浙江"药材堆"里的价值重构：从原产地交易场到体验地 中新网金华11月18日电(林波)手持一杯特制的中药材奶茶，鼻尖萦绕着淡淡药香，在浙江省金华市磐安 县这座"江南药镇"，这样的场景正成为越来越多年轻游客的打卡体验。 这座素有"中国药材之乡"美誉的浙中山城，正在经历一场深刻的产业价值重构——从传统药材生产地、 交易集散地，向现代化康养生活体验地、旅居地转变。 磐安是千年药乡，晋唐时就有中药材种植记载。自唐至元，大盘山所产的13种药材被列为贡品，清朝 时"磐五味"已负盛名，各地药商大量进山收购药材，有"万国皆来市"之说。 这一观点得到了中国旅游集团专家委员会成员、浙江省文化和旅游智库专家李虹的认可。"中国旅游业 普遍存在'资源路径依赖'。我们过去的模式，近乎'圈山圈水卖门票'，把原材料直接当商品卖。这种思 维在游客需求颠覆性变化的今天必须改变。" 面对转型课题，磐安选择的中医药康养之路受到社会各界关注。 "康养旅居转型是磐安文旅产业高质量可持续发展的战略选择，也是突破目前磐安文旅发展瓶颈的必然 选择。"磐安县文广旅体局党组书记、局长虞晓峰表示，聚焦底色和资源，磐安出台《磐安县文旅体产 业康养旅居转型发展三年行动计 ...

Core Insights - The 18th China (Dongying) International Petroleum and Petrochemical Equipment and Technology Exhibition reflects the struggles and transformations of China's traditional oil equipment industry amid global energy transition and industrial chain restructuring [1][2] - The exhibition emphasizes "intelligence" and "green" as key themes, showcasing advancements such as digital twin technology for oilfield lifecycle management and AI-driven predictive maintenance systems [1] - The industry is shifting from a traditional manufacturing model to a high-end, data-driven manufacturing approach, driven by the need to adapt to low-carbon development trends and enhance competitive advantages [1][2] Industry Challenges - The transition path is fraught with challenges, including reliance on foreign technology for critical components and materials, which poses risks to the industry's self-sufficiency [2] - The acceleration of energy transition creates uncertainty regarding long-term demand for traditional oil, necessitating a balance between maintaining traditional markets and exploring new energy sectors [2] - Resource-dependent cities like Dongying face specific challenges in revitalizing traditional industries while fostering new economic drivers, marking a critical "second entrepreneurship" for their future [2] Transformation Dynamics - The exhibition highlights a deeper industrial logic transformation, moving from simple product upgrades to comprehensive value reconstruction [2] - Companies are evolving from merely selling equipment to providing integrated solutions that encompass exploration, development, production, and management, extending value creation from hardware to software and services [2] - There is a trend of vertical and horizontal integration within the industry, with companies expanding into unconventional oil and gas, deep-sea operations, and related fields such as hydrogen, geothermal, and energy storage [2] Industry Resilience - The evolution of the Dongying oil equipment exhibition symbolizes the potential for traditional heavy industries to achieve self-transcendence through innovation [3] - The combination of a solid industrial foundation with innovative elements can lead to unexpected vitality in traditional industrial bases [3] - The exhibition serves as a platform for the oil city and its represented industry to demonstrate their determination and wisdom in transformation, providing valuable insights for similar regions globally [3]

Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment, but leading companies like Wuliangye continue to show robust performance with record revenue and net profit growth, marking ten consecutive years of such growth [1][4]. Financial Performance - In 2024, Wuliangye achieved operating revenue of 89.175 billion yuan, a year-on-year increase of 7.09%, and a net profit of 31.853 billion yuan, up 5.44% [4]. - For Q1 2025, the company reported operating revenue of 36.94 billion yuan, growing by 6.05%, and a net profit of 14.86 billion yuan, an increase of 5.8% [4]. - Wuliangye's revenue and net profit have consistently grown for ten years, outperforming the industry average during a period of declining production in the sector [4]. Strategic Initiatives - Wuliangye is focusing on a strategic approach of "grasping sales, stabilizing prices, improving efficiency, and changing work styles" to adapt to industry changes [3][8]. - The company has introduced innovative products, including new high-end offerings, to enhance its product structure and cater to emerging consumer segments [6][11]. Brand and Marketing - In 2024, Wuliangye's brand exposure exceeded 20 billion views through participation in major events like the CCTV Spring Festival Gala [7]. - The company is optimizing its distribution channels, increasing the number of distributors by 82 to a total of 2,652, and expanding its direct sales channels significantly [7][10]. Shareholder Returns - Wuliangye has implemented a "dividend + buyback" strategy, announcing a total dividend of 22.3 billion yuan for 2024, with a payout ratio of 70%, marking a significant increase from previous years [12][13]. - The company has a history of substantial cash dividends, totaling over 104.1 billion yuan since its IPO, which is 28 times its initial fundraising amount [12][13].