新华社哈尔滨1月8日电 题：从冰博会看中国冰雪运动装备的机遇和挑战 展会期间，冰雪欢腾体育装备科技（哈尔滨）有限公司发布了13款新品，吸引众多滑雪爱好者和业内人 士的关注。 "新款雪板应用航空级别碳纤维技术，在强度不变的情况下，让雪板重量变轻，头盔也应用了这一技 术，减轻滑雪者颈部负重，使用体验感更好。"企业产品经理秦文豹表示，近年来，冰雪欢腾通过与哈 尔滨工业大学等单位紧密合作，形成"产-学-研"联合体，为企业发展提供理论与技术支持，打破了技术 壁垒，并与哈尔滨亚冬会组委会签约，成为赛事雪具区域供应商。 冰雪经济蓬勃发展，催生更多本土企业，也让老品牌焕发新活力。 "我们是年轻的品牌，但是借助国产碳纤维材料，以及对市场的看好，我们有很强的发展信心。"黑龙江 碳境复合材料有限公司总经理于新龙介绍。该企业成立于2024年，这次带着碳纤维滑雪板来到冰博会， 受到很多关注。目前企业已建成三条年产一万套滑雪板的生产线，并计划开拓国外市场。 新华社记者王君宝 "这是我们为国家队专门研发的滑雪板，已通过多轮测试，有望在米兰冬奥会上亮相。"指着展台上的一 幅黑色雪板，哈尔滨乾卯雪龙体育用品有限公司总经理李智博对前来洽谈的展商 ...

进入冬季，尔滨又开始发力了：冰雪大世界规模创历届之最，总面积达120万平方米，总用冰用雪量突 破40万立方米；哈尔滨极地公园培育了100只适合室外集体巡游的南极企鹅，系有史以来规模最大；位 于哈尔滨音乐长廊的网红雪人今年长高1米…… 根据国务院办公厅此前印发的一份文件，冰雪经济到2030年达到1.5万亿元。那么，包括哈尔滨在内的 整个东北地区，能否乘着冰雪经济的热潮，赢回当年"老大哥"的底气？ 近日，南都N视频记者实地探访哈尔滨、大庆、齐齐哈尔等地，调研黑龙江冰雪产业发展实效。 消费热 冰雪大世界以核心IP强力带动各种消费业态 12月21日，哈尔滨冰雪大世界刚刚开园第五天，一家园内的文创店工作人员在对账时透露，该店日营业 额已达到2.3万元。在冰雪大世界内，这样的文创店还有很多，冰箱贴、摩天轮玩偶、企鹅毛绒玩具都 备受游客喜爱。 由冰雪经济带动的消费热不止文创这一个案例。哈尔滨乾卯雪龙体育用品有限公司是国内第一家滑雪场 专用滑雪鞋、固定器的生产厂家，该公司总经理李智博告诉南都N视频记者："从2023年开始，也就是 疫情结束的第一年，我们订单量翻了3倍左右，这背后既有疫情结束后人们对户外滑雪的追求，也和哈 尔滨 ...

Core Viewpoint - The article highlights the increasing popularity of winter outdoor activities in Hebei, particularly skiing and hiking, as a way for urban workers to escape the pressures of their jobs and recharge during the winter season [1][4][65]. Group 1: Winter Outdoor Activities - Hebei's winter season attracts a significant number of people from Beijing, with many rushing to enjoy skiing, hiking, and hot springs as soon as the snow arrives [5][39]. - The province boasts the highest number of ski resorts in China, with 84 ski areas, surpassing Heilongjiang and Jilin [38][39]. - The geographical advantages of Hebei, particularly in Chongli, provide an ideal environment for winter sports, with an average snow period of 150 days and temperatures around -12°C, making it suitable for skiing [40][41]. Group 2: Equipment and Costs - Engaging in winter sports requires substantial investment in equipment, with skiing gear alone costing over 10,000 yuan, and additional expenses for lessons and other necessities [15][17]. - The article emphasizes the financial commitment involved in participating in these activities, including the need for specialized winter clothing and gear [15][17]. Group 3: Social and Emotional Aspects - The experience of skiing and hiking is portrayed as a form of liberation from the constraints of office life, providing a sense of freedom and rejuvenation [29][65]. - The social media culture surrounding winter sports showcases a blend of fun and hardship, where participants share their experiences despite the challenges faced in extreme cold [10][19]. Group 4: Hot Springs and Relaxation - The article discusses the appeal of hot springs in Hebei, which offer a unique way to relax after outdoor activities, enhancing the overall winter experience [59][62]. - Hebei's rich geothermal resources provide various options for hot spring experiences, catering to different preferences for relaxation and healing [58][62].