Group 1 - The core event "See Zheng Beautiful: Cool Summer Season - 2025 Zhengzhou Summer Consumption Promotion Activity" was launched on July 26, 2023, in Zhengdong New District Financial Island, aiming to boost local consumption and economic growth [1] - The event is part of a broader strategy to enhance consumer spending, aligning with national policies to expand domestic demand and promote consumption upgrades [1] - The initiative combines resources from the Qingdao International Beer Festival with local cultural features, focusing on "cooling off, trendy culture, and economic trade linkage" to foster deep cooperation between Zhengzhou and Qingdao [1] Group 2 - The consumption promotion activity will run from July 26 to August 24, 2023, with main venues including Zhengdong New District Financial Island, Fuminli Street in Guancheng District, Zhengzhou Green Expo Park, and Central Cultural District CPark [2] - The event consists of four main segments: food, performances, cultural tourism, and commerce, designed to attract visitors from Qingdao and across the country [2] - Zhengzhou aims to provide attractive tourism incentives to create an optimal consumption experience for summer visitors [2]

Core Viewpoint - The "See Zheng Beautiful · Cool Summer Season" consumption promotion event will take place in Zhengzhou from July 26 to August 24, featuring a month-long celebration centered around the Qingdao International Beer Festival, integrating food, performances, cultural tourism, and commerce to enhance summer experiences for residents and visitors [1][25]. Group 1: Food - The event will feature a Zhengzhou & Qingdao dual-city food market, showcasing local intangible cultural heritage snacks alongside Qingdao beer and fresh seafood, creating a unique culinary experience [4]. - The theme "Enjoy Summer" will guide the food offerings, allowing visitors to savor the coastal freshness and the richness of the Central Plains [4]. Group 2: Performances - Over 300 performances will be held, including symphonic concerts, nostalgic music, and dynamic street performances, making art accessible to the public [5]. - The initiative aims to break the traditional barriers of highbrow art, bringing performances to various urban spaces [5]. Group 3: Cultural Tourism - Zhengzhou and Qingdao will collaborate to offer exclusive tourist trains and premium travel routes, encouraging visitors to experience the dual charms of "Mount Song Cloud Sea" and "Blue Sky and Blue Sea" [7]. - The initiative includes promotional policies and subsidies from local cultural tourism enterprises to attract tourists [7]. Group 4: Commerce - The "Drunk Beautiful · Night Zhengzhou" consumption season will enhance supply and optimize services, featuring cultural tourism vouchers and themed shopping activities [9]. - The event will focus on creating vibrant summer night consumption scenes across various venues [9]. Group 5: Event Layout - The event will be held across four main venues: Zhengdong New District Financial Island, the commercial area of the Kan District, Zhengzhou Green Expo Park, and the Central Cultural District CPark, providing diverse summer consumption experiences [10]. - Each venue will host themed weeks, including music, art, food, and lifestyle, ensuring daily activities and weekly themes [13]. Group 6: Special Features - The Green Expo Park will feature nine thematic areas, including a core stage, family water play area, and various cultural themes, offering a multi-faceted summer celebration [20]. - CPark will integrate beer culture, food culture, and music elements, creating an immersive experience with activities like KTV shows and nostalgic concerts [24]. Group 7: Organizational Support - The event is organized by various local government departments and companies, aligning with national strategies to expand domestic demand and promote consumption upgrades [25]. - The collaboration aims to foster deep cultural tourism cooperation between Zhengzhou and Qingdao, enhancing resource sharing and consumption growth [25].

Core Viewpoint - The Guangdong Provincial Government has officially issued the "Implementation Plan for Boosting Consumption," aiming to stimulate consumer potential and promote the prosperity of the consumption market in the province [1][2]. Group 1: Employment and Income Enhancement - The plan includes the "Million Talents Gather in South Guangdong" initiative, targeting the recruitment of 1 million college graduates for employment and entrepreneurship in Guangdong [1]. - It aims to train over 780,000 skilled workers by 2025 through programs like "Cantonese Cuisine Master," "Guangdong Technicians," and "South Guangdong Housekeeping" [1]. - The government will continue to implement a temporary reduction in unemployment insurance rates and improve the minimum wage adjustment mechanism to ensure workers receive fair compensation [1]. Group 2: Consumer Confidence and Support - To enhance consumer confidence, the plan will increase support for childbirth and childcare, including the implementation of childcare subsidies and simplifying the subsidy distribution process [2]. - It emphasizes improving educational services and ensuring access to education for children of migrant workers, alongside increasing student financial aid [2]. - The plan also aims to enhance healthcare and elderly care services, including the establishment of a reasonable adjustment mechanism for basic pension insurance benefits [2]. Group 3: Promotion of Major Consumption Markets - The plan proposes to implement a trade-in policy for consumer goods, particularly in the automotive, home appliance, and digital product sectors, encouraging businesses to adopt a model combining fiscal subsidies, corporate discounts, and financial empowerment [3]. - It aims to utilize local government special bonds to promote urban village renovations and increase the supply of affordable housing [3]. - The plan seeks to expand the automotive market by advocating for national support for automotive circulation reform trials and establishing a second-hand car trading service platform [3]. Group 4: Brand Influence and New Consumption Models - Guangdong will enhance the influence of consumption brands and support the development of original intellectual property (IP) brands, particularly in emerging sectors like animation, gaming, and e-sports [4]. - The plan promotes the application of new technologies such as AI and virtual reality to create integrated digital and physical consumption scenarios [4]. - It encourages the development of low-altitude and yacht tourism, supporting the demonstration of low-altitude consumption application scenarios [4]. Group 5: Infrastructure and Policy Adjustments - The plan emphasizes the construction of smart commercial facilities and improving community commercial service systems [4]. - It aims to gradually reduce consumption restrictions and adjust policies related to purchasing, transferring, and credit [4]. - The government encourages cities like Guangzhou and Shenzhen to relax vehicle purchase restrictions and increase car purchase quotas [4].