Group 1 - The Spring Festival tourism market has started strongly, with a significant increase in travel demand, particularly from the second day of the Lunar New Year, leading to a 40% year-on-year increase in flight bookings from initial data [1] - Popular travel destinations include major cities such as Beijing, Chengdu, Guangzhou, and Shanghai, while smaller cities with rich cultural backgrounds are also gaining attention, indicating a strong demand for in-depth and localized travel experiences [1] - The number of orders for local specialty shops has doubled compared to the same period last year, reflecting a growing interest in authentic local cuisine during traditional festivals [1] Group 2 - The trend of "reverse New Year" has emerged, breaking the traditional one-way travel pattern during the Spring Festival, which has positively impacted local dining and tourism [2] - Major cities like Beijing and Shanghai are seeing significant outbound travel to nearby cities, with a nearly 40% increase in overall traffic on the "must-eat list" compared to last year, and an 81% increase in orders from listed merchants [2] - Smaller cities known for their culinary offerings, such as Shantou and Sanya, have experienced substantial growth in traffic, with some cities seeing increases of around 200% compared to last year [2] Group 3 - Hotel and homestay bookings have increased by 32% during the Spring Festival, while family ticket bookings for attractions have risen by 50%, indicating a robust demand for accommodation and family-oriented activities [3] - A second wave of travel demand is expected to begin on the sixth day of the Lunar New Year, primarily driven by return travelers [3]

Group 1 - The Spring Festival travel market has started strong, with a significant increase in flight bookings, up 40% year-on-year from the second day of the Lunar New Year to the fifth day [1] - Popular travel destinations include major cities such as Beijing, Chengdu, Guangzhou, and Shanghai, while smaller cities like Guangxi's Chongzuo and Jiangxi's Jingdezhen are gaining attention due to unique cultural experiences [1] - The trend of "reverse New Year" is notable this year, breaking traditional travel patterns and boosting local dining and tourism, with a nearly 40% increase in traffic to the "must-eat list" compared to last year [2] Group 2 - The demand for travel continues to rise, with many scenic spots experiencing a surge in visitors, including popular sites like the Xi'an City Wall and the Terracotta Army [3] - Hotel and homestay bookings have increased by 32%, and family ticket bookings for attractions have risen by 50% during the Spring Festival period [4] - A second wave of travel is expected to begin on the sixth day of the Lunar New Year, primarily for return trips [4]

2月18日，马年春节大年初二迎来首轮出游小高峰。智通财经（www.thepaper.cn）搜索发现，当日多地 景区密集发布限流公告。 各地景区密集发布限流公告，多地发布区域客流量提示 智通财经发现，当日一早，老君山景区就发布公告称，老君山景区2026年2月18日（大年初二）预约售 票数量已达上限。未成功预约购票的游客，请合理安排行程预约其他日期入园。 峨眉山景区发布的消息显示，截至当日7:20，景区高山区观光车票已达预警线；截至8:25，景区发往雷 洞坪车站的观光车票已售罄。 峨眉山景区 尊敬的游客朋友: 您好! 截至7时20分,峨眉山景区今日高山区观光车票(前 往金顶）已达预警线,请前往金顶的游客及时预订今日 前往雷洞坪的观光车票，做好行程安排。峨眉山景区 门票有效时间为 48小时,您也可优先选择万年寺、清 音阁、报国寺等中低山景区错峰游览。由此给 ... 全文 3小时前 来自iPhone客户端 尊敬的游客朋友: 您好!截至8时25分,峨眉山景区今日发往雷洞坪车 站(金顶)的观光车票已售罄。峨眉山景区门票有效时 间为48小时,未购买今日发往雷洞坪车站(金顶)观 光车票的游客,请您调整行程,不要前往零公里、金 ...

今年春节，一种新的团圆方式悄然走红——"反向过年"。越来越多的父母选择离开老家，奔赴子女所在 的城市，在异乡共度佳节。 孩子们在三亚沙滩上玩耍。 旅行平台数据显示，春节期间，60岁以上旅客的机票预订量同比增长超过35%，目的地主要集中在一线 及新一线城市。反向出行的火车票预订量也出现显著增长。 "反向团圆"热潮背后，既有传统观念的转变，更有实实在在的考量。 球网 一是"性价比"更高。春运期间，从大城市返乡的机票往往价格走高，而反向出行的票价一般更加实惠。 记者2月14日在旅游平台查询，假期首日，北京飞往兰州的单程票价普遍在700元至上千元，而从兰州飞 往北京最低仅需两三百元。不少长辈还实现了人生"首飞"。数据显示，这个春节假期，60岁以上乘客预 订"人生第一张机票"的数量同比增长22%。 二是服务更有"温度"。民航系统提供"首乘服务"和"无人陪伴乘机"服务，部分机场还针对单独出行、只 会讲方言的中老年旅客提供"乡音伴行"等个性化沟通陪伴。与此同时，自1月20日起，60周岁及以上老 年旅客可拨打12306客服电话，通过人工客服完成选票、订票及支付全流程服务。 三是"年味儿"不减。各地文旅纷纷"上新"，为"反向团 ...

记者丨魏彤 编辑丨蒋韵 马年新春，9天新年假期点燃全民出游热情， 广东作为全国最热门的旅游迁入地之一，旅游市 场迎来客流高峰 。 南方财经记者从广东省文化和旅游厅获悉，初步测算， 2026年春节假期第四天（2月18 日），广东省4A级及以上景区接待游客383.1万人次，同比增长5.4%。 携程数据显示，过年期间，游客前往广东的订单量同比增长44%，机票订单量同比上升 18%，酒店订单量同比上升76%。 其中，前往广州的订单量同比上升10%，前往汕头订单 量同比上升56%，前往深圳的订单量同比上升10%，前往珠海的订单量同比上升14%。 南方财经记者现场探访广州多个星级酒店观察到，凭借独特岭南文化、别样年味及舒适气候 等特点，"请到广东过大年"品牌效应得到持续释放。岭南非遗、美食探鲜、温泉康养、精品 广货，成为今年新春来粤旅游关键词。 全国性家庭客群取代成为春节广东酒店预订主力，跨 省定制游、精品游趋势凸显，拉动高客单价消费 。 另一个鲜明趋势则是，民宿市场借"反向过年"新风潮迎来预订爆发，特别是大湾区部分核心 城市和潮汕地区 。有民宿透露，今年预订整体比往年增长三成左右。沉浸式岭南年味与个性 化服务，已成为核 ...

Group 1 - The travel industry experienced a significant increase in demand during the Chinese New Year, with flight bookings rising by 40% compared to the previous year, particularly from January 2 to January 5 [1] - Emerging smaller cities with rich cultural backgrounds, such as Guangxi Chongzuo and Jiangxi Jingdezhen, saw a rapid increase in tourist interest, indicating a strong demand for in-depth and localized travel experiences [1] - The "must-eat list" saw a doubling in order volume for local specialty shops compared to last year's Spring Festival, highlighting the popularity of local culinary experiences during traditional festivals [1] Group 2 - The trend of "reverse New Year" travel has disrupted the traditional one-way travel pattern, boosting local dining and cultural tourism, with significant increases in traffic to cities like Xi'an and Nanjing from Beijing and Shanghai [2] - The overall traffic for the "must-eat list" increased by nearly 40% during the first four days of the holiday, with a 50% rise in traffic from outside the local area, and a remarkable 81% increase in orders for listed merchants compared to last year [2] - Popular tourist attractions during the holiday included the Sichuan Lantern Festival and various historical sites, reflecting a surge in visitor numbers as travel demand was released [2] Group 3 - Family travel became a mainstream trend during the Spring Festival, with hotel and homestay bookings increasing by 32% and family tickets for attractions rising by 50% [4] - The rise in family-oriented travel experiences was noted, with a significant increase in visitors from cities like Shanghai and Hangzhou, indicating a growing market for multi-generational travel [4] - Special "intangible cultural heritage experience" activities were launched for premium members, showcasing the industry's efforts to enhance travel services and integrate traditional cultural experiences [6]

Core Insights - The travel industry is experiencing a surge in demand during the Chinese New Year, with flight bookings increasing by 40% compared to last year [1] - There is a notable trend of travelers exploring lesser-known cities, indicating a strong demand for immersive and localized travel experiences [3] - The "reverse Spring Festival" trend is reshaping traditional travel patterns, boosting local dining and cultural tourism [4] Group 1: Travel Demand and Trends - From the second day of the Lunar New Year, there has been a significant increase in travel, with popular destinations including Beijing, Chengdu, Guangzhou, and others [1] - Emerging cities with rich cultural backgrounds, such as Guangxi's Chongzuo and Jiangxi's Jingdezhen, are gaining attention, reflecting a shift towards deeper travel experiences [3] - The "reverse Spring Festival" trend is leading to increased travel from major cities like Beijing and Shanghai to nearby destinations, enhancing short-distance travel popularity [4] Group 2: Dining and Culinary Tourism - The "must-eat list" on Dazhong Dianping saw a nearly 40% increase in overall traffic during the first four days of the holiday, with off-site traffic rising by almost 50% [5] - Cities known for their culinary offerings, such as Shantou and Sanya, are experiencing significant growth in traffic, with some cities seeing increases of around 200% compared to last year [6] Group 3: Attractions and Accommodation - Popular tourist attractions during the holiday include the Sichuan Lantern World and various historical sites, with hotel and homestay bookings increasing by 32% [7] - Family and youth travel segments are notably increasing, with a 50% rise in bookings for family-friendly attractions, indicating a vibrant market [7]

一是"性价比"更高。春运期间，从大城市返乡的机票往往价格走高，而反向出行的票价一般更加实惠。 记者2月14日在旅游平台查询，假期首日，北京飞往兰州的单程票价普遍在700元至上千元，而从兰州飞 往北京仅需两三百元。不少长辈还实现了人生"首飞"。数据显示，这个春节假期，60岁以上乘客预 订"人生第一张机票"的数量同比增长22%。 二是服务更有"温度"。民航系统提供"首乘服务"和"无人陪伴乘机"服务，部分机场还针对单独出行、只 会讲方言的中老年旅客提供"乡音伴行"等个性化沟通陪伴。与此同时，自1月20日起，60周岁及以上老 年旅客可拨打12306客服电话，通过人工客服完成选票、订票及支付全流程服务。 本文转自【新华网】； 今年春节，一种新的团圆方式悄然走红——"反向过年"。越来越多的父母选择离开老家，奔赴子女所在 的城市，在异乡共度佳节。 旅行平台数据显示，春节期间，60岁以上旅客的机票预订量同比增长超过35%，目的地主要集中在一线 及新一线城市。反向出行的火车票预订量也出现显著增长。 "反向团圆"热潮背后，既有传统观念的转变，更有实实在在的考量。 来源：人民网 三是"年味儿"不减。各地文旅纷纷"上新"，为"反向团 ...

（来源：中国妇女网） 转自：中国妇女网 时间：2026年2月18日，农历大年初二 坐标：天津市西青区 腊月未至，朋友圈里关于"春运大迁徙"的焦虑已然刷屏。车票秒空、高速拥堵、火车站台人潮涌动，仿佛只有踏 上归途，年的味道才算真正降临。然而，今年春节，我身边的一位朋友却选择了一条"逆行"之路——她没有返 乡，而是将父母接到了自己在天津的小家。这场"反向过年"的团圆，让亲情的奔赴，不再只有子女回乡这一种答 案。 过去二十多年，春节于她而言是一套固定流程：腊月二十九挤高铁，大年初一挨家串门，酒桌的觥筹交错、耳边 不断的拜年声，拼凑出新年的热闹。可这份热闹背后，藏着难以言说的疲惫：七天假期，大半耗在赶路和应酬 里，真正能和父母静心唠家常的时刻，寥寥无几。 今年的春节则截然不同。年三十的晚上，一家人围在餐桌旁包饺子，守着电视看春晚，"原来过年，也可以这样轻 松自在。"她笑着感慨。这种变化，看似只是团圆地点的转换，实则是时代背景下家庭结构与生活节奏的悄然重 塑。在大城市打拼的年轻人，年假本就有限，往返家乡的路途动辄耗费两三天，舟车劳顿之余，回乡后还要应对 密集的人情应酬。于许多人而言，春节渐渐成了一场体力与情绪的双重消耗 ...

Core Viewpoint - The article discusses the emerging trend of "reverse New Year," where urban residents invite their parents from rural areas to celebrate the holiday in the city, reflecting changes in family dynamics and urban competition [2][9]. Group 1: Travel and Consumption Trends - The booking volume for "reverse New Year" flights increased by 84% compared to last year, with top destinations including Beijing, Shanghai, and Shenzhen [2][3]. - Hotel occupancy for travelers aged 60 and above surged by 60% on the day before New Year's Eve, indicating a significant increase in older travelers visiting major cities [3]. - Data from Meituan shows a spike in reservations for traditional New Year dinners, particularly for small group packages, highlighting a shift in dining preferences [7]. Group 2: Family Dynamics and Urban Experience - 72% of urban children reported that the daily effective companionship time with their parents increased from an average of 1.8 hours to 4.3 hours when parents visited the city [13]. - The frequency of parents participating in urban activities, such as park walks and museum visits, was 2.1 times higher than during traditional family visits [13]. - The trend of "reverse New Year" signifies a shift in family structures and the increasing mobility of populations, with smaller family units becoming more common [15][16]. Group 3: Urban Infrastructure and Economic Development - The article emphasizes the importance of urban infrastructure, particularly transportation networks like high-speed rail and subways, in facilitating the movement of people and enhancing urban living experiences [25]. - Cities are competing to attract young talent by improving living conditions and providing job opportunities, which is reflected in the rise of "youth economy" initiatives [31][39]. - The demand for skilled workers, particularly in emerging "purple collar" jobs, is becoming a focal point in urban talent competition [36][37].