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人文经济激活消费新动能丨成都:流量变“留量” 文旅融合激发新活力
Xin Hua Wang· 2026-01-21 09:35
Core Insights - Chengdu is transforming its tourism and cultural landscape by integrating traditional culture with modern experiences, creating vibrant new consumption spaces that attract both locals and tourists [1][4][5] Group 1: Cultural and Tourism Integration - The Daqi Teahouse in Chengdu has been transformed from a traditional lacquer factory into a cultural space that combines tea culture, intangible heritage displays, and artistic exchanges [4] - The teahouse features regular performances of tea art and Sichuan opera, along with workshops for traditional crafts, catering to a diverse audience [5] - Chengdu is witnessing a surge in cultural tourism practices centered around "scenes," with various innovative projects enhancing the visitor experience [5] Group 2: Economic Impact - The "Digital Cultural and Creative Golden Week" in Chengdu generated 1.832 billion yuan in ticket sales, merchandise, and surrounding consumption [9] - The city hosted the 2025 League of Legends World Championship, attracting over 11,000 spectators, with 85% from outside Sichuan, contributing over 270 million yuan to local consumption [9] - From January to November 2025, Chengdu's cultural tourism industry saw the establishment of 105 new enterprises, a 7.3% year-on-year increase, and welcomed 302 million visitors, a 5.3% increase [9]
人文经济激活消费新动能 | 成都:流量变“留量” 文旅融合激发新活力
Xin Hua She· 2026-01-21 09:34
Group 1 - The transformation of traditional spaces in Chengdu, such as the Daqi Teahouse, showcases the integration of old and new cultural elements, creating a unique consumer experience that combines tea culture, intangible heritage displays, and artistic exchanges [1] - The Daqi Teahouse has become a popular destination for both locals and tourists, featuring regular performances and workshops to attract younger audiences, reflecting a broader trend of cultural tourism integration in Chengdu [1] - The renovation of the Chengdu People's Hotel boiler room into a multifunctional theater space exemplifies the city's efforts to innovate in cultural tourism, creating diverse consumption scenarios [2] Group 2 - The recent Non-Heritage Lantern Festival in Chengdu attracted significant attention, utilizing modern lighting technology to revive historical symbols from ancient Shu civilization, enhancing the cultural experience for visitors [5] - The city has seen a surge in cultural tourism, with ticket sales and related consumer spending reaching 1.832 billion yuan during the "Digital Cultural Creation Golden Week," indicating a shift in tourist behavior towards more immersive experiences [6] - From January to November 2025, Chengdu's cultural tourism industry experienced substantial growth, with 3.02 billion visitors, a 5.3% increase year-on-year, and the addition of 105 new enterprises, reflecting a thriving sector [6][7]
聚焦“可持续‘出圈’” “世界冰雪旅游卓越城市”哈尔滨文旅动能更显强劲
Zhong Guo Xin Wen Wang· 2026-01-21 08:04
中新网哈尔滨1月21日(记者 刘锡菊)深化哈尔滨与港澳地区冰雪经济合作、系统打造"大雪人"城市 IP……政协哈尔滨市第十四届委员会第五次会议1月20日在哈尔滨开幕。政协委员围绕文旅发展等热点 议题献言献策,助力这座"世界冰雪旅游卓越城市"文旅发展。 哈尔滨成 为国内外游客的热门目的地。赵宇航 摄 作为中国著名的"冰城"及现代冰雪运动的发源地,哈尔滨成为国内外游客的热门目的地。随着"尔滨现 象"火爆出圈,哈尔滨近年来持续加大对冰雪旅游基础设施的投入,优化旅游公共服务,并推动冰雪经 济融合创新发展。2025年,哈尔滨市承办世界旅游经济论坛,被联合国旅游组织授予"世界冰雪旅游卓 越城市"称号。 哈尔滨市 被联合国旅游组织授予"世界冰雪旅游卓越城市"称号。赵宇航 摄 为此,哈尔滨市政协常委谷欣建议,汇聚文化、艺术、科技、市场等领域专家,系统为大雪人构建背景 故事、世界观及鲜明的人格特质,通过创作系列短小精悍、温暖治愈的都市传说与四季故事,为其注入 持续的生命力。此外,构建"四季不落幕"的动态形象与体验体系。大力开发"大雪人"的数字化生命形 态。利用AR、VR、动画、社交媒体账号等载体,创作其"春日化身""夏日游记"" ...
湖北酒店预订量增长超七成 千余场活动搅热新春文旅市场
Chang Jiang Shang Bao· 2026-01-21 06:09
Core Insights - The tourism market in Hubei is experiencing significant growth, with travel bookings for the Spring Festival holiday expected to increase by over 30% year-on-year, particularly in hotel and tour package reservations [1][2] - Hubei's tourism appeal is bolstered by its rich cultural heritage and diverse activities, aligning with the rising demand for experiential travel [2] - A series of promotional activities and financial incentives are being implemented to stimulate consumption and enhance the overall tourist experience in Hubei [4][6] Group 1: Tourism Growth - Hubei's hotel bookings have surged by 73%, tour package reservations by 80%, and car rental bookings have more than doubled compared to the previous year [1] - The outbound travel demand from Hubei has also seen a nearly 100% increase, indicating strong consumer spending potential in tourism [1] - The upcoming Spring Festival will feature over 1,800 events, including cultural performances and exhibitions, aimed at attracting tourists [1] Group 2: Promotional Activities - Hubei's tourism strategy includes the "乐购全球," "乐游湖北," and "乐动湖北" campaigns, which will host over 1,600 consumer promotion events and 1,000 cultural activities [2][3] - The "知音湖北 超级文旅日" event launched a series of initiatives to promote local culture and tourism, including a significant financial package for consumer incentives [4][5] - A total of 6,000 million yuan in consumer vouchers and additional promotional activities are designed to enhance visitor experiences and encourage spending [5][6] Group 3: Cultural Integration - The "荆楚非遗国际会客厅" was established to facilitate cultural trade and promote Hubei's heritage products globally [5] - The integration of cultural and tourism resources aims to create a comprehensive experience for visitors, enhancing the appeal of Hubei as a travel destination [6] - Future plans include continued investment in cultural tourism and the development of diverse offerings to attract a wider audience [6]
巴蜀文化旅游走廊营销推介活动走进南宁
Xin Lang Cai Jing· 2026-01-20 21:55
当晚,在邕州古城·三街两巷历史文化街区举行的主题快闪巡游现场,巴渝特色舞蹈与古色古香的街区 相映成趣,吸引了众多市民驻足观看、互动打卡,点燃了南宁市民对重庆文旅的关注与热情。 此次活动的举办,不仅让南宁市民近距离领略了重庆文旅的独特魅力,也进一步提升了重庆文旅在广西 的知名度与影响力。两地文旅部门将进一步加强交流与合作,深化资源共享、客源互送、市场共建,推 动两地文旅产业高质量发展。 随后,《雄奇山水 新韵重庆》《重庆·世界温泉之都》《渝味360碗》三大主题推介依次登场,从雄奇壮 丽的山水风光到温润养生的温泉资源,多角度展现了重庆文旅的核心魅力与丰富内涵。重庆相关区县依 次开展专场推介,沙坪坝区的《重庆·1949》、开州区的《开州汉丰湖旅游度假区》、巫溪县的《巫溪 天地有灵气》、丰都县的《丰都奇缘》、云阳县的《上岸之城心想事成》各具特色,分别带来了当地独 有的文旅资源与精品线路。重庆文旅集团更是带来长江三峡游轮之旅,为南宁市民提供多样化的出行选 择。中国长安汽车集团将"重庆造"的硬核实力与文旅出行场景巧妙结合,让南宁市民在感受巴渝文旅魅 力的同时,也领略到当地产业发展的强劲活力。 本报讯(记者莫岚远)1月20 ...
非遗皮影迎马年
Xin Lang Cai Jing· 2026-01-20 19:55
Core Viewpoint - The article highlights the efforts of intangible cultural heritage practitioners in Xining's Huangzhong District to celebrate the upcoming Spring Festival through the creation of shadow puppetry themed around the "Year of the Horse," integrating traditional skills with modern elements [2] Group 1: Cultural Heritage and Innovation - Practitioners are creating shadow plays such as "Flying Dragon in the Sky" and "National Unity as One Family" to welcome the New Year [2] - The production of shadow puppets involves over 20 processes, including wet leather preparation, carving, and coloring [2] - In recent years, practitioners have expanded the market for Hehuang shadow puppetry through cultural tourism integration and creative product sales [2] Group 2: Community Engagement and Performance - On January 20, provincial-level intangible cultural heritage representative Wang Yiyuan led a team in carving shadow puppets and rehearsing performances in the Qinghai dialect combined with modern scripts [2]
冰雪冷资源释放发展热效应
Xin Lang Cai Jing· 2026-01-20 19:54
区域联动、平台搭建与赛事引入,是冰雪经济从单点发力迈向集群突破的关键。内蒙古东西跨度达2400 余公里,蕴藏了丰富的冰雪资源,形成了多元的冰雪旅游体验。通过推出全域游精品线路,串联起林海 雪原、山地滑雪、沙漠冰雪等差异化资源,内蒙古冰雪旅游实现了客源互送、服务互通,破解冰雪旅游 同质化难题。赛事则兼具流量入口与品牌名片功能,内蒙古各地通过承办专业赛事提升影响力,形 成"以赛聚气、以赛兴产、以赛促旅"的良性循环,推动冰雪产业向规模化、品质化进阶。这些实践无不 印证了区域联动、平台搭建与赛事引流三位一体协同发力的重要性,唯有以全域思维整合资源、以多元 载体搭建平台、以精品赛事汇聚流量,才能最大化释放冰雪资源的产业价值。 文化是赋能冰雪旅游的重要引擎。锚定地域文脉深耕细作,将特色文化与冰雪资源深度融合,才能让冰 雪经济跳出同质化竞争的窠臼,形成独具辨识度的核心优势。这个冬季,呼和浩特市以"冰雪+"为核心 驱动力,以"呼和如此HOT"为主题,推出了300余项特色冰雪文体旅促消费活动;阿尔山市通过"古今交 融、全域联动、业态融合、品牌赋能"系统化创新,深入挖掘林俗、边境、温泉等文化内涵,构建"冰雪 文化+"融合发展新格 ...
政策加持活动赋能 湖南全面点燃2026年一季度消费热潮
Zhong Guo Fa Zhan Wang· 2026-01-20 12:11
Core Viewpoint - Hunan Province is implementing a series of measures to stimulate consumer spending and boost economic growth as the new year approaches, aiming for a strong start in 2026 and high-quality economic development during the 14th Five-Year Plan period [1][2]. Policy Initiatives - In 2025, Hunan's retail sales of consumer goods reached 1,936.59 billion yuan, a year-on-year increase of 4.5%, surpassing the national average by 0.5 percentage points [2]. - The province is launching an upgraded "old for new" policy for consumer goods, offering subsidies of up to 20,000 yuan for scrapping old vehicles and purchasing new energy vehicles, and up to 15,000 yuan for regular exchanges [2]. - Six categories of home appliances and four categories of digital products are included in the subsidy program, with 2.66 billion yuan in special government bond support already approved for 2026 [2]. Consumer Engagement Activities - Hunan's consumption market showed a strong performance during the New Year holiday, with total consumption reaching 46 billion yuan, a 24% increase year-on-year [4]. - The "Hui Gou San Xiang" New Year consumption season will feature over 500 promotional events across various sectors, including automotive, service vouchers, and online shopping festivals [4]. - Specific actions include issuing general consumption vouchers in key service areas and promoting local products through online platforms [4]. Cultural and Tourism Integration - Hunan plans to enhance cultural and tourism consumption through a dedicated action plan, focusing on domestic tourism growth and the development of new tourism products [5][6]. - A series of cultural events will be organized during the Spring Festival, with nearly a thousand themed activities expected to take place across the province [6]. Agricultural Product Promotion - Hunan is launching the "Dongting Fragrance +" consumption guide to promote high-quality agricultural products, facilitating direct sales from farms to consumers [7]. - The "2026 Red Star Global New Year Goods Festival" will feature various activities to enhance agricultural product sales, including live streaming and cultural experiences [7][8]. - Initiatives to support farmers include prioritizing the purchase of agricultural products from underdeveloped areas during holiday procurement [8].
(乡村行·看振兴)湖北五峰:生态民宿“串”起增收致富链
Zhong Guo Xin Wen Wang· 2026-01-20 11:38
Core Insights - The article highlights the development of the ecological homestay industry in Wufeng, Hubei Province, which has become a significant driver for rural revitalization and income generation [2][4]. Group 1: Industry Development - Wufeng County is located in the Wuling Mountain area and features ecological attractions such as the Houhe National Nature Reserve and the Chabaixi National Forest Park, which have been leveraged to promote rural tourism [2]. - The local government has implemented policies to guide and plan the development of the homestay economy, resulting in the creation of six homestay clusters that integrate various tourism experiences like tea gardens and cultural workshops [2][4]. Group 2: Cultural Integration - The homestays in Wufeng incorporate local cultural elements, including intangible cultural heritage projects like tie-dyeing and traditional music, enhancing the visitor experience [4]. - The Linyin Homestay exemplifies the "homestay+" model, combining traditional architecture with modern amenities, offering guests an immersive experience in local culture and nature [4]. Group 3: Economic Impact - By 2025, the average stay for tourists in the homestays is projected to be 2.8 days, with per capita spending expected to increase by over 30%, significantly boosting local employment and related industries [6]. - Currently, there are nearly 200 boutique homestays in Wufeng, with an average annual revenue exceeding 200,000 yuan, contributing to the local economy and promoting further development in tourism infrastructure [6].
2025年成都134场大型演唱会带动综合消费超63亿元
Sou Hu Cai Jing· 2026-01-20 06:07
Group 1 - In 2025, Chengdu's cultural and tourism sector saw significant growth, with 134 large concerts generating over 6.3 billion yuan in comprehensive consumption, showcasing the city's strong cultural and tourism integration capabilities [1][4] - The concert market in Chengdu attracted major artists such as Jacky Cheung, Aaron Kwok, and others, creating a vibrant performance atmosphere that continued into 2026 with more high-profile artists scheduled to perform [1] - Chengdu's systematic layout of the cultural and tourism industry led to the signing of 71 major cultural and tourism projects with a total investment of 26.258 billion yuan, contributing to the music industry's output value exceeding 63 billion yuan [4] Group 2 - Chengdu plans to further integrate resources to promote deep development of "culture, commerce, tourism, and sports," with a focus on hosting over 150 large concerts and various cultural events in 2026 [4] - The city aims to enhance its cultural consumption brands and introduce new tourism consumption models, including promotional offers and themed travel routes, to stimulate the cultural tourism market [4] - Chengdu's initiatives include the establishment of 12 cultural and tourism industrial parks and the recognition of its "Garden Full of Gardens" initiative as a significant case in China's tourism industry [4]