刚刚过去的一年，全球地缘格局持续演变，中国叙事如何有效触达世界，成为至关重要的时代命题。在 激烈的国际话语权竞争中，中国的对外传播究竟需要怎样的清晰认识与战略定力？当下，中国在国际舆 论中处于何种真实位置，又面临哪些结构性挑战？面对"有理说不出、说了传不开"的困境，破局之道何 在？ 2026年的观察者网2026答案秀·思想者春晚的主题圆桌环节，苏州大学讲席教授、全球化智库（CCG） 副主任高志凯、纪录片导演竹内亮，以及资深媒体人胡锡进展开圆桌对谈。三位嘉宾基于各自前沿的实 践与观察，共同探讨中国叙事如何跨越文化断层，在复杂多元的世界中寻得更有效、更深远的表达之 路。 凯、竹内亮、胡锡进三位嘉宾 胡锡进：刚才我坐在旁边听了两位大咖的演讲，感觉高志凯先生就像黄河奔流出川、壶口瀑布那般有气 势；竹内亮先生则更像长江中下游，比较平缓。两人的风格不同，国籍不同，主攻领域也不一样，再加 上老胡我自己也和两位有区别。 你看我们三个人坐在这儿，他穿着西服打领带，我只穿了西服没打领带，竹内先生是一件毛衣，装扮也 很不一样，挺多元的。听你们讲下来我确实很有感触，无论是高志凯先生还是竹内亮先生，都提到了一 个问题：国与国之间、民众 ...

Core Insights - The event focused on discussing how media can effectively convey "China's narrative" and "cultural narrative" in a globalized context [1][3] - The Guangdong-Hong Kong-Macao Greater Bay Area, which occupies only 0.6% of China's land but contributes 10% of its economic output, is emphasized for its role in enhancing innovation and cultural strategy [1] - The integration of culture, sports, and technology in the Greater Bay Area showcases its unique appeal and potential for deeper collaboration [1][3] Group 1 - The closed-door meeting was held at the Chuangzhi Cloud Center, a new industrial hub in Shenzhen, which fosters cross-cultural exchanges among various enterprises [3] - The event utilized the digitalization of the Bingling Temple Caves as a starting point to discuss media's role in global narratives [3][4] - The discussion included insights from Yicai Global's ten years of experience in international communication, highlighting the importance of adapting to global market dynamics [3][4] Group 2 - Shenzhen Vocational and Technical University shared its innovative approaches in talent cultivation, aligning with the region's industrial development [6] - The university aims to produce graduates who understand both industry and media, emphasizing the impact of AI and big data on media communication [6] - The collaboration between Yicai Global and Shenzhen Vocational and Technical University reflects a shared vision of preparing global communication talents for the Greater Bay Area [6]

Group 1 - The Japanese government has urged countries in Europe and Asia to be cautious and avoid attending the large-scale event organized by Beijing to commemorate the 80th anniversary of the victory in the Anti-Japanese War and the World Anti-Fascist War [1] - Japan's concerns stem from historical tensions, particularly the memory of the 2015 military parade in Beijing, where South Korean President Park Geun-hye stood alongside Russian President Putin, which has left a lasting impact on Japan [2][3] - Japan perceives that the upcoming commemorative event will excessively focus on historical grievances and aims to expand China's narrative on history internationally, which Tokyo finds troubling [4][26] Group 2 - The commemoration of the victory in the Anti-Japanese War and the World Anti-Fascist War serves to remind the world of the historical sacrifices made for peace and to be vigilant against the resurgence of extreme forces in certain countries [15][34] - The absence of Western countries at the Beijing military parade is seen as a reflection of differing historical narratives and geopolitical considerations, rather than solely Japan's influence [18][26] - The event highlights the emerging geopolitical landscape, with a diverse representation of countries attending, indicating a shift in international relations [25][41]

Core Viewpoint - Shanghai's recent policy "沪九条" aims to support high-quality internet content creation, establishing a framework for international storytelling and ecological thinking in the digital content sector [1] Strategic Positioning: International Ecological Loop - The core of "沪九条" is to create a full-chain, international ecological system for content that includes creation, incubation, dissemination, and overseas expansion [2] - The policy leverages local platforms like Xiaohongshu and Bilibili to build a global influence aggregation area, covering various elements such as spatial carriers, brand activities, creative incentives, financial support, talent development, scene openness, and content export [2] Platform Effect: Headquarters Economy Driving Ecological Aggregation - "沪九条" focuses on activating the ecological leadership of local platform giants, with the construction of aggregation areas closely tied to platform headquarters [3] - The policy encourages platform enterprises and industry associations to host high-profile global creator events and provides financial support, enhancing the "platform headquarters' industrial chain aggregation" effect [3] - The initiative aims to create a fair development environment for creators by directing resources and traffic towards the ecosystem, establishing a virtuous cycle where platforms empower creators and the ecosystem supports platforms [3] Overseas Dissemination: Building the "Shanghai Fleet" of Chinese Cultural IP - "沪九条" elevates "content export" to a strategic level, systematically building international communication capabilities [4] - The policy supports creators in developing influential "Chinese cultural IP" overseas, providing resources, channels, and service guarantees for successful projects [4] - It also proposes facilitating visa access for foreign creators and encourages partnerships with overseas talent, enriching the local creative ecosystem and enhancing the global reach of Chinese content [4] Forging the City's Voice - "沪九条" represents a clear blueprint for Shanghai, emphasizing inclusivity and strategic depth [5] - The policy aims to create an ecological circle driven by platforms like Xiaohongshu and Bilibili, achieving efficient resource aggregation and value multiplication [5] - It views content export as a core component of enhancing cultural soft power, systematically building a global narrative through various supportive mechanisms [6] - The overarching goal is to establish Shanghai as a global internet content innovation hub, capable of nurturing local excellence while participating in global cultural dialogue [6]

Market Trend & Dynamics - The rise of BonkFun as a memecoin launch platform is significantly influenced by Chinese users, marking a key role for China in this market [1] - The industry observes a potential resurgence of Chinese-led memecoins, suggesting a shift in market dominance [1] - Solana is becoming a crucial platform for memecoins aiming for mainstream adoption, driven by the influx of Chinese crypto community [1] - China's evolving stance towards cryptocurrency, becoming more welcoming, could further boost Chinese participation and narratives in the crypto space [1][2] - BonkFun's market share has surpassed Pump's for four consecutive days, indicating a shift in the memecoin launch platform landscape [2] Investment Opportunity & Potential Risk - The current period is highlighted as an opportune time to focus on Chinese crypto narratives before widespread attention [2] - Chinese crypto community is actively supporting Chinese memecoin projects launched on BonkFun, presenting potential investment opportunities [2] - Early participation in launching tokens on BonkFun is seen as advantageous for ambitious Chinese developers to gain early traction [2]