Core Viewpoint - Xiangyuan Holdings Group is making a strategic investment of HKD 2.295 billion in Haichang Ocean Park, potentially becoming its controlling shareholder, which aims to create a comprehensive tourism ecosystem combining mountain and ocean resources [1][2]. Group 1: Company Overview - Xiangyuan Holdings Group has been involved in the cultural tourism industry since 2008, with over 40 projects across 14 provinces in China, including 6 World Heritage sites and 10 national 5A scenic spots [1]. - Xiangyuan's A-share listed company, Xiangyuan Cultural Tourism, reported a revenue of CNY 212 million in Q1 2025, a year-on-year increase of 55.22%, and a net profit of CNY 31.19 million, up 158.67% [1]. Group 2: Haichang Ocean Park - Haichang Ocean Park is the first theme park operator listed on the Hong Kong Stock Exchange, focusing on marine culture and has received over 300 million visitors [2]. - The park has established comprehensive theme tourism projects in major cities and has introduced international IPs like Ultraman and One Piece to enhance its offerings [2]. Group 3: Strategic Implications - The investment will expand Xiangyuan's presence into Liaoning, Henan, and Chongqing, completing its industrial layout across 17 provinces, enhancing resource and customer synergy [3]. - The collaboration will leverage both companies' existing international projects and IPs, accelerating Xiangyuan's international strategy towards a goal of 50 domestic and 50 international tourism destinations [3]. Group 4: IP Integration and Collaboration - Xiangyuan owns several well-known IPs, while Haichang has rich marine life IP resources, creating opportunities for synergistic collaboration in IP integration [3]. - Future projects may focus on family-oriented and educational experiences, utilizing technology to enhance storytelling in their offerings [3]. Group 5: Operational Efficiency - The partnership is expected to reduce capital expenditure and improve operational efficiency for both companies, with Xiangyuan benefiting from Haichang's asset-light management experience [4]. - The collaboration aims to create new growth opportunities in a competitive market through resource, IP, and operational synergies [4].

Core Insights - The event on May 19 in Shaanxi Province marked the launch of the "5·19 China Tourism Day" with a focus on promoting cultural tourism and local products in Shanzhou, highlighting the integration of various tourism sectors [1] Group 1: Cultural and Tourism Development - Shanzhou aims to become "China's Health and Wellness Capital" by enhancing its cultural heritage and tourism offerings, leading to a vibrant tourism sector [1] - The "22℃ Shanzhou" initiative promotes a diverse range of tourism experiences, from cultural heritage to modern technology [1] Group 2: Multi-Industry Integration - The 2025 Qinling Ecological Cultural Tourism Festival emphasizes the integration of sports, ecology, and tourism, showcasing Shanzhou's commitment to multi-industry collaboration [2][3] - Events like the national tourism city orientation race and various cultural activities have become regular occurrences, enhancing the local tourism landscape [3] Group 3: Rural Tourism Growth - The success of the Doufu Festival has positioned Luonan County as a popular destination for culinary experiences and rural tourism [4] - Various cultural and tourism activities, such as folk performances and agricultural exhibitions, have attracted significant visitor interest [4] Group 4: Unique Local Experiences - Shanzhou's attractions, including the Mangling Greenway and Qinling Jiangshan Scenic Area, cater to diverse visitor interests, from family activities to cultural showcases [5] - Local delicacies and creative products have gained popularity, contributing to the region's tourism appeal [6] Group 5: Innovative Tourism Experiences - The launch of the "Beautiful China·Health Danfeng" special train service aims to attract senior travelers, promoting immersive tourism experiences across multiple local landmarks [7] - Shanzhou has developed a series of interactive cultural projects to stimulate tourism consumption, creating a comprehensive immersive experience for visitors [7]

Core Viewpoint - The article highlights the successful development of a comprehensive tourism model in Xuyi County, Jiangsu Province, focusing on the integration of cultural and tourism sectors, optimizing service offerings, and innovating consumption scenarios to enhance visitor experiences and economic benefits [1][2]. Group 1: Tourism Growth and Visitor Statistics - During the "May Day" holiday, Xuyi County received a year-on-year increase of 82.16% in tourist arrivals, with a peak daily footfall of over 50,000 at the Longxia Night Market, leading to a sales volume of 200 tons of crayfish, which accounted for over 70% of restaurant consumption [1]. - The proportion of out-of-province visitors increased to 43.86% due to initiatives like the "Tourism Passport" and "Two Days and One Night" boutique routes [1]. - The percentage of overnight visitors during the "May Day" period reached 75.97%, with hotel occupancy rates hitting a historical high of 89.32% [2]. Group 2: Infrastructure and Service Enhancements - Xuyi County has implemented micro-renovations in scenic spots, adding new experiential projects like off-road vehicles and enhancing cultural and dining services to optimize consumption structures [2]. - The establishment of uniform and distinctive cultural spaces, such as the Huai'an Reading Rooms and the Tianquan Lake Observatory, has contributed to the region's cultural appeal [1]. - The introduction of a smart tourism platform has achieved full online ticketing and reservation coverage, with secondary consumption in scenic areas exceeding 50% for the first time [1]. Group 3: Innovative Tourism Experiences - Xuyi County is focusing on creating youth-oriented and immersive tourism experiences, with seasonal activities like the "Micro Winter Olympics" at Tieshan Temple and stargazing events at Tianquan Lake [2]. - The First Mountain scenic area has introduced themed night tours, attracting 193,600 visitors with light shows and immersive parades [2]. - New IP projects, including the Crayfish Museum and themed hotels, provide multi-dimensional experiences combining culinary, visual, and auditory elements for visitors [2].

Group 1 - The company, Anhui Jiuhuashan Tourism Development Co., Ltd., plans to issue A-shares to specific investors, including its controlling shareholder, Wenlv Group, with a maximum of 35 investors involved [2][17][18] - The total number of shares to be issued will not exceed 30% of the company's total share capital before the issuance, amounting to a maximum of 33,204,000 shares [2][19][21] - The funds raised from this issuance are expected to be no more than 500 million yuan, which will be allocated to various projects including the construction of a cable car at the Lion Peak scenic area and renovations of hotels [5][22][24] Group 2 - The issuance aims to enhance the company's capacity to receive tourists and improve service quality, aligning with national strategies to promote cultural and tourism integration as a pillar industry [11][15][16] - The tourism market is experiencing a recovery, with significant growth in domestic travel and spending, indicating a favorable environment for the company's expansion plans [12][13] - The company is positioned to benefit from improved transportation links, such as the opening of the Pihuang high-speed railway and the expansion of Jiuhuashan Airport, which will enhance its attractiveness to tourists [13][15] Group 3 - The company will utilize the raised funds for specific projects, including the Lion Peak cable car, hotel renovations, and transportation equipment upgrades, to enhance the overall tourist experience [5][22][24] - The Wenlv Group, as a major shareholder, will not participate in the pricing process of the share issuance but will accept the results of other investors' bids [5][20] - The shares acquired by Wenlv Group will be subject to a 36-month lock-up period, while other investors will face a 6-month lock-up period post-issuance [6][22]

Fundraising Plan - The company plans to raise a total of up to 500 million yuan through a private placement of A-shares, which will be allocated to various projects including the construction of a cable car at the Lion Peak Scenic Area, hotel renovations, and transportation equipment upgrades [1][2][3] Project Necessity and Feasibility Lion Peak Scenic Area Cable Car Project - The cable car project is a strategic initiative aligned with the Anhui provincial government's development goals, aimed at enhancing the cultural tourism industry in the region [3][4] - It is part of the overall planning for the Jiuhua Mountain Scenic Area, facilitating better connectivity between various scenic spots and improving visitor experience [5][6] - The project addresses the urgent need for improved transportation infrastructure in response to increased visitor traffic and environmental pressures [5][6] Hotel Renovation Projects - The renovations of Jiuhua Mountain's hotels are essential for enhancing the area's tourism image and meeting the growing expectations of modern travelers [10][11] - Upgrades are necessary to maintain competitiveness against newly opened hotels and to improve the overall guest experience [12][15] - The projects align with national and local policies promoting high-quality tourism development [13][14] Transportation Equipment Upgrade Project - The project aims to address the current inadequacies in the company's transportation capacity, particularly during peak tourist seasons [21][22] - It involves the acquisition of new vehicles to replace aging ones, ensuring better service quality and operational efficiency [21][22] - The initiative also supports local community needs by providing reliable transportation options for residents and students [22][23] Financial Impact - The fundraising will enhance the company's capital strength and asset scale, although short-term financial metrics may show a decline [27] - The successful implementation of these projects is expected to increase revenue and profitability in the long run, supporting sustainable growth [27][28]

5月19日，2025年"5·19中国旅游日"广东分会场（清远）活动在清远长隆度假区启幕。活动期间，广东 各地还将围绕"食、住、行、游、购、娱、学"等场景，推出153项文旅活动、208项文旅惠民举措，涵盖 发放文旅消费券、景区门票减免、公益性文艺演出等，切实释放旅游红利，持续文旅消费热。 多维展现广东魅力 现场还进行了国家等级旅游民宿，2024年广东省金品、银品级乡村酒店，2024年广东省金宿、银宿级乡 村民宿等颁奖仪式；同步开展文明旅游宣传活动，通过发起文明旅游倡议，强化文明旅游宣传教育，提 升文旅整体形象。 本次活动由广东省文化和旅游厅、清远市人民政府主办，清远市文化广电旅游体育局、清城区人民政府 承办。省直相关部门负责人，全省各地级市文化广电旅游体育局代表，各行业协会、企业代表和文旅达 人等约300人参加。 为进一步整合清远文旅资源，现场发布了"湾区花园 福地清远"旅游线路矩阵。矩阵以重点文旅企业为 核心引擎，涵盖具有清远特色的茶文化游、美食文化游、岭南民族秋色摄影之旅等7条"全国乡村旅游精 品线路""广东省精品旅游线路"，激活全域旅游发展新动能。此外，系列活动将联动清远29家景区（景 点）、26家酒店（ ...

Core Viewpoint - The development of tourism in Mading Town, Henan Province, is significantly enhancing the local economy and improving the quality of life for residents through the integration of ecological preservation and tourism growth [1][2][3][4]. Group 1: Tourism Development - Mading Town is leveraging its natural and cultural resources to create a comprehensive tourism experience, aiming to develop a "big scenic area" that combines various attractions and promotes all-around tourism [1][2]. - The construction of a 10-kilometer tourism route, known as "Rainbow Road," connects various scenic spots and villages, enhancing accessibility and promoting local businesses [2]. - The town has seen a rise in agritourism, with 108 households operating farm stays, generating an average annual income of over 100,000 yuan per household [2]. Group 2: Agricultural Integration - Mading Town is diversifying its agricultural output by cultivating various crops, including 900 acres of soft-seeded pomegranates and 1,000 acres of mugwort, creating a robust agricultural industry [3]. - The development of themed villages, such as those focusing on traditional Chinese medicine and local flora, is attracting tourists and enhancing the cultural experience [3]. Group 3: Economic Impact - In the recent "May Day" holiday, the tourism revenue along the "Rainbow Road" reached nearly 30 million yuan, indicating a strong economic impact from the tourism initiatives [3]. - The county has established over 700 agritourism businesses and eight star-rated hotels, with tourism employment exceeding 30,000 people [4]. - Projections for 2024 estimate that the county will receive 9.16 million tourists, generating over 7.23 billion yuan in tourism revenue, reflecting significant growth of 16.8% in visitor numbers and 43.9% in revenue year-on-year [4].

Core Viewpoint - The article highlights the integration of "Xia Ke culture" into the urban development of Ninghai, emphasizing the significance of tourism and cultural events in driving local economic growth and enhancing the region's appeal as a tourist destination [2][4]. Group 1: Tourism Development Initiatives - Ninghai established May 19 as "China Tourism Day" in 2001, leading to the hosting of various cultural and tourism events, including the "Xia Ke Opening Festival" [2]. - The 2024 Xia Ke Opening Festival attracted 610,000 visitors and generated consumption of 728 million yuan, showcasing the effectiveness of tourism-driven economic strategies [2]. - Ninghai will host the national main event for "5·19 China Tourism Day" again in 2025, indicating ongoing commitment to tourism development [2]. Group 2: Thematic Activities and Cultural Promotion - Ningbo organized the "China Tourism, Ningbo Opening - Follow Xia Ke to Tour Ningbo" themed activities, featuring a 12-day city carnival that highlights local natural scenery, history, and tourism achievements [3]. - The city has launched nearly a thousand activities across various themes, including themed days, weeks, months, and seasons, to engage tourists [3]. Group 3: Shift to Comprehensive Tourism - Ninghai is transitioning from "scenic area tourism" to "all-area tourism," promoting a holistic approach to tourism that encompasses various attractions and experiences [4]. - The "Great Scenic Area" strategy initiated in 2011 aims to enhance the overall tourism experience by integrating multiple attractions and local culture [4]. Group 4: Technological Integration in Tourism - The use of advanced technologies, such as 360° naked-eye 3D cinemas and immersive experiences, is becoming prevalent in Ninghai's tourism sector, enhancing visitor engagement [7]. - AI technologies and immersive performances are being utilized to modernize traditional cultural expressions, contributing to the innovative development of the tourism industry [6][7]. Group 5: Economic Impact and Community Engagement - The integration of tourism and local culture has led to improved community engagement and economic benefits, with local businesses thriving due to increased tourist footfall [4][5]. - The transformation of old factories into creative spaces and the establishment of local businesses, such as homestays, reflect the positive impact of tourism on local economies [5].

齐鲁晚报·齐鲁壹点 张亢 郭健 5月13日晚，2025泰安市文旅产业高质量发展大会在"中国桃都"肥城市梦幻桃花源不夜城盛大开幕。来 自全省文旅系统、企业界、学术界的嘉宾齐聚一堂，共商文旅融合发展大计。大会通过项目观摩、开幕 仪式、工作会议等环节，集中展现泰安文旅产业"二次创业"新成效，吹响全域旅游高质量发展冲锋号。 开幕式上，泰安市委书记杨洪涛宣布大会开幕。 当晚，参会嘉宾还体验了沉浸式演出《桃缘奇遇记》试映，该演出以肥城桃文化为核心，融合全息投 影、VR技术，打造"街区+剧场+夜游"4.0版文旅综合体，成为继东平大宋不夜城之后的又一夜间经济亮 点。 泰安市委副书记、市长李兰祥在致辞中指出，泰安依托泰山文化传承创新示范区建设，2024年接待国内 游客9429.4万人次，旅游收入902.7亿元，分别增长12.3%、13.8%，"泰山+"旅游产业集群入选全省首批 支柱型雁阵集群。今年以来，全市旅游市场持续火爆，一季度接待游客2016.21万人次，实现旅游收入 190.13亿元，同比分别增长9.47%、10.63%。 "我们将以最周到的服务、最完善的保障，为来泰企业营造更为广阔的发展空间。"李兰祥在致辞中表 示，泰 ...

Core Viewpoint - The "Tourism Golden Triangle" in Huaihua, Hunan, is designed to activate the vitality of all-region tourism by linking three culturally significant areas: Anjiang Agricultural Culture Tourism Area, Hongjiang Ancient Commercial City, and Qianyang Ancient City, each showcasing unique characteristics and promoting collaborative development [1][10]. Differentiated Positioning - The "Tourism Golden Triangle" represents different agricultural, commercial, and political forms of Hunan's agricultural culture tourism, with all three sites being national key cultural heritage units and 4A-level tourist attractions, located within 30 kilometers of each other, complementing each other’s landscapes [2][3]. - Anjiang Agricultural School, known as the birthplace of hybrid rice, attracts visitors for experiential farming activities, while the nearby Gao Miao Ruins Museum showcases ancient agricultural artifacts dating back 7,800 years [2][3]. Innovative Integration - Hongjiang Ancient Commercial City employs a "business-tourism integration" strategy, offering immersive night tours, intangible cultural heritage experiences, and traditional opera performances to attract visitors and highlight its historical significance as a commercial hub [3][5]. - Qianyang Ancient City has become a popular destination, featuring various cultural performances and activities that enhance the visitor experience while maintaining its historical charm [5][6]. Infrastructure and Product Development - Huaihua is enhancing its tourism infrastructure by investing in roads, parking, and public facilities to improve visitor experiences, while also innovating tourism products that combine local culture, agriculture, and sports [6][10]. - The launch of the "Golden Triangle" tourism line and waterway routes facilitates seamless travel between the three sites, allowing visitors to experience diverse activities in one day [6][10]. Cultural and Economic Impact - The "Tourism Golden Triangle" has led to numerous cultural and tourism events, enhancing the area's appeal and creating a vibrant tourism ecosystem [7][10]. - The region is experiencing significant growth, with a projected 64.43 million domestic and international visitors in 2024, reflecting a year-on-year increase of 10.36% [10][11].