人设营销

Search documents
“网红律师”翻车,虚假人设何以招摇过市
Xin Jing Bao· 2025-06-27 10:20
Core Viewpoint - The case of "internet celebrity lawyer" Xi Lv, who is not a licensed attorney, raises concerns about the verification processes of legal identities on social media platforms and the responsibilities of law firms in confirming the credentials of their associates [1][2][3] Group 1: Identity Verification Issues - Xi Lv, whose real name is Zhao Moumou, has been active on social media as a "beauty elite lawyer" and has gained significant followers by sharing legal knowledge and lifestyle content, but her identity as a lawyer has been called into question [1][2] - The Chengdu Judicial Bureau confirmed that Xi Lv is not a practicing lawyer and is currently under investigation for suspected criminal activity [1][2] - The law firm Dehe Hantong (Chengdu) reported Zhao Moumou to the police after discovering her alleged criminal activities, which led to media scrutiny of her lawyer identity [2] Group 2: Platform Responsibilities - The incident highlights the need for social media platforms to rigorously verify the identities of users claiming to be professionals in fields such as law, finance, and healthcare, as mandated by the Central Cyberspace Administration of China [2] - The lack of verification allowed Zhao Moumou to market herself under a false identity, indicating potential gaps in platform management and oversight [2][3] Group 3: Industry Trends and Concerns - The rise of short videos and live streaming featuring individuals claiming to be lawyers has become a popular trend, but it has also led to the proliferation of fake identities and misleading content [3] - The collapse of Xi Lv's persona exemplifies the broader issue of misleading professional identities in online marketing, necessitating clearer standards for content verification to protect public interests [3]