Investment Rating - The report maintains a "Buy" rating for the company [9] Core Views - In the first half of 2025, the company reported revenue of 28.151 billion yuan, a year-on-year decrease of 9.96%, and a net profit attributable to shareholders of 2.6 billion yuan, down 20.81% year-on-year [2][6] - For the second quarter alone, revenue was 11.405 billion yuan, a decline of 8.45% year-on-year, with a net profit of 662 million yuan, down 32.21% year-on-year [2][6] - The company is expected to achieve net profits attributable to shareholders of 4.292 billion yuan, 4.364 billion yuan, and 4.520 billion yuan for 2025, 2026, and 2027 respectively, corresponding to current price-to-earnings ratios of 33.22, 32.67, and 31.54 [2][6] Revenue Analysis - Revenue from Hainan and Shanghai showed declines, with Hainan's revenue at 15.031 billion yuan (down 10.45% year-on-year) and Shanghai's at 6.870 billion yuan (down 19.18% year-on-year) [6] - The company's market share in Hainan's duty-free sector increased by nearly 1 percentage point, indicating strong operational capabilities despite overall revenue declines [6] - Duty-free revenue was 20.343 billion yuan (down 6.13% year-on-year), while taxable revenue was 7.189 billion yuan (down 21.50% year-on-year) [6] Profitability Insights - The overall gross margin slightly decreased to 32.8%, down 0.8 percentage points year-on-year, while the net profit margin was 10.3%, down 1.3 percentage points year-on-year [6] - The increase in expenses was noted, with sales, management, and R&D expenses showing slight increases [6] Industry Outlook - The duty-free and tourism retail sectors are expected to benefit from the positive outlook of the tourism industry, which is a significant part of China's economy and a key driver of domestic demand [6] - The company is positioned as a leading player in the duty-free industry, leveraging its advantages in channels, scale, and brand management [6]