文旅融合
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热词看未来|丰富高品质旅游产品供给
Xin Hua Wang· 2025-11-20 13:03
Group 1 - The core viewpoint of the article emphasizes the importance of advancing the construction of a tourism powerhouse and enhancing the quality of tourism services and product offerings [1][4]. - During the "14th Five-Year Plan" period, China's tourism industry is expected to see continuous optimization in product supply and service quality, with domestic travel and total spending maintaining a high growth rate [2]. - The integration of culture and tourism is being deeply promoted, creating new momentum and advantages for the cultural tourism industry through mutual empowerment [2][5]. Group 2 - The modernization of the tourism governance system in China has significantly improved, with the strategic position of tourism services in national economic and social development becoming increasingly prominent [4]. - The article outlines a series of reform and development tasks aimed at achieving high-quality development in the tourism sector over the next five years, based on the foundation laid during the "14th Five-Year Plan" [4]. - The focus on innovation and technology is highlighted as a means to create new tourism products, business models, and experiences, thereby enhancing the quality of life for the public and empowering economic and social development [5].
一组通信数据告诉你 天水这条“黄金大道”有多火爆
Zhong Guo Xin Wen Wang· 2025-11-20 08:51
青年北路百货大楼至新华路十字路段,因道路两旁种满银杏树,每年11月份银杏树叶黄了的时候,道路 上铺撒银杏树叶,行走其间,头顶是金灿灿的"天空",脚下是软绵绵的"金色地毯",仿佛身处黄金般的 天地之间,成为很多摄影爱好者、"网红"和市民打卡拍照的地方。 除了接入人次之外,根据甘肃移动官方通信数据显示,近一周内,"黄金大道"移动网络流量也呈现爆发 式增长。周边站点日均流量达5294.6GB,环比增长69.7%;日均话务量为515.3Erl,增幅36.4%。这些数 字不仅反映出游客数量的激增,也体现出用户在拍照、直播、视频分享等高清内容传播方面的活跃度, 生动印证了"黄金大道"作为新晋网红地的超高人气与传播力。 为了确保"黄金大道"网络质量,甘肃移动天水分公司组建了网络保障团队,除了对该区域话务量、流 量、速率等18项指标进行毫秒级监测,动态调配资源,还针对秦腔展演、露天音乐会等夜间活动,实 行"错峰优化"策略,提前3小时预调度,采用载波聚合技术拓宽网络承载容量,利用超级上行提供高速 率和低时延,将上行速率提升40%,为现场直播、视频上传、语音通话等核心业务提供网络支撑。 据甘肃移动官方通信数据,近一周内,"黄金大 ...
呼和浩特荣登“2026中国100目的地榜”
Nei Meng Gu Ri Bao· 2025-11-20 07:01
Group 1 - Ctrip Travel Network recently released the "2026 China 100 Destinations List," with Hohhot making the list due to its unique natural and cultural resources [1] - Hohhot's attractions, including the Old Niuwan Yellow River Grand Canyon and Inner Mongolia Museum, also featured on the "2025 Must-Visit List" by Dazhong Dianping, indicating the city's growing appeal to national tourists [1] - Hohhot offers diverse seasonal activities, such as spring flower viewing, summer grassland retreats, autumn leaf watching, and winter snow festivals, enhancing its attractiveness to visitors [1] Group 2 - Hohhot is leveraging its unique ice and snow resources to promote winter tourism, integrating ice and snow activities with local culture and festivals to create a diverse product matrix [2] - The upcoming second CBA Club Cup finals, scheduled for February 6-12, 2026, in Hohhot, is expected to attract basketball fans nationwide, boosting winter tourism and cultural engagement [2] - The city aims to provide richer experiences and higher quality services during the winter season, enhancing its appeal as a winter destination [2]
渝东南地区将上演“最炫民族风”促文旅融合发展
Zhong Guo Xin Wen Wang· 2025-11-20 06:42
编辑:郭晋嘉 武陵山区(渝东南)土家族苗族文化生态保护区于2014年获批国家级文化生态保护实验区,2025年6月正 式成为重庆首个国家级文化生态保护区。经多年深耕,渝东南地区交出了一份亮眼的文化保护答卷。 如今,该区域汇聚各级非物质文化遗产代表性项目1397项、代表性传承人1810人,更培育出99个非遗工 坊,带动1.7万余人就业,"非遗+旅游""非遗+乡村振兴"的创新模式遍地开花;全国重点文物保护单位4 个、中国传统村落109个、中国少数民族特色村寨23个、中国历史文化名镇4个、国家5A级旅游景区4 个、国家级旅游度假区2个……文旅融合的实践让区域古老文化焕发新生。这一切成果,都将在展演中 集中呈现。 值得一提的是,本次展演面向市民免费开放。其间,多个区县文化馆将带来丰富多彩的创新节目,唱出 生活的甜蜜与乡村新貌、讲述老百姓身边的英雄故事、展现浓郁的地域风情,带领观众见证非遗传承的 鲜活力量,读懂渝东南地区的文脉相连。(完) 来源:中国新闻网 渝东南地区将上演"最炫民族风"促文旅融合发展 中新网重庆11月20日电 (记者 钟旖)乌江蜿蜒,武陵叠翠,一场集结渝东南文化瑰宝的盛宴即将刮起"最 炫民族风"。记者2 ...
做好“苏超夺冠”后半篇文章 推动泰州人文“三水”高质量发展
Yang Zi Wan Bao Wang· 2025-11-20 05:19
值得一提的是,今年紧扣"苏超"赛事,"泰州文旅"抖音号、视频号优化改版,发布短视频1100余条,全年播放量超过10亿次,抖音粉丝量从2.9万增至40.6 万,增长量位居全省文旅抖音号首位。为做好"苏超夺冠"后半篇文章,该市商务局相关负责人介绍,将以"苏超流量"撬动消费增量。打造"赛事+消费"融 合模式,推出"泰享消费.足球大集""苏超来泰.早茶吃嗨"等特色活动,布局120个大屏观赛点,带动周边商业消费,把赛事热度转化为消费热情。 兴化市委常委、宣传部长陈林峰会上在介绍该市深挖各行业、各领域文化元素相关情况后,特地给全球游客带来了游兴化文旅大礼包:冠军球队终生免费 尊享,每次最多可带一支足球队阵容(11人)同行;全球游客姓名中含"兴""化"任一字可免费畅游;所有昭苏游客对应享受兴化景区长期免票特权。 泰州市文广旅局局长周焕祥介绍,泰州擦亮"梅郎故里、戏曲圣地"品牌,连续举办17届梅兰芳艺术节,组建泰州梅兰芳京剧团,建成63家"泰有戏"小剧 场。丰富文化供给,开展"百梅争艳""茉莉花开.家门口赏好戏"等文艺演出活动,"十四五"期间发放"文化惠民券"资金3500余万元,每年组织开展"戏曲进 乡村""四季村晚"等演出 ...
新疆:开放自信气象新
Ren Min Ri Bao· 2025-11-20 02:10
Group 1: Tourism Development - Xinjiang's border inspection authorities processed 3.654 million entry and exit personnel in the first ten months of the year, a year-on-year increase of 36.4%, with foreign nationals accounting for 1.665 million, up 22.3% [1] - The Xinjiang government is focusing on enhancing tourism by developing unique tourism products, improving infrastructure, and elevating service quality to attract both domestic and international tourists [1] - In the first nine months of this year, Xinjiang received over 260 million domestic and international tourists, reflecting a year-on-year growth of 8.36% [4] Group 2: Environmental and Cultural Initiatives - Xinjiang is committed to green development, implementing integrated protection and systematic governance of its natural resources, including afforestation and land improvement efforts during the 14th Five-Year Plan period [2] - The region is actively preserving and promoting its cultural heritage, utilizing advanced technologies like 3D scanning and AI restoration to enhance the visibility of historical sites [2] - The local government emphasizes the importance of cultural integration and the promotion of traditional cultures among various ethnic groups in Xinjiang [2] Group 3: Infrastructure and Connectivity - By the end of 2024, Xinjiang's total road mileage is expected to exceed 230,000 kilometers, ensuring that all eligible villages are accessible by hardened roads and public transport [3] - Xinjiang has 28 civil airports, the highest number in the country, and has operated 693 domestic and international flight routes in the first ten months of this year, enhancing regional connectivity [3]
把握机遇丰富高质量旅游产品
Jing Ji Ri Bao· 2025-11-20 00:20
Group 1 - The core viewpoint emphasizes the importance of integrating culture and tourism to enhance high-quality tourism products and services, which is crucial for meeting people's needs and building a strong cultural and tourism nation [1] - During the "14th Five-Year Plan" period, the quality and efficiency of cultural and tourism integration in China have significantly improved, with various innovative formats such as "intangible cultural heritage + tourism" emerging [1] - Recent reports highlight the need for deeper integration of culture and tourism, aiming for a broader, deeper, and higher-level development to enhance the connection between cultural experiences and tourism [1] Group 2 - Current challenges in tourism product supply include insufficient depth in cultural integration and a lack of local cultural characteristics, leading to a homogeneous tourism product offering [2] - To overcome barriers to high-quality tourism product supply, efforts should focus on deepening cultural resource exploration, promoting digital transformation in cultural tourism, and combining effective market mechanisms with proactive government involvement [2] - Emphasizing the integration of local cultural content into tourism experiences can help meet diverse consumer demands and avoid excessive homogenization of tourism products [2] Group 3 - The promotion of digital transformation in cultural tourism involves leveraging technology to enhance the quality and efficiency of tourism products, including the application of artificial intelligence [3] - Strengthening the use of new media platforms in the cultural tourism sector can help create engaging content that resonates with the public, transforming online traffic into lasting engagement [3] - A combination of effective market practices and supportive government policies is essential for fostering a healthy and regulated tourism market, ensuring consumer rights and optimizing the overall experience [3]
破解票根经济的双重挑战(微观)
Ren Min Ri Bao· 2025-11-19 22:20
Core Insights - The ticket economy is emerging as a new strategy to boost consumption in various regions, transforming tickets into "passports" for exploring cities and enhancing cultural tourism [1] Group 1: Ticket Economy Implementation - Shanghai has initiated a ticket-linked consumption pilot program, allowing consumers to receive a "ticket code" for exclusive discounts in dining, entertainment, and retail by presenting their event tickets [1] - The "ticket code" offers dynamic adaptability, with real-time updates on discount lists and merchant offers, facilitating consumer choice [1] - Events like sports matches can drive significant tourism, as evidenced by the 249.62 million visitors to A-level tourist attractions in three cities during recent holiday matches, marking an 11.45% year-on-year increase [1] Group 2: Consumer Experience and Collaboration - The initial ticket purchasing experience significantly influences consumers' willingness for subsequent purchases, highlighting the importance of collaboration within the cultural tourism industry [2] - To enhance the ticket's value, it is essential to connect isolated products and services, providing consumers with richer and higher-quality options [2] - Improving the ticket economy's potential requires focusing on consumer experience, integrating various sectors, and fostering a strong connection between initial and related purchases [2] Group 3: Challenges and Innovations - The ticket economy faces dual challenges: maintaining the attractiveness of ticket projects and ensuring that associated projects share a common core [3] - Innovative formats and continuous engagement are necessary to prevent consumer fatigue and sustain interest in ticket projects [3] - Designing associated projects should be consumer-driven, utilizing big data and AI to analyze preferences and enhance the relevance of integrated offerings [3]
新疆开放自信气象新
Ren Min Ri Bao· 2025-11-19 22:20
Core Points - Xinjiang is enhancing its tourism and travel experience through technological upgrades and service optimizations, leading to a significant increase in inbound and outbound travel [1][4] - The region is focusing on ecological protection and sustainable development, with extensive afforestation and land improvement initiatives [2] - Cultural heritage preservation and promotion are key to Xinjiang's identity, with efforts to showcase the diverse cultures of its ethnic groups [2] - Infrastructure improvements, including road and air travel enhancements, are facilitating easier access to Xinjiang [3] Group 1: Tourism Growth - Xinjiang's border inspection authorities processed 3.654 million travelers in the first ten months of the year, a year-on-year increase of 36.4%, with foreign travelers accounting for 1.665 million, up 22.3% [1] - The region received over 260 million domestic and international tourists in the first nine months, reflecting an 8.36% increase year-on-year [4] Group 2: Ecological Initiatives - Xinjiang has established a 3,046-kilometer green barrier to combat desertification, with 8.3489 million acres of afforestation and 2.3205 million acres of land improvement during the 14th Five-Year Plan [2] Group 3: Cultural Heritage - The region is utilizing advanced technologies for cultural preservation, such as 3D scanning and AI restoration, to maintain its historical sites and promote cultural tourism [2] Group 4: Infrastructure Development - By the end of 2024, Xinjiang's total road mileage is expected to exceed 230,000 kilometers, with all eligible villages connected by hardened roads [3] - Xinjiang has 28 civil airports, the highest in the country, and has operated 693 domestic and international flight routes in the first ten months of the year [3]
从山海古城到青春乐场,日照的滨海文旅破圈之路
Zhong Guo Xin Wen Wang· 2025-11-19 10:46
Core Insights - The article highlights the cultural and tourism appeal of Rizhao, particularly through its historical sites and modern events, showcasing a blend of ancient heritage and youthful energy [1][4][6] Historical Significance - The ancient ginkgo tree at Dinglin Temple, known as a "living fossil," stands 26.7 meters tall with a trunk circumference of 15.7 meters, attracting visitors and symbolizing the deep historical roots of the region [3][4] - Rizhao's rich history, including the reconstruction of the ancient Ju State capital, enhances its cultural tourism identity, making it unique and competitive in the market [4] Event-Driven Tourism - The 2025 Rizhao New Youth Music Festival attracted tens of thousands of attendees, emphasizing the city's vibrant music scene and its ability to draw crowds through large-scale events [1][5] - The festival's design, which includes overnight celebrations, aligns with Rizhao's coastal characteristics, promoting a unique experience of enjoying music while witnessing sunrise [5][6] Industry Transformation - The local tourism industry is shifting from a focus on accommodation to experiential offerings, with 38% of revenue now coming from various experiences rather than just lodging [8] - The rise of themed boutique homestays, such as "sea homestays" and "mountain homestays," reflects a diversification in tourism offerings, enhancing visitor engagement and supporting rural revitalization [8][9] Youth Engagement and Innovation - The integration of young people's perspectives into tourism strategies is reshaping the local economy, with new business models emerging that prioritize experiences over traditional lodging [8][9] - Local youth and entrepreneurs are increasingly contributing to the revitalization of rural areas, bringing fresh ideas and investments to enhance the tourism landscape [9]