你会像买矿泉水、无糖茶那样，把咖啡装进冰箱、随喝随倒吗？ 当咖啡也走上了"大瓶路线"，一些消费者已经在这样做了。这个初夏，价格10元左右的1升装咖啡，在多个渠道"上桌"。 日本博主测评大容量咖啡 图片来自：Koyo Coffee 5月23日数据显示，900毫升的UCC职人系列无糖咖啡，根据近7天的销量和回购表现，登顶奥乐齐茶饮咖啡人气榜。另外，这款产品也以近30天的回购人 次，拿下盒马咖啡饮料回购榜第一。 与此同时，1升的叮咚V5美式黑咖啡，基于近30天的购买人数，位列叮咚买菜咖啡人气榜第一；多款900毫升及以上的大瓶咖啡，凭借近30日销售额，跻 身抖音商城即饮咖啡爆款榜TOP10。 截图时间为5月23日，从左到右依次来自：奥乐齐、盒马、叮咚买菜、抖音商城 除了这些热销的"老面孔"，大瓶咖啡赛道还吸引了"新玩家"。今年3月，以挂耳咖啡"出道"的隅田川咖啡，宣布正式进军咖啡饮料市场，推出了两款1升装 的大瓶咖啡。[1] 图片来自：隅田川咖啡 大瓶咖啡正逐渐走红国内市场，而海外早已呈现出一片热闹景象。 在日本的即饮市场，大瓶咖啡已是一个成熟的细分品类。1988年，味之素AGF推出了日本首款900毫升瓶装咖啡[2] ...

Core Insights - The "5th China Western International Investment and Trade Fair" (West Expo) has commenced in Chongqing, attracting global attention as a significant international economic and trade event [1] - Kenuo Coffee has emerged as a popular attraction at the West Expo, showcasing its growth and the evolving coffee consumption trends in Chongqing [3][5] Company Development - Kenuo Coffee, an independent brand under Yum China, debuted at the West Expo in 2024 and returned in 2025, indicating its growing popularity and market potential [5] - The number of coffee shops in Chongqing has surged from 80 in 2015 to 3,265 in 2024, positioning the city among the top ten in the country for coffee shop density [5] - Kenuo Coffee has successfully expanded its presence in Chongqing, opening multiple stores with the support of local business authorities [5][6] Market Trends - Kenuo Coffee has demonstrated a keen ability to identify consumer preferences, launching popular products such as matcha and fruit coffee, which have contributed to its market leadership [8] - The brand is rapidly expanding, with a goal of opening one store per day, reflecting its ambition to penetrate both urban and rural markets [8] - Kenuo Coffee aims to continue its growth in Chongqing by offering diverse and high-quality coffee products, thereby supporting the local coffee economy [8]