县域消费崛起

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金观平:红火黄金周展现中国经济韧性
Jing Ji Ri Bao· 2025-10-09 00:55
跨区域人员流动量超24亿人次创历史同期新高,国庆档电影票房超18亿元,重点监测的78个步行街(商 圈)营业额增长6%……刚刚过去的国庆中秋"超级黄金周",流动的中国活力奔涌,各领域消费持续红 火,传递出经济的强劲脉动。 从更深层次来看,黄金周的消费市场活力,得益于政策"组合拳"发力,释放出巨大的市场潜力。从节前 财政部再派"以旧换新"补贴,到文化和旅游消费月及时启动,再到地方纷纷推出消费券,有效降低了消 费门槛,也提供了更多消费选择。与此同时,我国中等收入群体规模不断扩大,人民美好生活需求日益 增长,消费升级的长期趋势没有改变,都为消费增长提供了坚实的支撑。新供给创造新需求,新需求牵 引新供给,多方发力、良性循环,让消费市场越来越旺。 超级黄金周的消费热潮,充分展现我国经济的韧性与潜力。大力提振消费是当前的重点工作,要总结黄 金周消费走暖的经验,不断丰富工作方式方法,持续扩大消费。在全球经济增长乏力背景下,我国消费 市场持续回暖,也将为世界经济带来强劲动能。(本文来源:经济日报 作者:金观平) 科技深度赋能,带来消费体验革新。这个黄金周,科技正从多维度赋能消费市场。在零售与居家领域, 能听懂方言的扫地机器人、 ...
多个县城消费比肩北上广深!上半年这些地区电影票房超3000万
第一财经· 2025-07-15 12:55
Core Viewpoint - The article highlights the significant growth of county-level cinema markets in China, driven by economic development and improved infrastructure, with a notable increase in box office revenues and consumer spending in these regions [1][8]. Box Office Performance - In the first half of 2025, China's movie box office reached 29.231 billion yuan, with 641 million admissions, marking year-on-year increases of 22.91% and 16.89% respectively [1]. - Among counties, 18 reported box office revenues exceeding 30 million yuan, with Kunshan, Yiwu, and Jinjiang leading the rankings [2][3]. Top Performing Counties - The top eight counties with box office revenues over 40 million yuan include Kunshan (88.097 million yuan), Yiwu (69.694 million yuan), and Jinjiang (49.496 million yuan) [2][5]. - Kunshan's box office was significantly boosted by the film "Nezha 2," which accounted for 51.4% of its total revenue [5]. Economic Context - Kunshan's GDP reached 538.017 billion yuan in 2024, growing by 6.1% year-on-year, supported by a robust industrial base [5]. - Yiwu, known as a global small commodity hub, reported a total e-commerce transaction volume of 492.352 billion yuan in 2024, up 11.3% from the previous year [5]. Consumer Spending Trends - County-level consumer spending is on the rise, with some counties reporting per capita disposable income surpassing that of major cities [8][9]. - In 2024, at least 17 counties had urban residents with per capita consumption expenditures exceeding 50,000 yuan, with notable figures from Leqing, Yuhuan, Yiwu, and Wenling [8][9]. Market Expansion - The growth in county-level cinema revenues reflects a broader trend of rising consumer demand in these areas, with significant increases in retail consumption orders and active merchants [8][10]. - Major brands, including Starbucks and cinema chains, are increasingly targeting county markets, indicating a shift in consumer behavior and market potential [10].
多个县城城镇居民人均消费支出比肩北上广深,哪些县域电影票房高
Di Yi Cai Jing· 2025-07-15 11:39
Core Insights - The county-level movie box office has shown significant growth, with 18 counties surpassing 30 million yuan in box office revenue in the first half of the year [2][3] - The top three counties in box office revenue are Kunshan, Yiwu, and Jinjiang, with Kunshan leading at 880.97 million yuan [5][6] - The overall movie market in China has experienced its best half-year performance in five years, largely driven by the success of the film "Nezha: Birth of the Demon Child" [3][6] Box Office Performance - In the first half of the year, the box office in Kunshan reached 880.97 million yuan, with "Nezha 2" contributing 453.17 million yuan, accounting for 51.4% of the total [5] - Yiwu's box office reached 69.69 million yuan, ranking second, while Jinjiang's box office was 49.50 million yuan, ranking third [6] - Eight counties exceeded 40 million yuan in box office revenue, with four from Jiangsu and three from Zhejiang [3][6] Economic Context - The growth in county-level box office revenue reflects the rising consumption in county economies, supported by improved infrastructure [2][7] - In 2024, the total retail sales of consumer goods in county and rural areas increased by 5.4%, outpacing urban areas [7] - Some counties have seen per capita consumption expenditures comparable to first-tier cities, with 17 counties reporting urban residents' per capita consumption exceeding 50,000 yuan [7][8] Industry Trends - The expansion of cinema chains and other consumer brands in county markets indicates a growing recognition of the potential in these areas [9] - The county-level economy is diversifying, with significant growth in sectors such as e-commerce and logistics, as evidenced by Yiwu's impressive courier service volume and e-commerce transaction value [6][8]