冰雪经济
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锡林浩特的“贝广之恋”
Xin Lang Cai Jing· 2026-01-03 19:18
(来源:内蒙古日报) 转自:内蒙古日报 □本报记者 巴依斯古楞 锡林浩特 市融媒体中心记者 巴音塔拉 "元旦当天,我们'歌游内蒙古·畅享锡林浩特'——草原年货大集在这条路上开集,不仅有很多年货可供 游客和市民选择,还有精心准备的文艺演出和互动活动"在贝子庙景区忙碌的锡林浩特市喜榕文化传媒 公司总经理娜荷芽笑着介绍。 娜荷芽所说的这条路北起贝子庙,南到锡林广场,叫作额尔敦路,是锡林浩特市最繁华的商业街,也是 这座城市重点塑造的文化旅游崭新IP。 这条路,还有一个颇具浪漫味道的名字——"贝广之恋"。 古韵焕新有尺度 "贝广之恋"藏深蕴 每天的额尔敦路是热闹非凡的。 奶茶店的醇厚香味漫过街巷,身着各种靓丽服饰的游客与市民并肩穿梭,挑选着当地特产与潮流商品。 这条蒙古语意为"珍宝"的街道,曾是万里茶道重要枢纽,如今在"最小干预、最大保护"的改造原则下, 成为"古韵与现代共生"的城市名片。 额尔敦路的改造,不是简单的刷墙铺路,而是要让它"活"起来,既要留住历史的根,也要长出时代的 芽。锡林浩特市政府副市长辛颖道出改造初心:"通过针对性措施留存历史印记,确保传统文化与城市 记忆不被冲淡。以'魅力锡林、璀璨商街'为愿景,推 ...
元旦北京消费市场火热收官 重点企业三天入账超40亿元
Xin Lang Cai Jing· 2026-01-03 17:12
(来源:千龙网) 元旦前夕及期间,一批高质量商业新载体和品牌首店、首展的密集亮相,为市场注入了强劲的新鲜感与 吸引力。 岁末年初,北京消费市场活力十足。围绕"钟鼓齐鸣 京彩启程"主题,全市推出系列特色促消费活动, 2026年元旦假日期间市场运行安全平稳、亮点纷呈。北京市商务局数据显示,假期三日,市商务局重点 监测企业累计销售额达40.4亿元,日均同比增长16.3%,增长势头显著。 从行业细分看,消费升级类商品表现尤为突出,专业专卖店日均销售额同比增长85%,百货业态日均同 比增长41.3%,反映出消费者对品质化、个性化商品的需求旺盛。 全市60个重点商圈客流量2822.6万人次,假日期间实现销售额84.6亿元,日均同比增长5.6%。值得关注 的是消费质量的跃升,全市重点商圈笔均消费金额达到437.9元,日均同比增长19%。其中,百货类商 品笔均消费金额高达1631.6元,同比增长1.2倍;珠宝类商品笔均消费金额跃升至6982.3元,同比增长1.1 倍。这一系列数据表明,元旦消费市场高端化、品质化消费趋势显著。 跨年夜20余个商圈延时营业 本次元旦消费市场的火热,是基于"商旅文体健"深度融合,通过场景创新、业态 ...
促消费活动启幕
Xin Lang Cai Jing· 2026-01-03 17:12
Core Insights - The core initiative is the launch of the "Ice and Snow Welcome New Year, Benefit Purchase in Chengbei" series of consumption promotion activities, with a total investment exceeding 1 million yuan, aimed at stimulating the local consumption market and supporting the expansion of domestic demand strategy [1][3] Group 1: Offline Consumption Promotion - A key component of the activities is the introduction of physical consumption vouchers in the core area of the Ice and Snow event and key business districts, offering discounts such as "40 yuan off for purchases over 100 yuan" and "20 yuan off for purchases over 50 yuan" [1] - The promotion period is from December 31, 2025, to January 3, 2026, encouraging citizens and tourists to redeem vouchers at designated merchants in the North River Qing Tang City Health and Wellness Resort [1] - The initiative aims to transform "ice and snow sightseeing" into "ice and snow consumption," enhancing the integration and value of various sectors such as ice and snow tourism, folk culture, specialty food, and health and leisure [1] Group 2: Online Consumption Enhancement - Starting January 1, 2026, Chengbei District collaborates with China UnionPay's "Cloud Flash Payment" platform to launch the "New Year Happy Purchase, Enjoy in Chengbei" online consumption promotion, covering multiple sectors including hotels, supermarkets, dining, and electronics [2] - The online promotion offers tiered discounts, such as 50 yuan off hotel stays over 200 yuan, 120 yuan off supermarket purchases over 500 yuan, and 200 yuan off dining bills, with a maximum discount of 200 yuan per transaction [2] - The initiative aims to create a convenient and efficient online one-stop shopping platform for New Year goods, stimulating digital consumption potential and enhancing the regional consumption market [2] Group 3: Collaboration and Policy Implementation - Chengbei District partners with PetroChina to launch the "Winter Tour Chengbei, Oil Gift Appointment" special activity, providing fuel discount vouchers and member discounts to stimulate self-driving travel and related consumption during the New Year [2] - The distribution of consumption vouchers employs innovative methods such as flash distribution in major business districts, targeted distribution in universities, and on-site distribution at the Ice and Snow event, aiming for broad coverage and maximization of policy benefits [2][3] - The series of consumption promotion activities is a practical implementation of the central and provincial policies aimed at expanding domestic demand and boosting consumer confidence [3]
浙江冰雪旅游热度攀升,多元业态撬动流量
Xin Lang Cai Jing· 2026-01-03 10:58
(来源:财闻) 浙江冰雪季旅游开启热"雪"模式,冰雪游逐渐成为文旅市场的"香饽饽"。2024至2025年冰雪季,浙江以 129万人次位居全国第六、南方省份第一。 浙江曾被认为是与冰雪游无缘的省份,近年来靠着巧思和对市场的敏锐洞察,因地制宜发力冰雪场景, 冰雪游逐渐成为文旅市场的"香饽饽"。以滑雪为例,2024至2025年冰雪季,浙江以129万人次位居全国 第六、南方省份第一。如今,冬日里在本地滑雪、戏雪,已经成为越来越多浙江人和周边地区游客的日 常娱乐选项。 冰雪游的热度攀升,得益于政策支持和市场响应。《浙江省大力提振和扩大消费专项行动实施方案》将 冰雪经济纳入"促进服务消费行动",提出加快推进冰雪旅游目的地建设,鼓励地方发展"冰雪+"经济。 省内各地纷纷造雪,如安吉云上草原滑雪场、临安大明山滑雪场等,不仅满足了游客的需求,也带动了 当地经济的发展。 此外,浙江还通过"冰雪+"融合业态,如冰雪风情与乡土风味的结合,以及冰雪嘉年华等活动,进一步 撬动流量和消费。全省预计发放文旅相关消费券金额超4600万元,组织开展约1000场次文旅活动,涵盖 冰雪赛事等多元类别。从"无雪"到"有雪",从单一场景到多元业态,浙江 ...
“冰雪嘉年华”如何点燃乡村冬日经济?
Zhong Guo Xin Wen Wang· 2026-01-03 01:51
Core Insights - The event marks the opening of the 12th National Public Ice and Snow Season in Wenzhou, Zhejiang, promoting a blend of sports, tourism, and culture [1][4] Group 1: Event Overview - The event features a variety of ice and snow activities, including snow hockey and curling, aimed at engaging participants of all ages [2][3] - The opening ceremony included a performance by martial arts champion Mao Yaqi, who was appointed as the sports tourism ambassador for the region [2] Group 2: Economic Impact - The event is expected to significantly boost local tourism, with projections of over 50,000 visitors and an annual revenue exceeding 10 million yuan for the ski resort [5] - The integration of ice and snow activities with local agriculture and cultural products is enhancing market opportunities for local farmers and artisans [5][6] Group 3: Industry Trends - The Chinese ice and snow industry has seen substantial growth, with its total scale increasing from 270 billion yuan in 2015 to nearly 1 trillion yuan by 2024, and is expected to surpass 1 trillion yuan by 2025 [6] - The successful implementation of the "sports + cultural tourism" model in Wenzhou serves as a case study for sustainable development in the ice and snow economy [6]
“雪陆空”全新玩法来袭 假日冰雪游热度高
Xin Lang Cai Jing· 2026-01-03 01:43
Core Viewpoint - The popularity of ice and snow tourism continues to rise during the New Year holiday, with urban ski resorts becoming a favored choice for citizens and short-distance travelers [1] Group 1: Tourism Trends - The Qiaoyuan Qishan Ski Resort in Hebei is particularly welcoming to beginner skiers, attracting families and student groups [1] - The "snow, land, and air" activities are gaining traction among young people, offering thrilling experiences and scenic views from powered paragliding and paragliding [3] Group 2: Visitor Statistics - The peak visitor flow reached 2,000 people on weekends, with New Year’s Day visitor numbers doubling year-on-year to nearly 4,000 [5] Group 3: Economic Impact - The integration of cultural, tourism, and sports sectors is driving sustainable growth in the ice and snow economy [6] - The town of Laiyuan is experiencing a resurgence due to ice and snow tourism, with attractions like the beautiful White Stone Mountain and the majestic Great Wall enhancing the appeal [8]
冬日里,浙江热“雪”沸腾
Xin Hua Wang· 2026-01-03 01:43
Core Insights - The winter tourism season in Zhejiang has gained significant popularity, with various ski resorts and attractions offering early bird tickets and increasing snow-making activities, leading to a surge in inquiries [1] - Zhejiang, previously considered unsuitable for winter sports, has successfully developed its ice and snow tourism market, ranking sixth nationally with 1.29 million visitors during the 2024-2025 winter season, the highest among southern provinces [1] Group 1: Market Growth and Trends - The indoor ski resort in Shaoxing, Qidi Qiaobo Ice and Snow World, has seen a 50% increase in revenue since the Beijing Winter Olympics, indicating a growing interest in skiing among locals [2] - The opening of "Sunlight Snow Valley" in Lin'an attracted over 5,000 visitors on its first day, showcasing the increasing popularity of snow-related activities among tourists [3] - The ice and snow tourism market in Zhejiang is characterized by a large participation base and strong consumer spending power, making it an attractive sector for investment [3] Group 2: Infrastructure Development - Various ski resorts in Zhejiang are enhancing their facilities, such as the Anji Yunshang Grassland Ski Resort, which has created a 300,000 square meter snow area, and the Daming Mountain Ski Resort, which has welcomed around 20,000 visitors since its opening [4][5] - The province has established 26 operational ice and snow venues, including 18 ski resorts, positioning itself as a leader in southern China for ice and snow activities [5] Group 3: Policy Support and Economic Integration - The Zhejiang government has included ice and snow tourism in its consumption promotion plans, encouraging the development of local ice and snow destinations and the "ice and snow +" economy [3] - The integration of ice and snow activities with other local attractions, such as hot springs and rural dining experiences, is becoming a trend, enhancing the overall appeal of winter tourism [6][7] - The province is launching various winter tourism initiatives, including a winter cultural tourism consumption season with an expected issuance of over 46 million yuan in consumption vouchers [7]
清风为伴产业兴丨推动冷资源持续转化为热经济
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2026-01-03 01:37
Group 1 - The core idea of the news is the ongoing supervision and improvement of the tourism industry in Mohe City, Heilongjiang Province, focusing on enhancing the visitor experience and addressing issues in the ice and snow tourism sector [1][2][3] - Mohe City is leveraging its unique geographical and climatic advantages to develop the ice and snow cultural tourism industry, aiming to transform its cold resources into economic benefits [1] - The local disciplinary inspection and supervision commission has integrated tourism market rectification into its key supervision tasks, actively collecting feedback from the public to address tourism-related issues [1][2] Group 2 - A joint supervision team has been established, consisting of members from various departments, to conduct regular inspections and address any identified issues in real-time [2] - The commission has identified and rectified 27 issues in the tourism market since 2025, demonstrating a commitment to maintaining a safe and orderly tourism environment [2] - Continuous efforts will be made to innovate supervision methods and enhance effectiveness, ensuring a disciplined approach to eliminate corruption and improve the tourism development environment [3]
冰雪盛事搅热七台河之冬
Xin Lang Cai Jing· 2026-01-02 22:39
(来源:黑龙江日报) 转自:黑龙江日报 冰雪+赛事 凸显城市特色 这个冬天,七台河举办了首届冰雪运动超级联赛。"冰超"联赛开幕当天,6位世界冠军参加火炬传递,尽显冠 军之城底气。主火炬在七台河体育中心主场馆点燃,开幕式结束后,现场观众还观看了精彩激烈的黑龙江省 大滑梯远景。李福摄 七台河"冰超"联赛开幕式。 张求是摄 130 the life 2号 the first E TENER lynni HARR RE READ FE 1 I 日刊文 FFF 【 】 】 】 】 Trainl ARTS FREE FILLER i H 45 5 ED t 10 2 APA TTE n be 12 / 12 / 2 ling the S 18 1 6 1 1999 897 1 3 pers 245 x 上合的 115 the state of the □马丽丽 2025年12月21日,七台河市冰雪运动超级联赛开幕;12月28日,七台河市第八届"冠军传奇·冰雪嘉年华"华丽 登场。接踵而来的赛事、活动,让七台河这座安静的小城人气升腾、百业勃发。用对用好冰雪资源,成了这 座城市辞别旧岁、开启新年的最佳方式。 冰雪运动超级联赛( ...
冰雪游持续火爆,元旦假期第二日全省A级景区接待游客410.06万人次
Xin Lang Cai Jing· 2026-01-02 13:18
Group 1: Tourism Statistics - As of January 2, 2024, Sichuan Province's 867 A-level tourist attractions received 4.1006 million visitors, generating ticket revenue of 35.8387 million yuan, representing growth of 18.93% and 10.71% respectively compared to the previous year [1] - The top ten attractions in Sichuan by visitor numbers include Chengdu Duyue City (141,000), Dongjiao Memory (131,000), Kuanzhai Alley (124,000), Jianchang Ancient City (100,000), Shuangliu Seaside City (98,000), Qionghai Lushan (71,000), International Intangible Cultural Heritage Expo Park (68,000), Jieziguzhen (63,000), Wuhou Shrine (59,000), and Emei Mountain (57,000) [1] Group 2: Winter Tourism and Events - The ice and snow tourism sector is thriving, with various regions promoting "ice and snow +" themed products, leading to increased economic benefits from the ice and snow industry chain [3] - Wawushan Scenic Area hosted an ice and snow carnival and climbing challenge, reaching visitor reservation limits for two consecutive days [3] - Dazhou Bashan Grand Canyon and Batian Mountain collaborated to create a "fire and ice" experience, attracting over 22,000 visitors [3] Group 3: New Year Activities and Local Attractions - Mianyang Anzhou has seen a rise in short-distance self-driving and nearby tourism, with local hot spring hotels achieving a 100% booking rate [5] - Open-air scenic spots, ancient towns, and cultural venues have become popular destinations, with the 600-year-old Baoyun Temple transforming into an immersive experience site during the New Year [5] - Chengdu continues to host over 100 cultural and tourism events, enhancing the city's appeal and attracting more visitors [7] - Leshan Giant Buddha Scenic Area introduced robot performances and Vlog self-shooting experiences, resulting in a 23.12% increase in visitor numbers [7]