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明星车手齐聚CTCC 力盛体育助力赛车运动破圈
Zheng Quan Ri Bao Wang· 2025-09-23 03:41
力盛体育作为国内领先的汽车运动运营服务商、体育赛事市场化及产业数字化升级的探索先行者,在赛 事经济领域持续发力。力盛体育专注体育产业尤其赛车领域多年,拥有多个国际级、国家级头部赛事的 独家运营推广资质及自主赛事IP,构建了从单一品牌基础赛事、公司原创的地方性赛事,到国家级、国 际级职业赛事的多级生态矩阵。数据显示,今年上半年,力盛体育共运营体育赛事55场次,体育赛事经 营业务实现营业收入1.92亿元,同比增加30.20%。 本报讯 (记者金婉霞)9月20日至21日,由中国汽车摩托车运动联合会主办、力盛云动(上海)体育科 技股份有限公司(以下简称"力盛体育(002858)")运营的2025CTCC中国汽车场地职业联赛上海嘉定 站在上海国际赛车场隆重开赛,CTCC·TCR中国系列赛、CTCC中国杯、China GT中国超级跑车锦标 赛、领克杯·城市竞速赛四大赛事品牌齐聚,吸引超过百辆顶级赛车、近两百名中外顶尖车手以及超4万 名观众热情奔赴,为初秋的上海献上一场速度带来的高能盛宴。 在运营多项顶级赛事的基础上,力盛体育还开发了面向广大汽车爱好者的力盛超级赛道节等大众赛事, 打造"车迷的节日"。在力盛体育支持助力下, ...
2025 CTCC中国汽车场地职业联赛上海嘉定站近日举行
Zhong Zheng Wang· 2025-09-22 14:41
力盛体育作为国内领先的汽车运动运营服务商、体育赛事市场化及产业数字化升级的探索先行者,近年 来在赛事经济领域持续发力。力盛体育专注体育产业尤其赛车领域多年,拥有多个国际级、国家级头部 赛事的独家运营推广资质及自主赛事IP,构建了"从单一品牌基础赛事、公司原创的地方性赛事,到国 家级、国际级职业赛事"的多级生态矩阵。 CTCC上海嘉定站赛事深度践行"票根经济"模式,并围绕"跟着赛事去旅行"主题,联合上海安亭文旅, 共同打造"观赛+体验"旅游服务模式。车迷们除了观赛之外,还可以漫步嘉定周边多个景点,畅享速度 与文化的双重魅力。自4月启程至今,今年CTCC系列赛事已经走遍国内多个城市和地区,带领车迷和 选手领略每个城市特有的人文风情和地域特色,并将"赛事流量"有效转化为"消费增量"。 中证报中证网讯(记者 王辉)9月20日至9月21日,由中国汽车摩托车运动联合会主办、力盛体育 (002858)运营的2025 CTCC中国汽车场地职业联赛上海嘉定站,在上海国际赛车场举行,赛事吸引了 超过百辆顶级赛车、近两百名中外顶尖车手以及超4万名观众热情奔赴。 ...
“国球进商圈”活动走进四大商圈,专业运动员与小球员同台竞技
Xin Jing Bao· 2025-09-21 14:11
Group 1 - Beijing is hosting two major international events during the National Day Golden Week: the China Open Tennis and the WTT China Grand Slam, promoting a "dual event" atmosphere for sports enthusiasts [1][3] - The "National Ball into Business Circle" initiative aims to enhance the integration of culture, commerce, tourism, and sports by bringing professional table tennis players into commercial areas for interactive events [4][5] - The WTT China Grand Slam is scheduled from September 25 to October 5, 2025, with approximately 250 top athletes participating in various categories, including singles and doubles [3][4] Group 2 - The "National Ball into Business Circle" series includes events at major commercial centers, allowing youth players to interact with professional athletes, thereby promoting youth engagement in table tennis [4][5] - The "ticket root economy" is highlighted as a significant trend in Beijing's consumer market, offering discounts and promotions linked to event tickets across various sectors [8] - The city is launching over a thousand promotional activities to stimulate holiday consumption, integrating cultural and tourism offerings to meet diverse consumer needs [9]
浦江流金 梦幻盛会点亮上海 第二届上海国际光影节开幕 龚正启动
Jie Fang Ri Bao· 2025-09-20 02:37
Group 1 - The second Shanghai International Light Festival, themed "Light Up Shanghai," opened on September 19 and will run until October 18, featuring 177 themed activities including architectural projection shows and drone light performances [1][2] - The festival aims to activate urban spaces, showcase city vitality, promote urban culture, and enhance commercial prosperity confidence through light and shadow art [1] - Compared to the first festival, this year's event focuses on creating a globally influential light art IP, with upgrades in creativity, activities, and experiences [2] Group 2 - The festival includes a main venue and 16 sub-venues, with a significant upgrade in light experience installations to boost various economic sectors such as night economy and cultural tourism [2] - The IP image "Little Lingguang" was introduced to the public for the first time, enhancing the immersive experience for both domestic and international visitors [2] - A 7-minute projection show titled "Light Up Shanghai" will be showcased on the north side of the West Bund Grand Theatre's exterior [3]
跟着演出赛事“漫游”商圈景区、体验城市通兑——一张票根,激发更多消费可能
Xin Hua Wang· 2025-09-17 23:49
从演唱会到马拉松、足球赛等体育赛事,再到艺术文化展览,票根过去只是一次消费体验的出入凭 证,如今却串联起"吃、住、行、游、购、娱",成为探索城市的"邀请券"。 "一张票玩转一座城"。看似不起眼的票根,正成为城市流量的新入口。 与过去使用一次随即失效不同,城市的东道主们正赋予小小票根越来越大的价值:在上海,一张展 览票串联起南京路商圈的百亿元消费;在江苏,一场苏超比赛门票延展出一次次跨城微度假;在河南洛 阳,一张火车票即可打开古城游览的数种优惠方式……在更多城市,票根还随着一场场演唱会、马拉 松、艺术展"漫游"商圈景区,激起消费的圈圈涟漪。 一张票根,可以"乘"出多少消费可能? "看完演出的票根先别丢" 住宿可享受多家酒店客房直降优惠、打车有专属折扣、从演出场地到周边商圈有免费接驳服务、一 些商圈还推出"票根当钱花"福利……8月底,来自湖南的伍女士专门到上海看了一场演唱会,人还没 到,就从社交媒体上了解到手中这张门票可以享受的多重福利。"本来跨城看演唱会就需要安排吃住 行,用票根福利相当于享受'双重快乐'。之前演唱会是重头,现在也想好好规划一下路线,用足各种优 惠和礼遇,更加票有所值、不虚此行。"伍女士说。 — ...
一张票根,激发更多消费可能
Core Insights - The concept of "ticket economy" is emerging as a new way to drive urban consumption, transforming tickets from single-use items into valuable tools for enhancing consumer experiences and stimulating spending [1][5][9] Group 1: Ticket as a Consumption Driver - Tickets are evolving into "invitation cards" that connect various aspects of urban life, including dining, accommodation, transportation, and entertainment [2][4] - In cities like Shanghai, a single exhibition ticket can generate over 10 billion yuan in consumer spending by linking to local shopping and dining experiences [4][5] - The ticket economy is gaining traction across multiple cities, with initiatives allowing consumers to unlock discounts and benefits through their tickets, enhancing the overall experience [5][9] Group 2: Collaborative Efforts and Business Engagement - Businesses are increasingly participating in the ticket economy by offering discounts and promotions linked to ticket purchases, creating a win-win situation for both consumers and merchants [6][7] - Successful ticket-linked promotions require careful planning and coordination among various stakeholders, including merchants and event organizers, to ensure a seamless consumer experience [6][8] - The integration of ticket promotions into broader marketing strategies is becoming a key focus for businesses looking to enhance customer engagement and drive sales [7][8] Group 3: Impact on Service Consumption - The ticket economy is contributing to a shift in consumer spending from goods to services, reflecting a broader trend in urban consumption patterns [10][11] - Events like concerts and sports games are not only driving immediate sales but also fostering ongoing consumer engagement and repeat spending [10][11] - The evolution of the ticket economy is prompting businesses to improve service quality and urban management, as they seek to enhance the overall consumer experience [11]
服贸会45项配套活动,激发消费新活力
Core Points - The 2025 Service Trade Fair (STF) features a vibrant "Jiangxi Small Fry Food Culture Market," showcasing local cuisine and promoting Jiangxi's food culture [1][2] - The event includes 45 diverse activities, consumer vouchers, and 11 business inspection routes to enhance the integration of the fair with the consumer market [1][7] - The "Camping & Arts Life Fair" organized by Beijing's Cultural and Tourism Bureau highlights the growing trend of camping as a new tourism experience [2][3] Group 1: Food and Culture Promotion - The "Jiangxi Small Fry Food Culture Market" attracts significant attention, featuring 16 renowned food and beverage brands from Jiangxi [2] - A large thematic photo area at the market draws numerous attendees, enhancing engagement and visibility for local brands [2] Group 2: Consumer Engagement and Discounts - The "Ticket Root Economy" initiative allows attendees to enjoy discounts at various shopping and dining establishments by presenting their fair tickets [6] - Over 200 merchants in key shopping districts participate in the "Ticket Root Economy" program, stimulating service consumption [6] Group 3: Business and Tourism Integration - The STF includes business inspection routes that cover multiple districts, showcasing new landmarks and consumption scenes in the service trade [8] - Activities like the "Beijing Color Run" and "Chaoyang Food Sightseeing Bus" are part of the fair's efforts to promote local tourism and business [7]
2025篮球“苏超”在宜兴揭幕
Xin Hua Ri Bao· 2025-09-16 23:30
9月16日,2025年江苏省城市篮球男子超级联赛(篮球"苏超")在宜兴市体育中心体育馆揭幕。在 数千名球迷的助威声中,东道主宜兴队与劲旅靖江江苏宇田队联袂奉献一场扣人心弦的揭幕大战,为新 赛季吹响号角。 来自徐州的赵梓涵是2019年篮球"苏超"的得分王,也是徐州人胡卫东的中学学弟。谈起前辈们的辉 煌战绩,这位年轻球员激动地表示,"他们不仅开创了江苏篮球的'黄金时代',更用永不言弃的精神点 燃无数人的梦想。" 省篮协相关负责人表示,江苏男篮"黄金一代"的回归不仅是怀旧之旅,更是精神的 接力与传承,将江苏篮球的深厚底蕴和竞技精神注入蓬勃发展的民间赛事。 随着足球"苏超"和篮球"苏超"两大全民体育品牌交相辉映,江苏基层体育运动正掀起前所未有的热 潮。在赛事经济的强劲带动下,宜兴、灌南等赛区城市迎来发展新机遇。目前,宜兴依托赛事流量,激 发消费热情。聚焦"票根经济",围绕"吃住行游购娱"消费全链条,提供餐饮住宿特惠优待、旅游景区门 票减免、购物娱乐折扣优惠等优厚礼遇,实现赛事与消费的"协同共振"。 创办于2019年的篮球"苏超",历经6年深耕发展,已成为江苏群众篮球的标杆品牌赛事。本届联赛 由省体育局、省体育总会共同 ...
多地票根经济火热 小票根“链”结大经济
Yang Guang Wang· 2025-09-16 01:22
央广网北京9月16日消息(记者韩萌)据中央广播电视总台中国之声《新闻和报纸摘要》报道,从 西安演唱会的"票根+商圈"联动,到南昌"登机牌变消费券"的"航空+文旅"创新,多地"票根经济"火热, 串联起餐饮、住宿、交通、零售等万亿级消费市场。 在江西南昌昌北国际机场航站楼,从上海来的旅客刘女士凭登机牌现场扫码激活了电子优惠券包。 李婷:我们这次还联系到了周边10家文旅单位和我们一起去互动,到酒店住、吃、出行、快递,还 有周边玩乐,都可以享受到相应的礼遇和折扣。 连日来,2025莆田市足球联赛热度持续攀升,火热的背后,"票根经济"也为当地消费市场注入新活 力。某香港品牌酒店是此次"票根经济"联盟商家之一,消费者手持"莆超"联赛门票票根到店消费,就可 以享受3.9折广式茶点优惠。 酒店行政总监陈少翔:莆超的票根给我们的大酒店带来了相应的客流,同时也带动了我们的销售。 中国社会科学院财经战略研究院研究员李勇坚指出,"票根经济"能够凭借一张票根撬动整座城市的 消费活力,做到"离场不离消费",为消费者带来全新体验。未来将朝着多元融合的方向蓬勃发展,实现 城市多元化布局,吸引不同年龄段的消费者参与。 刘女士:出行6折,酒店房 ...
MXGP上海站收官
Jie Fang Ri Bao· 2025-09-15 01:44
2025世界摩托车越野锦标赛(MXGP)中国上海站昨天在奉贤区海湾镇正式开赛。在最受瞩目的MXGP组别竞争中,五冠 王、荷兰选手杰弗里·赫灵斯最终问鼎冠军。 MXGP中国上海站是本赛季亚洲唯一的分站赛,也是赛事日历上的倒数第二站,赛事规模与专业层级双双提升,共设 MXGP组、MX2组、85CC青少年组与新增的250CC国内组,共有来自全球20余个国家和地区的90余位顶尖车手参赛。 记者 秦东颖 主办方以"票根经济"为抓手,深度打通奉贤区内吃、住、行、游、购、娱、展全链条消费场景,在赛事同期推出首届奉贤 区户外运动生活节,融合二次元文化、游戏跨界联名、机器人高科技展示、非遗文化体验及潮流音乐表演,为观众带来全方位 的观赛体验。 副市长解冬宣布开赛。 2025世界摩托车越野锦标赛中国上海站比赛现场。记者 海沙尔 摄 ...