本报记者 桂小笋 在很多消费者心里，老字号、化学制药等词汇，自带距离感。力生制药党委书记、董事长张平在与《证 券日报》记者交流时表示，希望通过文化叙事，让更多人在想到力生制药时嘴角上扬，"觉得我们是柔 和的、松弛的，大家能一起'玩'起来。" 11月24日，位于天津市河西区平山道43号的实验剧场迎来了一场特殊的"实验"，天津力生制药股份有限 公司（以下简称"力生制药"）与天津北方演艺集团有限公司演艺传媒分公司联合出品的网络短剧在这里 举行了首映仪式。 长期以来，如何让老字号摆脱"老气"、焕发新活力，始终是行业与消费者关注的焦点。在张平看来，解 题的关键，就藏在文化和创新这两个关键词里。 "天津企业的文化是津派文化的重要组成部分，力生制药旗下'三鱼'中华老字号品牌与'寿比山'拳头品 牌，承载了几代人的记忆。"张平向《证券日报》记者介绍，企业选择网络短剧这一轻量化、高传播度 的形式，并非跟风之举，而是希望传递"做好人，做好药"的企业价值观，以老字号企业的正能量引发受 众情感共鸣，实现"文化传情、健康入心"，进而在年轻群体中完成品牌认知升级与影响力破圈。 "文化看不见摸不着，但在关键时刻却能有大用。"张平表示，要让文 ...

本报记者 桂小笋 11月24日，位于天津市河西区平山道43号的实验剧场迎来了一场特殊的"实验"，天津力生制药股份有限 公司（以下简称"力生制药"）与天津北方演艺集团有限公司演艺传媒分公司联合出品的网络短剧在这里 举行了首映仪式。 "情绪价值与情绪消费对企业发展至关重要，为了找对方向，我们做了大量的功课。不仅研读相关学术 著作，寻找理论支撑，还安排党群工作部系统研究流行叙事的理论逻辑、市场基础与推广手法。"张平 告诉《证券日报》记者，经过反复论证，力生制药提出"以文化叙事促进中华老字号品牌传播"的课题。 对于合作的作品，张平表示，力生制药更关注长期文化影响力，而非短期传播热度与广告曝光效果。 在很多消费者心里，老字号、化学制药等词汇，自带距离感。力生制药党委书记、董事长张平在与《证 券日报》记者交流时表示，希望通过文化叙事，让更多人在想到力生制药时嘴角上扬，"觉得我们是柔 和的、松弛的，大家能一起'玩'起来。" 在文化叙事的整体规划方面，张平坦言，力生制药在企业文化建设层面有清晰方案，对外传播明确"以 文化趋势为核心、围绕既定课题推进"的方向，未来仍有许多版图待补齐。他透露，目前，力生制药正 与多家机构探讨合作 ...

Core Insights - The ceramic industry in Foshan is undergoing significant transformation, moving from a traditional volume-driven model to one focused on brand and value enhancement, driven by challenges such as overcapacity and international competition [2][3] Group 1: Industry Overview - The Foshan Ceramic Fair has become the fourth largest international ceramic and bathroom expo globally, reflecting the attractiveness of China's ceramic supply chain [1] - The industry is facing pressures from overcapacity, energy consumption constraints, and international competition, necessitating a shift towards optimizing existing capacity and enhancing value [2] Group 2: Technological Advancements - Key industry players are adopting smart manufacturing and green technologies to build competitive advantages, focusing on "cost reduction and efficiency enhancement" [3] - Companies like Dongpeng Holdings and New Pearl are implementing AI and digital technologies to improve production efficiency and product quality, achieving defect detection accuracy rates above 98% [3] Group 3: Market Strategies - New brands are entering niche markets with innovative solutions, such as Tianan New Materials' low-cost, high-efficiency products targeting the renovation market [4] - To counter international trade barriers, Foshan ceramic companies are expanding overseas production and building supply chains within the RCEP region [4] Group 4: Cultural and Aesthetic Integration - The industry is increasingly focusing on cultural narratives and user experience, with brands like Arrow Ceramics drawing inspiration from historical aesthetics to enhance product appeal [6] - Companies are transitioning from being mere material suppliers to providing comprehensive space solutions, integrating design and user needs into their offerings [7] Group 5: Urban and Economic Impact - The transformation of the ceramic industry is contributing to urban renewal in Foshan, with old factories being repurposed into creative spaces that enhance the city's cultural and economic landscape [8][9] - The integration of ceramics with art, design, and digital technology is creating new business models and profit opportunities, reflecting a broader trend of cross-industry collaboration [8][9]

Core Viewpoint - Laopu Gold has implemented a price increase of 5%-13% across all products, coinciding with a significant surge in sales and profits, indicating a successful differentiation strategy in a challenging market environment [1][3]. Group 1: Financial Performance - Laopu Gold reported a staggering year-on-year sales growth of 249.4% and a revenue increase of 251% for the first half of 2025, with adjusted net profit soaring by 290.6% [3]. - The company's stock price has risen from 241.2 yuan per share at the beginning of the year to 697 yuan, marking a 188% increase and a market capitalization exceeding 120.3 billion yuan [4]. - The gross profit margin for Laopu Gold reached 38.09% in the first half of 2025, although it still lags behind luxury brands like Hermes and LVMH, which have margins around 70% [7]. Group 2: Pricing Strategy - Laopu Gold's pricing adjustments are not directly tied to gold price fluctuations but are based on the brand's positioning and pricing strategy, with price increases becoming a regular practice [4][5]. - The company aims to establish itself as the "Hermès of gold" by adopting luxury brand pricing models, which has led to significant returns in the capital market [4]. Group 3: Brand Positioning and Market Perception - Laopu Gold's branding focuses on "extreme aesthetics and craftsmanship from the Oriental court," positioning itself in high-end shopping environments alongside luxury brands [5]. - Despite its rapid growth and brand recognition, Laopu Gold faces challenges in establishing a unique cultural symbol that differentiates it from competitors, as its designs are often seen as part of a broader cultural heritage rather than exclusive to the brand [8][9]. Group 4: Challenges in the Second-Hand Market - In the second-hand market, Laopu Gold's products do not exhibit the expected premium value, with evaluations primarily based on gold weight rather than brand value [10][11]. - The brand's relatively short history compared to established luxury brands poses a challenge in achieving long-term brand equity and consumer loyalty [12]. Group 5: Production and Quality Control Issues - Laopu Gold's reliance on outsourced production for 41% of its products raises concerns about maintaining quality control, especially as production scales up [18][19]. - Consumer feedback indicates a decline in product quality, contradicting the brand's emphasis on craftsmanship and exclusivity [19].

Core Insights - The definition of "luxury" has evolved beyond material possessions, encompassing a narrative system involving history, identity, art, and culture, with Western luxury brands dominating this space [1][2] - Chinese craft and art brands face challenges in establishing a strong narrative to compete in the global high-end market, despite having a rich historical background [3][4] Group 1: Western Luxury Brand Strategies - Western luxury brands like LVMH and Chanel leverage their historical craftsmanship and cultural narratives to build brand credibility and identity [2] - These brands often emphasize their long-standing traditions and artistic connections, which enhance their cultural capital and consumer appeal [2] Group 2: Challenges for Chinese Craft Brands - Chinese craft brands possess a long history but struggle with narrative construction, leading to a perception of their products as mere collectibles rather than luxury items [4][7] - The lack of a compelling story and brand identity hinders the ability of Chinese craft brands to penetrate the high-end market [4][7] Group 3: Building a New Luxury Narrative - To succeed, Chinese craft brands must draw inspiration from their cultural heritage while adopting contemporary design and global expressions to create a new luxury narrative [7][9] - Successful examples include Qeelin, which integrates traditional Chinese symbols with modern aesthetics, and brands like "观夏" that create a blend of traditional and modern experiences [8][9] Group 4: Globalization and Cultural Mission - The globalization of Chinese craft brands is not only a commercial endeavor but also a cultural mission, emphasizing the importance of storytelling in the luxury context [10] - Brands should utilize global communication mechanisms to transform local culture into an internationally understood luxury experience [9][10]