三、新战局：BAT的"三维绞杀"与变现生死局 搜索战争2025：当"答案经济"颠覆"点击生意" 一、胜负已分：IDC报告揭开搜索权力更迭真相 性能逆转的里程碑 2025年IDC《AI搜索产品评估报告》显示，夸克以4.8分登顶中国通用搜索性能榜首，首次超越百度。核心在于： 深度思考能力：对用户需求分层解析（如旅行规划拆解为"路线-预算-避坑"全链路）； 场景穿透力：教育领域累计生成1200万份高考志愿报告，医疗领域通过12门医学考试认证； 闭环服务：依托阿里生态（高德、飞猪）实现"识别-决策-交易"一体化。 年轻用户集体迁徙浪潮 QuestMobile数据揭示残酷现实： 夸克用户中50%为25岁以下，00后占比过半； 百度在18-35岁群体日均使用时长骤降18%，市场份额从2021年87%崩塌至2024年60%。 Z世代用脚投票：要"无广告纯净答案"，非"竞价广告迷宫"。 二、百度的"阿克琉斯之踵"：广告现金牛反噬AI转型 商业逻辑的致命冲突 AI搜索本质：直接给出答案（如行程方案），减少用户跳转； 百度生命线：依赖广告点击分成（2025Q1在线营销收入同比下滑6%）。 当百度试图将广告植入AI答案（如"智能体 ...

Group 1 - Inner Mongolia has allocated 800 million yuan in central financial support for urban and rural transportation development, aimed at subsidizing rural passenger transport operators and taxi drivers, as well as supporting rural road and water transport and new energy vehicle operations [2] - Nezha Auto's factory in Tongxiang has resumed full operations, with employees receiving full salaries in July, indicating a recovery in the supply chain and industry [3] - Henan retail giant Pang Donglai reported a sales revenue of 1.668 billion yuan in July, with a cumulative sales of 13.386 billion yuan from January to July, averaging daily sales of approximately 63.14 million yuan [4][5] Group 2 - Apple has formed a new team named "Answers, Knowledge, and Information (AKI)" to develop a ChatGPT-like application, aiming to create an "answer engine" that utilizes online information to respond to queries [6] - The Korea Export-Import Bank predicts a 3% decline in South Korea's exports in the third quarter due to the impact of U.S. tariffs, estimating exports to reach around 167 billion dollars [7] - The China Machinery Industry Federation reported that 68.9% of 122 monitored major products saw production increases in the first half of the year, indicating an overall improvement compared to the same period last year [8] Group 3 - Xiaomi Auto has reportedly required customers to pay the remaining balance in advance, threatening order cancellations if they do not comply [9] - The China Machinery Industry Federation announced that the Ministry of Industry and Information Technology will soon issue a growth stabilization plan for the machinery, automotive, and power equipment industries [10] - IKEA China has officially announced its entry into the JD.com platform, with its flagship store set to open on August 8, covering over 6,500 products across 168 categories [11] Group 4 - The Chinese performance industry reported a box office revenue of 5.402 billion yuan in the first half of 2025, with significant increases in the number of performances and audience attendance compared to 2024 [12] - The Pudong New Area government is promoting the construction of computing power infrastructure and will provide financial support to eligible entities in this sector [13] - The market penetration rate of new energy vehicles reached a historical high of 44.3% in the first half of this year [14]

Group 1 - The core viewpoint of the article highlights the challenges and opportunities for Chinese companies going global in 2025, emphasizing a shift from anxiety to proactive responses in the face of international uncertainties [3][5] - A report indicates that 81% of global respondents are open to considering new brands, with the figure rising to 85% in the U.S., suggesting a growing acceptance of new value propositions beyond just low prices [5][19] - The marketing landscape is evolving with AI transforming search from keyword-based to intent-based understanding, allowing for more nuanced consumer engagement [7][10] Group 2 - Google introduced three AI-driven search experiences: AI Overviews, AI Mode, and Agentic AI, which enhance user interaction and advertising effectiveness [10][11] - The Power Pack toolset, including PMax and AI Max, allows advertisers to automate audience targeting and optimize campaigns based on business goals, leading to improved conversion rates [11][14] - Case studies, such as AliExpress, demonstrate significant increases in conversion rates and return on ad spend through AI-driven insights and advertising strategies [13][14] Group 3 - YouTube is positioned as a unique platform for brands to connect with global audiences, emphasizing the importance of building emotional connections over mere visibility [17][19] - The shift from product-focused to brand-focused strategies among Chinese companies reflects a deeper understanding of the need for long-term brand equity and consumer loyalty [24][25] - Trust and authenticity are critical in creator partnerships, as highlighted by Mr. Beast's approach to brand collaborations, which emphasizes genuine product endorsement over monetary incentives [26][28]

Group 1 - The core point of the article is that Xiaomi Browser has upgraded its "AI Search" feature by integrating the Doubao large model and the Volcano Ark high-code intelligent agent product, enhancing the efficiency and richness of AI search services [1] - Xiaomi App Store has also integrated the Volcano Engine's "Kouzi," allowing users to build intelligent agents that can be uploaded to the Xiaomi App Store [1]

Market Demand Background - The traditional search engines are unable to meet the precise and real-time data needs of businesses due to the explosion of information [2] - Companies face three major pain points: disconnection between search results and business scenarios, time-consuming manual filtering, and difficulty in uncovering hidden opportunities from vast data [2] Product/Service Introduction - Current mainstream AI search solutions utilize natural language processing technology combined with industry knowledge graphs to achieve semantic-level retrieval and intelligent recommendations [2] - The core value of these solutions includes understanding the business intent behind long-tail queries, automatically linking critical information dispersed across multiple platforms, and continuously optimizing results through user behavior feedback [2] Solution Explanation - Building an effective AI search system requires three key steps: 1. Establishing a vertical domain knowledge base to ensure the professionalism of results [2] 2. Designing a dynamic weighting algorithm to balance freshness and authority [2] 3. Developing a visual analysis interface to lower decision-making barriers [2] Growth Officer's Commentary - The core value of this methodology lies in transforming passive retrieval into active discovery [2] - An excellent AI search system should function like a seasoned industry consultant, accurately answering questions while anticipating unexpressed needs [2] - Achieving this requires deep integration of semantic understanding, behavior prediction, and automated workflows [2] Future Outlook and Summary - With the development of multimodal technology, the next generation of AI search will break through text limitations to achieve intelligent associations across media [3] - This represents not only a technological upgrade but also a strategic infrastructure for businesses to gain competitive advantages [3] AI Search-Centric One-Stop AI Services - The company offers a range of AI services centered around AI search, including Quark AI Search, intelligent summarization, intelligent creation, intelligent answering, and various educational and health assistant tools [4]

产品/服务介绍新一代AI搜索技术通过自然语言处理和多模态识别，能理解用户意图并关联企业私有数据。核心功 能包括：智能语义解析、跨平台数据聚合、个性化结果排序。其价值在于将信息检索耗时降低60%以上。 本文出自【魔芋AI洞察】专栏。一个AI原生的增长引擎。 市场需求背景随着企业数字化进程加速，深圳作为科技前沿城市，对AI搜索的需求呈现爆发式增长。但多数企业面 临三大痛点：传统搜索引擎无法理解业务场景、海量数据难以精准挖掘、人工处理效率低下。 解决方案诠释实现高效AI搜索需三步走：- 构建行业知识图谱建立语义关联- 部署轻量化模型适配本地算力- 设计反 馈闭环持续优化结果 增长官点评作为AI增长架构师，我认为这套方法论的核心价值在于，它将过去三个孤立的环节——数据整合、意图 识别、结果交付——整合成了自动化工作流。而'魔芋AI'的'增长飞轮'，正是这一理念的工程化实践。 未来展望与总结到2026年，超过70%的企业将采用情境化搜索方案。谁能率先实现技术栈与业务流的深度耦合，谁 就能占据下一代信息入口的制高点。 E FE A SO HOME d dr faturaliz 4 ...

面对出版商、网站站长的滔天怒火，谷歌认怂了。日前有消息显示，谷歌推出由AI驱动的搜索功能Web Guide（网页指南），其核心就是通过排序结果和使用生成式AI重新构建围绕用户问题的"10个蓝色链 接"。 谷歌方面宣称，网页指南功能将"以有益的方式对链接进行分组"。在The Verge的编辑实测中，当他搜 索"如何照顾芒果树"时，网页指南拉出了两个相关网页，随后则是一个由AI生成的摘要和链接，这些链 接被列在不同的类别下，如"特定气候下的芒果树护理"和"解决芒果树问题"，其中一些链接来自具有权 威性的相关机构，其他链接则指向了YouTube、Quora和Reddit。 事实上，网页指南功能相比谷歌此前力推的AI Overviews（AI概览），最大的区别就在于回归传统，在 结果页顶部会显示链接，而不是直接向用户展示由Gemini AI总结的内容。当然，The Verge的相关测试 也凸显了谷歌推出的网页指南功能只是一个应急之作，它的问题相当明显。 那就是AI生成的网页分类，只对追踪某些特定信息确实有帮助，大多数时候AI给出的标题描述属于可 有可无。一个典型例子，就是造"照顾芒果树"这个问题下，AI生成的"综合芒 ...

Core Insights - The International Data Corporation (IDC) has released the "AI Search Product Assessment, 2025" report, evaluating general search products based on user data, product performance, and technical capabilities [1] Group 1: Product Performance - Alibaba's application Quark ranked first in product performance with a score of 4.8 [1]

AI搜索正在快速取代传统搜索。 仅ChatGPT一家，月活超10亿，每日使用量达25亿次，正在逼近谷歌的140亿搜索量。与此同时，Google AI搜索已占搜索结果的13%。 如何掌握AEO（答案引擎优化），让品牌在AI答案中占据一席之地，成为一个至关重要的问题。 关于这个问题，不久前Kyle Poyar特地请教了Profound的AEO负责人Josh Blyskal。 用户的消费行为正在根本性改变——他们不再自己逐条检索和比对产品，而是直接向AI提问："我该买什么？"、"该信谁？"、"怎么做最 好？" 这意味着：如果你的产品没出现在AI的答案里，它可能在用户心中根本不存在；一旦被提及，AI搜索就有可能成为你增长最快的渠道。 对于企业如何提高AI搜索中的可见度，Josh Blyskal给出了9条建议。 / 01 / 决定你想"赢下"的提示词 AI正在主动推荐产品和内容（甚至是订阅的Newsletter）。和SEO一样，AEO也要明确目标提示词，基于两个核心：查询量&与产品差异化 的相关性。 比如我自己，可能会争取像"最适合初创公司创始人的新闻通讯"、"初创公司定价推荐"这样的提示；鞋类品牌可能关注"最好的跑鞋 ...

Core Viewpoint - The article discusses the evolving landscape of AI search services, particularly in light of Microsoft's decision to discontinue the Bing Search API, which has created a significant market opportunity for new players like Xiaosu Technology [1][3][22]. Group 1: Market Dynamics - Microsoft's withdrawal from the Bing Search API exposes a substantial market gap, prompting clients who relied on this service to seek alternatives, thus accelerating market share transfer to other service providers [3][4]. - The AI search market is likened to the early days of cloud computing, where large companies focused on consumer-facing services, inadvertently creating opportunities for smaller firms like Xiaosu Technology [8][9]. Group 2: Xiaosu Technology's Strategy - Xiaosu Technology has achieved an annual recurring revenue (ARR) of $25 million within months, indicating strong market traction [2]. - The company emphasizes three core capabilities: global service capacity, alignment with AI agent needs, and comprehensive expansion capabilities, which differentiate it from competitors [9][10][14]. - Xiaosu's intelligent search service covers over half of the leading AI native applications in China, showcasing its market penetration [15][22]. Group 3: Competitive Landscape - The competitive landscape post-Bing's exit includes both overseas and domestic players, with many lacking the necessary language capabilities or comprehensive service offerings to meet market demands [14][16]. - Xiaosu's competitive edge lies in its talent pool, which includes experienced professionals from early search companies, and its robust distributed infrastructure that supports low-latency global services [14][20]. Group 4: Future Outlook - The article suggests that the competition for AI infrastructure is just beginning, with a shift from consumer traffic battles to B2B foundational service contests [22][23]. - As AI evolves, the demand for real-time data and model invocation will become more complex, indicating a growing need for sophisticated search services tailored for AI applications [22].