从教育部获悉，为推动冰雪经济与文旅产业人才精准匹配，近日，教育部、文化和旅游部联合指导各地 开展2026届高校毕业生"冰雪+文旅"产业人才供需对接系列活动，深挖冰雪资源，助力高校毕业生高质 量充分就业。 此前，首场活动——新疆专场招聘会在乌鲁木齐举办，提供涵盖景区运营、冰雪运动、文创设计、数字 文旅等多领域的岗位，吸引逾2万名毕业生参与。现场还设立了招聘服务、政策咨询、简历诊断、校企 合作等功能区，并开展线上"云招聘"，实现线上线下同步服务。 据了解，寒假期间，系列活动还在黑龙江、吉林等地展开。其中，黑龙江省以"兴冰雪·融产教·促就 业"为主题，开展政策宣传进景区、暖心送岗招聘、校企对接座谈及就业指导讲座等系列活动。吉林省 启动"冰雪筑梦·文旅聚才·云端就业"专项行动，通过搭建云端招聘专区、开展访企拓岗、组织优青座谈 会及就业指导讲座等形式，精准对接冰雪文旅产业人才需求。（孙少龙） ...

农历正月伊始，米兰冬奥赛场捷报频传，中国选手苏翊鸣、徐梦桃、宁忠岩相继摘金。喜讯跨越重洋， 恰与马年春节的喜庆交织，在黑龙江这片冰雪沃土上，激荡起滚烫的发展新动能。 "今年春节，游客冰雪游的热情格外高涨，不少客房在节前就被预订。"在雪乡经营多年民宿的李彦林笑 着说，"现在民宿天天爆满，大家的日子就像这红灯笼一样红火。" 亚布力滑雪旅游度假区春节期间"不打烊"。蜿蜒雪道上人影攒动，无论是零基础的小朋友，还是追求极 限的资深滑雪爱好者，都在此尽享雪上"速度与激情"。 上海雪友毛博文刚结束高级道滑行，满脸畅快："亚布力雪质细腻、雪道专业，今年受冬奥感染，我感 觉雪场上的人明显多了，大家都在用运动贺岁。" 2002年出生的吴铮是一名哈尔滨本地滑雪教练，这个春节忙得不可开交。"一天带3个学员，每人3小 时，从早到晚几乎都在雪场上。"吴铮说。 他的学员大多是"90后"和"00后"。"以前大家是来玩雪，现在更多人想'滑好'，特别是北京冬奥会和哈尔 滨亚冬会之后，大家对冰雪运动的认知不同了，专业装备和进阶教学成了刚需。"他说。 亚布力管理委员会文化旅游管理处负责人介绍，截至2月19日，亚布力滑雪旅游度假区春节假期累计接 待游 ...

冰天雪地之间，正奔涌着热火朝天的发展动能。以创新为引领，打造更多高品质、有特色的冰雪产品； 延伸产业链，提升装备、培训、赛事、服务等环节价值，创造更多经济效益；完善交通、接待、安全等 公共服务体系，使冰雪游更加安心、暖心、舒心。唯有如此，才能让每一个冰雪季都活力满满，让冰雪 运动的激情与冰雪旅游的快乐，深度融入百姓生活，让"冷资源"源源不断地释放出"热效应"。 冰雪热，源于供给侧的创新与丰富。各地突破"看冰赏雪"的传统模式，转而深耕"冰雪+"融合模式，联 动体育、文化、休闲、康养等多元业态，结合地域特色，打造出一批批体验丰富、场景鲜明的冰雪文旅 场景。无论是亲子家庭的趣味玩雪、年轻群体的滑雪挑战，还是文化爱好者的民俗探访，大家都能在冰 雪世界里找到属于自己的乐趣。 科技赋能，更让冰雪世界突破了时空的局限。曾经，"冰雪难出山海关"是困扰冰雪经济发展的现实；如 今，人工造雪、室内滑雪场、智能温控等技术普及，推动冰雪项目"南下""西进""东拓"，让更多地区拥 有了"飘雪的冬天"。科技不仅拓宽了冰雪场景，更在提升体验、保障安全、延长季节运营等方面发挥着 关键作用，赋予冰雪产业更加旺盛的生命力。 从河北崇礼冬奥场馆的雪 ...

游客在亚 布力滑雪旅游度假区滑雪。（受访者供图） 2002年出生的吴铮是一名哈尔滨本地滑雪教练，这个春节忙得不可开交。"一天带3个学员，每人3小 时，从早到晚几乎都在雪场上。"吴铮说。 农历正月伊始，米兰冬奥赛场捷报频传，中国选手苏翊鸣、徐梦桃、宁忠岩相继摘金。喜讯跨越重洋， 恰与马年春节的喜庆交织，在黑龙江这片冰雪沃土上，激荡起滚烫的发展新动能。 亚布力滑雪旅游度假区春节期间"不打烊"。蜿蜒雪道上人影攒动，无论是零基础的小朋友，还是追求极 限的资深滑雪爱好者，都在此尽享雪上"速度与激情"。 上海雪友毛博文刚结束高级道滑行，满脸畅快："亚布力雪质细腻、雪道专业，今年受冬奥感染，我感 觉雪场上的人明显多了，大家都在用运动贺岁。" 冰雪旅游热不止在"尔滨"，更涌动在广袤林海。"中国雪乡"景区内张灯结彩、锣鼓喧天。形态各异 的"雪蘑菇"映衬着火红的灯笼，东北大秧歌等民俗表演接连登场，天南海北的游客在冰天雪地里欢度喜 庆的中国年。 "今年春节，游客冰雪游的热情格外高涨，不少客房在节前就被预订。"在雪乡经营多年民宿的李彦林笑 着说，"现在民宿天天爆满，大家的日子就像这红灯笼一样红火。" 哈尔滨太 他的学员大多是"90后 ...

（来源：经济日报） 转自：经济日报 2月19日，黑龙江省青冈县在哈尔滨中央大街开展以"猛犸故乡育臻品 青冈好物进冰城"为主题推介活动。 此次推介活动不仅是农特产品的展示舞台，也是青冈县文旅资源的一次生动亮相。活动现场特意打造了文旅民俗体验区和非遗文创展销区，以图文展板、 实物陈列、街头互动、文艺展演等多元形式，向冰城市民和游客诉说青冈作为"中国猛犸象故乡"的悠久历史与独特魅力。猛犸象玩偶让不少小朋友驻足围 观，他们忍不住伸手触摸模型，认真聆听工作人员讲述远古时期猛犸象在这片土地上生活的故事。现场还呈现了"产业+文旅"深度融合的发展模式，不仅 将青冈好物推向了更广阔的视野，更让青冈的文旅名片愈发亮眼，为地方经济发展注入了鲜活的新活力。 青冈县相关负责人表示，此次活动的开展，不仅为青冈县农特产品打开了更广阔的域外市场，带动订单量增长；更通过文旅与产业的深度融合，让"猛犸 故乡 魅力青冈"的文旅符号深入人心，进一步推动了区域特色产业与文旅消费的协同升级，为乡村振兴注入了强劲动力。 据了解，抢抓冰雪经济消费机遇，助推"绥化好物"破冰出圈，大年初三，青冈县携带"好物"来到冰城哈尔滨，依托黑龙江省供销社·食趣空间，开展农 ...

Core Insights - The ice and snow industry in Zhangjiakou, Hebei Province, is developing towards a full industry chain focusing on ice and snow sports events, cultural tourism, and modern services after the 2022 Beijing Winter Olympics [1] - Zhangjiakou aims to receive over 10 million tourists and achieve over 10 billion yuan in tourism consumption by 2025, leveraging Winter Olympic heritage [1] Group 1 - Zhangjiakou is innovating ice and snow tourism products and integrating "ice and snow+" business models to enhance visitor experiences [1] - The city plans to host over 800 cultural and sports events, establishing a professional event support system to ensure seamless year-round activities [1] - The focus is on expanding the cultural and tourism industry boundaries through "Winter Olympics+" and "ice and snow+" initiatives [1] Group 2 - In winter, Zhangjiakou will host various international and national events at top venues like "Xue Ruyi" and Yunding Ski Resort, offering diverse products such as wild snow trails and family-friendly parks [1] - During summer and autumn, the region will capitalize on its cool climate and beautiful forests to develop mountain biking, hiking, and outdoor camping projects [1] - Future plans include deepening the utilization of Winter Olympic heritage and integrating ice and snow sports with health tourism, educational travel, cultural performances, and conferences [1]

Core Viewpoint - The ice and snow tourism sector in China is rapidly growing, with significant contributions from various regions and innovative tourism models, leading to a projected economic scale exceeding 1 trillion yuan by 2025, alongside a notable increase in related enterprises [1][2]. Group 1: Industry Growth and Trends - Ice and snow tourism projects such as ice skating, skiing, and ice sculpture viewing are gaining popularity across the country, with regions like Heilongjiang, Jilin, and Xinjiang emerging as key destinations [1]. - The number of enterprises related to ice and snow tourism has surpassed 14,000, reflecting an annual growth rate of 11% [1]. - New tourism models integrating ice and snow with cultural, folk, and wellness elements are being developed, indicating a diversification of the ice and snow tourism industry [1]. Group 2: Transportation's Role in Ice and Snow Tourism - Transportation is becoming increasingly vital for ice and snow tourism, with dedicated tourist trains and themed routes being introduced to enhance visitor experiences [2]. - Challenges such as traffic congestion, parking difficulties, and inadequate infrastructure in popular tourist cities are emerging, necessitating better planning and development for sustainable tourism [2][3]. Group 3: Integration of Transportation and Tourism - The deep integration of transportation and tourism is essential for high-quality development, with various innovative transportation solutions being implemented since the release of policies promoting this integration [3]. - Exploring diverse forms of transportation integration can enhance visitor experiences and address existing pain points in ice and snow tourism [3]. Group 4: Enhancing Visitor Mobility - Improving the flow of tourists at destinations is crucial, with a focus on enhancing the coordination and seamless connection between various transportation modes [4]. - Developing dedicated tourist transport services and improving rental services can significantly enhance the travel experience for visitors [4]. Group 5: Creating Unique Experiences - The trend of scenario-based consumption is emerging, with unique transportation options being developed to create immersive experiences for tourists [5]. - Integrating transportation infrastructure with local cultural and entertainment events can enhance the appeal of ice and snow tourism destinations [5]. Group 6: Technological Advancements - Leveraging technology to improve efficiency and enhance visitor experiences is a priority, with the establishment of comprehensive transportation support systems being essential [6]. - The exploration of low-altitude tourism applications in ice and snow settings is gaining traction, with innovative projects being launched to provide new experiences [6].

中新网湖北新闻2月20日电（秦一琛 田宜民）春节期间，当冬日暖阳为百里荒的山峦镀上金色余晖，位 于宜昌夷陵区海拔1200米高山上的百里荒滑雪场的雪道上人流穿梭。 "我白天可以尽情滑雪，体验速度和刺激，晚上还可以和朋友聚会、在酒吧听歌。在这里，整个冬天都 可以很放松很惬意。"已是连续第三年来到百里荒滑雪场的荆州"雪友"王乐说。 滑雪文化与城市文旅活力在百里荒的雪季里一同生长。如今，这片总占地4.8万平方米的雪域乐园，自 2016年启幕以来，已累计接待滑雪游客超55万人次。到百里荒滑雪，逐渐被视为一种追求休闲与放松的 生活方式选择。这里融合了运动体验、娱乐氛围与社交场景，多元化的雪季体验，正让它悄然成为华中 地区冬季旅游的热门坐标。 "两条初级道、一条中级道及一处戏雪乐园，构成了满足从初体验到进阶滑的多元冰雪世界。"百里荒旅 游公司总经理许满在现场介绍。"雪地坦克、雪圈等项目深受小朋友喜爱，3000平方米游客中心配备了 中央空调，则各年龄段的游客都能在温暖舒适冰雪间自由切换。" "感觉很刺激，服务也很好。开始不知道怎么滑，摔跤很多次。摔跤了会有人主动帮助你教你怎么滑"。 正月初一当天，来自伍家岗的市民覃江山带着一 ...

Core Viewpoint - The article highlights how the Baquanling Agricultural Company is leveraging technology, culture, and ecology to transform winter resources into economic opportunities, showcasing a blend of tradition and modernity through various festive activities and attractions. Group 1: Cultural and Technological Integration - The lighting installations in Baquanling serve as a medium for cultural expression, enhancing the area's image and attracting visitors, thereby boosting local economic activities [1][2] - The thematic light displays convey narratives and cultural significance, such as the "North China Baquan 47 Degrees" brand and the "Welcome New Year 2026" theme, creating an engaging atmosphere for residents and tourists [1] Group 2: Market and Product Promotion - The "North China Baquan 47 Degrees" brand gained significant attention at the local market, particularly for its cold-pressed black soybean oil, which appeals to consumers' nostalgia for traditional flavors [3] - The presence of international visitors, including Russians, indicates the brand's growing influence and the potential for expanding its market reach through high-quality local products [3] Group 3: Ecological and Recreational Development - The company has created a winter wonderland that combines various activities, such as snow slides and ice biking, enhancing the visitor experience despite cold temperatures [4] - The integration of the ice and snow park with nearby smart greenhouses offers a unique "ice and ecology" experience, enriching visitor engagement and extending their stay [4] Group 4: Economic Impact and Future Prospects - The transformation of winter resources into economic benefits has revitalized the off-peak tourism market and stimulated surrounding consumption, providing valuable insights for future seasonal resource development [5] - The festive practices in Baquanling illustrate a successful blend of tradition and innovation, contributing to a vibrant cultural and economic landscape [5]

Core Viewpoint - The Qinghai tourism market has experienced a significant boost during the longest Spring Festival holiday, showcasing a vibrant blend of traditional culture and modern tourism experiences, positioning Qinghai as an international ecological tourism destination [4][5][6]. Group 1: Tourism Growth and Visitor Statistics - During the Spring Festival holiday, the Qinghai Lake scenic area welcomed 6,017 visitors in the first three days, marking a nearly 700% increase year-on-year, with multiple operational metrics reaching historical highs [7]. - The scenic area has focused on the theme of "Blue Ice Qinghai Lake, Ice and Snow Ecotourism," creating popular photo spots and immersive experiences that have activated the winter tourism economy [7][8]. Group 2: Innovative Tourism Offerings - Various scenic spots in Qinghai have broken the traditional winter closure model by introducing innovative offerings such as snow-themed weddings and immersive ice and snow experiences, transforming the winter season into a peak consumption period [8]. - The integration of ice and snow activities with ecological landscapes has turned previously underutilized natural resources into valuable economic assets [8]. Group 3: Cultural and Entertainment Activities - The province has launched 113 non-heritage promotional events under the theme "Non-Heritage Celebrates the New Year," bringing traditional crafts and performances to the streets, enhancing cultural engagement [9][10]. - Various cultural activities, including immersive performances and exhibitions, have been organized to celebrate the Spring Festival, showcasing the rich cultural heritage of Qinghai [12][13]. Group 4: Culinary and Nightlife Experiences - The vibrant nightlife in Xining has attracted visitors with its festive atmosphere, featuring traditional foods and cultural displays, contributing to a lively holiday experience [12]. - The city has transformed into an immersive experience zone with over 2,000 cultural tourism activities planned for the Spring Festival and Lantern Festival, inviting both locals and tourists to participate [12].