文旅融合
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连云港:元旦文旅“套餐”焕新上线 多元玩法解锁新年欢乐
Xin Lang Cai Jing· 2025-12-27 16:36
Group 1 - The New Year celebrations in Lianyungang are characterized by diverse cultural and tourism activities, including mountain climbing events, ice and snow festivities, and cultural parades, enhancing the consumer experience across various sectors such as accommodation, dining, and ticketing [1][2] - The "Cultural + Consumption" model is being emphasized, with events like the "Cultural Tour" in Lianyungang Old Street and the "New Year Gala" scheduled from December 31, 2025, to January 2, 2026, aimed at boosting foot traffic and consumer spending [2][5] - The Lianyungang Old Street will host a series of cultural events, including a Han clothing parade and a bonfire party, to create an immersive cultural experience while extending the operating hours of local museums to enhance visitor engagement [5][11] Group 2 - The Garden Expo Park will feature a spectacular fireworks show on New Year's Eve, along with activities like lantern releases and DJ performances, creating a romantic atmosphere that encourages consumer spending [7][8] - The park's marketplace will host various vendors offering drinks, snacks, and cultural products, forming a complete cycle of "viewing + playing + consuming" [7] - The ice and snow economy is set to thrive with the opening of multiple winter sports projects, including the Miaomu Mountain Ski Resort and the Yueya Island Snow Fun Park, catering to all age groups and enhancing winter consumer demand [8][10] Group 3 - The New Year Mountain Climbing Competition at Huaguoshan will attract around 3,000 participants, promoting tourism and consumer activity in the area [11][13] - The event will feature two climbing routes of varying difficulty, appealing to a broad audience and enhancing the overall visitor experience [11] - To further stimulate tourism, several local attractions will offer discounted admission during the New Year period, encouraging visitors to explore multiple sites [13]
陕西渭南:冰雪温泉引客来
Zhong Guo Xin Wen Wang· 2025-12-27 13:09
Group 1 - The city of Weinan is launching 65 winter tourism activities from late December to the Spring Festival, focusing on themes such as winter research, ice and snow experiences, and wellness through hot springs [1] - The ice and snow experience will include a special train service from Xi'an to Huashan on New Year's Day, featuring interactive performances and a snow king parade [1] - Various discounts will be offered during the New Year period, including half-price tickets for local residents and free admission to certain attractions, alongside promotional activities for tourism businesses [1] Group 2 - Weinan will host 288 cultural and tourism activities during the New Year and Spring Festival, covering traditional customs, ice and snow experiences, and educational activities [2] - The city will feature 62 tourism observation activities, including the Huashan Winter Martial Arts Ice and Snow Fun Season and the Shaohua Mountain Ice Carnival [2] - In 2026, 71 educational research bases in Weinan are expected to host over 960 research activities, aiming to attract 220,000 visitors annually [3] Group 3 - The Shaanxi Provincial Agricultural and Rural Affairs Department has introduced 16 winter rural leisure tourism routes, with one route featuring Weinan, aimed at enhancing local tourism and agricultural income [3] - The routes are designed to meet the demand for winter scenery appreciation, snow enjoyment, local cuisine tasting, and rural cultural experiences [3]
2025多彩贵州满意旅游痛客行颁奖仪式举行
Xin Lang Cai Jing· 2025-12-27 06:21
12月26日,以"痛点共治·感恩有你"为主题的2025多彩贵州满意旅游痛客行颁奖仪式在贵阳举行。活动旨在鼓励广大游客及社会公众积极为贵州旅游服务"挑 刺""找茬",将旅游过程中的"痛点"转化为优化服务的"亮点",促进山水之美与服务之暖深度融合,助力"多彩贵州"品牌更加闪亮。 "旅游的真谛,从来不止于山水的视觉震撼,更在于体验的身心愉悦。发起多彩贵州满意旅游痛客行活动,正是基于'知不足而后进,望远山而力行'的信 念,将游客的每一次'吐槽'视为改进的标尺,每一条建言视为成长的阶梯。截至目前,所有的堵点痛点台账已完成整改,15项长效服务机制同步落地。"贵 州省文化和旅游厅副厅长李芳在致辞中说,"痛点共治"并非阶段性活动,而是贵州文旅发展的"终身课题"。未来,贵州将持续推动"痛客行"机制常态化,确 保游客声音"听得见、传得快、落得实";深化政、企、民三方协同,让"众人拾柴火焰高"的理念持续推动贵州旅游服务精益求精。 分享环节,一等奖获奖痛客代表袁洪业发表了深刻见解。他将目光聚焦于都匀秦汉影视城,针对文旅项目普遍存在的文化表达浅表化、体验单一化等挑战, 提出了构建"内容生产—场景消费—产业延伸"价值闭环的系统建议。他认 ...
回眸2025:文化如水浸润民心
Xin Lang Cai Jing· 2025-12-27 03:17
Core Insights - The construction of a culturally strong nation by the end of 2025 is guided by precise policy direction and vibrant innovative practices, creating a path that balances contemporary significance with public welfare [1] Group 1: Cultural Welfare Initiatives - The "Our Chinese Dream - Culture into Thousands of Homes" initiative launched in Ganzhou, Jiangxi, marks the beginning of grassroots cultural welfare activities for the year, featuring high-quality performances [2] - The "Rural Cultural Revitalization Plan" is being fully implemented, with ongoing activities such as traditional opera performances and intangible cultural heritage workshops deeply rooted in local communities [2] - Innovative integration models, such as the "Cultural Night School" in Suzhou offering 108 courses in community business districts, and the establishment of 100 park libraries in Shenzhen, are creating multifunctional public cultural spaces [2] Group 2: Modern Expression of Traditional Culture - Traditional festivals like Spring Festival and Dragon Boat Festival are revitalized through creative activities and social media, transforming from mere rituals to participatory cultural practices among the youth [3] - The "Guochao" trend has expanded from consumerism to aesthetic orientation and cultural identity, influencing various sectors including fashion, home decor, and film, showcasing the younger generation's conscious recreation of Eastern aesthetics [3] - Technology plays a crucial role in activating tradition, with examples like VR technology for restoring murals and AI systems generating personalized paper-cut portraits, making traditional culture interactive and experiential [3] Group 3: Cultural Export and Global Influence - The "Thousand Sails Going to Sea" initiative by the Ministry of Commerce supports the upgrade of cultural exports from single product output to a systematic dissemination of value and industrial ecology [3] - Successful cultural exports like the animated film "Ne Zha" and the game "Black Myth: Wukong" highlight the global market appeal of traditional cultural IPs, demonstrating their strong attraction [3] - A comprehensive export matrix encompassing official and grassroots efforts, classical and trendy elements, and content and products is forming, enhancing the international influence of Chinese culture and injecting robust cultural momentum into high-quality development [3] Group 4: Integration of Culture and Tourism - The integration of culture and tourism is becoming a key engine for cultural prosperity and economic growth, with policies in regions like Fujian and Guangdong fostering new consumption scenarios and identifying cultural tourism as a pillar industry [4] - Innovative examples include the "Su Super" league in Jiangsu, which creates a fusion ecosystem of events, IP, and consumption, and the rise of "reverse tourism" directing visitors to small towns and rural areas for immersive experiences [4] - Digital cultural stations like "Taiwen Station" in Taizhou utilize AR and AI technologies to revitalize historical districts, showcasing the potential of technology in enhancing cultural experiences [4] Group 5: Cultural Development and Public Engagement - By 2025, the construction of a culturally strong nation aims to transform grand narratives into tangible public experiences, ensuring that development benefits every ordinary person [4] - The increase in cultural venues and activities reflects a growing cultural consciousness and confidence among the populace, rooted in and serving the people, fostering a shared cultural development path [4]
2025年度盘点丨赛事、影视、演唱会……今年你跟着什么去旅行?
Xin Lang Cai Jing· 2025-12-27 01:14
Core Insights - The article discusses emerging trends in cultural and tourism consumption in 2025, highlighting the integration of events, performances, and exhibitions with tourism experiences to drive economic growth and visitor engagement. Group 1: Event-Driven Tourism - The "Su Super" football league attracted over 2.43 million spectators over 175 days, demonstrating successful integration of sports and tourism [1] - During the "Su Super" season, A-level tourist attractions in host cities received 25.12 million visitors, a 17.38% increase year-on-year, with external visitors increasing by 23.22% [2] - The integration of sports events with tourism has led to significant increases in related consumption, with intercity football events boosting tourism, accommodation, and dining sectors [2] Group 2: Concerts and Performances - In Hangzhou, large concerts attracted 850,000 attendees and generated ticket sales of 765 million yuan, leading to over 4.5 billion yuan in comprehensive cultural tourism consumption [3] - In Nanning, concerts contributed to over 3 billion yuan in city-wide consumption, while Haikou hosted 22 large concerts, attracting 441,100 attendees and generating 2.16 billion yuan in economic benefits [3] - The trend of "ticket root economy" is emerging, where concert attendance drives significant additional spending in related sectors [3] Group 3: Cultural Exhibitions and Film Tourism - The popularity of films and TV shows has significantly boosted visitor numbers to related sites, with the film "Nezha" increasing visitors to Sichuan's Nezha Palace by 300% [5] - The Shanghai Museum's exhibition on ancient Egyptian civilization attracted over 2.77 million visitors and generated 760 million yuan, setting a world record for museum exhibitions [6] - The rise of themed exhibitions and immersive experiences reflects a shift in tourism preferences towards cultural engagement and deeper experiences [7] Group 4: Rural Tourism Growth - The UN's "Best Tourism Villages" award ceremony was held in Anji, Zhejiang, highlighting the growth of rural tourism in China [8] - In the first half of the year, rural tourism received 24.88 million visitors and generated 9.24 billion yuan, marking year-on-year increases of 7.9% and 8.6% respectively [9] - The development of rural tourism is shifting from quantity to quality, integrating creative learning and local culinary experiences [9] Group 5: Enhanced Customer Service - Tourist destinations are increasingly focusing on customer service, with examples including providing raincoats during inclement weather and improving amenities in popular tourist areas [10] - The shift from a one-time consumption model to a long-term reputation-building approach is evident in the tourism industry [10] - The emphasis on high-quality, personalized service is seen as a key direction for the future of tourism [13]
人这一辈子,一定要去一趟黄庭坚故里!
Xin Lang Cai Jing· 2025-12-27 01:14
Core Viewpoint - The article highlights the cultural and historical significance of Xiushui County in Jiangxi Province, particularly focusing on the legacy of the famous Song Dynasty poet Huang Tingjian and the region's rich revolutionary history [3][15]. Group 1: Cultural Significance - This year marks the 980th anniversary of Huang Tingjian's birth, with an academic seminar scheduled from December 26 to 28 in Xiushui County to promote his cultural brand and enhance the integration of culture and tourism [3]. - Huang Tingjian, a notable poet and calligrapher, is celebrated for his contributions to Song Dynasty literature, with his hometown being a focal point for cultural studies [6][8]. - Xiushui County is known for its rich cultural heritage, producing numerous scholars, including 48 Jinshi (highest degree holders) from the Huang family during the Song Dynasty [8][11]. Group 2: Historical Context - Xiushui County has a significant revolutionary history, being a notable area during the land revolution and the birthplace of the first military flag of the People's Army [15][17]. - The county is home to over 60 revolutionary sites, with the Xiushui Memorial Museum recognized as a national patriotic education base and one of Jiangxi Province's top ten red tourism sites [17][19]. Group 3: Natural Beauty and Lifestyle - The natural landscape of Xiushui County features the majestic Mufu Mountain range, with peaks exceeding 1500 meters, offering stunning views and outdoor activities [22]. - The region's unique geographical features, such as the Danxia landform and scenic valleys, contribute to its appeal as a tourist destination [22][24]. - Local culinary traditions, including Ninghong tea and various regional delicacies, reflect the area's rich cultural tapestry and enhance the overall living experience [24][26].
2025第十届三亚文博会开幕
Hai Nan Ri Bao· 2025-12-27 00:58
Core Insights - The 10th Sanya International Cultural Industry Expo (Cultural Expo) opened on December 26, 2025, with the theme "Tide Rising in Free Trade Port, Culture Painting the Future" [2] - The event aims to gather global cultural creative resources and activate industry dynamics to inject cultural strength into the construction of Hainan Free Trade Port [2] Group 1 - The expo features an exhibition area of approximately 10,000 square meters, with seven major exhibition zones including marine culture, brand IP, and national fashion [3] - Each exhibition zone presents a clear theme and rich content, showcasing a panoramic view of the cultural value chain from traditional to modern, local to global, and creative to industrial [3] - The expo aims to create a composite platform integrating "exhibition, discussion, trade, and entertainment," promoting deep connections and cooperation across the industry chain [3] Group 2 - A series of diverse supporting activities will be held during the expo, including industry forums and seminars focusing on cultural tourism integration, digital culture, IP development, and copyright trade [3] - Multiple product launch events, key project roadshows, and investment and financing matchmaking meetings will be organized, inviting renowned experts and industry leaders to provide insights [3] - Sub-venues will be established in areas such as Yazhou Bay Science and Technology City High-tech Zone to further expand the coverage and influence of the event [3]
我省将免费派送10万张景区门票
Xin Lang Cai Jing· 2025-12-26 17:59
元旦假期,全省各大景区将推出丰富的跨年节日活动。成都双子塔新年心愿跨年灯光秀、麓镇山顶2026 跨年光影秀、天府大屋檐"星河之约"跨年活动等,与游客共迎新年。 元旦期间,全省预计举办各类营业性演出342场。各大文博场馆将举办精品展览。三星堆博物馆"北京中 轴线:中国理想都城秩序的杰作"展,是北京中轴线申遗成功后首次京外展示。成都博物馆将举办"金线 ——从北非到东亚的黄金服饰风尚展"。 群众文化活动丰富多彩,2025四川省"天府百姓大舞台"成都平原经济区(德阳成都)片区汇演活动等, 将邀请全民共享喜乐时光。此外,成都非遗生活季元旦专场活动等,将以传统民俗为新年添彩。 我省将免费派送10万张景区门票 转自:成都日报锦观 本报讯 (成都日报锦观新闻记者 王嘉) 12月26日,四川省文化和旅游厅举行2026全省元旦期间文旅融 合系列活动新闻通气会。记者从会上获悉,全省文旅系统精心策划推出系列跨年迎新活动,涵盖文艺演 出、文博展览、非遗展示、群众文化、景区焕新、消费促进等板块。活动期间,更有10万张景区门票免 费派送等多重实惠暖心的"安逸好礼"。 据介绍,四川文旅将统筹组织全省121家4A级及以上旅游景区提供近10万张 ...
在文明经纬上织就新刻度
Xin Lang Cai Jing· 2025-12-26 16:59
Core Insights - The "Good Shandong" weekly report for 2025 highlights the province's vibrant culture, innovation, and community spirit through various stories of individuals and industries [3][4][5][6][8][9]. Group 1: People and Community - The essence of "Good Shandong" is rooted in its people, showcasing ordinary individuals who embody kindness, dedication, and innovation, contributing to the warm spirit of the Qilu culture [4]. - Notable stories include Zhang Maolu, who has dedicated 62 years to preserving Lei Feng's spirit through extensive documentation and public exhibitions, and Cheng Jie, a teacher who has helped 200,000 adults learn to read [4][5]. - The narrative emphasizes the cycle of kindness and community responsibility, illustrated by a rescue incident that connected several altruistic individuals, and the efforts of local farmers and entrepreneurs to uplift their communities [5]. Group 2: Quality and Innovation - "Good Shandong" represents a blend of quality, innovation, and cultural richness, with agricultural advancements such as the "Snow Apple" and new cherry varieties showcasing technological integration in farming [6]. - The report highlights various industries, including the second-hand car market in Liangshan, which has seen export growth due to quality and trust, and the fitness equipment manufacturing in Ningjin, which has become a global leader [7]. - Cultural heritage is preserved and innovated upon, with traditional crafts like kite-making and embroidery being adapted for modern markets, ensuring their relevance and appeal to younger generations [7]. Group 3: Tourism and Experience - The concept of "Good Guest" has evolved to encompass immersive experiences and community engagement, with successful projects like the "National Color" drama boosting local tourism and cultural sales [8]. - Villages are leveraging their unique characteristics to attract tourists, such as the design of the "Moon Bridge" in Yishui, which connects to a scenic area, and the establishment of a "Cultural Street" in Qufu that integrates local heritage with hospitality [9]. - The report underscores the importance of shared development, where local communities benefit from tourism initiatives, enhancing both visitor experience and local economies [9].
连云港市唯一!“孔望山夜游”获评省级优秀案例
Yang Zi Wan Bao Wang· 2025-12-26 12:13
Core Insights - The "2024-2025 Jiangsu Cultural Tourism Consumption Heat Observation" has recognized the Kongwang Mountain Scenic Area in Haizhou District, Lianyungang City, for its innovative night tourism project, marking it as the only selected project from Lianyungang City in the "Cultural Tourism Innovation" category [1][4] Group 1: Project Overview - The night tourism model at Kongwang Mountain aims to create a new ecological integration of cultural and tourism experiences, establishing a new landmark for nighttime cultural tourism in Haizhou [1][4] - The project leverages the unique geographical advantage of "mountains in the city" and plans to launch a comprehensive night tourism initiative by 2025, enhancing the scenic area with skyline views, upgraded lighting systems, and immersive experiences [2][3] Group 2: Operational Performance - Since its launch on August 9, the night tourism activities have seen significant engagement, with nearly 70,000 total visitors in peak summer months, over 60% of whom participated in night tours, averaging more than 2,000 night visitors daily [4] - Despite a seasonal decline in September due to weather and school openings, the scenic area maintained stable visitor flow and revenue, supported by extensive promotional efforts that generated millions of exposures through user-generated content [4] Group 3: Future Plans - The Haizhou Cultural Tourism Group plans to deepen the integration of cultural and tourism experiences, enhance nighttime offerings, and optimize visitor services to further amplify the "Night Tour Kongwang" brand influence [4]