Core Viewpoint - The company reported strong revenue and profit growth in the first half of 2025, driven by the performance of its brands and online sales channels [1][4]. Financial Performance - In 1H2025, the company achieved revenue of 3.11 billion yuan, a year-on-year increase of 22.5% [1] - The net profit attributable to shareholders was 1.18 billion yuan, up 20.2% year-on-year [1] - Adjusted net profit reached 1.21 billion yuan, reflecting a 17.4% increase compared to the previous year [1] Product Performance - The company's professional skincare products generated revenue of 3.10 billion yuan, with a growth rate of 22.5% [1] - Efficacy skincare products accounted for 2.41 billion yuan in revenue, growing by 24.2% and representing 77.4% of total revenue [1] - The medical dressings segment generated 690 million yuan, with a year-on-year growth of 17.1% [1] - The company's brands, 可复美 and 可丽金, reported revenues of 2.54 billion yuan and 500 million yuan, respectively, with growth rates of 22.7% and 26.9% [1][2] Sales Channels - Direct-to-consumer (DTC) online sales reached 1.82 billion yuan, up 13.3% year-on-year [2] - E-commerce platform sales surged to 390 million yuan, a significant increase of 133.6% [2] - Offline direct sales grew to 120 million yuan, reflecting a 74.3% increase [2] - The company has expanded its offline presence with 24 brand stores across various cities by the end of 1H2025 [3] Market Expansion - 可复美 has entered the Southeast Asian market by partnering with Watsons in Malaysia [3] - The company continues to enhance its online multi-platform strategy and refine operations, benefiting from the rapid expansion of beauty categories on platforms like JD.com [3] Profitability and Cost Management - The company's gross margin slightly decreased by 0.7 percentage points to 81.7%, attributed to changes in product mix and a decline in the proportion of high-margin medical dressing revenue [3] - Sales, management, and R&D expense ratios were 34.0%, 2.7%, and 1.3%, respectively, with a decrease in sales expense ratio due to a higher proportion of low-cost channels [3] Future Outlook - The company anticipates accelerated growth in the second half of the year, driven by increased brand marketing efforts and the potential approval of new medical aesthetic products [4] - The adjusted net profit forecasts for 2025-2027 are 2.59 billion, 3.45 billion, and 4.48 billion yuan, respectively [4]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company has shown rapid growth in its brand "可复美" and the medical aesthetics approval process is accelerating [1] - For 1H2025, the company achieved a revenue of 3.11 billion yuan, a year-on-year increase of 22.5%, and a net profit attributable to shareholders of 1.18 billion yuan, up 20.2% year-on-year [4] - The company's online direct sales through e-commerce platforms have seen significant growth, with a 133.6% increase in revenue [5][7] - The company is expanding its offline store presence, with 24 brand stores established across various cities by the end of 1H2025 [7] - The gross margin slightly decreased by 0.7 percentage points to 81.7%, attributed to changes in product mix [7] - The company is expected to accelerate its performance in the second half of the year, driven by increased brand marketing efforts and the potential approval of new medical aesthetic products [9] Summary by Sections Financial Performance - In 1H2025, the company's professional skin care products generated revenue of 3.10 billion yuan, with functional skin care products contributing 2.41 billion yuan, a 24.2% increase year-on-year [5] - The adjusted net profit for 1H2025 was 1.21 billion yuan, reflecting a 17.4% year-on-year growth [4] Product and Brand Development - The "可复美" brand launched new products such as the "可复美胶原棒 2.0" and "焦点面霜," which have performed well in the market [6] - The "可丽金" brand introduced the upgraded "可丽金胶原大膜王 3.0," achieving top sales rankings on major e-commerce platforms [6] Market Expansion - The company has entered the Southeast Asian market by becoming the first Chinese functional skin care brand to enter Watsons in Malaysia [7] - The company is focusing on enhancing its online multi-platform layout and refining operations to capitalize on the rapid expansion of beauty categories on platforms like JD.com [7] Future Outlook - The company anticipates sustained growth in its skincare business, supported by the performance of existing star products and the introduction of new ones [8] - The approval of new medical aesthetic products is expected to contribute additional revenue, enhancing the company's growth trajectory [8]

Summary of the Conference Call Transcript Company Overview - **Company**: 贝泰妮 (Betaini) - **Industry**: Consumer Goods, specifically skincare and beauty products Key Points and Arguments 1. **Profitability Goals**: The company aims for a double-digit net profit margin by 2025, up from 8.8% in 2024, supported by a targeted 3% increase in gross margin, efficiency improvements, and operational leverage [1][4] 2. **Revenue Targets**: - Main brand, 薇诺娜 (Winona), is expected to achieve single-digit revenue growth, focusing on product reform and promotional control [1][4] - Emerging brands are projected to maintain growth momentum, with 薇诺娜宝贝 (Winona Baby) targeting over 30% growth, 瑗科缦 (Yuan Keman) over 100%, and 贝芙汀 (Beifutin) aiming for 50 million yuan [1][4] 3. **Quarterly Performance**: The second quarter shows improvement, with a strong start to the 6.18 shopping event, reporting a 20-30% increase in GMV through live streaming channels and a 30-40% increase on Douyin [1][4] 4. **Inventory Management**: Inventory balances improved, with figures of 556 million yuan and 612 million yuan for Q1 2025 and FY2024 respectively, down 34% and 32% from FY2023 [1][4] 5. **OTC Channel Expansion**: Sales in the OTC channel are recovering, with a projected 10% growth in sales for approximately 129,000 OTC pharmacies in 2024 [1][4] 6. **Financial Forecasts**: - Revenue is expected to grow from 5.736 billion yuan in FY24 to 6.196 billion yuan in FY25, with a compound annual growth rate (CAGR) of 10% from 2025 to 2027 [1][9] - Adjusted net profit is projected to increase from 503 million yuan in FY24 to 654 million yuan in FY25 [1][8] 7. **Market Position**: Winona is the largest efficacy skincare brand in China, holding a 20% market share, outperforming competitors like 理肤泉 (La Roche-Posay) and 修丽可 (SkinCeuticals) [1][9] 8. **Valuation**: The target price is set at 66 yuan, corresponding to a 35x 12-month forward P/E ratio, based on a discounted cash flow analysis [1][14] Additional Important Information - **Risks**: - Downside risks include potential failure in brand expansion, high traffic costs, intensified competition, and increased regulatory scrutiny on efficacy skincare advertising [1][16] - Upside catalysts include better-than-expected performance of new products and successful acquisitions [1][16] - **Stock Performance**: The stock price as of May 28, 2025, is 45.29 yuan, with a target price of 66.00 yuan by December 2025 [2][22] This summary encapsulates the essential insights from the conference call, highlighting the company's strategic direction, financial targets, market positioning, and associated risks.