票根经济
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四川自贡市探索文旅商体融合——票根经济带来文旅新动力
Ren Min Ri Bao· 2025-10-08 11:19
Core Insights - The "Chuan Super" league in Zigong City has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative has led to a significant increase in tourist numbers and local economic activity, showcasing the potential of ticket-based promotions in driving tourism [2] Group 1: Event and Promotion - The Zigong City cultural tourism department provided each spectator with a gift package, including a tourism service manual and dining discount coupons [1] - Ticket holders can enjoy free access to several local attractions and discounted transportation, promoting a "travel with events" trend [1] Group 2: Economic Impact - As of October 7, 93.54 million visitors were recorded at 17 A-level tourist attractions in Zigong, marking a 31.23% increase year-on-year [2] - Nearly 400 hotels and dining establishments in the city participated in the promotional activities, linking ticket stubs to discounts across various sectors [1][2]
票根里的黄金周:WTT中国大满贯门票收入超8800万元,赛事经济联动多元消费场景
Hua Xia Shi Bao· 2025-10-08 10:30
华夏时报记者 王敬 北京摄影报道 "儿子和闺女都喜欢孙颖莎和王楚钦,趁着放假专门带他们来现场看WTT,"来自陕西的赵先生说,"为 了看混双决赛,票价确实高一些。"他们一家四口购买的是当日1388元的中档门票,观看比赛前在首钢 园吃了晚餐,并购买了一些零食和饮品,大概花了600多元。此外,他们排了一个多小时队,为两个孩 子购买了同款队服,作为这次观赛之旅的纪念。 这个国庆黄金周,WTT中国大满贯与中国网球公开赛在北京上演"同城双赛",像赵先生这样"为爱发 电"的跨城观赛游客不在少数。 数据显示,WTT中国大满贯2025赛事直接收入近1.54亿元,累计售出门票超8.8万张,实现门票收入近 8800万元,同比增长54.3%,创WTT赛事销售纪录。 赛场内,选手挥拍扣杀点燃激情;赛场外,一张小小的票根正悄然打通文商旅体的消费链条。凭票可免 费坐巴士、享商圈折扣、跨赛事通用——这枚"经济密钥"串联起"赛事+商圈+文旅"新生态,将体育流量 实实在在转化为假日消费的强劲增量。"十一"前五天,石景山区文商旅体消费总额近3.2亿元,赛事经 济正成为拉动区域消费的重要引擎。 跟着比赛去旅行:体育赛事带动旅游消费升级 10月5日晚 ...
电影消费“破圈”生长——假期市场热点见闻
Jing Ji Ri Bao· 2025-10-08 08:13
"电影+文旅"不是简单叠加,而是通过文化内涵的挖掘和创新表达,实现产业共赢。国庆节前夕, 一场融合电影、市集与青年文化的艺术盛宴在浙江杭州举办,每个摊位都以电影名字命名,游客可以在 这里一站式逛、玩、拍、买,体验电影中的同款场景,解锁电影同款美食、服饰、文创等。电影成为拉 动消费、推动经济增长的新引擎。 经济日报记者 姜天骄 国庆假期,去电影院赴一场光影之约成为许多家庭的选择。据灯塔专业版实时数据,截至10月7日 12时05分,今年国庆档(10月1日至10月8日)档期总票房(含预售)已经突破16亿元。 今年国庆档影片在类型丰富度和整体品质上依然保持较高水准,奇幻、动作、战争、剧情、动画、 历史、喜剧等多种类型影片同台竞技,满足了不同年龄、不同偏好观众的需求。《志愿军:浴血和平》 观众基本盘稳固,其良好的市场表现为整体票房走势的平稳提供了重要支撑。近年来,以《志愿军》三 部曲等为代表的主旋律题材成功开创了"家国叙事"的商业类型片模式,将宏大的国家历史与鲜活的个体 命运紧密交织,用精湛的工业水准和动人的情感内核,打造出既符合主流价值又极具观赏性的作品,实 现了经济效益与社会效益双丰收。 银幕之外,一部电影与一座城 ...
大家假期都去哪儿了?这组出行大数据告诉你
Yang Shi Xin Wen Ke Hu Duan· 2025-10-08 04:47
今天(10月8日)是假期第8天,这个国庆中秋假期,您都去哪儿玩了?跟着大数据一起来看看全国游客 的选择,感受国庆中秋假期的旅游热度。 休闲街区受欢迎 假期第七天,陕西重点监测的55家旅游景区中,西安秦始皇帝陵博物院、西安大明宫国家遗址公园、榆 林古城等接待游客量位居前列。假期第七天,陕西接待国内旅游团1758个;19家国家级和省级旅游休闲 街区累计客流量达到76.63万人次,其中,西安大唐不夜城步行街、宝鸡石鼓文化城、宝鸡西府老街客 流较为集中。 湖北:A级景区迎客超1862万人次 消费热力足 湖北省文化和旅游厅统计数据显示,截至昨天,假期前七天,湖北A级旅游景区接待游客1862.27万人 次,星级饭店平均出租率73.17%。双节期间,湖北文旅部门联合重点零售企业投放1亿元消费券,游客 只需凭目的地为湖北的火车票、演出票等票据票根,便能兑换"吃住行游购娱"多场景的丰富权益。 甘肃:接待游客331万人次 实现旅游花费超20亿元 记者从甘肃省文化和旅游厅了解到,昨天,全省接待游客331万人次,实现旅游花费20.4亿元。甘肃8个 5A级旅游景区和敦煌莫高窟共接待游客17万人次。 陕西:文博景区热度高 假期第七天,安 ...
票根里的黄金周:WTT中国大满贯门票收入超8800万元,赛事经济联动多元消费场景|华夏双节观察
Hua Xia Shi Bao· 2025-10-08 04:23
WTT中国大满贯赛事主场馆"八极场"外人流涌动 本报(chinatimes.net.cn)记者王敬 北京摄影报道 "儿子和闺女都喜欢孙颖莎和王楚钦,趁着放假专门带他们来现场看WTT,"来自陕西的赵先生说,"为 了看混双决赛,票价确实高一些。"他们一家四口购买的是当日1388元的中档门票,观看比赛前在首钢 园吃了晚餐,并购买了一些零食和饮品,大概花了600多元。此外,他们排了一个多小时队,为两个孩 子购买了同款队服,作为这次观赛之旅的纪念。 这个国庆黄金周,WTT中国大满贯与中国网球公开赛在北京上演"同城双赛",像赵先生这样"为爱发 电"的跨城观赛游客不在少数。 数据显示,WTT中国大满贯2025赛事直接收入近1.54亿元,累计售出门票超8.8万张,实现门票收入近 8800万元,同比增长54.3%,创WTT赛事销售纪录。 10月5日晚,王曼昱、王楚钦分别摘得女子单打和男子单打项目冠军,2025WTT中国大满贯落下帷幕。 数据显示,本次赛事直接收入近1.54亿元,近8800万元的门票收入更是创下WTT赛事销售纪录,同比增 长高达54.3%。火爆人气蔓延至整个首钢园,日均客流量达12.4万人次,较去年日均7万人次几 ...
“赛事+文旅”深度融合模式,为四川假日经济注入强劲动能 共享赛事盛宴“燃动”假日经济
Si Chuan Ri Bao· 2025-10-08 01:39
Core Insights - The integration of sports events and cultural tourism in Sichuan is creating diverse consumption scenarios, enhancing both sports enthusiasm and cultural appeal [1][4] - The "Chuan Super" football league is a key driver of this trend, fostering a closed-loop of "watching matches - consumption - tourism" that invigorates the holiday economy in the region [1][5] Group 1: Economic Impact - On October 7, during the National Day and Mid-Autumn Festival holiday, Sichuan's A-level scenic spots received 5.3485 million visitors, generating ticket revenue of 46.0776 million yuan, marking year-on-year increases of 20.51% and 34.81% respectively [1] - The "Chuan Super" events have significantly boosted local economies, with Liangshan reporting a consumption increase of 32.88 million yuan on October 2, and a total of 1.1075 million visitors to A-level scenic spots in the first three days of the holiday, reflecting a year-on-year growth of 20.31% [3] Group 2: Event and Tourism Integration - The "Chuan Super" league is being complemented by local cultural events, such as the integration of football matches with heritage exhibitions and local product showcases, enhancing visitor engagement and experience [2][5] - Different regions are leveraging their unique cultural and tourism characteristics, such as Leshan's combination of football with world heritage and culinary experiences, to create seamless transitions between watching matches and sightseeing [2] Group 3: Innovative Marketing Strategies - Sichuan has introduced the "ticket root economy," offering discounts and benefits to ticket holders across various sectors, including dining and accommodation, thereby enhancing the overall visitor experience [5] - Local governments are implementing targeted initiatives, such as issuing 5.9 million yuan in consumer vouchers and creating discount programs linked to "Chuan Super" tickets, to stimulate holiday consumption [5] Group 4: New Tourism Products - Regions are developing new tourism products and experiences, such as the "cultural creativity as a ticket" model in Langzhong Ancient City, which immerses visitors in historical themes from the outset [6] - Innovative attractions like the "Flying over Jianmen Pass" low-altitude tourism project and themed night performances are drawing significant visitor interest, showcasing the potential of integrating technology with cultural experiences [6]
四川自贡市探索文旅商体融合—— 票根经济带来文旅新动力(强化文旅融合一线见闻)
Ren Min Ri Bao· 2025-10-07 21:58
Core Insights - The "Chuan Super" league in Zigong City, Sichuan Province, has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative includes offering free access to local attractions and discounts at restaurants for ticket holders, promoting a new trend of "traveling with events" [1][2] Group 1: Event and Tourism Integration - The local tourism department provided gift packages to attendees, including travel service manuals and discount coupons for popular dining establishments [1] - Ticket holders can enjoy free entry to several attractions and free rides on local transport within a week of the event [1] - Nearly 400 hotels and restaurants in Zigong are participating in discount activities linked to the "Chuan Super" league [1] Group 2: Economic Impact and Visitor Statistics - As of October 7, 17 A-level tourist attractions in Zigong received a total of 935,400 visitors, marking a year-on-year increase of 31.23% [2] - The city has organized various events, including small lantern festivals and folk music festivals, to enhance visitor engagement and convert event attendance into longer stays [2] - The initiative aims to connect the entire consumption chain of "food, accommodation, transportation, travel, shopping, and entertainment" through ticket promotions [2]
票根经济带来文旅新动力(强化文旅融合一线见闻)
Ren Min Ri Bao· 2025-10-07 21:51
Core Insights - The "Chuan Super" league in Zigong City, Sichuan Province, has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative has led to a significant increase in tourism, with 935,400 visitors recorded at 17 A-level tourist attractions, representing a year-on-year growth of 31.23% [2] Group 1: Event and Tourism Integration - The local government provided thoughtful gifts to attendees, including travel service manuals and dining discount coupons, to enhance the match experience [1] - Ticket holders can enjoy free access to several local attractions and discounted transportation, promoting a "travel with events" trend [1] Group 2: Economic Impact - Nearly 400 hotels and dining establishments in Zigong participated in the discount program, linking event attendance to local economic benefits [1] - The city organized various cultural activities, such as small lantern festivals and folk music festivals, to attract more visitors and convert event "flow" into "stay" [2]
“为一场演出奔赴一座城”,音乐节带动多元消费
Zhong Guo Zheng Quan Bao - Zhong Zheng Wang· 2025-10-07 14:27
Group 1 - The music festival has become a significant highlight in the cultural tourism market during the holiday period, with events like the Guangzhou Strawberry Music Festival attracting nearly 90,000 attendees, half of whom were from outside Guangdong province [2][3] - The trend of "traveling for concerts" has gained popularity among young people, with over 60% of attendees at large events like concerts and music festivals coming from other cities [2][3] - The economic impact of music festivals is substantial, with the Nanjing Mido Music Festival generating over 35 million yuan in ticket and merchandise sales, and driving local tourism revenue to 168 million yuan [3] Group 2 - Several listed cultural tourism companies are actively integrating resources and innovating scenes to leverage the market opportunities presented by music festivals [4] - Xiangyuan Cultural Tourism has been introducing diverse cultural activities at its scenic spots, planning more events to enhance visitor experiences [4] - Songcheng Performing Arts has seen a significant increase in visitor numbers and performance frequency by launching series of events like the "Eternal Love Music Festival" during peak tourist seasons [4] - Huali Technology aims to connect gaming operations with content consumption through its music label "WA MUSIC," exploring innovative business models that combine music, gaming, and social interaction [4]
电影票根别急着扔 解锁国庆假期的“隐藏福利”全靠它
Sou Hu Cai Jing· 2025-10-07 07:42
Core Insights - The total box office for the National Day holiday period has exceeded 1.5 billion yuan as of October 6, 2025, indicating a strong performance in the film industry during this time [2] - The diverse range of films, including 13 titles across various genres such as patriotic themes, comedy, and animation, has contributed to the steady increase in box office revenue [4] - Initiatives promoting "movie-themed tourism" have been launched, linking film viewership to local attractions and enhancing consumer engagement [6][8] Group 1 - The National Day box office has surpassed 1.5 billion yuan, reflecting a successful holiday season for the film industry [2] - A total of 13 films are being screened, with notable titles like "The Volunteer Army: Blood and Peace" and "731" leading in box office performance, while other films provide family-friendly viewing options [4] - Various regions are implementing activities and policies to stimulate cross-industry consumption, utilizing movie ticket stubs to unlock discounts and benefits [4] Group 2 - The National Film Administration and other departments are promoting tourism routes related to new films, encouraging visitors to explore filming locations and scenic spots [6] - Regions such as Beijing, Zhejiang, and Henan are actively developing "movie + tourism" initiatives, offering discounts on attractions and accommodations for movie ticket holders [8] - Inner Mongolia is focusing on a "one ticket, multiple uses" approach, allowing movie tickets to be recognized for entry to various attractions and events [8]