全国粮食产量再创新高 丰收来之不易 在接连遭遇春季干旱、夏季高温伏旱、秋季连阴雨等严重自然灾害情况下，今年的丰收来之不易。 0:00 / 1:46 2025年，天帮忙人努力的东北、西北地区成为增产主力。但这次，我们要把目光聚焦在黄淮海主产区，也就是河北、山东、河南、江苏、安徽、山西、 陕西，这些省主要分布在黄河、淮河、海河之间，地势平坦水量丰沛，可以说是生产粮食的优势地区。 今年，全国粮食产量1.43万亿斤，比上年增长1.2%。在去年首次迈上1.4万亿斤新台阶的高基点上，再创新高。 当然不仅仅是黄淮海，5年来，全国粮食产区都在不停地加固着自己，农田基础设施不断升级、大面积单产提升持续扩围，大国粮仓根基得到持续增 强。 面积增单产升 但最近几年黄淮海主产区却频频遭遇自然灾害的袭扰： ·2021年秋汛导致冬小麦大面积晚播 ·2023年麦收遭遇罕见"烂场雨" ·2024年遭遇持续高温干旱 ·2025年接连遭遇春旱、夏季高温伏旱、秋季连阴雨 然而就在这几年"风雨历练"中，黄淮海悄悄"变强"了。以河南为例，这几年全省疏浚沟渠超10万公里，今年更是实现了农村现有沟渠连通，提升了旱能 浇、涝能排的能力。286个区域性农业综 ...

转自：央视新闻客户端 当然不仅仅是黄淮海，5年来，全国粮食产区都在不停地加固着自己，农田基础设施不断升级、大面积单产提升持续扩围，大国粮仓根基得到持续增强。 面 积增单产升 粮食增产"头功"归玉米 我国粮食品种主要包括玉米、稻谷、豆类和薯类，而今年粮食产量增加主要增在高产作物玉米上，可以说它是把产量顶 上去的最大推动力。 玉米是我国第一大粮食作物，2025年玉米产量占全年粮食总产量的42.1%。可以说是盘子大、潜力足，它一增产，粮食总产量自然跟着 往上走。 构成粮食产量的两大关键要素分别是面积和单产。今年，玉米面积增加了330万亩，相当于一个产粮大县的粮食面积。而在单产方面，自2023年我国实施主 要粮油作物大面积单产提升行动以来，玉米的产量可以说节节攀升。但最近两年有个细节，就是产量增幅同样是2.1%，但单产带来的贡献更大了。2024年 玉米单产增加8斤，2025年则增加了14斤以上。 而单产之所以提升快了，一方面是品种选得准，今年推广的都是玉米里的"全能选手"：抗病虫、抗倒伏、抗干旱还耐密植、宜机收，不管老天爷变脸还是地 里条件复杂，都能稳稳长个儿。 全国粮食产量再创新高 丰收来之不易 在接连遭遇春季干旱 ...

丰收来之不易 在接连遭遇春季干旱、夏季高温伏旱、秋季连阴雨等严重自然灾害情况下，今年的丰收来之不易。 2025年，天帮忙人努力的东北、西北地区成为增产主力。但这次，我们要把目光聚焦在黄淮海主产区，也就是河北、山东、河南、江苏、安徽、山西、陕 西，这些省主要分布在黄河、淮河、海河之间，地势平坦水量丰沛，可以说是生产粮食的优势地区。 今年，全国粮食产量1.43万亿斤，比上年增长1.2%。在去年首次迈上1.4万亿斤新台阶的高基点上，再创新高。 全国粮食产量再创新高 粮食增产"头功"归玉米 我国粮食品种主要包括玉米、稻谷、豆类和薯类，而今年粮食产量增加主要增在高产作物玉米上，可以说它是把产量顶上去的最大推动力。 但最近几年黄淮海主产区却频频遭遇自然灾害的袭扰： 2021年秋汛导致冬小麦大面积晚播 2023年麦收遭遇罕见"烂场雨" 2024年遭遇持续高温干旱 2025年接连遭遇春旱、夏季高温伏旱、秋季连阴雨 然而就在这几年"风雨历练"中，黄淮海悄悄"变强"了。以河南为例，这几年全省疏浚沟渠超10万公里，今年更是实现了农村现有沟渠连通，提升了旱能浇、 涝能排的能力。286个区域性农业综合应急服务中心、716支农机应急作业 ...

粮食是社稷之本，确保粮食稳定安全供给的弦，我国一刻也没放松。回顾历史，粮食产量每上一个千亿斤台阶都来之不易。从2010年首次达到1.1万亿斤， 到跃上1.2万亿斤用了2年，至1.3万亿斤用了3年，而到2024年突破1.4万亿斤整整历时9年。基于我国人多地少水缺的基本国情，想通过扩大耕地面积增加产 量的空间很有限，"提升每亩地的产量"便成了必然选择。 科技突破释放单产潜力。以玉米来说，中国农业风险管理研究会会长张红宇向《热评》介绍，美国玉米平均亩产700多公斤，我国玉米400多公斤，单产提升 潜力巨大，关键突破口在于"合理密植"。新疆伊犁州成功应用中国农业科学院研发的"玉米密植高产精准调控技术"，将种植密度从每亩不足5000株提升至 7000-8000株，并通过改善田间通风透光条件，充分利用当地丰富的光热资源，今年全州200余万亩玉米平均亩产突破1200公斤，规模化种植单产达全球领先 水平。这项技术作为全国玉米单产提升工程的核心，已在西北、东北、黄淮海及西南等主产区推广应用，2025年全国推广面积近1亿亩，近三年累计推广1.5 亿亩。今年的玉米增产，为减少进口依赖迈出了坚实一步。 政策护航构建保障体系。今年，在 ...

（央视财经《天下财经》）国家统计局今天（12日）发布的粮食数据显示，2025年，全国粮食产量 14298亿斤，比上年增长1.2%，全国粮食实现丰收。我国粮食产量在去年首次迈上1.4万亿斤新台阶的基 础上，今年再创新高，哪些努力在支撑今年的丰收？ 首先是粮食面积稳中有增。今年年初，我国提前公布稻谷小麦最低收购价、玉米大豆生产者补贴等一系 列强农惠农富农政策，稳定了农民种粮收益预期。同时，落实粮食安全"党政同责"要求，继续下达粮食 生产目标任务，压紧压实各地责任。 农业农村部种植业管理司副司长 吕修涛：2025年，全国粮食作物水肥一体化面积达到8800多万亩，东 北大垄密植8900万亩；黄淮海地区推广耐密抗倒品种，亩株数增加200—500株；南方水稻集中育秧7500 万亩，粮食单产潜力不断释放，单产提升对粮食增产的贡献率达到90%以上。 值得一提的是，我国粮食生产的韧性也持续增强，今年面对严重灾害形势依然夺取丰收。针对局部地区 出现的春季干旱、夏季高温伏旱、秋季连阴雨等灾情，农业农村部分作物分灾种印发防灾减灾技术意见 和预案，组派工作组和科技小分队赴主产区和重灾区，指导落实关键措施。中央财政及时安排60多亿元 资 ...

央视网消息：我国粮食产量在去年首次迈上1.4万亿斤新台阶的基础上，今年再创新高，哪些努力支撑起今年的丰收？ 首先是粮食面积稳中有增。今年年初，我国提前公布稻谷小麦最低收购价、玉米、大豆生产者补贴等一系列强农、惠农、富农政 策，稳定了农民种粮收益预期。同时，落实粮食安全党政同责要求，继续下达粮食生产目标任务，压紧压实各地责任。 农业农村部种植业管理司副司长 吕修涛：2025年，全国粮食作物水肥一体化面积达到8800多万亩，东北大垄密植8900万亩；黄 淮海地区推广耐密抗倒品种，亩株数增加200—500株；南方水稻集中育秧7500万亩，粮食单产潜力不断释放，单产提升对粮食增产的 贡献率达到90%以上。 值得一提的是，我国粮食生产的韧性也持续增强，今年面对严重灾害形势依然夺取丰收。针对局部地区出现的春季干旱、夏季高 温伏旱、秋季连阴雨等灾情，农业农村部分作物分灾种印发防灾减灾技术意见和预案，组派工作组和科技小分队赴主产区和重灾区， 指导落实关键措施。中央财政及时安排60多亿元资金，支持抗旱防涝、抢收抢烘、病虫防控、夏粮"一喷三防"、秋粮"一喷多促"，实 现无灾区多增产、轻灾区不减产、重灾区少减产。 农业农村部种植业 ...

Core Insights - The article discusses the challenges and strategies for companies transitioning from a billion-level revenue to a hundred-billion-level brand, emphasizing the need for a deep understanding of core advantages and strategic optimization in a competitive market [1][38]. Group 1: Current Challenges in Revenue Growth - Companies face significant challenges in revenue growth due to market saturation and intensified competition, with traditional linear growth models becoming ineffective [3]. - The loss of clear causal relationships complicates growth strategies, making it difficult for companies to predict and drive growth as they scale [3]. - Increased market uncertainty from macroeconomic changes, technological advancements, and competitor strategies further complicates long-term planning [3]. Group 2: Differences in Growth Logic - Companies at the billion-level focus on product line breakthroughs, optimizing existing products and expanding variations to meet diverse consumer needs [5][6]. - In contrast, hundred-billion-level brands shift focus to brand expansion, enhancing brand influence and market positioning through diversified product portfolios [6][7]. - Successful large enterprises recognize the limitations of relying on a single product line and adopt multi-faceted strategies for sustained revenue growth [6][7]. Group 3: Strategic Approaches for Growth - The transition from billion to hundred-billion revenue requires a shift from a map strategy, which relies on clear market positioning and plans, to a puzzle strategy that emphasizes flexibility and adaptability in a dynamic market [8][9]. - Companies must integrate various business units and market opportunities to create a complex growth network, allowing for rapid adaptation to market changes [9]. Group 4: Building a Hundred-Billion Brand - Companies should focus on core advantage development and reasonable structural extensions to diversify and expand their market presence [11]. - The growth process should transition from category expansion to business expansion, ultimately enhancing brand value and market leadership [13][14]. - Successful examples include Huawei, which leveraged its core technology in telecommunications to expand into smartphones and smart home products [12]. Group 5: Multi-Category and Multi-Business Strategies - Companies should start with a strong single product and then expand into related categories based on market validation [15][16]. - The example of Bosideng illustrates how a focus on a core product can lead to successful category expansion, achieving significant revenue growth [17]. Group 6: Multi-Brand Strategy - Companies can consider a multi-brand strategy when market maturity limits growth potential, leveraging established brand reputation to enter new markets [22]. - Anta's multi-brand strategy demonstrates how a company can cover various market segments, enhancing competitiveness and brand influence [24]. Group 7: Internal and Structural Growth - Companies must recognize external challenges and effectively integrate internal resources to achieve structural growth [36][37]. - The experiences of Haier, Midea, and Gree highlight the importance of understanding core brand genes—service, channel, and product—as pathways to growth [34][35]. Group 8: Future Growth Pathways - The article outlines a framework for companies to transition from billion to hundred-billion brands, emphasizing the importance of strategic planning and resource optimization [39][42]. - The future growth stages include transitioning to a thousand-billion platform and a ten-thousand-billion ecosystem, requiring a comprehensive understanding of market dynamics and consumer needs [41][44].

Core Insights - Sichuan Province has implemented two major actions since the "14th Five-Year Plan" to restore wheat area and enhance the quality and efficiency of regenerated rice, resulting in a total grain production increase of 2.13 billion kilograms [1][2] - The contribution rates of rice, corn, and wheat to the overall grain production increase are 3.3 billion kilograms, 1.16 billion kilograms, and 640 million kilograms respectively, with wheat being the main source of summer grain increase for three consecutive years [1] - The average yield per mu (Chinese unit of area) has increased by 5.7 kilograms due to the "Tianfu Granary" initiative, which focuses on precision agriculture across all stages of farming [1] Grain Production and Infrastructure - Major grain-producing cities and counties in Sichuan, such as Dazhou, Nanchong, Yibin, and Liangshan, have collectively increased grain production by 770 million kilograms, accounting for 36% of the province's total increase [2] - The 77 major grain-producing counties have achieved a total grain production of 59.14 billion kilograms, representing 81.4% of the province's total, with an increase of 1.75 billion kilograms, which is 81.8% of the overall increase [2] Oilseed Production - Since the "14th Five-Year Plan," Sichuan has increased its rapeseed area by 2.408 million mu, accounting for 13.1% of the national increase, and the rapeseed yield has risen by 1.14 billion kilograms, contributing 20.2% to the national total [2] - The average yield of rapeseed has improved by 8 kilograms, reflecting a growth rate of 4.9% [2]

Core Viewpoint - The successful harvest of autumn grains, which accounts for over three-quarters of the annual grain production, is crucial for food security and farmers' livelihoods, especially given the current adverse weather conditions and potential risks to crop growth [1] Group 1: Agricultural Production Management - The province is currently in a critical growth period for rice and is preparing for the upcoming autumn harvest, with a focus on disaster prevention and pest control [1] - The average rainfall since July has been 252.1 mm, which is 6% less than the same period in previous years, with the northern region experiencing a 50% decrease, marking the third-lowest level since 1951 [1][2] - The province is expected to require approximately 5.8 billion cubic meters of water for irrigation by the end of September, with various water sources being utilized to meet this demand [2] Group 2: Weather and Environmental Risks - The province is facing multiple weather risks, including high temperatures, drought, and potential typhoons, which could significantly impact autumn grain production [3] - The meteorological department emphasizes the need to prepare for extreme weather events, including heavy rainfall and strong winds, which could lead to crop damage [3] Group 3: Pest and Disease Control - The agricultural department is implementing comprehensive monitoring and control measures to mitigate pest and disease risks, focusing on key threats to rice, corn, and soybeans [3] - Strategies include targeted pest control measures and expert guidance to ensure effective management of agricultural pests [3] Group 4: Grain Yield Improvement Initiatives - The province has initiated the construction of high-yield and high-quality grain areas to enhance grain productivity, with plans to expand these efforts before the autumn sowing [4] - The main challenge to increasing yield is the low rate of adoption of key agricultural technologies, prompting a call for targeted technical solutions [4][5] - Support will be provided to key agricultural entities to promote efficient farming models and the adoption of advanced technologies [5]

Group 1 - The economic performance of Shandong Province in the first half of 2025 is stable and improving, achieving a "double over half" milestone, with summer grain production reaching a historical high [1] - The total output value of agriculture, forestry, animal husbandry, and fishery in Shandong is 537.53 billion yuan, growing by 4.3% year-on-year, with summer grain production totaling 54.74 billion jin, an increase of 0.7% [1] - Vegetable and fruit production continues to increase, with vegetable output growing by 3.1% and fruit output by 2.9%, while livestock production shows steady improvement [1] Group 2 - Shandong has built 77.59 million mu of high-standard farmland, with soil quality rated at 4.43, which is 0.3 grades higher than the national average [2] - The province promotes four of the top ten wheat varieties in China, with an additional 2 million mu of good seed area being promoted [2] - Advanced agricultural equipment, such as the "Beidou Navigation+" and high-performance precision seeding machines, are being utilized to enhance agricultural productivity [2] Group 3 - Shandong customizes integrated yield enhancement plans based on different crops and regional characteristics, implementing a "10,000 people going to the countryside" agricultural technology service initiative [3] - A total of 18,000 agricultural technicians are actively providing guidance and conducting training sessions to improve key yield-increasing techniques [3] - The province has established six provincial-level yield enhancement leading areas and numerous demonstration zones to promote agricultural productivity [3]