以下文章来源于湃动商业评论 ，作者进击波研究院 过去半年，汉堡王中国接连曝出大规模闭店、加盟商严重亏损等消息。还有加盟商控诉供应临期食材、强制购买高价设备，有的甚至声称因加 盟汉堡王而"倾家荡产"。 另一边，中国消费者对汉堡王的口碑早有崩裂的迹象。如今其曝出食品安全风险，消费者的信任危机更是加剧。 4个月前，汉堡王母公司RBI，曾向合作12年的在华特许经营商TFI（土耳其餐饮集团）发出"终止通知"。即使TFI试图挽救，RBI还是在今年 2月提前收回了特许经营权，并以1.58亿美元全资收购汉堡王中国所有股份。随之而来的还有汉堡王中国高层的大换血，法定代表人及董事长 变更为吕爱军，CEO一职由RBI亚太区总裁Rafa Odori z z i暂代。 汉堡王被诟病的还有本地化的滞后。在品牌出海这件事情上，本地化是最大的常识，服务口腹的餐饮业尤其如此。消费者的"本地胃"，会惩 罚那些自以为能教育本地市场的品牌。入华20年、归来标签仍然只有"美式风味"的汉堡王，就是最好的例子。 RBI还在寻找新的合作伙伴来接盘汉堡王中国。新的经营商，或许能帮助汉堡王中国维系现存的约1500家门店。但这已经是理想状态。如果 想继续进击，汉 ...

Core Viewpoint - The upcoming BAUMA 2025 exhibition in Munich, Germany, will showcase the strength and innovation of the global engineering machinery industry, with a significant representation from Changsha's engineering machinery sector [1][11]. Group 1: Participation and Historical Context - Major companies from Changsha, including SANY Group, Zoomlion, CRCC, Sunward Intelligent, and XCMG, will participate in BAUMA 2025, marking their continued presence on the global stage [3][12]. - Sunward Intelligent made a remarkable debut at the BAUMA exhibition in 2007, showcasing a 1,000 square meter booth and introducing the world's first excavator loader, which highlighted China's innovative potential in engineering machinery [3][12]. - In 2016, Zoomlion presented 23 types of equipment, receiving significant attention for its CE-certified products, which enhanced Changsha's global reputation in the engineering machinery sector [4][14]. Group 2: Innovations and Product Offerings - The 2025 exhibition will feature over 50% new products from participating companies, including excavators, concrete machinery, and lithium battery forklifts, tailored to meet European market standards [16]. - Zoomlion will showcase nearly 70 high-end products, including a 32-meter concrete mixing pump truck with advanced smart support features [16][19]. - Sunward Intelligent will present 25 cutting-edge devices, with a focus on electric excavators and a new series of rotary drilling rigs developed for the European market [18]. Group 3: Industry Development and Ecosystem - The Changsha engineering machinery industry has evolved significantly since the 1960s, becoming a prominent manufacturing cluster recognized as a national advanced manufacturing industry cluster [21][22]. - Currently, the Changsha engineering machinery supply chain consists of 516 upstream and downstream enterprises, covering 85% of the national engineering machinery product varieties [23]. - The local ecosystem supports both leading enterprises and numerous small and medium-sized enterprises, fostering collaboration and innovation within the industry [24][25].

Shein 正快速学习如何建立好一套规则，让平台商家也赚到钱。 文丨陈晶 如果只通过跨境卖衣服，Shein 的增长潜力无法充分释放：小单快反下，大件重货受限、消费者更多元的 需求没法满足、商家的多样化需求同样需要满足。 2020 年开始，多品类、本地化成了 Shein 的核心战略，Shein 在过去 4 年摸索出了三种平台化模式：代运 营赋能模式，由平台协助定价、营销、履约等环节；自主运营模式，商家自主定价并在海外本土履约，平 台仅协助运营；半托管模式，由平台协助定价，但商家可自主选品上架与海外本土履约。目前，前两种模 式占平台销售额的大部分，接下来，半托管模式将是 Shein 在平台化的重点发力方向。 我们了解到，平台业务在 2024 年底的大促期间，一些重点品类同比去年销售额增幅超 160%，去年下半 年，平台半托管业务在内部受到的关注度和重要性提升，据悉，在 2024 年黑五期间，在服饰、鞋类、家 居、美妆等多个品类中，数千家半托管店铺销售额翻倍。 Shein 也许可以像发展自营品牌一样，慢慢搭建供应商体系，但竞争加剧加快了 Shein 的平台化进程， 2022 年非服饰品类在 Shein 总营收中占比 ...