广货行天下！广 东以旧换新各项 核心指标走在全 国前列_南方+_ 南方plus 2026年2月6日上 午，广东省人民 政府新闻办公室 在广州市广东大 厦举行"'十四 五'广东成就"系 列主题新闻发布 会，介绍"十四 五"时期广东省 现代化产业体系 建设的进展与成 效。会上，广东 省商务厅副厅长 何军就以旧换新 政策落实情况、 举措及成效，回 应了媒体提问。 何军表示，以旧 换新政策是广东 链接"制造-流通- 消费"全链条的 关键抓手，更是 推动消费升级与 产业升级协同共 进的重要载体。 2025年，广东立 足自身雄厚的产 业基础与庞大的 消费市场优势， 通过以旧换新政 策精准发力，既 有效激活了消费 潜力，更为产业 高质量升级注入 了强劲动能，成 效显著。 以旧换新有力促 进商品生产。 2025年消费品以 旧换新圆满收 官，广东各项核 心指标均走在全 国前列：全省实 现销售额2642亿 元，占全国 10%；惠及人次 6100万人次，占 全国16.9%。家 电销售2700万 件，占全国 21.2%，家装厨 卫产品销售1900 万件，占全国 16.1%，手机数 码产品销售1268 万部，占全国 13.9%。消费品 ...

Core Insights - The "old-for-new" policy in Changsha has significantly boosted the home appliance market, attracting over 7.02 million participants and generating sales exceeding 42.3 billion yuan in 2025, making it a key driver for economic growth and consumer spending [2][3] Group 1: Policy Implementation - In 2025, Changsha expanded the "old-for-new" policy to include digital products like smartphones and tablets, achieving comprehensive coverage across four core categories: home appliances, automobiles, home renovation, and digital products [3] - The subsidy structure is differentiated, with energy-efficient appliances receiving up to 20% of the final sales price as a subsidy, capped at 2,000 yuan, while digital products receive a 15% subsidy, with a maximum of 500 yuan per item [3] - The policy has been optimized for efficiency, with changes in subsidy distribution and a simplified application process to enhance consumer experience [3] Group 2: Market Performance - The "old-for-new" initiative led to significant sales in various sectors, with home appliances generating approximately 10.598 billion yuan, and digital products and home renovation markets contributing over 5.4 billion yuan and 3.7 billion yuan, respectively [4] - The automotive sector saw over 139,000 participants claiming subsidies, resulting in vehicle purchases exceeding 22.2 billion yuan, with 55% of these being new energy vehicles [3][4] Group 3: Future Outlook - The home appliance market in Changsha continues to thrive into 2026, with a reported sales increase of over 30% in early January compared to the previous year, driven by the new policy [5] - Changsha plans to further optimize policy services and enhance the recycling system for waste materials, aiming to unlock additional consumer potential and support high-quality economic development [5]

Core Viewpoint - Since 2025, Shanghai has effectively implemented the "old for new" consumption policy, resulting in significant sales and consumer engagement in various sectors [3][4]. Group 1: Sales Performance - The sales revenue from "old for new" products in Shanghai exceeded 121.23 billion yuan, benefiting over 21.95 million people [4]. - The retail sales of social consumer goods in Shanghai increased by 5% year-on-year from January to November, surpassing the national average by 1 percentage point and accelerating by 8.1% compared to the same period last year [6]. Group 2: Product Categories - The "old for new" program included over 320,000 vehicles, more than 4.5 million digital products, and over 4.9 million home appliances [5]. - The program also facilitated the replacement of over 1.19 million kitchen and bathroom items and more than 330,000 electric bicycles [5]. Group 3: Environmental Impact - The "old for new" initiative contributed to a 2.7 percentage point increase in the total retail sales, promoting green transformation and upgrading of industries [6]. - The proportion of new energy vehicles in the "old for new" car replacement program reached 64%, exceeding the national average, and led to a 21.6% year-on-year increase in new energy vehicle retail sales from January to November [6]. Group 4: Recycling and Consumer Engagement - From January to November 2025, the sales of second-hand cars grew by 36%, and the recycling volume of scrapped vehicles increased by over 80% [7]. - The offline participation in home appliance and furniture exchanges reached 4.65 million people, with 2,105 offline merchants and nearly 7,500 stores, generating sales of 21.2 billion yuan [7].

Core Insights - The sales of products related to the "trade-in for new" policy are expected to exceed 2.6 trillion yuan by 2025, benefiting over 360 million people [1][2] Group 1: Sales Projections - By 2025, the trade-in for new policy is projected to result in the following sales: over 11.5 million cars, 129 million home appliances, 9.1 million digital products, 120 million home renovation items, and 1.25 million electric bicycles [1] - The retail sales of consumer goods from January to November increased by 4.0% year-on-year, with the trade-in policy contributing over 1 percentage point to this growth [1] Group 2: Industry Upgrades - In the automotive sector, nearly 60% of trade-ins involve new energy vehicles, leading to a retail market share for new energy passenger cars exceeding 50% for nine consecutive months, reaching 59.4% in November [1] - In the home appliance sector, over 90% of traded-in products are first-class energy efficiency (water efficiency) products [1] - Sales of communication equipment have shown continuous growth for 11 months [1] Group 3: Economic and Environmental Impact - By 2025, the volume of scrapped cars is expected to increase by 24.5%, resulting in the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals, thereby reducing carbon emissions by about 24.5 million tons [1] - Since the full implementation of the policy in September 2024, over 480 million direct subsidies have been issued to consumers, facilitating the entry of numerous green, low-carbon, and smart products into daily life [2] - For every two new household cars sold, one will benefit from the trade-in subsidy, and the number of old electric bicycles being replaced has exceeded nine times that of 2024 [2]

Group 1 - The core viewpoint of the articles highlights the significant impact of the "trade-in for new" policy on consumer spending and economic growth, projecting a sales volume exceeding 2.6 trillion yuan by 2025, benefiting over 360 million people [1][2] Group 2 - In the automotive sector, over 11.5 million vehicles are expected to be traded in, with nearly 60% being new energy vehicles, contributing to a retail market share of over 50% for new energy passenger cars for nine consecutive months [1] - The home appliance sector anticipates over 129 million units to be traded in, with over 90% of new products being first-class energy efficiency [1] - The retail sales of consumer goods increased by 4.0% year-on-year in the first eleven months of the previous year, with the trade-in policy contributing over 1 percentage point to this growth [1] Group 3 - The policy is expected to promote a green economic transformation, with a projected 24.5% increase in scrapped vehicle recovery by 2025, leading to the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals, while reducing carbon emissions by about 24.5 million tons [1] - Since the full implementation of the policy in September 2024, over 480 million direct subsidies have been issued to consumers, facilitating the entry of numerous green, low-carbon, and smart products into daily life [2] Group 4 - The trade-in policy has stimulated offline retail, with consumers increasingly opting for in-store experiences, leading to a 30% increase in consumer spending in areas with concentrated home appliance trade-in stores [2]

本报北京1月1日电 （记者王珂）记者1日从商务部获悉：2025年以旧换新政策取得显著成效，全年以旧 换新相关商品销售额超2.6万亿元，惠及超3.6亿人次。其中，汽车以旧换新超1150万辆，家电以旧换新 超1.29亿件，手机等数码产品购新超9100万部，家装厨卫"焕新"超1.2亿件，电动自行车以旧换新超1250 万辆。 促进经济绿色转型。2025年，报废汽车回收量增长24.5%，实现循环利用钢材约960万吨、铜铝锂等有 色金属约130万吨，减少碳排放约2450万吨。 提高人民生活品质。自2024年9月政策全面实施以来，已累计发放直达消费者的补贴超4.8亿份，一大批 绿色、低碳、智能的新产品进入百姓生活。2025年，每卖出两辆家用新车，就有一辆享受了汽车以旧换 新补贴。老旧电动自行车淘汰更新量超过2024年的9倍，换新的电动自行车均具备符合现行国家标准的 产品合格证和CCC证书，安全性更好的铅酸电池车辆占比约90%。 （文章来源：人民日报） 支撑消费持续扩大。2025年1—11月，社会消费品零售总额同比增长4.0%，较上年同期加快0.5个百分 点，以旧换新带动社零总额增长超1个百分点；家电零售额已超2024年全年 ...

Core Insights - The sales volume of products related to the trade-in program is expected to exceed 2.6 trillion yuan by 2025, benefiting over 360 million people [1] Group 1: Trade-in Program Impact - By 2025, over 11.5 million vehicles will be traded in, along with more than 129 million home appliances, 91 million digital products, 12 million home renovation items, and 1.25 million electric bicycles [1] - The trade-in program is projected to contribute over 1 percentage point to the growth of total retail sales of consumer goods, which increased by 4.0% year-on-year from January to November [1] Group 2: Industry Upgrades - Nearly 60% of traded-in vehicles will be new energy vehicles, with the retail market share of new energy passenger cars exceeding 50% for nine consecutive months, reaching 59.4% in November [1] - Over 90% of home appliances traded in will be first-class energy efficiency products, indicating a significant upgrade in product quality [1] - Sales of communication equipment have maintained growth for 11 consecutive months [1] Group 3: Economic and Environmental Benefits - The volume of scrapped vehicles is expected to increase by 24.5% year-on-year by 2025, leading to the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals [1] - The program is anticipated to reduce carbon emissions by approximately 24.5 million tons, promoting a green economic transition [1]

【#2025年以旧换新惠及超3.6亿人次#】#2025手机等数码产品购新超9100万部#据商务部消息，2025年 以来，商务部与各地区、各相关部门一道，深入贯彻落实党中央、国务院决策部署，扎实有序推进实施 消费品以旧换新政策，取得显著成效。2025年，以旧换新相关商品销售额超2.6万亿元，惠及超3.6亿人 次。其中，汽车以旧换新超1150万辆，家电以旧换新超1.29亿件，手机等数码产品购新超9100万部，家 装厨卫"焕新"超1.2亿件，电动自行车以旧换新超1250万辆。 ...

2025年,以旧换新相关商品销售额 手机等数码产 汽车以旧换新 品购新 超9100万部 超1150万辆 家电以旧换新 超1.29亿件 电动自行车以 旧换新 家装厨卫"焕新" 超1250万辆 超1.2亿件 五大政策效果 支撑消费持续扩大 · 1-11月 · 社会消费品零售总额同比(下同) 增长 4% ~ 转自：北京日报客户端 较上年同期加快 0.5%o 以旧换新带动社零总额增长超 1 1 = 2 = 牵引产业提质升级 · 2025年 · 汽车以旧换新 新能源汽车占比 近 60% & 带动新能源乘用车 零售市场份额连续 9个月超过50%, 其中11月份达59.4%。 家电以旧换新 一级能效(水效)产品 古比 超 90% 线官足效 循环利用: Z 钢材 约960万吨 通讯器材类商品销售额 连续11个月保持增长。 MI 促进经济绿色转型 2025年,报废汽车回收量 增长 24.5% ~ 铜铝锂等有色金属 C 碳排放减少 // 约2450万吨 提高人民生活品质 2025年,每卖出两辆家用新车,就有一辆享受了 约130万吨 汽车以旧换新补贴。 老旧电动自行车 淘汰更新量 超过2024年的 倍 换新的电动自行车 均具备符合 ...

Core Insights - The implementation of the old-for-new consumption policy since 2025 has significantly boosted sales and consumer engagement, with over 2.6 trillion yuan in sales benefiting more than 360 million people [1][2] Group 1: Economic Impact - The policy has supported continuous expansion in consumption, with a 4.0% year-on-year growth in social retail sales from January to November, accelerating by 0.5 percentage points compared to the previous year, and contributing over 1 percentage point to total retail sales [1] - The retail sales of home appliances have surpassed 1 trillion yuan, achieving a historical high [1] Group 2: Industry Upgrades - In the automotive sector, nearly 60% of old vehicles replaced were new energy vehicles, leading to a retail market share of over 50% for new energy passenger cars for nine consecutive months, reaching 59.4% in November [1] - Over 90% of home appliances replaced were first-class energy efficiency products, indicating a significant upgrade in product quality [1] - Sales of communication equipment have maintained growth for 11 consecutive months [1] Group 3: Environmental Benefits - The recycling of scrapped vehicles increased by 24.5% in 2025, resulting in the recycling of approximately 9.6 million tons of steel and 1.3 million tons of non-ferrous metals, while reducing carbon emissions by about 24.5 million tons [1] Group 4: Quality of Life Improvement - Since the full implementation of the policy in September 2024, over 480 million direct subsidies have been issued to consumers, facilitating the entry of numerous green, low-carbon, and smart products into daily life [2] - For every two new household cars sold, one has benefited from the old-for-new subsidy, and the replacement of old electric bicycles has exceeded nine times that of 2024 [2] Group 5: Boosting Offline Retail - The policy has led to increased consumer preference for in-store shopping experiences, which in turn has stimulated cross-scenario consumption in leisure, entertainment, and dining [2] - In areas with concentrated home appliance replacement stores, consumer spending within a 1-kilometer radius has increased by over 30% [2]