Core Viewpoint - The company reported strong revenue and profit growth in the first half of 2025, driven by the performance of its brands and online sales channels [1][4]. Financial Performance - In 1H2025, the company achieved revenue of 3.11 billion yuan, a year-on-year increase of 22.5% [1] - The net profit attributable to shareholders was 1.18 billion yuan, up 20.2% year-on-year [1] - Adjusted net profit reached 1.21 billion yuan, reflecting a 17.4% increase compared to the previous year [1] Product Performance - The company's professional skincare products generated revenue of 3.10 billion yuan, with a growth rate of 22.5% [1] - Efficacy skincare products accounted for 2.41 billion yuan in revenue, growing by 24.2% and representing 77.4% of total revenue [1] - The medical dressings segment generated 690 million yuan, with a year-on-year growth of 17.1% [1] - The company's brands, 可复美 and 可丽金, reported revenues of 2.54 billion yuan and 500 million yuan, respectively, with growth rates of 22.7% and 26.9% [1][2] Sales Channels - Direct-to-consumer (DTC) online sales reached 1.82 billion yuan, up 13.3% year-on-year [2] - E-commerce platform sales surged to 390 million yuan, a significant increase of 133.6% [2] - Offline direct sales grew to 120 million yuan, reflecting a 74.3% increase [2] - The company has expanded its offline presence with 24 brand stores across various cities by the end of 1H2025 [3] Market Expansion - 可复美 has entered the Southeast Asian market by partnering with Watsons in Malaysia [3] - The company continues to enhance its online multi-platform strategy and refine operations, benefiting from the rapid expansion of beauty categories on platforms like JD.com [3] Profitability and Cost Management - The company's gross margin slightly decreased by 0.7 percentage points to 81.7%, attributed to changes in product mix and a decline in the proportion of high-margin medical dressing revenue [3] - Sales, management, and R&D expense ratios were 34.0%, 2.7%, and 1.3%, respectively, with a decrease in sales expense ratio due to a higher proportion of low-cost channels [3] Future Outlook - The company anticipates accelerated growth in the second half of the year, driven by increased brand marketing efforts and the potential approval of new medical aesthetic products [4] - The adjusted net profit forecasts for 2025-2027 are 2.59 billion, 3.45 billion, and 4.48 billion yuan, respectively [4]

Core Viewpoint - The article emphasizes the importance of maintaining youthful skin and overall health through five key habits, while promoting specific skincare products from 可复美 as effective solutions for aging skin [9][30]. Group 1: Key Habits for Youthful Skin - Habit 1: Consistent sun protection is crucial, as UV damage is irreversible, necessitating the use of sunscreen or protective gear even on cloudy days [10][12]. - Habit 2: Avoiding late nights is essential, as lack of sleep reduces skin repair capabilities and accelerates collagen loss [15][17]. - Habit 3: A healthy diet is important, recommending low oil, salt, and sugar intake, along with adequate hydration of at least 2000 milliliters (approximately 8 cups) of water daily [19][21]. - Habit 4: Regular exercise, at least three times a week, boosts metabolism and improves skin condition [24][25]. - Habit 5: A consistent skincare routine is necessary post-25 years of age, focusing on collagen replenishment and skin nourishment [26][30]. Group 2: Product Promotion - The article promotes 可复美's collagen products, highlighting their effectiveness and the special offers available during the 618 shopping festival [32][37]. - Specific products mentioned include: - 可复美胶原棒, which helps repair the skin's collagen barrier and is suitable for sensitive skin [41][45]. - 可丽金胶卷面霜, designed to promote collagen production and improve skin elasticity [52][56]. - 可丽金胶卷眼霜, which targets fine lines around the eyes and enhances skin firmness [60][65]. - 可丽金大膜王, an upgraded face mask that provides intensive care for dull and sagging skin [68][71]. - 可复美胶囊精华油, which emphasizes the concept of "nourishing skin with oil" for long-lasting hydration [74][78]. Group 3: Promotional Activities - The article outlines promotional activities for the upcoming live broadcast, including a lottery for Xiaomi phones and special giveaways for early participants [82][84]. - Participants are encouraged to share their experiences with 可复美 products to qualify for additional rewards [84].

Core Viewpoint - The article emphasizes the importance of the "self-care" concept in the skincare industry, highlighting how brands like Keli Jin are redefining anti-aging narratives by integrating cultural philosophies and emotional connections into their products and experiences [4][10][22]. Group 1: Brand Activities and Philosophy - Keli Jin's event "My 'Reorganization' Energy" in Chengdu reflects a shift towards creating a gentle space for urban dwellers, focusing on self-awareness and emotional needs through skincare [2][4]. - The brand utilizes Eastern wellness philosophies, such as "regulating energy, following trends, and maintaining harmony," to connect skincare with personal well-being [2][7]. - The event featured activities like morning exercises and DIY scent bags, which engage multiple senses and promote a holistic approach to skincare [6][8]. Group 2: Emotional Connection and Consumer Engagement - The concept of "self-care" has evolved into a crucial channel for brands to establish deeper relationships with younger consumers, who seek products that resonate with their lifestyles and emotional needs [4][10]. - Keli Jin aims to transition from a focus on product functionality to building emotional connections, making "self-care" a core element of its brand identity [4][10][12]. Group 3: Technological Integration and Product Development - Keli Jin leverages over 20 years of research in recombinant collagen technology, holding 167 patents and applications, positioning itself as a leader in this field [12][22]. - The brand's core ingredient, C5HA recombinant collagen, is scientifically formulated to enhance skin absorption and promote collagen production, addressing both efficacy and consumer trust [12][14]. - Keli Jin's product matrix includes a range of items designed for both morning and night use, catering to the growing demand for "time-specific care" and "certain efficacy" among consumers [16][18]. Group 4: Market Trends and Brand Strategy - The skincare industry is witnessing a structural shift where emotional resonance and understanding consumer needs are becoming as important as product efficacy [19][22]. - Keli Jin's dual strategy of combining "soft narrative" with "hard technology" allows it to build a brand model that is both scientifically grounded and emotionally engaging [22][30]. - The brand's approach to anti-aging is reframed from a battle against time to a gentle reorganization of one's state, aligning with modern consumer desires for self-acceptance and emotional well-being [29][30].