三亚今年计划举办263场千人以上大型活动 2025年，三亚入境过夜游客规模首次破百万人次大关，游客总花费首次破千亿元大关。为更好拓展 入境游市场，三亚今年将深耕俄语等重点市场，开通"三亚⇌伊尔库茨克"等航线，持续强化与东南亚、 欧洲等地境外航司、OTA平台及旅行商的合作关系。积极联动文化和旅游部49个海外文化中心和23个旅 游办事处等驻外机构资源，协调开展联合推广与客源互送。 围绕"票根经济"延伸演艺赛事消费链条 聚焦旅游业提质升级，三亚今年还将全面激发文体旅商融合新活力，围绕高端亲子、户外休闲、康 养等方向培育本土化活动品牌;紧抓消博会、旅交会等关键时间节点开展主题营销，拓展研学、康养等 高潜力细分市场，整合航司、酒店等产业链资源，提升产品供给质量与客群黏性，持续激发文旅消费潜 力。 本报讯(海南日报全媒体记者 黄媛艳)记者从近日召开的三亚市委经济工作会议上获悉，三亚今年 计划举办263场千人以上规模大型活动，并联动酒店、景区、航空、免税等企业，围绕"票根经济"推出 一站式优惠套餐，延伸演艺赛事消费链条。预计可直接拉动客流约166.87万人次，带动旅游消费超45亿 元。 ...

本报记者 袁云儿 潘福达 韩轩 杨天悦 北京世界文化遗产数量居全球城市之首，演艺经济持续火热，精品赛事叫好又叫座，首都文化软实力和 影响力不断提升。今年的政府工作报告提出，促进文商旅体展深度融合，延伸大型活动消费供给链条。 如何提升辐射力与吸引力，让更多人愿意奔赴北京这座城？市人大代表和政协委员就此展开热烈讨论， 积极建言献策。 演出团体与旅行社对接合作 政府工作报告提出，深化演艺之都建设，打造一批演艺区和特色演艺群落，举办更多大型演出活动和市 民系列文化活动。对此，市人大代表、市文联党组书记马新明颇有感触，"2025年，市文联全力推动精 品创作，全年有70多部作品获得国际国内大奖，60多部作品荣获北京市级奖项，京华艺苑硕果盈 枝。"展望2026年，马新明介绍，市文联将完善精品创作孵化扶持引导机制，开展更多文艺惠民活动， 以文艺激活消费新场景，深入培育文化新质生产力。 马新明则建议，促进文商旅体展深度融合要利用好节假日。"从年头到年尾，有大大小小、特色鲜明的 节日，我们可以利用这些节日把景区、演出、餐饮、购物、交通等要素串联起来，撬动消费。"他认 为，首先要为节假日创造一个原创的、沉浸式主题，而不是以单一演出 ...

Core Insights - A new consumption model is rapidly emerging in Guangxi, where consumers can leverage event tickets to gain discounts and benefits across various sectors, including tourism, dining, and transportation [1][2][3] Group 1: Ticket Economy - The ticket economy in Guangxi transforms event tickets into valuable assets that unlock discounts for attractions, dining, and accommodation, effectively extending consumer engagement and promoting tourism [2][3] - In 2025, Guangxi hosted 69 large-scale performances, attracting 1.8 million attendees and generating ticket revenue of 1.025 billion yuan, with related consumption reaching 7.175 billion yuan [3] Group 2: Event-Driven Consumption - The integration of events and tourism has led to customized packages that enhance visitor experiences, such as discounts on attractions and accommodations for ticket holders [2][4] - The 2025 Jay Chou concert in Nanning attracted 132,000 attendees, directly contributing over 1 billion yuan to the local economy [2][3] Group 3: Sports Events and Economic Impact - The ticket economy model is also applied to sports events, with initiatives like the 2025 Guangxi Road Cycling World Tour, which offered discounts to participants and spectators, significantly boosting local consumption [4] - The economic benefits from sports events include direct revenue of 1.112 billion yuan and indirect benefits of 1.942 billion yuan, with average spending per visitor reaching 3,208.97 yuan [4] Group 4: Transportation and Tourism Synergy - The opening of new transportation routes, such as the Nanning-Pingxiang high-speed rail, has stimulated tourism by offering discounts to travelers, enhancing the appeal of cross-border and deep-dive tourism experiences [6] - The implementation of a three-day ticket policy at 127 A-level tourist attractions has increased visitor stay duration and boosted accommodation spending by 20% [6] Group 5: Future Prospects - The ticket economy is expected to drive comprehensive consumption growth in Guangxi, transitioning from isolated events to a thriving, interconnected market that supports high-quality economic development [7]

Group 1 - The core viewpoint of the article emphasizes the importance of developing a "ticket economy" to enhance the cultural, commercial, and tourism experiences for the youth in Beijing during the 14th Five-Year Plan period [1][3] - The proposal includes creating a government-backed promotional system to provide reliable and rich cultural consumption guidance for young people visiting Beijing [3] - The initiative aims to improve the sense of gain for youth in Beijing and promote regional economic integration by offering comprehensive and reliable information services [3] Group 2 - The suggestion involves collaborating with industry associations to develop certified "check-in route maps" that integrate recommendations for museums, specialty dining, and quality hotels [3] - This approach is expected to help young consumers gain a richer and deeper understanding of Beijing, thereby shaping an inclusive, vibrant, and convenient image of a youth-friendly city [3]

Core Insights - Guizhou is leveraging its performing arts economy to transform cultural resources into economic growth, moving from "traffic aggregation" to "consumption empowerment" [1] - The province aims to become a significant national performing arts market, supported by government policies and initiatives [3] Group 1: Economic Impact - In 2025, the Guiyang Olympic Sports Center hosted 19 large concerts, attracting over 786,000 attendees, with 43% being from outside the province, indicating a growing external consumer base [3] - Major concerts featuring artists like Phoenix Legend and G.E.M. have drawn hundreds of thousands of attendees, with the Z Era Galaxy Left Bank Music Festival attracting over 150,000 visitors, 70.4% of whom were from outside the province, generating over 230 million yuan in local consumption [5] - A single concert with 30,000 attendees can directly drive over 50 million yuan in surrounding consumption, highlighting the performing arts economy as a new growth engine for the city [5] Group 2: Policy and Development - The Guizhou provincial government released a plan to promote high-quality service consumption, aiming to enhance the performing arts market and develop "ticket root economy" [3] - A three-year action plan was established to optimize the business environment and promote market integration, with a focus on building the "Guizhou Good Show" brand [3] - The government plans to host over 45 large concerts and 200 street music events in 2026, further solidifying its position as a cultural hub [7] Group 3: Cultural Initiatives - Guizhou is tapping into its rich red and ethnic cultural heritage, creating unique performing arts IPs, such as the "Colorful Guizhou Wind" show, which has been performed over 5,500 times [7] - The Guizhou Long March Cultural Digital Art Museum has utilized advanced technologies to enhance visitor engagement, attracting nearly 20,000 visitors since the New Year [7] - The performance "Great Turning Point" in Zunyi has welcomed over 350,000 viewers in 2025, establishing itself as a new landmark for red tourism [7]

Core Insights - The rise of ticket root economy in Guizhou's cultural tourism consumption has transformed single transactions into multi-scenario experiences, enhancing consumer engagement and spending [1][2] Group 1: Core Logic of Ticket Root Economy - The ticket root economy is viewed as a way to organize a single transaction into a journey, where tickets serve as redeemable and transferable consumption interfaces rather than just entry passes [1][2] - Unlike traditional promotions that focus on price reductions, the ticket root economy connects high-attention events to subsequent services like accommodation and dining, creating a network of consumption [1][2] Group 2: Incremental Value and Mechanisms - The incremental value of the ticket root economy is primarily seen in "two ends and a middle," enhancing flow efficiency, extending stay duration, and creating multiplier effects on related consumption [2][3] - The mechanism involves four steps: attracting flow through high-attention events, extending time windows for consumption, linking various scenarios, and fostering repeat purchases through seamless experiences [2][3] Group 3: Key Mechanisms for Guizhou - The most critical mechanism for Guizhou is the combination of extended stays and cross-scenario connections, which can upgrade visitor experiences from mere check-ins to longer, more engaging stays [3][4] - The proposed main ticket roots include A-level scenic area tickets, cultural performance tickets, and event entry tickets, which are linked to various consumption scenarios [3][4] Group 4: Principles for Scene Combination - The design of ticket root linkages should focus on creating a structured itinerary rather than just a list of discounts, addressing key visitor questions about their journey [4] - Suggested principles for effective scene combinations include proximity to visitor pathways, addressing essential needs first, ensuring high density of redeemable points, and facilitating smooth redemption processes [4]

这个冬天 你的滑雪门票 远不止一张门票 一、核心福利 凭一张滑雪票根，即可在以下场景享受专属优惠： 在滑完雪后，前往金寨县内支持"玩冰雪·品美食·享生活"票根经济促消费活动的商户消费。结账时，只需主动向店员出示您的滑雪票根，即可享受该商户 提供的专属折扣或优惠！ 使用凭证：滑雪门票票根（纸质票或电子凭证均可） 在活动期间，前往金寨莲花山滑雪场购票滑雪，请务必保管好您的入场票根（电子票请保存好购票凭证）。 第二步：乐享全城 美味暖胃：参与活动的特色餐馆小吃店 舒适安眠：参与活动的精品民宿酒店 随心购物：参与活动的特产零售商店 活动时间：2026年1月20日—2月28日 参与雪场：金寨莲花山滑雪场 二、如何参与？两步搞定！ 第一步：畅滑冰雪 三、重要须知 1. 每张票根仅能使用一次，请在消费时主动出示。 2. 各商户提供的优惠形式、折扣力度及适用商品可能不同，具体以店内明示规则为准。 3. 部分商品（如特价商品、宴席等）可能不参与活动，请在消费前与商户确认。 4.本次活动的最终解释权归各参与商户所有。 这个冬天，别再让滑雪票根结束在出口闸机！让它成为您探索大别山暖冬风情的"通行证"与"优惠券"。从冰雪狂欢，到烟火 ...

Core Insights - The meeting held on January 20 in Sichuan highlighted that Chengdu's large-scale concerts in 2025 generated over 6.3 billion yuan in comprehensive consumption, showcasing the economic impact of the concert economy [1][3][4] Group 1: Concert Economy Impact - Chengdu's concert market has seen a surge with performances from renowned artists, contributing to a vibrant cultural consumption trend [4][6] - The concert economy not only boosts immediate ticket sales but also stimulates a full-chain consumption model including accommodation, tourism, and dining [1][6][10] Group 2: Consumption Data - The 2025 concert by Jacky Cheung attracted 53% of attendees from outside the city, generating 280 million yuan in additional consumption, with a ticket-to-consumption ratio of 1:4.1 [6][10] - During concert events, nearby commercial areas experienced significant increases in foot traffic and sales, with some venues reporting a 45% rise in customer visits [8][10] Group 3: Policy and Infrastructure Support - Chengdu's music industry reached a value of 63 billion yuan in 2025, supported by policies aimed at enhancing the cultural and tourism sectors [6][13] - The "ticket root economy" initiative allows concert tickets to serve as a currency for discounts at various attractions and businesses, promoting extended stays and deeper engagement with the city [11][13] Group 4: Future Plans - For 2026, Chengdu aims to host over 150 large concerts and further integrate resources to enhance the synergy between culture, commerce, and tourism [14]

齐鲁晚报.齐鲁壹点王贝艺 2025年，济南演艺市场热度跨越四季，大咖轮番登场，举办了包括刀郎、周杰伦等众多知名艺人在内的 大型演唱会，演出舞台精彩多样。 报告摘录： 扩容升级服务消费，培育壮大演艺经济、赛事经济、会展经济、票根经济，引进大型演唱会、音乐节20 场以上，组织济南国际网球公开赛等国际国内重要体育赛事40场以上，举办全国汽车配件交易会等展会 活动140场以上，在美妆、宠物经济等赛道打造一批新消费品牌 如何让演唱会突破释放更大经济价值？一张小小的票根，就成了解锁多元城市体验的"通关卡"。2026 年,济南市将继续发力"票根经济"。记者从济南市文化和旅游局获悉，济南市文化和旅游局、市委宣传 部等12部门联合印发《关于加强大型营业性演出活动服务保障工作的实施意见》,其中明确提到"组织引 导文旅企业推出优惠举措，鼓励相关文旅企业推出演出前后凭演出门票(含电子票)享受门票免费、折扣 等优惠，引导歌迷、观众在济南旅游观光、打卡。" 同时，为进一步发挥演唱会对经济的带动作用，济南市委宣传部、市文旅局、市体育局印发了《济南市 支持文化产业高质量发展政策清单》,积极鼓励和引进大型演唱会，并对达到规定条件的市场主体给予 ...

Core Insights - The article highlights the successful integration of traditional Chinese opera with modern cultural and technological initiatives in Hefei, showcasing the potential for cultural events to drive urban development and tourism [1][3][4]. Group 1: Event Overview - The "Hundred Operas Enter Anhui: Starry Hefei" cultural event is set to launch in September 2025, featuring over 210 performances led by more than 150 renowned opera artists [1]. - Ticket prices for the performances range from 10 to 30 yuan, making it accessible for the public, with over 70,000 attendees expected, including nearly 30% from outside the province and over 70% under the age of 40 [3]. Group 2: Cultural and Economic Impact - The event aims to create a cultural ecosystem in Hefei by merging traditional opera with modern technology, enhancing the city's cultural expression and economic vitality [1][4]. - The "ticket root economy" concept is introduced, linking ticket purchases to various cultural and tourism benefits, which has already activated over 30,000 ticket holders and generated over 400 million yuan in consumer spending [6]. Group 3: Community Engagement - The initiative includes a "ticket root+" model that allows ticket holders to access free tours of major attractions and discounts at hotels and restaurants, thereby expanding the cultural tourism resources [6]. - The integration of opera with local businesses, such as restaurants offering discounts for ticket holders, demonstrates a successful collaboration between cultural events and the local economy [6].