Core Viewpoint - The opening ceremony of the 2025-2026 new snow season and the 31st Jilin Rime Ice and Snow Festival took place in Jilin City, highlighting the province's commitment to enhancing its winter tourism offerings [2] Group 1: Events and Activities - Over 800 cultural, tourism, and sports activities will be held throughout the new snow season [2] - The province has introduced a 100 million yuan ice and snow consumption voucher program, along with dining discounts and free public transport policies to benefit residents [2] Group 2: Infrastructure and Transportation - Ski resorts are expanding snow-making systems, equipping professional coaching teams, and adding unique ski trails to enhance visitor experience [2] - The opening of the Shenbai High-Speed Railway has improved transportation, introducing a new high-speed train route from Changbai Mountain West Station to Beijing Chaoyang Station, along with 32 direct ice and snow tourism buses and 30 tourism bus routes to create a comprehensive "fast entry, slow travel" network [2]

Group 1: Ice and Snow Tourism Season - The winter ice and snow tourism season is gaining momentum as the National Alpine Skiing Center in Beijing officially opened on November 22, marking the start of the new snow season [1] - Beijing has launched an ice and snow venue guide service covering 48 ice and snow venues, providing information through the "Beijing Fitness Map" platform for venue inquiries, bookings, training, and coupon collection [1] Group 2: Local Initiatives and Services - The 40th Ice and Snow Happy Season has been initiated in Yanqing District, introducing various convenience services, including a "long-term rental" program for accommodations and a "ski + self-driving" package from rental companies [3] - In Tonghua, Jilin, the ski resort has expanded its area to 1.17 million square meters with 33 ski trails catering to different skill levels, and has implemented smart photography technology for capturing skiing moments [6] Group 3: Transportation Enhancements - The opening of the Shenyang-Baihe High-Speed Railway has improved travel efficiency for tourists, reducing travel times to ski resorts to approximately 4 hours from Beijing and 1 hour from Shenyang [8] - Tonghua City has established direct shuttle services from the high-speed railway station to ski resorts, with an average of 37 daily trips, capable of transporting up to 2,700 tourists [10] Group 4: Expansion of Ice and Snow Attractions - The 27th Harbin Ice and Snow World is undergoing significant expansion, increasing its area from 1 million square meters to 1.2 million square meters, with new facilities and entertainment projects to enhance visitor experience [11] - The park will also introduce new activities such as winter fishing and cross-country skiing, aiming to create a "snow + sports" experience, with plans for events like snow soccer and ice hockey [13]

Core Viewpoint - The ice and snow industry in China is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, driven by increased participation in ice and snow sports and the expansion of related tourism and recreational activities [4]. Group 1: Ice and Snow Season Kickoff - The arrival of the "Little Snow" solar term marks the beginning of the new snow season, with ski resorts opening and consumer enthusiasm for ice and snow activities surging [5]. - The 15th National Games have sparked nationwide interest in sports, leading to an increase in participation in ice and snow activities, with 292 million people expected to engage in these sports during the 2024-2025 season, representing a participation rate of 20.61% [6][12]. Group 2: New Trends in Ice and Snow Sports - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [13]. - The number of operational indoor ski resorts in China has increased to 66, a 10% rise from the previous year, with notable growth in provinces like Zhejiang, Hunan, and Jiangsu [14]. - Indoor ski resorts contributed 563 million visits during the 2024-2025 season, accounting for 21.61% of total skiing visits, with an annual compound growth rate of 15.37%, significantly outpacing outdoor ski resorts [15]. Group 3: Innovation in the Ice and Snow Economy - The ice and snow economy is evolving beyond traditional models, integrating with cultural tourism and events to create diverse "ice and snow+" business formats [18]. - Northern ice and snow destinations are leveraging unique resources to create differentiated experiences, such as Harbin's Ice and Snow World expanding to 1.2 million square meters and introducing new attractions [20]. - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, transitioning from a seasonal trend to a year-round industry [23].

Core Insights - The ice and snow industry in China is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, up from 270 billion yuan in 2015 [4] - The participation in ice and snow sports is increasing, with 292 million people expected to engage in these activities during the 2024-2025 season, representing a participation rate of 20.61% [5] Group 1: Market Growth - The ice and snow industry in China is expected to reach 1,005.3 billion yuan in 2025, marking a substantial increase from previous years [4] - The 2024-2025 ice season is anticipated to see a participation of 292 million people in ice and snow sports, indicating a growing trend in consumer engagement [5] Group 2: Early Season Trends - The early opening of ski resorts, such as the Koktokay International Ski Resort, which opened on October 12, 2024, has extended the snow season to 240 days, stimulating consumer interest [8][11] - Hotel bookings in regions like Xinjiang and Jilin have surged significantly following the early openings, with increases of 51.6% and over 70% respectively [11] Group 3: Southern Expansion - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [12] - By the 2024-2025 season, there will be 66 operational indoor ski resorts in China, a 10% increase from the previous year, with the highest concentration in Zhejiang, Hunan, and Jiangsu provinces [12][13] Group 4: Industry Innovation - The ice and snow economy is evolving from a simple "skiing + ticket" model to a more integrated "ice and snow +" approach, incorporating tourism, events, and diverse experiences [16] - Destinations are enhancing their offerings by combining unique local resources with ice and snow activities, such as the expansion of Harbin Ice and Snow World and the development of scenic spots in Jilin [16][17] Group 5: Year-Round Industry Development - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, indicating a transition from a seasonal trend to a year-round industry [20]

Core Insights - The Chinese ice and snow industry is experiencing significant growth, with the market size projected to exceed 1 trillion yuan in 2025, up from 270 billion yuan in 2015 [4] - The participation in ice and snow sports is increasing, with an estimated 292 million people expected to engage in these activities during the 2024-2025 season, representing a participation rate of 20.61% [5] Group 1: Market Growth and Trends - The ice and snow industry in China is expected to grow from 980 billion yuan in 2024 to 1,005.3 billion yuan in 2025, marking a significant milestone [4] - The early opening of ski resorts, such as the Koktokay International Ski Resort in Xinjiang, which opened on October 12, 2024, has contributed to a longer consumption period and increased consumer enthusiasm [8][11] - The trend of "North Snow South Move" is gaining momentum, with indoor ski resorts in southern cities experiencing rapid growth, breaking geographical and climatic barriers [12][13] Group 2: Consumer Engagement and Experience - The opening of ski resorts has led to a surge in hotel bookings, with a 51.6% increase in reservations in Fuyun County, Xinjiang, within a week of the resort's opening [11] - Indoor ski resorts are becoming a significant part of the market, with 66 operational facilities in China, reflecting a 10% increase from the previous year [12] - The indoor ski market is projected to contribute 563 million visits during the 2024-2025 season, accounting for 21.61% of total skiing participation, with a compound annual growth rate of 15.37% [13] Group 3: Innovation and Diversification - The ice and snow economy is evolving from a focus on skiing and ticket sales to a more integrated model that includes tourism, events, and various innovative business formats [16][19] - New offerings such as "skiing + hot springs" and "skiing + wellness" are emerging, enhancing the overall consumer experience [18] - The competition in the ice and snow economy is shifting from resource availability to the ability to innovate and create diverse experiences [19]

Core Viewpoint - The article discusses the growth and transformation of China's ice and snow economy, highlighting its expansion from 270 billion yuan in 2015 to an expected 1 trillion yuan in 2025, driven by increased participation in ice and snow sports and the emergence of new consumption patterns [1][4]. Group 1: Market Growth - The ice and snow industry in China is projected to reach 1,005.3 billion yuan in 2025, marking a significant increase from 980 billion yuan in 2024 [1]. - Participation in ice and snow sports is expected to reach 292 million people during the 2024-2025 season, with a participation rate of 20.61% [4]. Group 2: Seasonal Trends - The opening of ski resorts has started earlier this year, with the Koktokay International Ski Resort opening on October 12, 2024, a month earlier than last year, leading to a 51.6% increase in hotel bookings in the area [4]. - The trend of early openings has extended the consumption period and heightened enthusiasm for ice and snow sports [4]. Group 3: Regional Expansion - The trend of "snow moving south" is gaining momentum, with indoor ski resorts experiencing explosive growth, breaking geographical and climatic barriers [6]. - There are currently 66 operational indoor ski resorts in China, a 10% increase from the previous year, with the highest concentration in Zhejiang, followed by Hunan and Jiangsu [6][7]. Group 4: Industry Innovation - The ice and snow economy is evolving from a simple "skiing + ticket" model to a more integrated "ice and snow +" approach, combining tourism, events, and other sectors [9]. - The competition in the ice and snow economy is shifting from resource availability to innovation and operational capabilities, indicating a transition to a year-round industry [10].

随着北方多地进入冰雪季，冰雪旅游市场热度持续攀升。辽宁、吉林、黑龙江三省近期相继公布冰雪季 发展目标，致力于将"冷资源"转化为"热经济"。回顾去年，部分城市凭借精准营销与情感共鸣成功"出 圈"，成为现象级网红目的地。而今，大众对冰雪旅游的热情正从追求新奇转为理性选择，如何推动冰 雪旅游从"现象级爆红"迈向"可持续长红"，成为所有冰雪城市的重要课题。 今年冰雪旅游呈现出玩法升级、体验多元的新趋势。例如，哈尔滨对冬季旅游产品进行了系统性升级： 冰雪大世界以科技赋能打造沉浸式场景，太阳岛雪博会聚焦生态与艺术融合，松花江冰雪嘉年华则强化 互动体验。三大景区共同构建起层次丰富、业态多元的冰雪消费矩阵。长白山也突破单一滑雪模式，推 出温泉体验、雪原驯鹿等特色项目，延伸了冰雪产业链条。新疆阿勒泰则凭借"人类滑雪起源地"的文化 底蕴，将毛皮滑雪、冰雪摄影等独特体验融入产品设计，为游客提供更具异域风情和人文深度的冰雪之 旅。 交通网络的完善为冰雪旅游注入了新动能。除了跨省长途旅行，高铁网络的持续加密让短途冰雪游成为 现实。美团旅行数据显示，今冬冰雪游航线与高铁出行呈现双升温态势。特别是沈阳—白山高铁的开 通，构建起覆盖北京、沈 ...

Core Insights - The article discusses the expansion of China Eastern Airlines' (CEA) operations in Harbin to support the growth of the ice and snow tourism economy in Northeast China by increasing flight capacity and enhancing service quality [1][4]. Group 1: Flight Operations - CEA has increased its domestic flight points in Harbin to 30, with an average of 36 flights departing daily, connecting Harbin to major economic regions such as the Yangtze River Delta, Pearl River Delta, and Beijing-Tianjin-Hebei [4]. - New direct flights have been added from Harbin to Guangzhou, Shantou, and Kunming, while flights to Chengdu Tianfu have been restored, expanding Harbin's air connectivity [4]. - The Harbin-Shanghai "Air Express" service has been intensified to 10 daily departures, resulting in an average of 20 round-trip flights per day, providing travelers with flexible scheduling options [4]. Group 2: Customer Services - CEA has introduced a special service for free check-in of skiing equipment for passengers traveling to and from Harbin and several other airports during the winter season from December 1, 2025, to February 28, 2026 [4]. - This service allows travelers to check in one piece of skiing equipment without it counting against their free luggage allowance, thus saving costs for skiing enthusiasts [4].

12月4日至6日，2025-2026 赛季长虹・国际雪联单板及自由式滑雪大跳台世界杯将在北京首钢园"雪飞天"燃情开赛，赛事赞助商也随赛事官宣正式亮相，其 中，长虹成为赛事冠名赞助商。 作为国际A类赛事，滑雪大跳台世界杯不仅是全球顶尖滑雪运动员的荣耀竞技场，更是2026年米兰冬奥会资格积分赛最为关键的赛事。 此外，国际雪联2025-2026赛季跳台滑雪世界杯也于今日在曾举办过冬奥会的挪威利勒哈默尔首站起跳。长虹等企业对一系列顶级冰雪赛事的深度参与，会 为品牌与赛事的融合创新提供鲜活样本，助力中国冰雪经济与体育产业协同发展。 免责声明：此文内容为本网站刊发或转载企业宣传资讯，仅代表作者个人观点，与本网无关。文章不构成投资建议，仅供读者参考，并请自行核实相关内 容。 根据目前的报名情况，本次赛事世界滑雪名将云集，北京冬奥会冠军苏翊鸣、亚冬会单板滑雪男子大跳台冠军杨文龙、2024-2025赛季国际雪联自由式滑雪 世界杯克拉根福站女子大跳台冠军刘梦婷等中国名将，将与来自奥地利的冬奥会单板滑雪大跳台项目双冠王安娜·加塞尔，挪威单板滑雪运动员马库斯·克莱 韦兰等全球20余个国家和地区的百余名顶尖选手展开巅峰对决。 ...

Group 1 - The ice and snow economy in China is experiencing significant growth, with ski resorts in Beijing preparing for the new snow season by starting snowmaking operations [1] - The National Alpine Skiing Center in Beijing is utilizing 44 fixed and 54 mobile snowmaking machines, covering a total area of 125,000 square meters, with operations expected to be completed by the 22nd [1][3] - Ski resorts are enhancing their offerings, including extending the length of beginner ski trails and expanding experience areas, while also opening 13 professional ski trails in an orderly manner [3] Group 2 - The Jun Du Mountain Ski Resort in Beijing is introducing pet-friendly services, including a pet boarding area and a dedicated snow play area for pets [5] - Ski equipment sales are peaking as the winter season approaches, with a focus on personalized gear, particularly in Beijing's largest ski equipment sales hub [6] - Retailers have entered a high-frequency restocking mode, with an average of more than two restocks per week to meet demand, and a notable increase in younger consumers, including children aged 6-10 [8] Group 3 - Domestic brands are seeing significant sales growth, with high-quality and differentiated products becoming increasingly popular among consumers [10]