天一身土,雨天一身泥"的旧貌,在措拉镇麻通村已成往事。如今,平整宽阔的水泥路通村入户,安全饮水工程让村民喝上了放心水,村民扎西脸上 满是笑容:"现在出门方便多了,环境也更美了。" 雪域高原秋意浓,援建硕果满枝头。在四川省甘孜藏族自治州巴塘县这片充满生机的土地上,成都市双流区第七批对口支援工作队带着使命与担当,以 精准施策为笔、务实行动为墨,在产业、民生、基建等领域持续发力,将跨越千山万水的"山海情",转化为巴塘高质量发展的强劲动能,续写着新时代对口 支援的动人篇章。 文旅融合破圈 激活消费新引擎 "318从成都双流出发"促消费活动的火热开展,成为两地援建的亮眼一笔。工作队巧妙借力G318国道"网红"效应,搭建起巴塘与成都的文旅消费桥梁 ——组织双流市民赴巴塘深度游,在双流设立巴塘特产展销专区,通过线上线下联动模式,让松茸、南区海椒等高原优质农产品走出雪域,端上成都市民餐 桌。 与此同时,双流投入援建资金,对夏邛镇历史街区进行风貌改造,同步推进特色文旅商品开发与旅游服务设施提升,传统藏式建筑与现代旅游元素相映 成趣,弦子文化的独特魅力吸引着八方游客,让这座古城焕发全新生机。 民 ...
登封登高峰
Zheng Zhou Ri Bao· 2025-12-01 08:55
嵩岳巍巍,矗立天地之中,见证着华夏文明的肇始与绵延。 这里曾是夏禹建都之地,开创了华夏第一王朝。 这里因武则天登嵩山、封中岳得名,承载着千年历史荣光。 而今,这座拥有"万山之祖"峻极之姿的古邑,正以"登峰"之志,在新时代的征程中勇攀发展高峰, 书写着县域经济高质量发展的精彩篇章。 当少林寺的晨钟与智能车间的机械声在嵩山山谷交响,当卢崖瀑布的水韵与数字经济的脉动共振, 登封以其独特的攀登者姿态,在古老与现代的融合中,踏出了一条文旅融合、创新驱动、乡村振兴、民 生为本的全面发展之路。 攀登文旅新高峰:从"观光胜地"到"体验殿堂"的升华 深厚的文化家底,是登封攀登文旅新高峰最坚实的基石。这里物华天宝、文脉赓续,坐拥1805处不 可移动文物古迹,以24处26项全国重点文保单位成就"国保第一县"殊荣。8处11项"天地之中"历史建筑 群如珍珠般散落在嵩山脚下,它们不仅是往昔岁月的见证,更是今日登封将文化遗产资源转化为深度体 验项目的无尽源泉。 登封的文旅融合,是一场向着品质高峰的持续攀登。 从少林景区智能售检票系统的上线,到"漫游嵩山"小程序的优化;从中岳庙庙会免门票政策吸引全 国36万人次游览,到全媒体直播观看达240 ...
农行内蒙古分行:金融赋能 文旅焕新
Zhong Guo Jin Rong Xin Xi Wang· 2025-12-01 08:33
Group 1 - Inner Mongolia is enhancing the integration of culture and tourism, leading to improved quality and brand influence in the industry [1] - Agricultural Bank of China (ABC) Inner Mongolia Branch is providing diverse financial products and professional services to support cultural and tourism projects in the region [1] - The Xiaozhuang River Cultural Tourism Leisure Street is a key national-level tourism project in Tongliao City, serving as an important platform for local economic and social development [1] Group 2 - The Xiaozhuang River Cultural Tourism Leisure Street project faced funding shortages for operational facilities by the end of 2024, prompting ABC Tongliao Branch to issue a short-term working capital loan of 10 million yuan to support its operations [1] - The street has become a popular destination for locals, enhancing its status as a cultural and tourism hub [1] Group 3 - Local entrepreneur Luo Gang has successfully expanded his business, including a car rental service and a farmhouse restaurant, with financial support from ABC since 2011, increasing his credit limit from 50,000 yuan to 500,000 yuan [2] Group 4 - ABC Inner Mongolia Branch has developed a comprehensive financial service plan to support the high-quality development of the cultural and tourism industry, focusing on various consumer scenarios such as dining, retail, parking, and accommodation [3] - As of June 2025, ABC Inner Mongolia Branch has issued a total of 1.603 billion yuan in loans to the cultural and tourism industry, supporting 164 clients and facilitating industry growth and upgrades [3]
从草坪音乐会到歌王诞生地,解码汕尾陆河 “文化润心”工程
Nan Fang Nong Cun Bao· 2025-12-01 04:33
Core Viewpoint - The article highlights the successful implementation of the "Cultural Enrichment" project in Luhua County, Guangdong, which has significantly contributed to cultural revitalization and economic development through various cultural activities and events [10][58]. Group 1: Cultural Events and Achievements - The 2025 Guangdong Rural Singer Competition concluded with a notable performance from local singer Zhong Siyuan, who won the championship, showcasing the cultural talent of Luhua County [3][4]. - Luhua County has organized over 130 cultural events and 26 lawn music festivals since 2025, reflecting a strong commitment to cultural revitalization [10][11]. - The county received the "Excellent Organization Award" for its efforts in hosting the competition, indicating effective management and community engagement [5][7]. Group 2: Integration of Culture and Economy - The "Cultural Enrichment" initiative is closely tied to the local economy, with cultural activities designed to stimulate tourism and local businesses [38][41]. - During the May Day holiday in 2025, Luhua County welcomed 470,000 tourists, generating 150 million yuan in tourism revenue, while the National Day holiday saw an increase to 768,200 tourists and over 306 million yuan in revenue [41][42]. - The integration of cultural events with agricultural and tourism activities has created a "listening—viewing—consuming" immersive experience for visitors, enhancing local economic growth [40][41]. Group 3: Community Engagement and Leadership - The project emphasizes the role of party leadership in cultural revitalization, fostering a collaborative environment among various stakeholders to enhance resource allocation [15][18]. - Local party members actively participated in organizing and promoting events, ensuring community involvement and support [24][25]. - The initiative has transformed Luhua's cultural landscape, making it a vibrant hub for both residents and visitors, while also addressing community needs through cultural services [25][58]. Group 4: Innovative Cultural Platforms - Luhua County has developed ten large green lawn parks, totaling 230,000 square meters, which serve as venues for cultural activities, enhancing community access to cultural experiences [29][30]. - The county has broken down professional barriers in cultural participation, allowing local farmers and artisans to showcase their talents, thus enriching the cultural fabric of the community [32][33]. - The establishment of a diverse cultural platform has led to a dynamic cultural ecosystem, with regular events and activities that engage the community [31][58].
来了!浦北县“AI赋能 智汇浦北”短视频和微短剧创作大赛
Nan Fang Nong Cun Bao· 2025-12-01 02:41
Core Points - The article discusses the "AI Empowerment, Smart Pu Bei" short video and micro-drama creation competition aimed at integrating AI technology into cultural creation [2][3] - The competition is organized by the local government and aims to promote the unique characteristics and development of Pu Bei County through creative content [3][7] Group 1: Competition Details - The competition will run from November 10, 2025, to December 10, 2025 [5] - Participants can include individuals and various organizations, focusing on positive themes related to the county's economy, rural revitalization, and cultural practices [10][11][12] - The competition will feature categories for short videos and micro-dramas, with specific requirements for content length and format [21][29] Group 2: Prizes and Awards - For short videos, the first prize is 6,880 yuan, with additional prizes for second and third places [22] - For micro-dramas, the first prize is 8,880 yuan, with similar tiered awards for other placements [25] - A total of 45 awards will be distributed across both categories, encouraging broad participation [22][26] Group 3: Submission Requirements - Submissions must incorporate at least one AI technology in their creation process, such as AI script generation or AI editing [31][32] - Works must reflect elements of Pu Bei County, including local landmarks and cultural aspects, and should be original [36][37] - Technical specifications include video resolution and format requirements, ensuring high-quality submissions [39][40] Group 4: Evaluation Criteria - The evaluation will be based on theme relevance, innovation in AI application, artistic expression, and potential for audience engagement [49][52][56] - The final scoring will consider metrics such as view counts and engagement during the exhibition period [59][60] - A two-phase evaluation process will ensure fairness and professionalism in judging the entries [67][70]