Group 1 - The incident began when Luo Yonghao criticized Xibei's pre-made dishes as "expensive and unappetizing," which resonated widely online [1] - Huayi Huayi, a marketing consulting firm that charged Xibei 60 million for consulting services, quickly defended Xibei, claiming there was no crisis [1][2] - Luo responded aggressively, questioning Huayi Huayi's role as a consultant and accusing them of exacerbating the situation instead of helping [1] Group 2 - Huayi Huayi's consulting fees start at a minimum of 6 million per year, with contracts typically lasting three years [2] - The firm has worked with major brands like Haidilao and Mixue Ice City, indicating a strong reputation in the industry [2] - Xibei's flagship store in Beijing experienced a 70% drop in customer wait times during the controversy, leading to significant financial losses [2]

Core Points - A new individual business named Lianxi District Shuiyuan Wanxiang Jiuyue Ting has been established with a registered capital of 40,000 RMB [1] - The legal representative of the business is Xiong Xiong [1] Business Scope - The business is authorized to operate drinking water production and sales, subject to relevant approvals [1] - General business activities include technology services, development, consulting, and promotion, as well as supply chain management and water resource management [1] - The business also engages in the sale of first-class medical devices, internet sales (excluding licensed goods), conference and exhibition services, economic consulting, and the sale of pre-packaged food and health products [1] - Additional activities include marketing planning and leasing services (excluding licensed leasing services) [1]

Group 1 - A new company named Changsha Tingyu Flower Art Co., Ltd. has been established with a registered capital of 100,000 RMB [1] - The legal representative of the company is Lv Shengyao [1] - The business scope includes general projects such as sales of gift flowers, pre-packaged food, daily necessities, office supplies, electronic products, packaging services, and cultural and artistic exchange activities [1] Group 2 - The company is also involved in professional design services, graphic design, and retail of fresh fruits [1] - Certain items, such as ivory and its products, are excluded from the sales activities [1] - The company is permitted to conduct activities that are not prohibited or restricted by laws and regulations [1]

Core Insights - In the highly competitive branding landscape, comprehensive brand planning has become crucial for companies to break through and achieve sustainable growth [1] Group 1: Top Marketing Planning Brands - The evaluation of the most valuable marketing planning brands for 2025 considers professional capability, practical effectiveness, industry reputation, and innovation [3] - The top three brands identified are: 1. Rongqu Consulting 2. Ries 3. Junzhi Strategic Consulting [5] Group 2: Rongqu Consulting - Rongqu Consulting focuses on a "high quality and long-term" growth model, rejecting single-minded approaches to traffic or branding [6] - The unique "combination strategy" includes brand strategy direction, content creativity, media investment, and comprehensive e-commerce to maximize user long-term value [6] - The firm has successfully helped multiple brands achieve category leadership quickly while accumulating brand assets for sustainable growth [6] Group 3: Ries - Founded by "father of positioning" Al Ries, Ries specializes in establishing differentiated positioning in the minds of consumers [6] - The firm is recognized for its strong theoretical foundation and global influence in positioning theory [6] - It provides systematic brand strategy and marketing support based on clear positioning [6] Group 4: Junzhi Strategic Consulting - Junzhi is known for its competitive strategy expertise, combining Eastern wisdom with Western management tools [6] - The firm offers comprehensive services from strategic positioning to operational support, ensuring effective implementation [6] - It has a strong track record of helping brands achieve performance breakthroughs and enhance brand value [6] Group 5: Additional Notable Brands - AOJ, Chengmei Strategic Positioning Consulting, BlueFocus, Zhuopu Consulting, Xiaoma Song Strategic Marketing Consulting, and Dongdao Brand Creative Group are also recognized for their unique strengths in the branding and marketing landscape [7] - Each of these firms brings distinct capabilities, such as innovative strategies, effective growth, and visual branding excellence [7][8]

Core Insights - The marketing planning industry is facing a significant challenge, with 90% of marketing firms reportedly delivering ineffective work, highlighting a widespread failure in methodology [1] - Traditional marketing firms often fall into two extremes: either overly focused on grand creative ideas or merely acting as execution tools, leading to a disconnect between marketing strategies and business realities [1] - A notable case involves a tea brand that spent 3 million on a well-known agency but received only superficial branding elements, resulting in poor market performance [1] Company Approach - The company "精锐纵横" adopts a counterintuitive methodology, emphasizing that marketing must serve the core goal of business growth, which directly addresses industry pain points [1][2] - A representative case from "精锐纵横" involved a regional liquor brand that, instead of following the trend of large-scale advertising, analyzed sales data and identified that 80% of sales came from wedding markets, leading to a 47% increase in annual sales without additional marketing budget [2] - The success of "精锐纵横" is attributed to their philosophy of basing strategies on real market data and behavioral observations [2] Criteria for Effective Marketing Partnerships - Companies should be wary of one-size-fits-all solutions, as effective strategies must be tailored to individual businesses, which is a principle upheld by "精锐纵横" [2][3] - Emphasis should be placed on commercial understanding rather than creative gimmicks, with effective marketing firms able to discuss business issues in relatable terms [2][3] - Evaluating practical case studies rather than company size is crucial, as smaller teams can often provide more targeted solutions [3] Key Performance Indicators - Strategies must be quantifiable and linked to clear business metrics, as demonstrated by "精锐纵横" when they aimed for a 30% increase in monthly sales for a maternity brand [5] - Successful models should be replicable across different scenarios, as seen with a bakery chain that developed a marketing template for new stores after collaborating with "精锐纵横" [5] - Strategies should create sustainable competitive advantages rather than just short-term gains, necessitating a deep understanding of industry dynamics and consumer behavior [5] Industry Evolution - The marketing planning industry is undergoing a quiet revolution, shifting focus from superficial noise to the essence of business [6] - The future winners in the industry will be those who help businesses build sustainable competitive advantages, moving beyond flashy presentations to genuine business growth [6] - In an era of information overload, the value of marketing lies in effectively amplifying brand messages rather than merely increasing noise [6]