互联网造车
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回看贾跃亭造车的十年残梦
3 6 Ke· 2025-12-22 01:33
2016年1月,拉斯维加斯。那是一个中国科技品牌集中在美国亮肌肉的时代,作为全球最大的消费电子展,CES上布满了漂洋过海而来的中国产品。而那 一年展会最为吸睛,全面引爆舆论热潮的却不是手机、电脑,而是一款来自中国的汽车,乐视与FF合作推出的首款概念车FF Zero 1。 那一刻,支持者怒吼着贾老板的造车梦终于成了,互联网造车神话即将到来;反对者表示以后开车要先看三分钟广告好像也不太舒服。 十年过去,即将到来的CES上依旧会有众多新车发布。中国新能源汽车也确实崛起了,其中也不乏互联网厂商成功造车的案例。但是那台法拉第未来,却 好像在贾跃亭"下周回国"变成明年回国,下个十年回国的时候,逐渐驶离了大众视野。 这场造车之梦在今天还在延续,FF获得新预定,预计完成量产目标,甚至零件抵达工厂都会有相关消息放出。但应该极少有人会说这场造车行动是成功 的,计划中的"重新定义未来出行"也确实没有发生。 乐视和FF的造车故事率先证明了,技术布局和技术产出是两件事,前者打开PPT就能完成,后者却是漫长而复杂的旅程。很多没有想明白这件事的玩家, 后来也纷纷在汽车技术的变局中闹得灰头土脸。 非车奇梦 到底是什么让贾老板完美错过了新能源 ...
想害一个哥们就劝他去造车? 何小鹏解释力劝雷军造车
Sou Hu Cai Jing· 2025-08-28 12:19
Group 1 - The core viewpoint of the article highlights the conversation between Xiaopeng Motors CEO He Xiaopeng and Lei Jun regarding the potential for Xiaomi to enter the automotive industry due to its strong internet software and hardware genes, which are seen as highly relevant to car manufacturing [1] - He Xiaopeng mentioned that he had suggested to Lei Jun in 2017 that Xiaomi was well-suited for car manufacturing, indicating a long-standing belief in the synergy between Xiaomi's capabilities and the automotive sector [1] - Lei Jun revealed that he was encouraged by two friends, Li Bin and He Xiaopeng, to consider entering the car manufacturing business, showcasing the interest and influence of industry peers in this decision [1]
21现场|怂恿雷军造车是“害”了他?何小鹏回应:才没有!
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-28 09:02
Core Viewpoint - The chairman of XPeng Motors, He Xiaopeng, expressed skepticism about the feasibility of new entrepreneurs entering the automotive industry, particularly referencing Lei Jun's potential foray into car manufacturing with Xiaomi [1] Group 1: Industry Insights - He Xiaopeng highlighted the challenges faced by individuals looking to start new ventures in the automotive sector, emphasizing that many of these individuals are either without a company or have sold their previous one [1] - He noted that he had previously discussed with Lei Jun in 2017 that Xiaomi possesses the necessary software and hardware capabilities, which could be advantageous for entering the automotive market [1] Group 2: Company Perspectives - The conversation between He Xiaopeng and Lei Jun was characterized by humor, indicating a light-hearted approach to the topic of Xiaomi's potential involvement in car manufacturing [1]
怂恿雷军造车是“害”了他?何小鹏回应:才没有!
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-28 08:58
(文章来源:21世纪经济报道) 但是我2017年就跟雷军聊过,我觉得小米是适合造车的,因为小米原来是有互联网的软件基因和互联网 的硬件基因,我觉得这两个基因跟汽车有一定的关联度,而且是比较高的。所以你的这个问题我今天跟 雷军还交流了一下,这个反正大家都哈哈哈哈大笑。对对,然后具体的过程我就不告诉你了,谢谢。 21世纪经济报道见习记者何煦阳报道 小鹏汽车董事长何小鹏回应建议雷军造车时表示:我觉得大家可能没有看到前提,因为我当时所说的是 有很多的哥们儿要创业,记住他们是要创业,也就是说他们现在是没有公司的,或者说他们上家公司已 经卖掉了,所以想重新在汽车领域创业,我认为是非常困难的。 ...
蔚来十年亏千亿,雷军、李想怎么想?
Sou Hu Cai Jing· 2025-07-08 07:59
Core Viewpoint - NIO is facing significant challenges with over 100 billion yuan in cumulative losses, while CEO Li Bin maintains that the financial reports are transparent and clean [1][3]. Group 1: Company Developments - NIO's joint venture with Jianghuai, named "Jianglai Advanced Manufacturing Technology (Anhui) Co., Ltd.", is set to dissolve as NIO has acquired independent production capabilities [3]. - Li Bin has committed to achieving profitability by Q4 2025, or he will face severe criticism [3]. - Recent support from Lei Jun, founder of Xiaomi, highlights NIO's contributions to the Chinese electric vehicle market, despite its financial struggles [5][6]. Group 2: Relationships and Investments - Lei Jun was an early investor in NIO, participating in its A-round financing in 2015, and has maintained a supportive relationship with Li Bin [6][20]. - The camaraderie among electric vehicle founders, including Li Bin, He Xiaopeng, and Li Xiang, is evident as they often support each other publicly despite their companies' varying fortunes [19][31]. - Li Xiang's shift from a confrontational approach to a more reserved demeanor reflects a broader trend among industry leaders to maintain positive relationships amidst competition [27][29]. Group 3: Industry Context - The electric vehicle sector is characterized by a mix of collaboration and competition, with companies like Li Auto achieving profitability while NIO continues to struggle [31]. - The dynamics among the founders of NIO, Xpeng, and Li Auto illustrate a unique social fabric within the industry, where mutual support is common despite individual company challenges [19][31].
小米的困境,也是造车新势力们的围城
Tai Mei Ti A P P· 2025-05-16 06:23
Group 1: Xiaomi's Challenges - Xiaomi's automotive venture has faced significant challenges within a year, including vehicle fire incidents and controversies surrounding its products, leading to a reassessment of its strategy by CEO Lei Jun [1][2] - The launch of Xiaomi's first electric vehicle, SU7, initially generated over 100,000 pre-orders within 72 hours, showcasing the effectiveness of its marketing strategy [2][3] - A tragic accident involving the SU7, resulting in three fatalities, sparked a trust crisis for Xiaomi, exacerbated by subsequent issues with the vehicle's carbon fiber hood, which led to customer dissatisfaction and demands for refunds [3][4] Group 2: Industry-Wide Issues - Xiaomi is not alone in facing difficulties; other new automotive players like NIO, Xpeng, and Li Auto are also experiencing similar challenges, indicating a broader industry shakeout [5] - Safety incidents, such as vehicle fires during charging, have plagued the industry, highlighting the inadequacies in battery thermal management systems among new entrants [6][7] - The phenomenon of "feature shrinkage," where promised vehicle capabilities are downgraded post-purchase, is damaging consumer trust across the sector [7] Group 3: Financial and Operational Pressures - The reliance on capital markets for funding poses a significant risk for new automotive companies, as evidenced by the collapse of several brands due to funding issues [8] - Traditional automakers like BYD and Geely are gaining market share, putting additional pressure on new entrants who lack the same level of experience and resources [8] Group 4: Safety as a Core Principle - The automotive industry is fundamentally about safety, and new players must shift their focus from aggressive marketing to ensuring product reliability and safety [9][12] - The lack of robust supply chain management and quality control in new automotive ventures has led to safety concerns, contrasting with the established practices of traditional manufacturers [10][11] Group 5: Conclusion - Xiaomi's struggles reflect the growing pains of cross-industry ventures, where the fast-paced internet mindset clashes with the automotive industry's need for safety and reliability [12] - A paradigm shift is necessary for new automotive companies, moving from disruptive innovation to a focus on quality and user safety to achieve long-term success [12]