Core Viewpoint - The popularity of non-heritage lacquer fans is rising, showcasing traditional Chinese lacquer art while also raising concerns about the use of chemical paints instead of natural lacquer [1][2][3] Group 1: Industry Trends - The experience of making non-heritage lacquer fans has become a popular activity in tourist attractions, promoting traditional culture and engaging families [1] - The innovative approach of combining traditional lacquer art with modern aesthetics has led to the emergence of "internet celebrity" lacquer fans [1] - The traditional lacquer fan production process is complex, making it challenging for ordinary consumers to master the techniques [1] Group 2: Safety and Quality Concerns - Some businesses are using chemical paints, such as cashew lacquer, instead of traditional natural lacquer, which poses safety risks [2][3] - Natural lacquer, derived from lacquer tree sap, is non-toxic and suitable for high-end lacquerware, while chemical paints are often used for low-cost industrial applications [2][4] - The use of chemical paints undermines the authenticity of non-heritage products and can lead to health concerns for consumers [3][4] Group 3: Consumer Awareness - Consumers can distinguish between natural lacquer and chemical paints by using sensory cues such as smell, drying time, and color characteristics [4] - Natural lacquer has a unique scent and takes longer to dry, while chemical paints have a strong solvent smell and dry quickly [4] - The color of natural lacquer changes over time, showcasing its unique properties, whereas chemical paints tend to have a more uniform and vibrant appearance [4] Group 4: Recommendations for Businesses - Businesses are encouraged to use genuine natural lacquer in their non-heritage experience projects to provide authentic cultural experiences [5] - Maintaining integrity and transparency about the materials used in lacquer fan production is essential for building consumer trust [3][5]

Group 1 - The 2025 Sichuan International Wine Expo, hosted by various associations, features a dual venue format and emphasizes the cultural heritage of Chinese liquor, particularly the "Six Golden Flowers" of Sichuan [1][2][4] - The event runs from June 18 to June 22, 2023, in Mianzhu, a key production area for Chinese liquor, offering a blend of tasting experiences, cultural activities, and consumer engagement [1][2] - Over 100 renowned liquor companies from more than 10 countries are participating, including major brands like Wuliangye, Luzhou Laojiao, and Moutai, highlighting the significance of Sichuan liquor on the global stage [2][4] Group 2 - The event aligns with the "Ten Cities Sharing Gourmet Drinks" initiative by the Ministry of Commerce and other departments, promoting local consumption through the distribution of food and beverage vouchers [2] - The expo features a focus on intangible cultural heritage, with master brewers from the "Six Golden Flowers" declaring a commitment to craftsmanship and innovation in liquor production [4][6] - The 2025 International Spirits Judges Annual Meeting is also taking place, aiming to establish international sensory standards for spirits and enhance the global competitiveness of Chinese liquor [8] Group 3 - The global spirits market is projected to reach approximately $525.3 billion in 2023, with an expected annual growth rate of 4.56% from 2023 to 2027, indicating significant potential for Chinese liquor in international markets [8] - The event includes the announcement of the "Top Ten Innovative Marketing Cases for Sichuan Liquor Brands" for 2024-2025, recognizing excellence among local producers [6] - The expo aims to integrate traditional brewing techniques with modern marketing strategies, enhancing the visibility and appeal of Chinese liquor on the world stage [4][8]

Core Insights - The liquor industry is becoming a leader in boosting consumption, with significant growth observed during the 618 shopping festival, particularly on platforms like Tmall and JD, where major brands like Jian Nan Chun saw a sales increase of 284% [2] - The Sichuan International Wine Expo, held in Mianzhuz City, gathered over 100 renowned liquor companies from more than 10 countries, focusing on activating liquor consumption through various activities [2][4] Industry Growth - Online liquor sales have shown double-digit growth across various categories, including domestic white liquor, wine, and yellow wine during the 618 shopping festival [2] - The Mianzhuz region, known for its favorable conditions for liquor production, has been recognized as a "Chinese Famous Liquor City" and a "World Famous Liquor Specialty Region," with 106 liquor enterprises contributing significantly to production and revenue [14] Event Highlights - The wine expo featured five immersive exhibition areas showcasing a variety of liquor types, creating a vibrant atmosphere that highlighted the cultural significance of liquor [3] - A series of 22 events were organized during the expo, including the "Hua Xia Aesthetics Conference" and discussions on the high-quality development of the liquor industry, emphasizing cultural value and industry trends [7][9] Cultural Significance - The expo emphasized the cultural heritage of liquor production, with activities led by national-level inheritors of intangible cultural heritage, promoting the craftsmanship of liquor making [4][9] - Jian Nan Chun's historical significance was showcased through events that connected its 1500-year legacy with modern innovations, including AI technology to enhance cultural storytelling [9][18] Production Capacity - Jian Nan Chun has expanded its production capabilities with the establishment of a new eco-friendly distillery, increasing its capacity by 50,000 tons of quality base liquor [16] - The region's unique geographical and climatic conditions contribute to the high quality of its liquor, supported by a long-standing tradition of craftsmanship [14][18]

Group 1 - The main event for the 2025 Cultural and Natural Heritage Day in Nanjing was successfully held from June 13 to 15, attracting nearly 50,000 participants and generating over 300,000 yuan in consumption related to intangible cultural heritage and its derivatives [1] - The event featured 17 activities, combining cultural performances, hands-on experiences, and city-wide engagement, establishing a multidimensional platform for dialogue between traditional culture and modern life [1] - The activities included performances of local cultural heritage such as "Jasmine Flower" and various folk songs, transforming historical depth into immersive audio-visual experiences [1] Group 2 - Concurrently, the event included workshops for seniors and youth to learn about traditional crafts, enhancing the appeal of intangible cultural heritage [2] - Archaeological exhibitions showcased significant discoveries, allowing citizens to engage with the history of the city through artifacts and archaeological findings [2] - A city-wide cultural linkage was created through various activities, promoting the integration of traditional skills with modern innovations [2] Group 3 - Nanjing Metro launched a month-long promotional campaign featuring themed posters and installations, reaching an average daily traffic of over 3 million, thereby enhancing public awareness of cultural heritage [3] - The event was organized by multiple governmental and cultural institutions, highlighting a collaborative effort in promoting cultural heritage [3] - Support from local banks and transportation authorities further emphasized the community's commitment to cultural preservation and promotion [3]

作为我国最年轻的全国性股份制商业银行，渤海银行股份有限公司(以下简称"渤海银行")成立20周年之 际，在全国多地开展形式多样的活动，将非物质文化遗产保护工作与金融知识普及相结合，不仅是积极 贯彻落实习近平总书记关于非物质文化遗产保护工作重要指示精神的具体实践，也是对"非遗正青春"这 一活动主题的最好诠释。 非遗传承 融入金融知与行 近日，中国钱币博物馆迎来了一群小小游客。在渤海银行"普及金融知识钱博行"亲子钱币文化体验活动 中，家长与孩子们在馆内工作人员的精彩讲解下，沿着中国货币通史陈列的时间线索，通过实物、图 片、影像了解了历代货币2900多件，见证了"钱的前世"；在介绍"钱的今生"时，渤海银行北京分行工作 人员则结合第五套人民币防伪特点，向在场人员普及了通常采用的"一看、二摸、三听、四测"人民币真 伪辨别方法。 6月14日是我国第20个的"文化和自然遗产日"，文化和旅游部以"融入现代生活——非遗正青春"为主题 组织开展非遗宣传展示活动，聚焦青年传承人培养、非遗融入现代生活、科技赋能非遗保护等内容，展 现非遗传承实践活力，弘扬非遗时代价值，营造全社会共同参与非遗保护传承的浓厚氛围。 馆内，古老的货币金融历史 ...

Core Viewpoint - The article highlights the resurgence of interest in intangible cultural heritage (ICH) among young people in China, showcasing how they are engaging with traditional crafts and practices through modern platforms like Douyin (TikTok) [4][32][48]. Group 1: Young People's Engagement with ICH - Young people are increasingly participating in ICH experiences, such as traveling to places known for their cultural heritage, and sharing their experiences online [4][32]. - The trend of "chasing the New Year" during festivals has become popular, with young travelers collecting unique cultural items and experiences [4][32]. - The revival of traditional crafts, such as shadow puppetry, is being transformed into modern expressions that resonate with younger audiences [10][11][12]. Group 2: Innovative Approaches to ICH - Young creators are blending traditional techniques with contemporary elements, making ICH more accessible and appealing to a modern audience [6][12][32]. - The use of social media platforms like Douyin has allowed for the innovative presentation of traditional crafts, leading to increased visibility and engagement [48][49]. - The article mentions specific examples of young individuals who have successfully integrated modern themes into traditional practices, such as the collaboration between shadow puppetry and popular video games [11][12]. Group 3: Economic Impact and Growth - The Douyin platform has seen significant growth in ICH-related content, with a reported 65 billion orders of ICH products in the past year [48]. - The number of ICH representatives under 30 has increased by 24%, indicating a growing interest among younger generations in preserving and promoting traditional crafts [48]. - Cities rich in ICH, such as Quanzhou and Shantou, have become popular travel destinations, reflecting a broader trend of cultural tourism [48].

Group 1 - The article highlights the celebration of intangible cultural heritage in Shanghai, particularly through various events and markets showcasing traditional crafts and cultural practices [1][2] - The "Follow the Intangible Cultural Heritage in Life" themed market in Baoshan District features traditional crafts such as Luojing Cross-Stitch and Wusong Noodle Sculpture, aiming to promote cultural heritage [1] - The event includes a series of activities like the "Cultural and Natural Heritage Day" and the "Traditional Chinese Medicine Culture Benefit Activities," emphasizing the integration of traditional crafts with modern aesthetics [1][2] Group 2 - The event in Xuhui District showcases ten representative intangible cultural heritage projects, including hand-spun cotton weaving and traditional Chinese clothing techniques, enhancing community engagement [2] - Interactive experiences such as herbal medicine demonstrations and traditional Chinese medicine tastings are provided, making cultural heritage accessible and engaging for the public [2] - The "Haipai Memory" cultural exhibition presents over ten intangible cultural heritage projects, reinforcing the idea that cultural heritage is an integral part of daily life in the community [2]

Core Viewpoint - The event aims to promote the integration of intangible cultural heritage (ICH) into modern life, enhancing public engagement and appreciation of traditional culture through immersive experiences and various activities [1][2]. Group 1: Event Overview - The "Cultural and Natural Heritage Day" event in Wuhan was organized by the Wuhan Municipal Bureau of Culture and Tourism and the Wuchang District People's Government, featuring a variety of activities such as ICH exhibitions, performances, and interactive experiences [1]. - The event introduced the "Follow the ICH to Explore Wuhan" themed routes, which include five major themes and ten ICH tourism routes, covering over 50 locations [1]. Group 2: Activities and Attractions - The event featured a non-heritage market with over 40 booths, showcasing ICH projects that attract visitors with their unique charm, including traditional crafts and culinary experiences [2]. - Notable ICH projects such as the Yellow Crane Tower legend and traditional food items like Doupi and Hot Dry Noodles were highlighted, providing visitors with a tangible connection to local culture [2]. - The event included nearly 60 themed activities during the "Cultural and Natural Heritage Day," aimed at bringing ICH closer to the public through exhibitions, performances, and community engagement [2].

夜幕降临，江西萍乡湘东区界头村皮影广场，临时搭建的皮影戏台前人山人海。悠扬的京胡伴随铿锵的 锣鼓响起。幕后，湘东皮影戏省级代表性传承人丁永发（见图，李桂东摄），带领他的儿子、市级代表 性传承人丁武，挥舞影人闪转腾挪。台下，乡亲们或站或坐，时而屏息凝神，时而发出阵阵喝彩。 湘东皮影戏始于清代光绪年间，至今已有140多年的历史。"唱腔融合了赣剧高腔，皮影造型和审美质 朴，有《杨宗保破阵》《西游记》《刘备招亲》等120多出经典剧目……"丁永发滔滔不绝，"如今全本 可唱的有五六十出。" 全市各乡村及景区成了他们的舞台，10余所大、中、小学校也纷纷发出邀请。丁永发说，"孩子们很喜 欢、很自豪，表现出极大的学习热情。这样一来，湘东皮影戏何愁无人传、无人看呢？" 开设皮影戏培训班、网络直播皮影戏演出、拍摄皮影微短剧……随着探索的不断多元化，皮影剧团已有 10余人，社会效益和经济效益不断提升。 丁永发从11岁开始学习皮影戏，技不离手、曲不离口，拉京胡、吹唢呐、耍皮影、刻皮影、唱大 戏，"样样通，张口来"。 "鸣锣开唱，皮影戏风光无限。"两鬓斑白的丁永发如今正准备整理推出200余出剧目，"不能辜负好时 代，我们要继续为观众演下 ...

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in China, particularly in tourism, with local initiatives in places like Shaanxi Province successfully integrating traditional culture into modern tourism experiences [1][6][12]. Group 1: Cultural Heritage and Tourism Integration - The trend of "traveling with ICH" has emerged as a new wave in the cultural tourism market, with various cities leveraging their traditional cultural characteristics to attract visitors [1]. - In Shaanxi's Ziyang County, local residents creatively participate in performances that must include Ziyang folk songs, showcasing the community's engagement with their cultural heritage [3][6]. - The integration of ICH into tourism has led to increased visitor numbers and spending, with Ziyang receiving 433,000 domestic tourists during the Qingming and May Day holidays, generating a total expenditure of 210 million yuan, a 97% increase year-on-year [11]. Group 2: Local Initiatives and Economic Impact - The local government emphasizes the importance of balancing development and heritage protection, aiming to transform county-level tourism into a pillar industry [6][11]. - The introduction of immersive experiences, such as tea picking and folk song performances, has attracted a diverse range of tourists, enhancing their engagement with local culture [8][9]. - The rise in popularity of ICH has led to a resurgence of interest among younger generations, with more young people participating in traditional singing competitions and learning folk songs [12][15]. Group 3: Future of Intangible Cultural Heritage - The article discusses the need for continuous innovation in ICH to keep it relevant and appealing, with local communities becoming cultural ambassadors and storytellers [15][17]. - The successful integration of ICH into tourism not only preserves traditional practices but also boosts local economies, as seen in various regions across China [15][17]. - The cultivation of new ICH representatives among the youth is crucial for the sustainable transmission and protection of cultural heritage, contributing to a stronger cultural identity [17].