Core Insights - Consumption is the main engine driving economic growth, with a shift towards high-quality consumption, particularly among younger consumers who value emotional experiences [1] - Shenyang has developed unique strategies to engage young consumers through diverse emotional value offerings, including various cultural and entertainment events [1][3] Group 1: Emotional Consumption and Cultural Events - Young consumers are increasingly prioritizing emotional value in their purchasing decisions, moving from functional to emotional consumption [1] - Shenyang has successfully attracted young consumers by hosting events like comedy weeks, music festivals, and sports events, creating a vibrant cultural scene [1][3] - The city leverages "first launch economy" and "event economy" to enhance consumer engagement and drive spending [3][5] Group 2: Entertainment and Experience Economy - Shenyang's immersive experiences, such as interactive theater, have proven popular, with high ticket sales indicating strong demand for unique entertainment [4] - The city hosts numerous music and theatrical performances throughout the year, contributing to a robust entertainment economy [4][5] - Sports events also play a significant role in boosting local consumption, with various competitions attracting large audiences and increasing spending in surrounding areas [5][6] Group 3: Innovative Consumption Strategies - Shenyang's "ticket root economy" allows consumers to benefit from discounts and offers based on event tickets, enhancing the overall consumer experience [11][12] - The city has implemented measures to improve the shopping experience for international tourists, including a streamlined tax refund process [12][13] - Local businesses are encouraged to focus on emotional value and unique experiences to attract and retain younger consumers [8][9] Group 4: Cultural and Trendy Consumption - The rise of "Guochao" (national trend) products reflects a growing appreciation for local culture and heritage among young consumers, with significant sales growth in related sectors [10][9] - Shenyang's diverse culinary scene, including local delicacies and cultural dining experiences, has become a key attraction for both residents and tourists [8][9] - The city is actively promoting its unique cultural identity, which resonates with younger consumers seeking authentic experiences [7][10]

Core Insights - The sports economy is emerging as a new engine for driving domestic demand in China, with significant consumer spending linked to various sporting events [1][3][11] - Events like "Village Super" and "Zhejiang BA" are showcasing the potential of grassroots sports to stimulate local economies and enhance community engagement [2][4][6] Economic Impact of Sports Events - In the first half of the year, 511 key sporting events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1] - The "Zhejiang BA" basketball league attracted over 100,000 online ticket buyers, demonstrating the popularity and community involvement in local sports [6] - The "Su Super" league reported a remarkable leverage effect, with 1 yuan in ticket sales generating 7.3 yuan in surrounding consumption [8] Integration of Sports and Local Economy - Sports events are increasingly integrated with local tourism and cultural activities, enhancing the overall consumer experience [7][10] - The "Zhejiang BA" event featured local delicacies and cultural performances, further promoting regional products and tourism [7][8] - In Jiangsu, the city football league has been linked to travel initiatives, driving significant visitor numbers and spending [3][14] Policy Support and Future Growth - The Chinese government is actively promoting the sports economy through policies aimed at enhancing sports consumption and developing a multi-tiered event system [11][12] - The sports industry in Guangdong has seen substantial growth, with a total scale exceeding 700 billion yuan, accounting for about one-fifth of the national total [11] - The "14th Five-Year Plan" emphasizes the importance of sports in driving high-quality economic development, indicating a strong future for the sports economy [14]

国家体育总局经济司司长杨雪鸫11月18日在接受采访时介绍，据统计，截至11月16日，十五运会市场开 发（包括赞助、捐赠、特许经营、门票）收入18.4亿元。 数据体现的不仅是体育的魅力，更是赛事经济迸发出的强劲活力。 ■朱宝琛 第十五届全国运动会（简称"十五运会"）正在举行。赛场内，运动员们奋力拼搏；赛场外，"体育+"正 在把赛事流量转换成消费动力、经济增量。 如今，"体育搭台、文旅唱戏"的生动图景在各地不断上演。比如，今年的武汉马拉松，赛道串联起武汉 20多个著名景点，带动景区门票、赛道附近酒店订单大幅上涨，成为体育经济带动城市发展的生动写 照；热度颇高的江苏省城市足球联赛（即"苏超"），因为精心的策划安排，让江苏省众多城市都成了文 旅打卡热点，其以"1元门票带动7.3元周边消费"的杠杆效应，成为体育赛事拉动经济发展的鲜活样本。 另一方面，要打破业态壁垒，激发产业新动能。 近年来，我国通过一系列政策构建多层次赛事体系，为赛事经济发展指明了方向。比如，《国务院关于 促进服务消费高质量发展的意见》提出，"创建具有自主知识产权的赛事品牌"；国务院办公厅印发的 《关于释放体育消费潜力进一步推进体育产业高质量发展的意见 ...

Core Viewpoint - The company emphasizes the importance of event economy in driving its business and plans to explore new promotional models and market opportunities [2] Group 1: Company Strategy - The company is actively monitoring policies and trends related to event economy to inform its business strategy [2] - The company participated in the China Open tennis tournament in October, showcasing its Sichuan restaurant brand and local cuisine, which enhanced brand recognition and reputation [2] - The company aims to seize more collaboration opportunities to deliver high-quality products and services to consumers [2]

Core Insights - The 15th National Games are being held in the Guangdong-Hong Kong-Macao Greater Bay Area, attracting spectators from across the country [1] - Ticket sales have been exceptionally strong, with "hard to get" tickets becoming the norm, indicating a booming sports economy [3] Summary by Sections Event Overview - The National Games are nearing their conclusion, showcasing the vibrant sports culture and economic potential of the hosting cities [1][3] City Highlights - **Guangzhou**: This is Guangzhou's third time hosting the National Games, with various cultural events enhancing the city's appeal [3][4] - **Shenzhen**: The city's sports industry is projected to generate a total output of 211.57 billion yuan by 2024, with over 46,000 sports venues available [5] - **Zhuhai**: The cycling event crossed the Hong Kong-Zhuhai-Macao Bridge, highlighting the efficient connectivity among the three regions [6][7] - **Shantou**: Known for its rich cultural heritage, Shantou is hosting various sports events, including surfing [10][14] - **Foshan**: The city is famous for its dragon boat racing, which is a significant part of its cultural identity [17] - **Maoming**: The city hosted the first mass participation event of the National Games, showcasing its diverse terrain suitable for sports [19] - **Zhanjiang**: Recognized as a hub for water sports, Zhanjiang has produced several world champions in diving [20] - **Zhaoqing**: The city is known for its beautiful natural scenery and has integrated judo into its educational system [20][21] - **Jiangmen**: The city has a long-standing tradition of volleyball, with a strong community engagement in the sport [24][25] - **Huizhou**: The city is emerging as a "skateboard city," with a significant number of enthusiasts and manufacturers [28][30] - **Meizhou**: Known as the "hometown of football," Meizhou has a high participation rate in football and a growing sports economy [31] - **Shanwei**: Recognized as the "sailing capital," Shanwei offers excellent conditions for sailing events [32] - **Yangjiang**: The city is hosting new events like coastal rowing, which will debut in the 2028 Olympics [35] - **Qingyuan**: Known as the "city of drifting," Qingyuan offers unique outdoor experiences [37] - **Dongguan**: A well-known basketball city, Dongguan has a rich sports culture with numerous facilities [40] - **Zhongshan**: The city is developing a large sports center capable of hosting international events [41] - **Yunfu**: Home to a prominent hockey team, Yunfu is recognized for its contributions to the sport [42] - **Hong Kong**: The city will host various events, including horse racing, which is a traditional and popular sport [43][44] - **Macau**: Known for hosting numerous international sports events, Macau is a key player in the sports tourism sector [49]

中新社广州11月19日电 题：从消费升温到要素高效流动 赛事经济带动区域升级 中新社记者 蔡敏婕 随着中国体育产业的蓬勃发展，赛事经济已成为拉动地方经济增长的重要力量。从国际高水平赛事的集 群效应到群众性赛事的流量密码，各类体育赛事正为经济发展注入源源不断的活力。 今年国庆中秋假期，上海、北京等地的赛事集群效应尤为凸显。上海劳力士大师赛吸引约25万人次观 赛，上海市外及境外观众带动住宿餐饮等消费；在北京举办的中国网球公开赛入园36万人次、同比增 20%，外地观众超18万人次，门票及综合消费、特许商品销售额均实现大幅增长。 "这些数据印证了国际高水平赛事在集聚人流、物流、资金流方面的强大能力。"杨雪鸫说。 与国际赛事形成互补的是，群众性赛事正以贴近民生的特质成为地区经济发展的"流量密码"。这类赛事 参与门槛低、覆盖面广，能充分激发本地消费潜力。 中国国家体育总局经济司司长杨雪鸫18日接受中新社等媒体采访时表示，十五运会对粤港澳的带动作用 远超短期消费增长，更在要素流动、业态融合、城市升级三个维度实现深度赋能。 十五运会开始以来，全国体育热潮持续升温。从粤港澳三地跨区域协同办赛的生动实践，到全国各地全 民健身热情 ...

Group 1 - The core viewpoint of the articles highlights the significance of Zhangzhou as a historical and cultural hub for volleyball in China, emphasizing its role in nurturing talent and fostering the "spirit of the women's volleyball team" [1][3][4] - Zhangzhou has been recognized as a training base for the Chinese women's volleyball team, with a strong emotional connection among volleyball players and coaches [3][4] - The city has a rich history with volleyball, dating back to 1915, and at its peak, had over 800 volleyball teams, showcasing a robust grassroots foundation for the sport [6][9] Group 2 - The establishment of the volleyball training base in Zhangzhou has attracted numerous teams for training, facilitating both competition and camaraderie among players [4][8] - The local climate and abundant resources, such as seafood and fruits, contribute to an ideal training environment for athletes, maintaining high training efficiency year-round [6] - The "Zhangzhou Volleyball Spirit" is characterized by perseverance and technical excellence, aiming for international success [11] Group 3 - The grassroots movement for volleyball in Zhangzhou is evident, with initiatives to promote the sport in schools and a strong community involvement in volleyball activities [15][17] - The rise of "air volleyball" as a popular sport among all age groups in Zhangzhou reflects the community's deep-rooted passion for volleyball [19][21] - The local volleyball industry is thriving, with products being exported globally, further establishing Zhangzhou's reputation in the volleyball sector [21] Group 4 - The articles also discuss the integration of sports with cultural and tourism initiatives in other regions, such as the "Yuchao" league in Chongqing, which promotes sports tourism and local consumption [22][30] - Various cities in Guangdong are highlighted for their unique sports identities, such as cycling in Zhuhai and volleyball in Jiangmen, showcasing the diverse sports culture across the region [46][47]

（文章来源：新华社） 据相关机构数据监测，11月9日至11月15日，广州市、深圳市接待游客总量1804.9万人次，日均257.8万 人次，接待游客总量环比前一周上涨17.3%、同比去年同期上涨14.5%。广州、深圳旅游类消费金额同 比分别增长15.33%、24.48%。 "本届全运会构建了更有效的要素流动机制，促进了文体商旅业态融合发展，驱动了区域城市功能升级 与空间结构优化。"杨雪鸫介绍，为办好全运会，粤港澳三地建立了常态化沟通联络机制，探索了"一事 三地""一策三地""一规三地"在体育方面的改革创新务实举措，这极大提高了人员流、物资流、资金 流、信息流等各经济要素的流动效率，为纵深推进大湾区一体化进程探索路径、积累经验。 杨雪鸫表示，"十五五"时期，国家体育总局将重点做好强化政策保障、加大赛事活动引培力度、拓展体 育消费场景、加强商旅文体健联动、守好赛事活动安全管理红线，进一步释放体育消费潜力，激发赛事 经济活力。 新华社广州11月18日电（记者周畅）第十五届全国运动会期间，吉祥物"喜洋洋"和"乐融融"在赛场内外 都备受关注，相关特许商品的热门款式早早售罄，精彩赛事也带动了游客量上升与消费金额增长。国家 ...

Core Insights - Shenzhen's tourism and economic growth is significantly driven by the integration of sports events and cultural tourism, with impressive visitor statistics and revenue growth reported for 2025 [1][3] Group 1: Tourism and Economic Impact - Shenzhen received a total of 142 million visitors in the first three quarters of 2025, marking a year-on-year increase of 5.7% [1] - The total tourism revenue reached 220.42 billion yuan, reflecting a year-on-year growth of 12.4% [1] - The number of inbound tourists exceeded 30 million, with visitors from Hong Kong and Macau accounting for 27.49 million, a growth of 29.1% [1] Group 2: Consumer Trends - The concept of "traveling with events" is becoming a new consumer trend, as evidenced by tourists like Mr. Li, who spent over 10,000 yuan on a short trip linked to a sports event [2] - Travel packages that combine event tickets with local attractions have gained popularity, enhancing the overall visitor experience [2] Group 3: Policy and Industry Growth - Shenzhen has implemented several policies to promote high-quality development in the cultural and sports sectors, significantly boosting the sports industry [3] - The total output of Shenzhen's sports industry reached 211.57 billion yuan in 2024, with a year-on-year growth of 10.8% [3] - The scale of resident sports consumption reached 73.65 billion yuan, with per capita spending at 4,093.96 yuan, accounting for nearly 8% of total resident consumption [3] Group 4: Technological and Cultural Appeal - Shenzhen's hosting of the 15th National Games showcased its technological advancements and international appeal, attracting more visitors [4] - Innovations such as the world's first humanoid robot torchbearer and smart event systems have enhanced the city's image as a tech hub [4] - The successful hosting of various international sports events has improved Shenzhen's capability to host global competitions and its international profile [4] Group 5: Future Prospects - As Shenzhen approaches the closing ceremony of the National Games, the economic effects of the events are expected to continue to amplify [5]

Core Viewpoint - The provincial government is focused on enhancing economic resilience and promoting high-quality development through various initiatives, including technological innovation and improved service sectors [1][2]. Economic Development - The provincial government recognizes the long-term potential and resilience of the economy, emphasizing the need for confidence and targeted efforts to achieve optimal results during the "14th Five-Year Plan" and to set a strong foundation for the "15th Five-Year Plan" [2]. - Key areas of focus include stabilizing key industries such as steel and oil, supporting enterprises in digital transformation, and fostering the integration of technological and industrial innovation [2]. Technological Innovation - Higher education institutions are encouraged to strengthen organized research and enhance the conversion of scientific achievements into productive forces by improving talent supply and establishing technology parks and pilot bases [3]. Service Sector Enhancement - The government plans to implement actions to boost service sector capacity and quality, maintain stable commercial circulation, and expand the scale of the platform economy [2]. - New consumption models such as event economy, silver economy, and national trend economy are to be developed to stimulate service consumption [2]. Investment and Business Environment - The government aims to enhance the role of public investment to stimulate private investment, improve project planning, and increase efforts in attracting investment [2]. - A comprehensive approach will be taken to optimize the business environment, focusing on public services, access to resources, fair competition, and legal frameworks [2]. Education and Workforce Development - Vocational schools are urged to align their educational direction with industry needs and improve their management to promote high-quality development in modern vocational education [3].