Core Insights - The opening of Yonghui's Wuqing Zhuzong Daguangming Center store marks a significant addition to the new business district in Wuqing, Tianjin, showcasing the effectiveness of the store's transformation model and responding to the region's strategy for internationalization, high-end development, and smart consumption [1] Sales Performance - The store experienced a remarkable sales increase of over 400% year-on-year within the first week, with customer traffic surging by more than 200% [3] - Popular fresh food items such as shrimp, cucumbers, and dragon fruit have gained high popularity, alongside summer favorites like juices and ice products [3] Best-Selling Products - The newly added baking and prepared food sections have been particularly well-received, with the fresh food area becoming a key traffic driver [5] - Top-selling items include a variety of baked goods, seasonal fruits, and customized dairy products, all praised for their quality [5] Employee Focus - The transformation emphasizes the importance of employees, with a significant increase in frontline staff and salary improvements [7] - Employee benefits include paid annual leave after one year of service, dedicated rest areas, training rooms, and a free cafeteria [7] Skills Development - Yonghui's "Craftsman Plan" has successfully certified over 50 skilled workers in the Tianjin area, promoting a collaborative training system between stores [9] - The plan aims to enhance service quality and customer experience through technical standards and professional recognition [9] Future Plans - The Wuqing New Business District's task force will continue to develop diverse consumption scenarios and foster new business formats to contribute to Tianjin's goal of becoming an international consumption center [11]

Core Insights - Yonghui Supermarket has reopened its Fuxin store in Fuzhou, aligning with local policies aimed at expanding domestic demand and enhancing consumption quality [1] - The store's renovation reflects a systematic transformation modeled after the successful "Fat Donglai" approach, with a significant product overhaul [1] Group 1: Store Renovation Details - The Fuxin store has removed over 3,900 existing products, resulting in a 42% elimination rate, and introduced 1,201 high-quality items [1] - The new product mix includes over 170 items from Yonghui's selected series, 70 private label products from Fat Donglai, and 192 new baked and prepared food items [1] - The adjusted product structure now aligns with 80% of Fat Donglai's offerings, with imported goods accounting for 14.1% of the total [1] Group 2: Strategic Goals and Future Plans - The Fuxin store is intended to serve as a model for further renovations across the province, aiming to enhance the quality of life for consumers in Fuzhou [2] - Yonghui Supermarket has already transformed over 150 stores nationwide under the "Fat Donglai model," with plans to reach 200 by the end of September [2] - The company is committed to a quality retail strategy that emphasizes high cost-performance, superior service, and differentiated product development to better meet the needs of mainstream Chinese families [2]

Core Insights - The first special edition Yonghui Supermarket store in Guangzhou's city center is set to open in late September, generating excitement among local residents [1] - This store will adopt the "Fat Donglai" model, with over 80% of its product structure inspired by this model, marking it as the third Yonghui store in the Guangzhou area [3] Product Offering - The store will feature a comprehensive range of essential goods, including fresh produce and staple foods, with highlights such as direct-supply seasonal fruits from regions like Xinjiang and high-quality organic vegetables [3] - An upgrade to the seafood section will include live catch and processing services, catering to the demand for fresh products [3] - The store aims to attract younger consumers by offering a selection of well-known domestic and international brands, along with expanded areas for baked goods, ready-to-eat meals, and snacks [3] Store Design and Services - The store will implement a "daily fresh" policy for certain categories to ensure product freshness and safety, similar to the practices of Fat Donglai [3] - The shopping environment will be enhanced with low shelves and wide aisles, creating a spacious and bright atmosphere, along with an expanded checkout area to improve transaction efficiency [3] - Over 30 convenience services will be provided, including customer rest areas, free tea, and handwashing stations, along with thoughtful amenities like hand dryers and thermal bags [3] Strategic Goals - Yonghui Supermarket aims to align product quality and pricing with the Fat Donglai model, focusing on high-quality, cost-effective products suitable for mainstream Chinese families and young consumers [5] - As of now, Yonghui has completed adjustments for over 150 stores under the Fat Donglai model, with plans to exceed 208 stores by the end of September and reach 300 by the Lunar New Year in 2026 [5]

Core Viewpoint - The "Fat Donglai Myth" surrounding Zhongbai Group has created a temporary surge in stock prices, but the underlying financial struggles reveal a harsh reality as the initial excitement fades [1][2]. Financial Performance - In the first three quarters of 2024, Zhongbai Group reported a net profit loss of 332 million yuan, a staggering decline of 309.35% year-on-year, marking the worst performance in its history [4]. - For the entire year of 2024, the company achieved a revenue of 10.381 billion yuan, down 10.81% year-on-year, with a net profit loss of 528 million yuan, a 64.01% decrease compared to the previous year [4]. - A forecast for the first half of 2025 indicates an expected loss of 213 million to 290 million yuan, further widening the losses compared to the same period last year [4]. Operational Challenges - The operational strategies learned from Fat Donglai, such as product structure optimization and store layout redesign, are superficial tactics that do not address the deeper issues within Zhongbai [5][7]. - The high-cost, high-investment model of Fat Donglai, which relies on superior employee compensation and loyalty, is not feasible for Zhongbai, which has been struggling with cost-cutting measures [7][9]. Strategic Partnerships and Market Sentiment - The exit of Yonghui Supermarket, a long-time strategic partner, signifies a critical judgment on Zhongbai's future value, as Yonghui incurred a loss of 46 million yuan from its investment [10][12]. - Yonghui's departure reflects a broader industry trend where traditional retail faces significant challenges from e-commerce and discount stores, leading to a strategic retreat [12][14]. Transformation Efforts - Zhongbai is attempting to pivot by launching FOODMART supermarkets and discount stores, but these initiatives expose the company's operational inefficiencies and lack of core competencies [15][17]. - The success of these new formats hinges on operational efficiency, which Zhongbai lacks, making the transformation path fraught with difficulties [19][21].

Core Viewpoint - Yonghui Supermarket plans to raise up to 3.992 billion yuan through a private placement to enhance store upgrades, logistics improvements, and replenish working capital or repay bank loans [2][4]. Group 1: Fundraising and Investment Plans - The company intends to issue A-shares to no more than 35 specific investors, with the raised funds primarily allocated for store upgrades, logistics enhancements, and financial support [2][4]. - The total investment for the store upgrade project is approximately 5.597 billion yuan, with 3.213 billion yuan specifically for upgrading 298 stores [3][8]. - The logistics upgrade project will receive 309 million yuan, while 470 million yuan will be used for working capital or loan repayment [3][12]. Group 2: Store Upgrade Strategy - Yonghui Supermarket is adopting the "Fat Donglai model" for store upgrades, focusing on improving product structure, shopping experience, organizational structure, and compensation systems [3][6]. - As of July 31, 2025, the company has completed upgrades for 148 out of 511 stores, representing about 29% of its total stores, while closing 264 underperforming locations [7][10]. - The average investment per store for the "Fat upgrade" is approximately 18.79 million yuan, significantly higher than previous investments [7][11]. Group 3: Financial Performance and Future Outlook - The company anticipates a net loss of 240 million yuan for the first half of 2025, attributing this to ongoing transformation pains and the costs associated with store closures and upgrades [10][11]. - Despite current losses, the company believes that the store upgrade projects will enhance product structure and profitability, improving service quality and brand influence [11][12]. - Analysts suggest that with continued investment in self-owned brands and optimized product structures, Yonghui Supermarket could achieve profitability in the future [12][13].

以下文章来源于时代财经APP ，作者陈泽旋 时代财经APP . 聚焦于企业财经新闻，互联网新闻信息服务许可证编号：44120230006 来源|时代财经APP 作者 | 陈泽旋 编辑 | 黎倩 "自救"一年后，永辉超市开始找钱了。 7月30日晚间，永辉超市（601933.SH）发布定增预案，拟向不超过35名特定投资者发行A股股票，募集最高39.92亿元，所募资金将主要用于门店 升级改造、物流仓储升级改造、补充流动资金或偿还银行贷款。 早在去年9月，名创优品就宣布以总价约63亿元入股永辉超市，成为其第一大股东。不到一年后，谁将成为下一个押注永辉超市的"金主"？ 01 明年完成门店调改，永辉需要钱"救急" 2025年末调改门店达200家左右，并关店250-350家，计划在2026年末完成所有存量门店的调改，是永辉超市对调改门店的规划。 为加快实现战略规划目标，永辉超市需要资金。 根据定增方案，永辉此次募集资金总额不超过39.92亿元，扣除发行费用后的净额将全部用于门店升级改造项目、物流仓储升级改造项目、补充流动 资金或偿还银行贷款。 近些年，以步步高、永辉、家乐福为代表的传统商超展现疲态，在电商平台迅猛发展和线下 ...

Core Insights - Yonghui Supermarket has opened its 11th "Pang Donglai" model store in Xi'an, marking a significant step in its strategy to deepen its presence in the core areas of Xi'an and enhance its store transformation efforts [1][2] - The newly opened store has already seen impressive performance, with sales in the first month increasing by nearly 324% year-on-year and customer traffic soaring by 214% [1] - Four stores in Xi'an have entered a stable profit phase after three months of operation, indicating the success of Yonghui's store transformation strategy in the region [1] Store Transformation Strategy - The opening of the Xi'an Fenghe Wanda Plaza store is part of Yonghui's broader strategy to optimize consumer experience and expand its footprint in key urban areas [2] - The company aims to provide better product selection, a more comfortable shopping environment, attentive service, and reliable consumer protection through localized adaptations of the "Pang Donglai" model [2] - Following the opening of the new store, Yonghui will have a total of 148 transformed stores nationwide, with plans to reach 200 by the end of September [2]

Core Insights - Yonghui Supermarket has opened its 11th "Fat Donglai" model store in Xi'an, marking a significant step in its strategy to adapt and learn from the successful model [1] - The store's transformation aims to meet local consumer demands for freshness, convenience, quality, and affordability, showcasing a replicable model for future upgrades in the Northwest and nationwide [1] Group 1: Store Transformation - The new store has undergone a significant product restructuring, removing 7,949 items and adding 5,364 new products, resulting in a new product ratio exceeding 50.1% [1] - The adjusted product structure aligns closely with the "Fat Donglai" model, achieving 80% similarity, with imported products making up 11% of the total [1] - Fresh produce categories have been enhanced, focusing on high-end organic and green products, while the deli section has been fully upgraded [1] Group 2: Employee Welfare and Training - The employee welfare system has been improved, offering 10 days of paid annual leave after one year of service, along with additional facilities and benefits [2] - Yonghui Supermarket is implementing a "Craftsman Plan" aimed at cultivating a high-level professional technician workforce, targeting the training of "10,000 technicians" [2] Group 3: Sales Performance and Market Impact - The first month of operation for the Xi'an Zhongtrade Plaza store saw a remarkable sales increase of nearly 324% year-on-year, with customer traffic rising by 214% [2] - Four stores that have been in stable operation for over three months have achieved profitability, indicating the effectiveness of Yonghui's store transformation strategy in the Xi'an market [2][3] Group 4: Standardization and Local Adaptation - The successful transformation of the 11 "Fat Yonghui" stores validates the local feasibility of adapting the "Fat Donglai" model and has created valuable replicable experiences [3] - A standardized transformation framework has been established, including product replacement, store renovation, service upgrades, and food safety enhancements [3] - A collaborative mechanism has been formed to ensure unified direction while integrating local characteristics into the transformation process [3]

（文/朱道义 编辑/张广凯） 为了继续推进"学习胖东来"调改，缺钱的永辉准备向市场"要钱"。 具体而言，永辉超市计划将其中的32.1亿元用于门店升级改造项目，3.09亿元用于物流仓储升级改造项目，4.7亿元用于补充流动资金或偿还银行贷款。 | 序号 | 项目名称 | 投资总金额 | 募集资金投资金额 | | --- | --- | --- | --- | | | 门店升级改造项目 | 559,707.27 | 321,307.2 | | 2 | 物流仓储升级改造项目 | 30,900.72 | 30.900.7 | | 3 | 补充流动资金或偿还银行贷款 | 47,000.00 | 47,000.0 | | | 合计 | 637,607.99 | 399.207.9 | 永辉超市表示，近年来随着零售行业竞争的持续加剧以及消费者对于场景体验、产品品质要求的不断提升，品质消费正逐步重构零售生态。2024年公司主动 寻求变革，以"品质零售"为核心启动战略转型，全面学习胖东来模式，调改门店及组织转型。 "拟通过本项目的建设，进一步对298家门店进行'胖东来模式'调改升级，在商品结构、购物体验、组织架构及薪酬等多个方面 ...

Core Viewpoint - Yonghui Supermarket plans to raise up to 3.992 billion yuan through a private placement to upgrade 298 stores using the "Pang Donglai model" [1] Group 1: Fundraising and Investment Plans - The company intends to issue A-shares to no more than 35 specific investors in compliance with the China Securities Regulatory Commission's regulations [1] - The raised funds will be allocated for store upgrades, logistics and warehousing improvements, and to supplement working capital or repay bank loans [1] Group 2: Store Upgrade Strategy - Yonghui Supermarket aims to implement the "Pang Donglai model" for the upgrade of 298 stores [1] - As of December 31, 2024, the company will have a total of 775 supermarket stores [1] - The company has already completed adjustments and service upgrades in 31 stores, resulting in significant increases in revenue and customer traffic [1] Group 3: Operational Standards and Methodology - The company has achieved a high level of standardization in store layout, products, and personnel [1] - Yonghui Supermarket has developed a relatively mature methodology for its operational improvements [1]